证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2023-001 投资者关 系活动类 别 □特定对象调研 □分析师会议 □媒体采访 √业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 参与单位 名称及人 员姓名 投资者网上提问 时间 2023 年 5 月 17 日 (周三) 下午 15:00~17:00 地点 公司通过全景网"投资者关系互动平台"（https://ir.p5w.net）采用网 络远程的方式召开业绩说明会 上市公司 接待人员 姓名 1、董事长李彩芬 2、财务负责人兼董事会秘书陈艳 3、独立董事黄印强 投资者关 系活动主 要内容介 绍 投资者提出的问题及公司回复情况 公司就投资者在本次说明会中提出的问题进行了回复： 1、公司的竞争对手是哪些公司股价？ 谢谢您的关注！公司涉及的不同行业存在不同的竞争对手。 2、目前，专业照明灯具这一块的市场有限，且公司产品定价 较高。而公司的客户大多为国有企业或公安、消防的政府单位，目 前采购大多以招标采购为主，对公司经营影响较大。而公司员工以 销售居多，人数较多；有限的市场、日子激烈的竞争。所以建议公 司拓展 ...

Financial Performance - The company's operating revenue for 2022 was ¥1,734,187,566.78, a decrease of 17.91% compared to ¥2,112,617,716.36 in 2021[19] - The net profit attributable to shareholders of the listed company was ¥139,072,158.15, down 64.55% from ¥392,327,180.70 in the previous year[19] - The net cash flow from operating activities was negative at ¥9,362,451.69, a decline of 104.37% compared to ¥214,162,986.04 in 2021[19] - Basic earnings per share decreased to ¥0.1783, down 64.56% from ¥0.5031 in 2021[19] - The total assets at the end of 2022 were ¥3,864,942,747.54, an increase of 1.90% from ¥3,792,867,956.64 at the end of 2021[19] - The net assets attributable to shareholders of the listed company were ¥2,841,530,514.72, a decrease of 2.35% from ¥2,909,786,738.75 in 2021[19] - The company reported a significant decline in net profit excluding non-recurring gains and losses, which was ¥39,522,354.99, down 89.11% from ¥362,968,838.50 in 2021[19] - The weighted average return on net assets was 4.81%, a decrease of 9.39% from 14.20% in the previous year[19] - The company achieved operating revenue of CNY 1,734.19 million, a decrease of 17.91% year-on-year[42] - The net profit attributable to shareholders was CNY 139.07 million, down 64.55% year-on-year, while the net profit excluding non-recurring gains and losses was CNY 39.52 million, down 89.11% year-on-year[42] Revenue Breakdown - Total revenue for the year was approximately ¥1.73 billion, with a quarterly breakdown of ¥304.35 million, ¥495.52 million, ¥410.98 million, and ¥523.34 million respectively[23] - Net profit attributable to shareholders for the year was approximately ¥139.07 million, with quarterly figures of ¥16.85 million, ¥53.17 million, ¥18.12 million, and ¥50.93 million[23] - The electrical machinery and equipment segment accounted for 73.63% of total revenue, with a year-on-year decline of 24.48%[48] - The construction engineering segment saw an increase in revenue by 8.38% year-on-year, contributing 26.37% to total revenue[48] - The overseas revenue increased by 36.27% year-on-year, contributing 3.14% to total revenue[48] Research and Development - The company is committed to continuous improvement in its R&D capabilities, with a focus on developing innovative lighting solutions over the next 1-3 years[34] - The company holds 2,100 domestic patents and 254 PCT foreign invention patents as of December 31, 2022, including 1,936 invention patents[39] - The company completed the development of a multifunctional emergency rescue lighting vehicle, enhancing its product offerings in emergency scenarios[62] - The development of high-temperature resistant LED mining lights was completed, aimed at improving product lifespan and reducing maintenance costs[63] - The company has successfully developed an automatic sensing explosion-proof headlamp, enhancing safety management capabilities in hazardous environments[63] - The company is focused on expanding its product portfolio in the nuclear power market, improving its reputation and reliability in this sector[63] - The company's R&D investment increased by 20.62% to ¥120,363,262.28 in 2022, representing 6.94% of total revenue, up from 4.72% in 2021[64] - The number of R&D personnel rose by 6.73% to 444, with the proportion of R&D staff in the total workforce increasing to 13.33% from 12.54%[64] Operational Efficiency - The company has upgraded its organizational structure to enhance responsiveness to customer needs, resulting in improved operational efficiency[43] - The company has established a customer-centric direct sales model, allowing for better identification of customer needs and rapid response[32] - The company operates 12 specialized industry subsidiaries and over 190 service centers nationwide, enhancing its ability to meet diverse customer demands[38] - The company emphasizes a long-term stable procurement system, fostering collaboration with suppliers to ensure quality and timely delivery of materials[35] - The company continues to promote Total Quality Management (TQM) and has made process innovations to improve product design and production capabilities[46] Market Strategy - The company is focusing on high-tech and high-quality products in the professional lighting sector, driven by the demand for energy efficiency and safety in industrial environments[28] - The integration of IoT technology into lighting solutions is a key strategy, enhancing the company's product offerings and aligning with digital transformation trends[30] - The company is focusing on smart work lighting systems to enhance IoT management capabilities for clients, aiming to reduce energy consumption and maintenance costs[45] - The "Lighting+" product line has become a significant growth pillar, integrating various technologies for customized solutions[44] - The company aims to expand its market presence in the intelligent lighting sector by providing comprehensive IoT solutions and improving operational efficiency for clients[64] Shareholder and Governance - The company has established effective internal governance structures, including a strategic committee and an audit committee, with independent directors leading most committees[110] - The company maintains transparency in information disclosure, ensuring all shareholders have equal access to relevant information[111] - The company operates independently from its controlling shareholder in all aspects, including assets, personnel, finance, and operations[112] - The board of directors consists of 11 members, including 4 independent directors, ensuring compliance with legal and regulatory requirements[110] - The company has not provided guarantees for its controlling shareholder nor has it allowed the controlling shareholder to occupy its funds[112] Social Responsibility - The company actively engages in social responsibility initiatives, including tree planting activities to support environmental protection[172] - In 2022, the company donated books to a local school, enhancing cultural development and promoting a reading environment for children[174] - The company has been actively involved in social responsibility initiatives, including educational support for underprivileged schools, with over 100 service centers participating in donation activities across various regions in 2022[175] - The company has established a governance structure to protect shareholder rights, ensuring fair and transparent information disclosure and enhancing investor relations management[177] Future Outlook - The company aims to focus on upgrading traditional markets with new LED and laser light sources, targeting a significant increase in market share[95] - The company plans to expand its business in key regions such as the Pearl River Delta, Yangtze River Delta, Xiong'an New Area, and Chengdu-Chongqing area[95] - The company is investing in R&D for new technologies including LED, laser light sources, and smart lighting IoT platforms[97] - The company is optimistic about future growth, projecting continued revenue increases driven by new product launches and market strategies[116] - The company has set a revenue guidance of 1.5 billion RMB for the next fiscal year, projecting a growth rate of 25%[126]

Financial Performance - The company's revenue for Q1 2023 was CNY 316,336,565.77, representing a 3.94% increase compared to CNY 304,349,340.62 in the same period last year[5] - Net profit attributable to shareholders decreased by 41.93% to CNY 9,781,713.33 from CNY 16,845,988.70 year-on-year[5] - The net profit after deducting non-recurring gains and losses was CNY -866,208.48, a decline of 107.52% compared to CNY 11,518,591.88 in the previous year[5] - Basic and diluted earnings per share decreased by 42.13% to CNY 0.0125 from CNY 0.0216 year-on-year[5] - Total operating revenue for the current period reached ¥316,336,565.77, an increase from ¥304,349,340.62 in the previous period, representing a growth of approximately 3.24%[16] - Net profit for the current period was ¥12,963,850.13, down from ¥17,938,587.71, reflecting a decrease of approximately 27.73%[17] - Total profit for the current period was ¥18,831,641.07, down from ¥24,798,245.98, a decrease of about 24.06%[17] - Basic earnings per share decreased to ¥0.0125 from ¥0.0216, reflecting a decline of approximately 42.15%[17] Cash Flow and Liquidity - The net cash flow from operating activities improved by 77.60%, reaching CNY -26,164,272.86, compared to CNY -116,813,693.30 in the same period last year[5] - Cash inflow from operating activities totaled ¥445,028,502.09, compared to ¥393,020,186.77 in the previous period, an increase of about 13.26%[20] - Cash flow from operating activities showed a net outflow of ¥26,164,272.86, an improvement from a net outflow of ¥116,813,693.30 in the previous period[19] - Investment activities resulted in a net cash outflow of ¥160,396,800.75, worsening from a net outflow of ¥18,705,863.91 in the previous period[20] - The net cash flow from financing activities was 2,634,873.78, compared to a negative cash flow of 99,200.00 in the previous year[21] - The cash and cash equivalents at the end of the period decreased to 138,422,235.08 from 198,488,507.08 year-over-year[21] - The net increase in cash and cash equivalents was -183,962,765.32, compared to -135,869,949.65 in the same period last year[21] Assets and Liabilities - Total assets at the end of the reporting period were CNY 3,706,202,073.20, down 4.11% from CNY 3,864,942,747.54 at the end of the previous year[5] - The total assets of Ocean King Lighting Technology Co., Ltd. as of the end of Q1 2023 amounted to RMB 3,706,202,073.20, a decrease from RMB 3,864,942,747.54 at the beginning of the year[13] - The company's total liabilities decreased to RMB 590,644,864.05 from RMB 760,111,110.77 at the beginning of the year, indicating a reduction of approximately 22.3%[14] - The total current liabilities decreased from RMB 732,599,296.81 to RMB 563,271,951.08, a decrease of approximately 23.1%[14] - Cash and cash equivalents decreased significantly from RMB 343,090,957.26 at the beginning of the year to RMB 151,415,980.54, a decline of approximately 55.8%[13] - Accounts receivable decreased from RMB 874,855,948.91 to RMB 750,378,014.26, representing a reduction of about 14.2%[13] - The company's short-term borrowings remained stable at RMB 29,599,408.80, unchanged from the beginning of the year[14] - The company reported a total inventory of RMB 156,195,823.40, which remained relatively stable compared to RMB 156,962,234.12 at the beginning of the year[13] Shareholder Information - The total number of common shareholders at the end of the reporting period was 18,441[9] - The largest shareholder, Zhou Mingjie, holds 65.02% of the shares, totaling 507,049,738 shares[9] - Shareholders' equity attributable to the parent company increased slightly by 0.25% to CNY 2,848,752,711.73 from CNY 2,841,530,514.72[5] Corporate Governance - The company has completed changes in its business registration and updated its articles of association, expanding its business scope[12] - The board of directors has elected new leadership, appointing Li Caifen as chairwoman and Chen Yan and Yang Zhijie as vice chairpersons[11] Operating Costs and Expenses - Total operating costs increased to ¥318,445,883.87 from ¥301,299,880.24, marking a rise of about 5.73%[16] - Research and development expenses increased to ¥26,403,934.53 from ¥22,889,548.76, indicating a rise of approximately 15.00%[16] - The gross profit margin decreased, with operating profit falling to ¥17,901,246.34 from ¥24,899,368.45, a decline of about 28.06%[16]

Group 1: Company Overview - The company, Ocean King Lighting Technology Co., Ltd., was established in 1995 and primarily serves state-owned large and medium-sized enterprises. The customer base is extensive but fragmented, with small individual order amounts [2]. - The company employs nearly 2,000 sales personnel and has established over 100 service centers across various professional sectors, covering more than 800 service departments [3]. Group 2: Competition and Market Position - Major competitors include international lighting companies such as Philips and Cooper. While competition exists in specific markets, Ocean King differentiates itself through its sales model and market segmentation [3]. - The company plans to increase its investment in LED lighting products, particularly in the special environment lighting sector, which currently has low market concentration and few large-scale enterprises [3][4]. Group 3: Market Strategy and Future Plans - Ocean King aims to adapt to the needs of users, influencers, and decision-makers by demonstrating the value of its products and services, especially in a market where many small lighting companies compete primarily on price [3]. - The company has a small but growing overseas market presence, particularly in Southeast Asia, with sales gradually increasing year by year [4]. - E-commerce impact on sales is limited due to the stable customer base and established sales service system, although the company remains open to adapting based on customer needs [4]. Group 4: Employee and Technology Development - The company plans to implement employee stock incentive measures based on future development needs [4]. - Ocean King primarily relies on self-developed technology for its products and intends to increase research and development investment to establish a core advantage in special environment lighting [4].

Group 1: Company Strategy and Market Environment - The company recognizes opportunities for growth due to the "Made in China 2025" initiative and the Belt and Road Initiative, which are expected to drive significant increases in fixed asset investment [1][2] - Challenges include low demand in traditional industries such as coal and metallurgy, which the company must navigate [2] - The company plans to adjust its market layout and service centers based on macroeconomic changes and customer needs to provide better services [2] Group 2: Product Development and Sales Strategy - The company is increasing its investment in LED products to meet customer demands, particularly in special environment lighting [2][4] - The company primarily uses a direct sales model, with nearly 2,000 sales personnel and service engineers who engage directly with customers [3][4] - The company’s products are positioned as mid-to-high-end in the domestic market, with prices higher than domestic competitors but competitive with international products [4] Group 3: Financial Performance and Projections - The company expects a significant decline in net profit for the first half of the year, projecting a decrease of 88.83% to 44.66% [4] - The company is exploring new fields for expansion that complement its existing business and is focused on integrating its supply chain to enhance growth [5] Group 4: Market Position and Competition - The special environment lighting industry has a low concentration of large enterprises, with many small to medium-sized companies competing primarily on price [2][3] - The company aims to differentiate itself by focusing on value and quality rather than competing solely on price [2] Group 5: Employee and Operational Insights - The company is considering implementing employee stock incentives based on future development needs [4] - The company has been innovating its management model and has established new divisions in response to market demands [6]

证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2015-001 | --- | --- | --- | |--------------|-----------------------------------|------------------------------------| | | | | | 投资者关系活 | √ 特定对象调研 □分析师会议 | | | 动类别 | □ 媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称 | 招商证券 黄瑜 | | | 及人员姓名 | 博时基金 肖瑞瑾 | | | 时间 | 2015 年 3 月 6 日 | | | 地点 | 公司会议室 | | | 上市公司接待 | 陈慧 | | | 人员姓名 | 唐小芬 | | | 投资者关系活 | 1 、公司的历史沿革？ | | | 动主要内容介 | 公司成立于 1995 | 年，是国内第一家将"工作灯"概念导入 | | 绍 | 中国的企业。 | | | - ...

证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2015-005 | --- | --- | --- | |--------------|--------------------------------------|------------------------------------------------------------| | 投资者关系活 | □ 特定对象调研 □分析师会议 | | | 动类别 | √ 媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称 | 深圳商报 王荣海 | | | 及人员姓名 | | | | 时间 | 2015 年 12 月 10 日下午 | | | 地点 | 公司会议室 | | | 上市公司接待 | 唐小芬（职务：公司财务负责人、董秘） | | | 人员姓名 | 方晓涛（职务：董事会办公室人员） | | | 投资者关系活 | 1 | 、作为国内领先的专业从事特殊环境照明设备的研发、生产、销售 | | ...

证券代码：002724 证券简称：海洋王 编号：2015-004 海洋王照明科技股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------|-------------------------------------|------------------------------------------------------| | | | | | 投资者关系活 | √ 特定对象调研 □分析师会议 | | | 动类别 | □ 媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称 | 深圳证券信息有限公司 任银哲、冯雅琼 | | | 及人员姓名 | | | | 时间 | 2015 年 6 月 5 日 | | | 地点 | 公司会议室 | | | 上市公司接待 | 陈慧 | | | 人员姓名 | 唐小芬 | | | 投资者关系活 | 1 、在公司主营产品中， | LED 照明产品占比情况？ | | 动主要内容介 | | 公司自成立以来一直致力于特殊环 ...

Group 1: Company Overview - The company, Ocean King Lighting Technology Co., Ltd., was introduced, highlighting its history, corporate culture, and product offerings [2] - The organizational structure and operational characteristics were discussed, along with performance data from the past three years [2] Group 2: Financial Performance - In 2015, the company's performance was impacted by low demand in certain industries, such as coal and metallurgy, and relocation compensation costs exceeding 30 million [3] - The projected net profit for 2016 is estimated to be between 95 million and 128 million [3] Group 3: Product and Market Insights - The company's product gross margin is notably high at 70%, attributed to its direct sales model and a focus on high-quality production throughout the entire process [2] - Entering the professional lighting sector poses challenges due to high customer requirements for product specifications and long-term service commitments [2] Group 4: Future Growth and Strategy - The company is focused on the professional lighting sector and does not currently plan to invest in other fields or pursue acquisitions [3] - Despite limited current market demand, there are opportunities for growth in emerging markets and upgrading customer needs [3] - The company is exploring directions such as smart lighting for future expansion [3] Group 5: Product Quality and Delivery - The company maintains a strict delivery schedule, with orders typically in the hundreds of thousands, to ensure quick response to customer needs [4] - Product warranty periods vary based on usage, with specific durations outlined for different lighting products [4] Group 6: Market Conditions - The rise in LED chip prices and the exit of foreign companies like Osram from the Chinese market have had a limited impact on the company, as its customer base remains stable [4]

Group 1: Company Overview - The company, Ocean King Lighting Technology Co., Ltd., provides a comprehensive introduction to its business, including operational characteristics and strategic goals [2] - The company’s products are widely used in critical industries such as electricity, metallurgy, railways, and petrochemicals, which are essential to national economic stability [2] Group 2: Financial Performance - In 2016, the portable lighting equipment segment experienced significant profit growth primarily due to increased sales volume [2] - The company’s performance is influenced by macroeconomic fluctuations and related policy adjustments, but it is diversified across multiple sectors, reducing the impact of downturns in any single industry [2] Group 3: Market Opportunities - New development opportunities arise from state-owned enterprise reforms and initiatives like the Belt and Road strategy, which are expected to drive substantial fixed asset investment growth [3] - The company aims to enhance its competitive edge by integrating new technologies in the lighting sector and focusing on customer-specific solutions [3] Group 4: Product and Quality Assurance - The warranty period for different product types varies; for instance, fixed LED lights have a warranty of 6 years if used for less than 12 hours daily, and 3.5 years if used longer [4] - Since 2016, all new products are required to utilize LED technology, reflecting the company's commitment to modernizing its product line [4] Group 5: Competitive Landscape - The company operates in a niche market within the lighting industry, characterized by diverse market demands and significant industry differences [4] - The company is currently in the process of acquiring HuLe, with the timeline for generating benefits from this acquisition still uncertain [4] Group 6: Internal Management and Strategy - Each industry division within the company is subject to annual performance and profit assessments to ensure alignment with overall business objectives [5]