证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 编号：2021-018 | --- | --- | --- | --- | --- | --- | --- | |--------------|-----------------|--------------------|-------|--------------------------------------|-------|-------| | | □ | | | 特定对象调研 □ 分析师会议 □ 媒体采访 | | | | 投资者关系 | □ | | | 业绩说明会 □ 新闻发布会 □ 路演活动 | | | | 活动类别 | □ | 现场参观 √ | | 其他-电话采访 | | | | | 王赫 | charles | | library group | | | | | 李金宝 | | | 长江证券 | | | | | 孙晗 | | | 中银资管 | | | | | 黄俊豪 | | | 中信自营 | | | | | 郭羽 | | | 中信资管 | | | | | 陈姗姗 | | | 浙商自营 | | | | ...

编号：2021-015 1 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | --- | |-------------------------|----------------------------------------------------------------------------------------------------------------------------|-------------------------------------|-------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

Group 1: Market Overview - The domestic functional shading market is projected to reach 193 billion RMB by 2025, with a compound annual growth rate (CAGR) of 17% [2] - The overseas market accounts for approximately two-thirds of sales for listed companies, indicating a significant reliance on international markets for growth [2] - The penetration rate of functional shading products in China was only 3.1% in 2019, expected to rise to 4.3% by 2025 [3] Group 2: Product Advantages - Functional shading products offer superior performance advantages over fabric curtains, including fire resistance, UV protection, and antibacterial properties [3] - Cost advantages stem from lower material usage and suitability for automated production, leading to reduced labor costs [3] - The company’s products are recognized for their innovative designs and high cost-performance ratio, contributing to a strong market acceptance [5] Group 3: Competitive Landscape - International competitors like Hunter Douglas Group and Serge Ferrari have significantly larger revenues, with Hunter Douglas reporting 36.86 billion USD (approximately 250 billion RMB) in 2019 [4] - The company holds a leading position in technology and product variety within the domestic market, enhancing its competitive edge [4] - The company’s gross margin is higher than that of its peers due to stable supplier relationships and effective cost management strategies [5] Group 4: Future Outlook - The company plans to expand its market presence by establishing sales offices and logistics warehouses in key regions such as the Yangtze River Delta and Pearl River Delta [4] - As of September 30, 2021, the company’s expansion project for polymer composite shading materials is approximately 60% complete, with full production expected by the end of 2022, increasing capacity by over 50% [4] - The company anticipates maintaining its gross margin at current levels due to stable raw material prices and a focus on high-margin products [5]

编号：2021-014 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | |-------------------------|-----------------------------------------------------------------------------------------------|------------------------------------------------------|--------------------------------------------------------------------------| | 投资者关系活 动类别 | □ 特定对象调研 □ 业绩说明会 □ √ 现场参观 | □ 分析师会议 □ 新闻发布会 □ √ 其他 - 电话采访 | 媒体采访 路演活动 | | 参与单位名称 及人员姓名 | 申万宏源研究 工银瑞信基金 秦聪 中信资管 信达证券 裕兰资本 | 王立平、求佳峰 肖昊、张妮 汲肖飞 陈恺睿 | | | 时间 | 2 ...

证券代码：300993 证券简称：玉马遮阳 编号：2021-012 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | --- | |-------------------------|--------------------------------------------------------------------------------|----------------------------------------------|----------------------------------|----------------------------------------------------------------------------------|------------------------------------------------------------------------| | | | | | | | | 投资者关系活 动类别 | □ 特定对象调研 □ 业绩说明会 □ √ 现场参观 | □ | 分析师会议 ...

编号：2021-013 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | |-------------------------|--------------------------------------------------|---------------|-----------------------------------------------|------------------------------------------------------------------------| | 投资者关系活 动类别 | □ 特定对象调研 □ 业绩说明会 □ □ 现场参观 | □ √ | 分析师会议 □ 新闻发布会 □ 其他 - 电话采访 | 媒体采访 路演活动 | | 参与单位名称 及人员姓名 | 国寿养老 浙商证券 | 高媛媛 杨舒妍 | | | | 时间 | 2021 年 11 月 19 日 | | 13:30----14:30 | 电话会议 | | 地点 | 公司会议室 | | | | ...

Company Overview - Shandong Yuma Sunshade Technology Co., Ltd. was established on July 4, 2014, and became a publicly listed company in 2019 [2] - The company focuses on the research, production, and sales of functional sunshade materials, offering nearly a thousand varieties of products [2] Market Potential - The European sunshade industry employs over 500,000 people, with annual sales exceeding €50 billion (approximately ¥400 billion) [3] - In 2019, Hunter Douglas Group reported revenue of $3.686 billion (approximately ¥25 billion), while Serge Ferrari reported €190 million (approximately ¥1.5 billion) [3] - The domestic sunshade industry was valued at ¥19.3 billion in 2019 and is projected to reach ¥50 billion by 2025, with a CAGR of 17% [3] International Market Expansion - The company currently exports to over 70 countries, with exports accounting for over 60% of total sales [3] - Future plans include expanding into untapped markets, increasing product penetration, and enhancing sales in the transportation sunshade sector [3] Competitive Landscape - Domestic competitors include Xidamen and Pioneer New Materials, while international competitors include Hunter Douglas Group and Serge Ferrari [4] - The company holds competitive advantages such as leading technology, a diverse product range, strong brand recognition, and solid financial indicators [4] Pricing Strategy - Due to rising raw material costs, the company raised domestic product prices in October 2021 and plans to increase international product prices in November 2021 [4] - The company maintains a healthy order backlog of 3-5 months [4] Product Categories - The company offers three main product lines: - **Light-blocking fabrics**: Primarily used in residential and public building applications [5] - **Sunlight fabrics**: Known for their durability and versatility, used in commercial buildings and transportation [5] - **Adjustable light fabrics**: The company's flagship product, leading industry trends and primarily used in home decoration [5] Export Outlook - The demand for functional sunshade products remains strong in international markets, with optimistic projections for continued growth in export volumes [5]

1 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 编号：2021-017 | --- | --- | --- | --- | --- | --- | --- | --- | |-----------------------|-----------|--------------------------|--------|-------|-------------------------------------------------------------------------------------------|-------|----------| | 投资者关系 \n活动类别 | □ \n□ \n□ | \n \n 现场参观 √ | | | 特定对象调研 □ 分析师会议 □ 媒体采访 \n业绩说明会 □ 新闻发布会 □ 路演活动 \n其他-电话采访 | | | | | | 叶乐 秦臻 | | | 中信建投证券 | | | | | 杨思亮 | | | | 宝盈基金 | | | | | 杜金燕 | | | | 北京森林湖资本 | | | | | 苏绍许 | ...

Group 1: Company Overview - The main products of the company include shading fabrics, adjustable light fabrics, and sunlight fabrics, totaling nearly a thousand varieties, which integrate shading, light adjustment, energy saving, and environmental protection functions [2]. - The company’s production capacity at the end of 2020 was 39.2 million square meters, with expected capacity release of 40%-50% in 2021 and 30%-40% in 2022 [2]. Group 2: Market Position and Strategy - The company aims to establish a leading position in the global shading industry and become a century-old enterprise [4]. - The market penetration rate of functional shading products in China is currently below 5%, with plans to focus on innovation in functional shading products rather than entering the fabric curtain market [3][4]. Group 3: Financial Performance and Pricing - The company raised prices twice in 2021 due to raw material price increases, with the first increase in March and the second in October [3]. - In November, the company achieved its highest shipment volume of the year, driven by strong market demand and sufficient orders [3]. Group 4: Competitive Landscape - The competitive landscape consists of three tiers: the first tier includes large-scale companies with high product quality and advanced technology, while the second tier consists of medium-sized companies with lower quality, and the third tier includes numerous small workshops competing primarily on price [5]. - The company has a mature industry chain and a strong R&D capability, holding over 80 patents and leading industry trends [5]. Group 5: Future Developments - The company is not considering extending into downstream finished shading products but will continue to focus on the development of functional shading materials [3]. - The photovoltaic power generation project utilizes rooftop space for distributed generation, reducing electricity costs and aligning with national carbon neutrality strategies [6].

编号：2021-010 1 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | |-------------------------|--------------------------------------------------------------------------|-------------------------------------|--------------------------------------------------------------------------| | 投资者关系活 动类别 | □ 特定对象调研 □ 业绩说明会 □ □ 现场参观 | □ 分析师会议 新闻发布会 √ 其他 - | □ 媒体采访 □ 路演活动 电话采访 | | 参与单位名称 及人员姓名 | 天风证券 浦银安盛基金 泰达宏利基金 中信证券 肖昊 大成基金 黄涛 | 范张翔、尉鹏洁 周少博 | 杨达伟、陈晨、柯聪伟、凌亚亮、赵宁、黄星霖 | | 时间 | 2021 年 11 月 12 日 2021 ...