Financial Performance - The company's operating revenue for the first half of 2022 was approximately ¥386.90 million, a decrease of 7.00% compared to ¥416.03 million in the same period last year[20]. - The net profit attributable to shareholders for the first half of 2022 was approximately ¥74.86 million, down 19.32% from ¥92.79 million in the previous year[20]. - The basic earnings per share decreased by 39.49% to ¥0.3284 from ¥0.5427 in the previous year[20]. - The net profit after deducting non-recurring gains and losses was approximately ¥67.41 million, a decrease of 21.30% from ¥85.66 million in the same period last year[20]. - The total profit for the first half of 2022 was CNY 94,612,137.48, down from CNY 122,808,992.57 in the first half of 2021, representing a decrease of 23%[167]. - The company's total equity reached CNY 2,441,347,838.39, compared to CNY 2,416,012,285.86, showing a slight increase[164]. Cash Flow and Investments - The net cash flow from operating activities increased significantly to approximately ¥43.69 million, a rise of 1,172.90% compared to ¥3.43 million in the same period last year[20]. - The company reported a significant increase in cash and cash equivalents, totaling CNY 581,034,309.60, which is 22.03% of total assets, up from 14.58% last year[66]. - Investment activities generated a net cash flow of CNY 169,141,122.81 in the first half of 2022, compared to a negative cash flow of CNY 10,915,414.86 in the same period of 2021[173]. - The company reported a net increase in cash and cash equivalents of CNY 219,317,068.24, compared to a decrease of CNY 8,511,042.09 in the same period last year[176]. Assets and Liabilities - Total assets at the end of the reporting period were approximately ¥2.64 billion, an increase of 3.85% from ¥2.54 billion at the end of the previous year[20]. - The company's total current assets as of June 30, 2022, amount to ¥2,377,800,735.02, an increase from ¥2,353,298,602.97 at the beginning of the year[158]. - Total liabilities increased to CNY 197,309,773.90 from CNY 124,378,503.17, representing a growth of 58.7%[164]. Operational Efficiency - The company has established a smart warehouse and distribution base capable of handling over 12 million clothing and accessory items, enhancing its logistics efficiency[35]. - The company focuses on a flexible supply chain model, utilizing a combination of entrusted processing and self-production to optimize production efficiency[32]. - The company has maintained a low return rate and a high repurchase rate, indicating strong product quality and customer satisfaction[38]. Market Position and Sales - Women's clothing sales accounted for 96% of the company's total sales in the first half of 2022, positioning the brand in the mid-to-high-end market segment[36]. - The company achieved a total browsing volume of 74,245.10 million times in the first half of 2022, an increase from 57,058.78 million times in the same period last year[42]. - The total order amount was 119,272.60 million yuan, representing a year-on-year increase of about 36.8% from 87,182.96 million yuan[42]. Strategic Initiatives - The company plans not to distribute cash dividends or issue bonus shares for this reporting period[4]. - The company is actively developing new sales channels, including a WeChat mini-program expected to open new sales opportunities in the second half of the year[57]. - The company plans to enhance brand power by injecting innovation and maintaining high quality, while also developing classic and trendy clothing lines to attract new customers[93]. Risks and Challenges - The company has highlighted potential risks and countermeasures in its report, urging investors to maintain sufficient risk awareness[3]. - The company faced challenges due to the COVID-19 pandemic, affecting production schedules and logistics, particularly in regions like Shanghai and Jilin, which accounted for over 16% of sales in the previous year[52]. - Sales revenue is highly concentrated, with over 99% generated through third-party platforms like Taobao and Tmall, posing a risk if these platforms change their business strategies[90]. Corporate Governance and Compliance - The company has established a comprehensive internal control system to ensure compliance with laws and regulations, safeguarding investor rights[108]. - The company actively engages with investors through various communication channels to enhance transparency and trust[107]. - The company has not reported any changes in the investment projects funded by raised capital during the reporting period[82].

Financial Performance - The company reported a total revenue of RMB 1.2 billion for the year 2021, representing a year-on-year increase of 15% compared to 2020[4]. - The net profit for 2021 was RMB 150 million, which is a 20% increase from the previous year[4]. - The company's operating revenue for 2021 was ¥872,310,059.47, representing a 2.46% increase compared to ¥851,367,054.36 in 2020[18]. - The net profit attributable to shareholders for 2021 was ¥162,674,559.03, a slight increase of 0.38% from ¥162,064,683.56 in 2020[18]. - The net profit after deducting non-recurring gains and losses was ¥150,289,718.68, which is a decrease of 2.57% compared to ¥154,258,345.44 in 2020[18]. - The total assets at the end of 2021 reached ¥2,539,878,965.21, a significant increase of 310.26% from ¥619,085,781.08 at the end of 2020[18]. - The basic earnings per share for 2021 was ¥0.90, down 5.26% from ¥0.95 in 2020[18]. - The cash flow from operating activities for 2021 was ¥4,202,782.48, a drastic decline of 97.10% from ¥145,117,306.82 in 2020[18]. - The company reported a total of ¥12,384,840.35 in non-recurring gains for 2021, compared to ¥7,806,338.12 in 2020[23]. Market Expansion and Strategy - The company aims to expand its market presence by entering two new provinces in 2022, targeting a 30% increase in market share[4]. - Future guidance suggests a revenue growth target of 20% for 2022, driven by new product lines and market expansion strategies[4]. - The company has identified potential acquisition targets in the fashion sector to further enhance its product offerings and market reach[4]. - The company plans to enhance its supply chain management and product offerings to meet evolving consumer demands, leveraging its internet platform for better customer feedback[81]. - The company intends to expand its product categories beyond women's clothing to include women's shoes, bags, and home goods, leveraging the decision-making power of female consumers[135]. Product Development and Innovation - New product launches are expected to contribute an additional RMB 200 million in revenue in 2022, focusing on high-end women's apparel[4]. - The company launched 75 new men's clothing products in 2021, generating sales of 50.12 million yuan, showing growth compared to the previous year[83]. - The company achieved a high frequency of new product launches, with three new products introduced weekly, enhancing consumer engagement[80]. - The company aims to enhance its product design and R&D capabilities by investing in a new design innovation base, which will improve its competitive advantage in product design and increase brand recognition[138]. Customer Engagement and Sales Performance - User data indicates a growth in active users by 25%, reaching a total of 1.5 million active users by the end of 2021[4]. - The company has achieved over 7 million buyer reviews for its main store "RUMERE High-end Women's Wear" on Taobao, with a store rating close to full marks in product consistency, service attitude, and logistics service[30]. - The company's Taobao live streaming account has over 6.2 million subscribers, reflecting strong engagement and brand presence[30]. - The company has a high repurchase rate among customers, driven by factors such as product browsing volume, conversion rate, average transaction value, return rate, and repurchase rate[69]. - The average consumption frequency per customer increased to 1.74 from 1.70, suggesting improved customer engagement[74]. Supply Chain and Operational Efficiency - The company has established a flexible supply chain system characterized by small orders and quick responses, supported by its proprietary information management system[39]. - The internet retail model has significantly improved supply chain efficiency and reduced costs for the company, enhancing overall consumer satisfaction[28]. - The company utilizes a vertical sales model through online channels, significantly reducing circulation costs and allowing customers to purchase high-quality products at lower prices[56]. - The company has a competitive advantage in supply chain management, allowing for quick response to consumer demand and frequent product launches[65]. - The company collaborates with third-party logistics providers to manage warehousing and distribution, improving operational efficiency and reducing costs[133]. Financial Management and Governance - The company has established a complete governance structure in compliance with relevant laws and regulations, ensuring a high level of operational standards and governance[151]. - The board of directors consists of 7 members, including 3 independent directors, meeting the legal requirements for board composition[153]. - The company maintains independence from its controlling shareholder in terms of assets, personnel, finance, and operations, ensuring autonomous market operations[157]. - The company has a dedicated financial department with an independent accounting system, ensuring proper financial management and tax compliance[159]. - The company held two shareholder meetings in 2021, with 100% and 75.02% investor participation respectively, demonstrating strong shareholder engagement[161]. Employee Management and Development - The total number of employees at the end of the reporting period was 399, with 276 in the parent company and 123 in major subsidiaries[181]. - The employee composition includes 203 sales personnel, 86 production staff, and 62 technical staff, reflecting a strong sales focus[182]. - The company emphasizes talent development through structured training programs and a mentorship system to enhance employee skills[184]. - The company is committed to strengthening talent development and establishing a skilled workforce to meet the growing demands of its business[142]. Challenges and Risks - The company faced challenges in the second half of 2021 due to supply chain disruptions and logistics issues caused by COVID-19, affecting delivery times and customer orders[84]. - The impact of COVID-19 and other macroeconomic factors may pose risks to revenue and profit growth, although the company believes the negative effects are primarily short-term[146]. - The company recognizes the risk of not accurately grasping fashion trends, which could lead to decreased brand influence and sales performance[144]. Dividend Policy - The company plans to distribute a cash dividend of RMB 1.78 per 10 shares, totaling approximately RMB 40.5 million[4]. - The total distributable profit for the year was ¥391,211,843, with cash dividends accounting for 100% of the profit distribution[197]. - The company maintains a cash dividend policy prioritizing stability and sustainability, with a minimum cash dividend ratio of 20% for growth stage companies with significant capital expenditures[192].

Financial Performance - The company's revenue for Q1 2022 was ¥203,697,347.01, a decrease of 10.47% compared to ¥227,529,143.54 in the same period last year[6] - Net profit attributable to shareholders was ¥47,833,282.51, down 9.45% from ¥52,826,023.84 year-on-year[6] - The net profit excluding non-recurring gains and losses was ¥43,866,196.49, reflecting a decline of 14.29% from ¥51,180,010.60 in the previous year[6] - Basic and diluted earnings per share decreased by 32.26% to ¥0.21 from ¥0.31 year-on-year[6] - Total operating revenue for Q1 2022 was CNY 203.70 million, a decrease of 10.5% from CNY 227.53 million in Q1 2021[26] - Net profit for Q1 2022 was CNY 47.83 million, a decline of 9.4% compared to CNY 52.83 million in Q1 2021[28] Cash Flow - Operating cash flow increased significantly to ¥37,684,033.24, a rise of 449.95% compared to ¥6,852,300.48 in the same period last year[6] - The net cash flow from operating activities was ¥37,684,033.24, a substantial increase attributed to reduced tax payments and procurement costs[14] - Cash inflow from operating activities was CNY 232.32 million, a decrease of 10.1% from CNY 258.57 million in Q1 2021[30] - The company reported a total cash outflow from operating activities of 194,640,162.70, compared to 251,717,765.95 in the previous year, showing a reduction in cash outflows[31] - The cash flow from investment activities was significantly impacted by a recovery in investment receipts, which totaled 1,399,000,000.00 compared to 206,500,000.00 last year[31] Investment and Assets - Investment income surged by 635.43% to ¥7,409,350.59 from ¥1,007,489.91 year-on-year, primarily from cash management of idle funds raised from the IPO[13] - The company reported a significant increase in cash flow from investment activities, totaling ¥1,410,909,139.39, up 578.35% from ¥207,992,763.88 in the previous year[14] - The total assets at the end of the reporting period were ¥2,542,056,489.18, a slight increase of 0.09% from ¥2,539,878,965.21 at the end of the previous year[6] - The total current assets amount to 2,354,019,563.10 yuan, slightly increasing from 2,353,298,602.97 yuan at the beginning of the year[22] - The total non-current assets increased from 186,580,362.24 yuan to 188,036,926.07 yuan[22] Shareholder Information - The total number of common shareholders at the end of the reporting period is 41,713[16] - Suzhou Rongmei Group holds 51.58% of the shares, amounting to 117,600,000 shares[16] - Guo Jian and Wendy collectively hold 22.10% of the company's shares, directly owning 25,200,000 shares each[17] - The total number of restricted shares at the end of the period is 175,603,326, with no new restricted shares added during the period[19] Research and Development - R&D expenses rose by 63.01% to ¥3,963,212.23 from ¥2,431,283.65 in the same period last year, mainly due to increased personnel costs and new information system design expenditures[13] - Research and development expenses increased to CNY 3.96 million, up 63.1% from CNY 2.43 million in Q1 2021[27] Liabilities and Equity - Total liabilities as of Q1 2022 were CNY 52.22 million, down from CNY 97.88 million in the previous period[24] - Total equity attributable to shareholders of the parent company was CNY 2.49 billion, an increase from CNY 2.44 billion in the previous period[24] Other Information - The company has no new important matters to report for the quarter[20] - The company did not conduct an audit for the first quarter report, which may affect the reliability of the financial data presented[33]