Core Insights - KNOTIFY, an outdoor fashion collective store, opened its first pop-up store in Shanghai in February 2024, focusing on sports and outdoor categories, featuring brands like Saysky and Hydrapak [6][12][10] - The rise of outdoor fashion collective stores like KNOTIFY reflects a trend towards integrating fashion with outdoor activities, appealing to a younger demographic [6][16][23] Group 1: KNOTIFY's Expansion and Strategy - KNOTIFY is rapidly expanding, with plans for pop-up stores in key urban locations such as Shanghai and Beijing, and a flagship store set to open in September 2024 [6][16] - The store's design emphasizes a high-end aesthetic, featuring minimalist decor and social spaces, which enhances its appeal as a "Instagrammable" location [17][20] - KNOTIFY aims to balance fashion and outdoor elements, focusing on running and trail running as key areas of growth [23][44] Group 2: Market Dynamics and Challenges - The outdoor collective store market in China is relatively underdeveloped, with few brands achieving significant scale, leading to a fragmented market [24][32] - Traditional outdoor stores have struggled with declining sales and profitability, as seen with Sanfu Outdoor, which reported a net loss of 29.73 million yuan in 2019 and continued losses during the pandemic [24][25] - The shift in brand strategies, with major brands reclaiming distribution rights, poses a challenge for collective stores, as they often lack the scale and marketing power to compete effectively [29][30] Group 3: Consumer Engagement and Brand Relationships - New outdoor collective stores are focusing on community engagement through events like running and yoga, which helps build brand loyalty and awareness [41][42] - KNOTIFY is strategically partnering with lesser-known brands that have not yet established a presence in China, allowing them to differentiate from larger competitors [33][46] - The integration of fashion and outdoor elements is met with mixed reactions from consumers, highlighting the need for these stores to navigate the balance between style and functionality [44][46]

2025年4月28日，三夫户外（维权）发布了2024年年报。报告显示，公司2024年实现营业总收入8.00亿 元，同比下降5.45%；归属净利润亏损2149.41万元，同比大幅下降158.83%；扣非净利润亏损2799.93万 元，同比下降186.11%。 尽管公司试图通过自有品牌培育和业务多元化扭转颓势，但核心代理品牌流失、现金流压力加剧以及战 略资源错配等问题，暴露出其在行业变革中的深层风险。曾经的"户外装备渠道之王"，正面临渠道价值 弱化与品牌转型不畅的双重考验。 代理权流失：核心业务根基动摇 三夫户外的经营危机首先源于核心代理品牌的持续流失。近年来，三夫户外的传统经销业务营收呈下降 趋势，合作品牌数量自2021年有所缩减后，稳定在300+，包括凯乐石、史丹利、哥伦比亚等。巅峰时 期，三夫户外代理过400多个品牌，其中便包括现在爆火的始祖鸟、北面以及亚玛芬旗下的多个品牌。 自2023年末北面（The North Face）终止合作后，2024年6月始祖鸟（Arc'teryx）长达20年的代理权也宣 告结束。这两大品牌曾是公司收入的"压舱石"，其退出直接导致高频消费会员销售额下降。 在转型过程中，三夫户外 ...

Core Insights - The Chinese outdoor market is undergoing significant changes, with major players like Ternua, Sanfu Outdoor, and Migo Dede releasing their 2024 financial reports, indicating a new competitive landscape [1] - The potential listing of Berghaus on the Hong Kong Stock Exchange could position it as the largest outdoor brand in China by revenue, highlighting the ongoing reshuffling in the 270 billion RMB outdoor goods market [1] Group 1: Financial Performance of Listed Companies - Ternua reported a revenue of 1.592 billion RMB for 2024, with its core outdoor business generating 1.369 billion RMB, marking an 8.91% year-on-year growth. The net profit reached 106.6 million RMB, a nearly 50% increase, attributed to the launch of mid-to-high-end product lines and effective marketing strategies [2][3] - Sanfu Outdoor achieved a revenue of 800 million RMB in 2024, a decline of 5.5%. However, in Q1 2025, it rebounded with a revenue of 190 million RMB, a 14.5% increase, and a net profit of 12.67 million RMB, indicating improved operational efficiency despite challenges [2][3] - Migo Dede's revenue for 2024 was 1.304 billion RMB, down 10.42%, with a net profit of 83.76 million RMB, a 21.57% decrease. The brand is focusing on its proprietary clothing line to tap into higher-margin markets [4] Group 2: Market Dynamics and Competitors - Berghaus has seen its revenue triple from 462 million RMB in 2021 to 1.733 billion RMB in 2023, making it the largest outdoor brand in China by revenue, despite ranking seventh in market share [5][6] - The outdoor market in China is projected to grow from 215 billion RMB in 2024 to 270 billion RMB by 2026, but lacks a dominant player comparable to Anta or Li Ning in the broader sports market [8] - The competition is intensifying as traditional sports brands like Nike and Adidas expand into the outdoor segment, while lifestyle brands like Lululemon and Uniqlo are targeting the "urban outdoor" demographic [8][10] Group 3: Future Outlook - The year 2025 is anticipated to be pivotal for the Chinese outdoor market, with increased IPO activity and a widening gap between brands. Success will likely depend on technological innovation and brand storytelling rather than just scale [11]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown significant improvement in Q1 2025, with revenue reaching 190 million yuan, a year-on-year increase of 14.5%, and a net profit of 13 million yuan, a remarkable increase of 2806.3% compared to the previous year [5] - The decline in 2024's performance was primarily due to the termination of partnerships with key distributors, the transition of the climbing mouse business to joint ventures, and substantial asset impairment provisions [5] - The report anticipates a positive impact from the company's brand transformation strategy and core brand growth momentum, leading to revised profit forecasts for 2025-2027 [5] Financial Summary - Revenue for 2024 is projected at 800 million yuan, a decrease of 5.5% year-on-year, while 2025 revenue is expected to rise to 1,009 million yuan, reflecting a growth of 26.1% [9][10] - The net profit for 2025 is estimated at 48 million yuan, a significant recovery from a loss of 21 million yuan in 2024, with further growth expected in subsequent years [9][10] - The gross margin is expected to stabilize around 56.7% in 2025, with net margins improving to 4.8% [11] - The company's P/E ratio is projected to decrease from 40.3 in 2025 to 24.0 by 2027, indicating a more attractive valuation over time [11] Brand Strategy and Market Outlook - The company is committed to deepening its brand operation strategy, having established four major business units to enhance the growth of both proprietary and exclusive agency brands [6] - The introduction of innovative products and the establishment of flagship stores for exclusive brands are expected to drive sales and improve customer retention rates [6] - The outdoor sports industry is anticipated to continue benefiting from policy support and increasing public health awareness, with the market expected to expand further [7]

Core Viewpoint - The A-share market shows a slight decline with the Shanghai Composite Index closing at 3294.02 points, below the five-day moving average, indicating a market correction trend [1]. Group 1: Market Performance - The total trading volume of A-shares reached 7286.82 billion yuan today [1]. - The Shanghai Composite Index experienced a change of -0.03% [1]. Group 2: Stocks Exceeding Five-Day Moving Average - A total of 293 A-shares have surpassed the five-day moving average today [1]. - Notable stocks with significant deviation rates include: - Xinjin Power (300157) with a deviation rate of 13.12% and a daily increase of 19.92% [2]. - Yintu Network (835508) with a deviation rate of 10.41% and a daily increase of 13.08% [2]. - Lechuang Technology (430425) with a deviation rate of 7.81% and a daily increase of 11.04% [2]. - Other stocks with smaller deviation rates that just crossed the five-day moving average include: - InSai Group, Dongpeng Beverage, and Zhongke Magnetic [1].

Group 1: Financial Performance - In 2024, the company achieved a revenue of 800.26 million yuan, with X-BIONIC brand contributing 289.86 million yuan, a year-on-year increase of 34.91% [2] - For Q1 2025, the company reported a revenue of 194.02 million yuan, with X-BIONIC brand generating 76.07 million yuan, a year-on-year growth of 27.99% [2] - The CRISPI brand's revenue in 2024 was 92.98 million yuan, showing a year-on-year increase of 16.49% [2] - The combined revenue from LA SPORTIVA, MYSTERY RANCH, and DANNER brands reached 120.73 million yuan, with a year-on-year growth of 23.93% [2] Group 2: Strategic Plans - In 2025, the company plans to adjust the pricing strategy for some X-BIONIC new products to enhance market competitiveness [2] - The company aims to accelerate the cleanup of the Squirrel Tribe business to minimize its impact on overall performance [2] - The company will focus on the exclusive agency brand Marmot, primarily through online sales channels in 2025 [2] - The company is committed to brand-oriented operations and expects to enter a phase of healthy and rapid development in 2025 [2] Group 3: Market Expansion and Brand Development - The company plans to open 15-20 new X-BIONIC stores in 2025, primarily in key cities like Beijing, Chengdu, and Shenyang [4] - HOUDINI brand will have approximately 20 self-operated and dealer stores, while CRISPI will have 2-3 single-brand stores [4] - The outdoor market in China is experiencing rapid growth, with outdoor clothing becoming a popular daily wear style [4] - The company will establish a joint R&D center with its Swiss headquarters to enhance product development and marketing strategies [4] Group 4: Product Strategy - The company will broaden the price range of X-BIONIC products, introducing mid-to-high-end products while maintaining high positioning for certain items [4] - New products like X-BIONIC Breeze summer pants and moisture-wicking POLO shirts will be tested through online sales channels, exceeding market expectations [4]

Core Viewpoint - The financial performance of Sanfu Outdoor in 2024 shows significant declines in key metrics such as net profit and cash flow, indicating serious operational challenges and increased market competition [1][3][10]. Financial Performance Summary - Revenue Decline: In 2024, Sanfu Outdoor reported revenue of 800,262,975.04 yuan, a decrease of 5.45% from 846,399,984.53 yuan in the previous year. The outdoor products segment generated 744,100,518.93 yuan, accounting for 92.98% of total revenue, down 3.86% year-on-year, while outdoor services revenue fell 22.47% [2]. - Net Profit Drop: The net profit attributable to shareholders was -21,494,108.54 yuan, a decline of 158.83% compared to 36,533,966.95 yuan in the previous year. The net profit after excluding non-recurring items was -27,999,280.54 yuan, down 186.11% from 32,515,933.97 yuan [3][4]. - Earnings Per Share: Basic earnings per share were -0.14 yuan, down 160.87% from 0.23 yuan, while the diluted earnings per share after excluding non-recurring items were -0.18 yuan, a decrease of 190.00% from 0.20 yuan [4]. Expense Analysis - Sales Expenses Increase: Sales expenses rose by 9.73% to 271,738,231.14 yuan from 247,650,486.87 yuan, indicating increased investment in market promotion and brand awareness [5]. - Management Expenses Slight Decrease: Management expenses decreased by 1.60% to 90,693,314.95 yuan from 92,172,499.93 yuan, suggesting a need for further optimization in management processes [6]. - Financial Expenses Slightly Reduced: Financial expenses were 18,940,078.59 yuan, a slight decrease of 0.60% from 19,054,792.71 yuan, but the company still needs to manage its debt structure effectively [7]. Cash Flow Situation - Operating Cash Flow Decline: The net cash flow from operating activities was 25,748,191.14 yuan, down 52.42% from 54,110,515.12 yuan, indicating weakened cash collection capabilities [10]. - Investment Cash Flow Improvement: The net cash flow from investing activities improved to -15,330,838.80 yuan from -54,659,867.59 yuan, reflecting a reduction in cash outflow for acquisitions [11]. - Financing Cash Flow Significant Decrease: The net cash flow from financing activities was -49,593,920.25 yuan, a decrease of 214.97% from -15,745,524.86 yuan, indicating reduced cash inflow from borrowings [12]. R&D and Innovation - Stable R&D Investment: R&D expenses were 10,291,997.52 yuan, a slight increase of 0.19% from 10,272,018.55 yuan, showing ongoing commitment to product innovation [8].

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company reported a strong Q1 performance in 2025, with revenue and net profit significantly exceeding expectations, marking the best Q1 performance in its history [2] - The company plans to launch the Marmot brand operations in China in 2025, which is expected to contribute positively to future growth [8] - The outdoor industry is benefiting from global trends and increasing penetration among the younger generation, indicating a high growth phase for the company [8] Summary by Sections Financial Performance - In 2024, the company reported revenue of 800 million, a decline of 5.45% year-on-year, with a net loss of 21 million [2] - For Q1 2025, the company achieved revenue of 194 million, a year-on-year increase of 14.5%, and a net profit of 13 million, reflecting a substantial increase of 2806% [2][6] - The gross margin for Q1 2025 was 59.6%, up 3.0 percentage points year-on-year [6] Brand Performance - X-BIONIC brand revenue grew by 35% in 2024, driven by the opening of franchise stores [4] - The company plans to expand its store network significantly in 2025, with 15-20 new X-BIONIC stores and approximately 20 HOUDINI stores [8] Market Trends - The outdoor market is currently in a high growth phase, with expectations for continued expansion driven by new product launches and increased brand presence [8] - The company is focusing on enhancing its product offerings and expanding its market share among franchisees [8] Future Projections - Revenue forecasts for 2025 and 2026 have been adjusted to 1,026 million and 1,251 million respectively, with a new projection for 2027 at 1,507 million [9] - The company maintains a projected EPS of 0.38 for 2025, with a PE ratio of 28 [9][11]

目 录 募集资金年度存放和使用情况鉴证报告 北京三夫户外用品股份有限公司 容诚专字[2025]251Z0110 号 容诚会计师事务所(特殊普通合伙) 中国·北京 | 序号 | 容 内 | 页码 | | --- | --- | --- | | 1 | 募集资金年度存放与使用情况鉴证报告 | 1-3 | | 2 | 募集资金年度存放与使用情况专项报告 | 1-5 | | 3 | 附表 | 6-8 | 募集资金年度存放与使用情况鉴证报告 容诚会计师事务所（特殊普通合伙） 总所：北京市西城区阜成门外大街 22 号 1 幢 10 层 1001-1 至 1001-26 (100037) TEL:010-6600 1391 FAX:010-6600 1392 E-mail:bj@rsmchina.com.cn https://www.rsm.global/china/ 容诚专字[2025]251Z0110 号 北京三夫户外用品股份有限公司全体股东： 我们审核了后附的北京三夫户外用品股份有限公司（以下简称三夫户外公司） 董事会编制的《2024 年度募集资金存放与使用情况专项报告》。 一、 对报告使用者和使用目的的限定 本鉴证 ...

信达证券股份有限公司（以下简称"信达证券"或"保荐机构"）作为北京 三夫户外用品股份有限公司（以下简称"三夫户外"或"公司"）非公开发行股 票的保荐机构，根据《证券发行上市保荐业务管理办法》《深圳证券交易所上市 公司自律监管指引第 1 号—主板上市公司规范运作》等相关规定，对三夫户外 2024 年度募集资金存放与使用情况进行了认真、审慎的核查，具体核查情况如 下： 一、募集资金基本情况 （一）实际募集资金金额、资金到位情况 关于北京三夫户外用品股份有限公司 信达证券股份有限公司 2024 年度募集资金存放与使用情况专项核查意见 经中国证券监督管理委员会证监许可【2021】173 号文《关于核准北京三夫 户外用品股份有限公司非公开发行股票的批复》的核准，公司向特定投资者非公 开发行人民币普通股股票 12,218,843 股，每股发行价格为 15.81 元，应募集资金 总额为193,179,907.83元，扣除与发行有关的费用7,185,778.39元（不含税金额）， 实际募集资金净额为 185,994,129.44 元。该募集资金已于 2021 年 9 月 27 日划入 公司募集资金专户，已经容诚会计师事务所（ ...