Business Overview - The company operates in four main segments: research and sales of high-quality outdoor sports products, operation of X-BIONIC luxury sports brand, organization of outdoor events and team-building activities, and design and operation of outdoor service projects like "Squirrel Tribe" family outdoor parks and safety education training [2] - The focus for future growth will be on the outdoor sports product segment and X-BIONIC brand, which is expected to be a major profit growth point [2] X-BIONIC Development - X-BIONIC was acquired in 2021, gaining ownership of trademarks and patents in China [2] - The brand utilizes bionic technology to enhance athletic performance by converting sweat into energy [2] - A dedicated R&D team has been established, collaborating with international fabric suppliers like GORE-TEX and Schoeller to develop a full range of products [2][3] Outdoor Events - The company has been organizing outdoor events since 1997, with a variety of events including ultra-marathons and triathlons [4] - Notable events include the 5th Chongli 168 Ultra Trail and the 23rd Pinggu Jinhai Lake Triathlon, which have strong brand influence [4] Sanfo Hood Camping Business - Launched in 2020, the Sanfo Hood brand has established multiple luxury camping sites across various cities [4] - The company plans to expand from approximately 10 camps in 2022 to more in 2023, focusing on both B2C and B2B services [4][5] Sales and Revenue - Online sales accounted for 31% of total revenue in 2021, with an overall sales ratio of 40% online to 60% offline [5] - Outdoor service revenue, including camping, contributes approximately 10% to 12% of total revenue [5]

Group 1: Financial Performance - In 2021, the company achieved a revenue of 55,553.76 million CNY, with a net profit of -2,616.90 million CNY, representing a year-on-year growth of 18.83% [2] - In Q1 2022, the company reported a revenue of 13,130.62 million CNY, showing a year-on-year increase of 8.92% [2] - The revenue from the X-BIONIC brand in 2021 grew by 130.09%, with Q1 2022 showing a growth of 166% [3] Group 2: Business Strategy - The company plans to focus on the camping trend by expanding the camping equipment section in stores and enhancing offline sales [2] - The X-BIONIC brand will be a core focus for the next few years, with plans to open 1-2 flagship stores and 4-5 ski shops [3][4] - The company aims to establish a comprehensive educational base combining outdoor activities and safety education, enhancing its brand presence [3] Group 3: Marketing and Brand Development - Marketing expenses are expected to increase compared to the previous year, with significant investments in flagship stores and brand endorsements [4] - The company has engaged in marketing activities that have reached 160 million views on social media platforms [4] - The X-BIONIC brand's gross margin is projected to reach 60% [3] Group 4: Product Categories and Sales - In 2021, the product categories were divided into outdoor clothing (60%), footwear (20%), and equipment (20%), with camping products exceeding 50% in some stores [4] - The company has established six operational camping sites, with plans for future expansions based on environmental conditions [4]

投资者关系活动记录表 编号：2022-005 号 □ 特定对象调研 □ 分析师会议 □ 媒体采访 √ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 投资者关 系活动类 别 参与单位 名称及人 员姓名 个人投资者及其他专业人士 时间 2022 年 5 月 20 日 15:00-16:30 地点 价值在线（https://www.ir-online.com.cn/） 上市公司 接待人员 姓名 董事长、总经理：张恒 独立董事：苟娟琼 财务总监：罗向杰 董事会秘书: 秦亚敏 2022 年 5 月 20 日 15;00-16:30，公司在价值在线举办了 2021 年度业绩说明 会。本次业绩说明会具体问题记录如下： 1. 请问公司什么时候落地品牌代言人的签约？ 答:您好，公司应该在秋冬季节签订品牌代言人。谢谢！ 2. 请问公司有下一步的并购重组计划或打算吗？ 答:您好，公司只围绕核心战略业务进行投资或并购，目前没有并购重组计 划。谢谢！ 投资者关 3. 是否方便透露露营产品销售占整体销售的比重？Xbionic 今年销售怎么样？ 未来新开店是怎么规划的？谢谢！ 系活动主 要内容介 答:您好，近期露营产品 ...

投资者关系活动记录表 证券代码：002780 证券简称：三夫户外 北京三夫户外用品股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | --- | --- | --- | |------------------------|----------|----------------------------------------------------------------------------------------------|----------|----------------|------------------------|-----------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

投资者关系活动记录表 证券代码：002780 证券简称：三夫户外 北京三夫户外用品股份有限公司 投资者关系活动记录表 编号：2022-004 号 | --- | --- | --- | --- | --- | |--------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------|-------------------|-------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------- ...

投资者关系活动记录表 证券代码：002780 证券简称：三夫户外 北京三夫户外用品股份有限公司 投资者关系活动记录表 编号：2022-007 号 | --- | --- | --- | --- | --- | --- | --- | --- | |--------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------|-------|----- ...

投资者关系活动记录表 编号：2022-006 号 √ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 投资者关 系活动类 别 东吴证券：李婕、赵艺原 农银汇理基金：周宇 中邮人寿保险：杨琛 恒穗资产：骆华森 进门财经：赵嫚妮 中域资产：袁鹏涛 国联人寿：王 承 长信基金：安 昀 中欧基金：周 雪 凯恩投资：张继光 建信基金：吕 怡 华宝基金：李竹君 鹏城基石：钱 翔 浙商自营：陈珊珊 兴华基金：任选蓉 人保资产：王 辉 华商基金：常 宁 新华资产：朱战宇 时间 2022 年 6 月 2 日 16:00-17:00 地点 线上会议 上市公司 接待人员 姓名 董事会秘书: 秦亚敏 证券事务代表：牛晓敏 参与单位 名称及人 员姓名 一、介绍公司相关情况： 三夫户外成立于 1997 年，以研发销售专业优质户外运动用品、运营 X-BIONIC 黑科技功能运动品牌、组织户外活动赛事团建、设计建设运营"松鼠部落亲子户 外乐园+鹰极安全教育基地+三夫小勇士+Sanfo Hood 野奢营地"亲子青少年综合 素质教育项目为主营业务，其中 X-BIONIC 产品的设 ...

Group 1: Company Overview and Business Strategy - Beijing Sanfo Outdoor Products Co., Ltd. focuses on brand development and strategic growth, particularly through the acquisition of the X-BIONIC brand, which was completed in 2021 [2]. - The company emphasizes research and development, with a team of nearly 40 people dedicated to expanding product lines, including base layers, down jackets, and ski wear [4]. - X-BIONIC products have gained recognition in various sports circles, including skiing and trail running, and the brand has established partnerships with national teams in over 20 European countries [3]. Group 2: Market Performance and Growth - X-BIONIC's revenue for the first nine months of 2022 increased by 122% compared to the same period last year [4]. - The flagship store in Beijing's Guomao Mall opened on October 29, 2022, and has attracted significant industry attention, with plans for further expansion into high-end shopping centers [4]. - The average transaction value at the Guomao flagship store was reported to be over 4,000 yuan [5]. Group 3: Marketing and Brand Promotion - The company has engaged high-profile brand ambassadors, including international supermodel He Sui and Olympic champion Ren Ziwei, to enhance brand visibility among younger consumers [4]. - X-BIONIC has sponsored various sports events and teams, including the Swiss national alpine skiing team, which won the European overall skiing championship in the 20-21 and 21-22 seasons [3]. Group 4: Outdoor Industry Trends and Future Outlook - The outdoor industry is expected to grow significantly as consumer interest in health and quality lifestyles increases, despite current limitations due to the pandemic [4]. - The company is developing a comprehensive educational experience for children and families through initiatives like the "Squirrel Tribe" outdoor education program and the "Eagle Extreme Safety Education" base [6]. - Future sales targets for X-BIONIC aim for over 100% annual growth, with a projected sales ratio of 25% for base layers and 75% for outer layers [5].

北京三夫户外用品股份有限公司 2022 年第三季度报告 证券代码：002780 证券简称：三夫户外 公告编号：2022-047 北京三夫户外用品股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 一、主要财务数据 □是 否 | | 本报告期 | 本报告期比上年同 | 年初至报告期末 | 年初至报告期末 | | --- | --- | --- | --- | --- | | | | 期增减 | | 比上年同期增减 | | 营业收入（元） | 124,114,361.26 | 26.37% | 361,055,801.21 | 3.99% | | 归属于上市公司股东的净利润（元） | -18,293,990.43 ...

Financial Performance - The company's operating revenue for the first half of 2022 was approximately ¥236.94 million, a decrease of 4.84% compared to ¥248.98 million in the same period last year[26]. - The net profit attributable to shareholders was a loss of approximately ¥15.79 million, a significant decline of 1,165.12% compared to a profit of ¥1.48 million in the previous year[26]. - The net cash flow from operating activities was negative at approximately ¥18.39 million, representing a decline of 344.47% from ¥7.52 million in the same period last year[26]. - The total profit for the period was -12.22 million yuan, a year-on-year decline of 377.64%[40]. - The company reported a basic earnings per share of -¥0.1002, a decrease of 1,082.35% compared to ¥0.0102 in the same period last year[26]. - The total revenue for the first half of 2022 was CNY 236,941,439.95, a decrease of 4.84% compared to CNY 248,984,484.68 in the same period last year[93]. - The company reported a net loss of CNY 1,360,253.14 for the first half of 2022, compared to a profit of CNY 14,426,019.84 in the same period of 2021[191]. - The total comprehensive income for the first half of 2022 was a loss of CNY 17.56 million, compared to a gain of CNY 2.98 million in the same period of 2021[196]. Assets and Liabilities - The total assets at the end of the reporting period were approximately ¥1.07 billion, an increase of 5.78% from ¥1.01 billion at the end of the previous year[26]. - The net assets attributable to shareholders decreased by 2.30% to approximately ¥669.75 million from ¥685.54 million at the end of the previous year[26]. - As of June 30, 2022, the company's total assets amounted to 1,069.70 million yuan, with net assets attributable to shareholders at 669.75 million yuan[40]. - The total liabilities increased to RMB 305,360,000.00, reflecting a growth in financial obligations[187]. - Total liabilities reached CNY 370,942,126.19, up from CNY 294,924,699.09, marking an increase of 25.77%[192]. Revenue Breakdown - Revenue from outdoor products increased by 5.49% to CNY 219,251,698.51, accounting for 92.53% of total revenue[93]. - Revenue from outdoor services decreased significantly by 47.59% to CNY 17,269,181.44, representing 7.29% of total revenue[93]. - The company's store business revenue for the first half of 2022 was 116.04 million yuan, accounting for 48.98% of total revenue[65]. - Online sales through third-party platforms reached 137.68 million yuan during the reporting period[71]. - The company's own brand revenue amounted to 63.81 million yuan, accounting for 29.11% of total revenue, with X-BIONIC products generating 52.26 million yuan, a 118.32% year-on-year increase[77]. Market and Product Strategy - The company plans to focus on the development and sales of high-quality outdoor sports products and the operation of the X-BIONIC luxury brand[34]. - The company is committed to providing comprehensive products and services that encourage outdoor activities and promote a healthy lifestyle[34]. - The company expanded its product offerings in response to the booming camping market, enhancing in-store displays and product structures[41]. - The company expanded its product offerings by adding several outdoor camping and sports brands, including BURTON and NORDISK, in response to explosive growth in outdoor camping and snow sports[47]. - The outdoor sports market in China is projected to grow at a compound annual growth rate of approximately 13.7% over the next three years[37]. Operational Developments - The company operates 47 directly-owned stores across 18 cities and represents over 300 domestic and international mid-to-high-end outdoor brands[41]. - The online sales for the X-BIONIC brand continued to grow rapidly, with the Tmall flagship store receiving multiple awards for its performance[42]. - The company launched a new retail strategy, achieving 8 million views and 1.7 million visitors on its micro-mall, with transaction amounts reaching 8.54 million yuan in the first half of 2022[43]. - The company has established strategic partnerships with two high-end hotels in Beijing to develop luxury camping experiences[59]. - The company has a strong reputation in the outdoor industry, recognized as a "National Sports Industry Demonstration Unit" by the General Administration of Sport of China[61]. Risk Management - The company has outlined various risks and countermeasures in its report, emphasizing the importance of investor awareness[7]. - The company faces risks related to the X-BIONIC brand not meeting expectations, requiring a strong operational team for successful brand management[121]. - The company is also addressing risks from potential COVID-19 outbreaks affecting offline sales and supply chains by enhancing online business and maintaining close communication with international suppliers[122]. Investment and Financing - The company raised a total of RMB 193.18 million through a private placement of 12,218,843 shares at RMB 15.81 per share, with a net amount of RMB 185.99 million after deducting issuance costs[110]. - The total approved external guarantee amount during the reporting period was 155.95 million yuan, with an actual occurrence of 73.30 million yuan[157]. - The company has provided guarantees totaling CNY 1,000 million for entities with a debt ratio exceeding 70%[158]. - The company engaged in entrusted wealth management with a total amount of CNY 11,000 million, of which CNY 10,000 million remains outstanding[160]. Corporate Governance - The company did not implement any employee stock ownership plans or other incentive measures during the reporting period[128]. - There were no changes in the company's board of directors, supervisors, or senior management during the reporting period[126]. - The company held a temporary shareholders' meeting on February 9, 2022, with an investor participation rate of 22.85%[125]. - The annual shareholders' meeting for 2021 was held on May 18, 2022, with a participation rate of 20.77%[125].