投资者关系活动记录表 编号：2021-004 号 √ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 投资者关 系活动类 别 华西证券 唐爽爽 朱宇昊 华泰资管 冯 潇 信达证券 汲肖飞 东吴证券 樊 荣 华金证券 王 冯 中泰证券 陈 泉 申万宏源 求佳峰 中国人寿 龙宇飞 万林创富 吴振华 安澜资本 陈 辽 殷商资产 陈聚金 时间 2021 年 8 月 30 日 14：30-16：00 地点 北京市昌平区陈家营西路 3 号院 23 号楼三夫户外会议室 上市公司 接待人员 姓名 参与单位 名称及人 员姓名 董事长/总经理：张恒 财务总监：罗向杰 董事会秘书：秦亚敏 一、 三夫户外董事长张恒介绍公司相关情况： 1、X-BIONIC 品牌发展情况 公司于2020年8月正式启动收购"X-BIONIC"、"X-SOCKS"两个核心商标、 34个相关商标、25项专利、4项专有技术等IP所有权项目，截至目前已经完成前 述所有商标、专利及专有技术等IP在中国区所有权的转让交割，已全部过户到公 司名下。现在，公司正在聚合资源着力打造该品牌，主要从以下三个方面 ...

投资者关系活动记录表 编号：2021-005 号 √ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 投资者关 系活动类 别 华西证券 唐爽爽 朱宇昊 泓牛资本 王 聪 锦洋投资 方 舟 中域投资 袁鸿涛 陈莲蓉 申万宏源 求佳峰 常瑜资本 贾明杰 首创证券 陈 梦 郭 琦 财达证券 陈晓言 上海银叶 董永杰 华泰资管 冯 潇 朱南钰 中泰证券 曾令仪 东吴证券 樊 荣 信达证券 张 浩 国信证券 关竣尹 华融证券 方曼乔 时间 2021 年 11 月 23 日 14：30-16：00 参与单位 名称及人 员姓名 地点 线上会议 上市公司 接待人员 姓名 董事长/总经理：张恒 财务总监：罗向杰 董事会秘书：秦亚敏 一、 三夫户外董事长张恒介绍公司相关情况： 1、X-BIONIC 品牌发展情况 公司于 2021 年 11 月 10 日与清华大学射击队签署了合作备忘录，作为清华 大学射击队合作伙伴，公司将为运动员、教练员提供 X-BIONIC 功能产品，双方 将成立 X-BIONIC 联合研究小组，设计改进研发适合射击运动需要的新产品，以 投资者关 ...

Business Overview - The company operates in four main segments: research and sales of high-quality outdoor sports products, operation of X-BIONIC luxury sports brand, organization of outdoor events and team-building activities, and design and operation of outdoor service projects like "Squirrel Tribe" family outdoor parks and safety education training [2] - The focus for future growth will be on the outdoor sports product segment and X-BIONIC brand, which is expected to be a major profit growth point [2] X-BIONIC Development - X-BIONIC was acquired in 2021, gaining ownership of trademarks and patents in China [2] - The brand utilizes bionic technology to enhance athletic performance by converting sweat into energy [2] - A dedicated R&D team has been established, collaborating with international fabric suppliers like GORE-TEX and Schoeller to develop a full range of products [2][3] Outdoor Events - The company has been organizing outdoor events since 1997, with a variety of events including ultra-marathons and triathlons [4] - Notable events include the 5th Chongli 168 Ultra Trail and the 23rd Pinggu Jinhai Lake Triathlon, which have strong brand influence [4] Sanfo Hood Camping Business - Launched in 2020, the Sanfo Hood brand has established multiple luxury camping sites across various cities [4] - The company plans to expand from approximately 10 camps in 2022 to more in 2023, focusing on both B2C and B2B services [4][5] Sales and Revenue - Online sales accounted for 31% of total revenue in 2021, with an overall sales ratio of 40% online to 60% offline [5] - Outdoor service revenue, including camping, contributes approximately 10% to 12% of total revenue [5]

Group 1: Financial Performance - In 2021, the company achieved a revenue of 55,553.76 million CNY, with a net profit of -2,616.90 million CNY, representing a year-on-year growth of 18.83% [2] - In Q1 2022, the company reported a revenue of 13,130.62 million CNY, showing a year-on-year increase of 8.92% [2] - The revenue from the X-BIONIC brand in 2021 grew by 130.09%, with Q1 2022 showing a growth of 166% [3] Group 2: Business Strategy - The company plans to focus on the camping trend by expanding the camping equipment section in stores and enhancing offline sales [2] - The X-BIONIC brand will be a core focus for the next few years, with plans to open 1-2 flagship stores and 4-5 ski shops [3][4] - The company aims to establish a comprehensive educational base combining outdoor activities and safety education, enhancing its brand presence [3] Group 3: Marketing and Brand Development - Marketing expenses are expected to increase compared to the previous year, with significant investments in flagship stores and brand endorsements [4] - The company has engaged in marketing activities that have reached 160 million views on social media platforms [4] - The X-BIONIC brand's gross margin is projected to reach 60% [3] Group 4: Product Categories and Sales - In 2021, the product categories were divided into outdoor clothing (60%), footwear (20%), and equipment (20%), with camping products exceeding 50% in some stores [4] - The company has established six operational camping sites, with plans for future expansions based on environmental conditions [4]

投资者关系活动记录表 编号：2022-005 号 □ 特定对象调研 □ 分析师会议 □ 媒体采访 √ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 投资者关 系活动类 别 参与单位 名称及人 员姓名 个人投资者及其他专业人士 时间 2022 年 5 月 20 日 15:00-16:30 地点 价值在线（https://www.ir-online.com.cn/） 上市公司 接待人员 姓名 董事长、总经理：张恒 独立董事：苟娟琼 财务总监：罗向杰 董事会秘书: 秦亚敏 2022 年 5 月 20 日 15;00-16:30，公司在价值在线举办了 2021 年度业绩说明 会。本次业绩说明会具体问题记录如下： 1. 请问公司什么时候落地品牌代言人的签约？ 答:您好，公司应该在秋冬季节签订品牌代言人。谢谢！ 2. 请问公司有下一步的并购重组计划或打算吗？ 答:您好，公司只围绕核心战略业务进行投资或并购，目前没有并购重组计 划。谢谢！ 投资者关 3. 是否方便透露露营产品销售占整体销售的比重？Xbionic 今年销售怎么样？ 未来新开店是怎么规划的？谢谢！ 系活动主 要内容介 答:您好，近期露营产品 ...

投资者关系活动记录表 证券代码：002780 证券简称：三夫户外 北京三夫户外用品股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | --- | --- | --- | |------------------------|----------|----------------------------------------------------------------------------------------------|----------|----------------|------------------------|-----------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

投资者关系活动记录表 证券代码：002780 证券简称：三夫户外 北京三夫户外用品股份有限公司 投资者关系活动记录表 编号：2022-004 号 | --- | --- | --- | --- | --- | |--------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------|-------------------|-------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------- ...

投资者关系活动记录表 证券代码：002780 证券简称：三夫户外 北京三夫户外用品股份有限公司 投资者关系活动记录表 编号：2022-007 号 | --- | --- | --- | --- | --- | --- | --- | --- | |--------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------|-------|----- ...

投资者关系活动记录表 编号：2022-006 号 √ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 投资者关 系活动类 别 东吴证券：李婕、赵艺原 农银汇理基金：周宇 中邮人寿保险：杨琛 恒穗资产：骆华森 进门财经：赵嫚妮 中域资产：袁鹏涛 国联人寿：王 承 长信基金：安 昀 中欧基金：周 雪 凯恩投资：张继光 建信基金：吕 怡 华宝基金：李竹君 鹏城基石：钱 翔 浙商自营：陈珊珊 兴华基金：任选蓉 人保资产：王 辉 华商基金：常 宁 新华资产：朱战宇 时间 2022 年 6 月 2 日 16:00-17:00 地点 线上会议 上市公司 接待人员 姓名 董事会秘书: 秦亚敏 证券事务代表：牛晓敏 参与单位 名称及人 员姓名 一、介绍公司相关情况： 三夫户外成立于 1997 年，以研发销售专业优质户外运动用品、运营 X-BIONIC 黑科技功能运动品牌、组织户外活动赛事团建、设计建设运营"松鼠部落亲子户 外乐园+鹰极安全教育基地+三夫小勇士+Sanfo Hood 野奢营地"亲子青少年综合 素质教育项目为主营业务，其中 X-BIONIC 产品的设 ...

Group 1: Company Overview and Business Strategy - Beijing Sanfo Outdoor Products Co., Ltd. focuses on brand development and strategic growth, particularly through the acquisition of the X-BIONIC brand, which was completed in 2021 [2]. - The company emphasizes research and development, with a team of nearly 40 people dedicated to expanding product lines, including base layers, down jackets, and ski wear [4]. - X-BIONIC products have gained recognition in various sports circles, including skiing and trail running, and the brand has established partnerships with national teams in over 20 European countries [3]. Group 2: Market Performance and Growth - X-BIONIC's revenue for the first nine months of 2022 increased by 122% compared to the same period last year [4]. - The flagship store in Beijing's Guomao Mall opened on October 29, 2022, and has attracted significant industry attention, with plans for further expansion into high-end shopping centers [4]. - The average transaction value at the Guomao flagship store was reported to be over 4,000 yuan [5]. Group 3: Marketing and Brand Promotion - The company has engaged high-profile brand ambassadors, including international supermodel He Sui and Olympic champion Ren Ziwei, to enhance brand visibility among younger consumers [4]. - X-BIONIC has sponsored various sports events and teams, including the Swiss national alpine skiing team, which won the European overall skiing championship in the 20-21 and 21-22 seasons [3]. Group 4: Outdoor Industry Trends and Future Outlook - The outdoor industry is expected to grow significantly as consumer interest in health and quality lifestyles increases, despite current limitations due to the pandemic [4]. - The company is developing a comprehensive educational experience for children and families through initiatives like the "Squirrel Tribe" outdoor education program and the "Eagle Extreme Safety Education" base [6]. - Future sales targets for X-BIONIC aim for over 100% annual growth, with a projected sales ratio of 25% for base layers and 75% for outer layers [5].