Investment Analyst Background - Amrita runs a boutique family office fund in Vancouver, focusing on sustainable, growth-driven companies that maximize shareholder equity [1] - She co-founded the fund after 5 years in high-growth supply-chain startups in San Francisco, where she led strategy and worked with venture capital firms [1] - Amrita also runs an award-winning newsletter, The Pragmatic Optimist, which focuses on portfolio strategy, valuation, and macroeconomics [1] - Her work emphasizes democratizing financial literacy and simplifying complex financial concepts [1] Investment Thesis - The analyst initiated a "buy" rating for Celsius (NASDAQ: CELH) in July with a price target of $66 [1] - The stock is down 47% from its May 2024 high [1] Disclosure - The analyst holds a beneficial long position in shares of PEP and AMZN through stock ownership, options, or other derivatives [2] - The article expresses the analyst's own opinions and is not compensated by any company mentioned [2]

Investment Strategy - The investment strategy focuses on companies with strong qualitative attributes, aiming to purchase them at attractive prices based on fundamentals and holding them indefinitely [1] - The portfolio is concentrated to avoid underperforming investments and maximize exposure to high-growth opportunities [1] - Companies may be rated as 'Hold' if their growth potential is below the threshold or if downside risks are too high [1] Analyst Background - The analyst holds an MBA and an L.L.B in law, and works as a financial analyst at a large pension fund [1] Disclosure - The analyst has no stock, option, or derivative positions in the mentioned companies and no plans to initiate such positions within the next 72 hours [2] - The article expresses the analyst's own opinions and is not compensated by any company mentioned [2] - Seeking Alpha's disclosure states that past performance does not guarantee future results and no investment advice is provided [3] - Seeking Alpha is not a licensed securities dealer, broker, or investment adviser, and its analysts may not be licensed or certified [3]

Core Viewpoint - A securities class action lawsuit has been filed against Celsius Holdings, Inc. for allegedly misleading investors regarding its financial performance and sales practices during the specified Class Period from February 29, 2024, to September 4, 2024 [1]. Allegations of Misconduct - The complaint claims that Celsius materially oversold inventory to Pepsi, exceeding demand, which led to a significant reduction in future sales as Pepsi would decrease its purchases [3]. - It is alleged that the sales rate to Pepsi was unsustainable, creating a false impression of Celsius' financial health [3]. - The lawsuit asserts that Celsius' business metrics and financial outlook were not as strong as represented by the defendants during the Class Period [3]. - Consequently, statements made by the defendants regarding Celsius' future performance were deemed false and misleading [3]. Lead Plaintiff Process - Investors in Celsius have until January 21, 2025, to apply to be appointed as a lead plaintiff, representing the class in the litigation [4]. - The lead plaintiff is typically the investor or group of investors with the largest financial interest in the case [4]. - Participation as a lead plaintiff does not affect the ability of other investors to share in any potential recovery [4].

Core Viewpoint - Celsius Holdings, Inc. is facing a class action lawsuit for allegedly misleading investors regarding its financial performance and sales to PepsiCo, leading to significant stock price declines during the class period [1][4][6]. Group 1: Class Action Lawsuit Details - The class action lawsuit is titled Shelby Township Police & Fire Retirement System v. Celsius Holdings, Inc., and it involves purchasers of Celsius common stock from February 29, 2024, to September 4, 2024 [1]. - Investors have until January 21, 2025, to seek appointment as lead plaintiff in the lawsuit [1]. - The lawsuit alleges that Celsius oversold inventory to PepsiCo, leading to a significant decline in future sales and misrepresentation of its financial health [4]. Group 2: Financial Performance and Stock Impact - On May 27, 2024, Celsius stock fell nearly 13% following negative retail trends reported by Nielsen [5]. - On September 4, 2024, Celsius revealed a reduction in sales to Pepsi from approximately $100 million to $120 million compared to the previous quarter, resulting in an 11% drop in stock price [6]. - For Q3 2024, Celsius reported revenue of approximately $265.7 million, a 31% decline from $384.8 million in Q3 2023, with North American revenues falling 33% and a significant drop in revenue from Pepsi of $123.9 million [7].

Core Viewpoint - Celsius Holdings, Inc. is facing a class action lawsuit due to allegations of issuing materially false and misleading statements, which led to an artificial inflation of its stock price, resulting in significant financial losses for investors [4]. Group 1: Allegations and Impact - The complaint alleges that Celsius deceived the investing public regarding its business prospects and artificially inflated the market price of its common stock [4]. - Certain officers, directors, and insiders sold over 21.6 million shares of Celsius common stock at inflated prices, generating proceeds exceeding $1.4 billion [4]. - Investors purchased Celsius common stock at artificially inflated prices and suffered damages as the true facts about the company were revealed [4]. Group 2: Class Action Details - The class period for the lawsuit is from February 29, 2024, to September 4, 2024, with a deadline for lead plaintiff registration set for January 21, 2025 [2][5]. - Shareholders are encouraged to register for the class action to potentially recover losses incurred during the specified period [2][5]. - The Gross Law Firm, a nationally recognized class action law firm, is representing the shareholders in this case [2][3].

Core Viewpoint - A class action lawsuit has been filed against Celsius Holdings, Inc. for potential securities fraud and unlawful business practices, with investors encouraged to join the lawsuit [6]. Group 1: Stock Performance and Financial Results - On May 27, 2024, Celsius stock fell nearly 13% as analysts noted a slowdown in sales growth, which decreased to 39% year-over-year from 50% [3]. - On September 4, 2024, Celsius reported a significant reduction in orders from Pepsi, estimating a decrease of approximately $100 million to $120 million in Q3 compared to the previous year [3]. - For the third quarter of 2024, Celsius reported revenue of approximately $265.7 million, a 31% decline from $384.8 million in Q3 2023, with North American revenues falling 33% [3]. - The company's gross profit decreased by $71.9 million, or 37%, with a gross profit margin of 46.0%, down from 50.4% in the same period in 2023 [3]. Group 2: Market Reactions - Following the November 6, 2024 announcement of poor financial results, Celsius stock dropped by $1.69 per share, or 5.32%, closing at $30.04 [7]. - After the September 4, 2024 news regarding reduced orders from Pepsi, Celsius stock fell by $4.25 per share, or 11.59%, closing at $32.39 [8].

Core Viewpoint - Faruqi & Faruqi, LLP is investigating potential claims against Celsius Holdings, Inc. due to significant losses reported by investors, particularly in light of a federal securities class action with a deadline for lead plaintiff applications set for January 21, 2025 [1]. Group 1: Financial Performance and Sales Issues - Celsius' sales to PepsiCo were significantly reduced, with orders dropping from approximately $100 million to $120 million compared to the previous quarter, indicating a potential sales cliff [2][3]. - The complaint alleges that Celsius oversold inventory to Pepsi far beyond demand, leading to a decline in future sales and negatively impacting financial performance [2]. - For the third quarter of 2024, Celsius reported revenue of approximately $265.7 million, a 31% decline from $384.8 million in the same quarter of 2023, with North American revenues falling by 33% [10]. Group 2: Stock Price Impact - Following the announcement of reduced orders from Pepsi, Celsius' stock price fell by more than 11% [3]. - After the disclosure of the third quarter financial results, Celsius' stock price dropped an additional 5% [10]. Group 3: Legal and Investor Actions - Investors who suffered losses exceeding $75,000 between February 29, 2024, and September 4, 2024, are encouraged to contact Faruqi & Faruqi to discuss their legal rights [7]. - The lead plaintiff in the class action will be the investor with the largest financial interest who is typical of class members, overseeing the litigation on behalf of the class [4].

Core Points - A securities class action lawsuit has been filed against Celsius Holdings, Inc. in the United States District Court for the Southern District of Florida on behalf of investors who purchased Celsius common stock between February 29, 2024, and September 4, 2024 [1] - The lawsuit alleges that Celsius made false and misleading statements regarding its financial performance and outlook, particularly concerning its sales to Pepsi and inventory management [3] Allegations Against Celsius - Celsius allegedly oversold inventory to Pepsi beyond demand, leading to a significant reduction in future sales as Pepsi would decrease its purchases [3] - The sales rate to Pepsi was deemed unsustainable, creating a misleading impression of Celsius' financial health [3] - The business metrics and financial prospects of Celsius were not as strong as represented during the Class Period [3] Lead Plaintiff Process - Investors have until January 21, 2025, to seek appointment as a lead plaintiff representative of the class through Kessler Topaz Meltzer & Check, LLP [4] - The lead plaintiff will represent all class members in directing the litigation and selecting counsel [4] Firm Background - Kessler Topaz Meltzer & Check, LLP has a reputation for prosecuting class actions and has recovered billions for victims of corporate misconduct [5]

Core Viewpoint - A class action has been filed against Celsius Holdings, Inc. for allegedly misleading investors about its business prospects during the specified class period from February 29, 2024, to September 4, 2024 [1][2]. Allegations - Celsius reportedly oversold inventory to Pepsi beyond demand, leading to a significant sales decline as Pepsi reduced its purchases [6]. - The sales rate to Pepsi was unsustainable, creating a false impression of Celsius' financial health [6]. - The company's financial performance and outlook were not as strong as previously indicated, resulting in a stock price drop when the truth was revealed [6]. Legal Proceedings - Shareholders wishing to act as lead plaintiffs must submit their applications by January 21, 2025 [2]. - Participation in the case is not required to be eligible for recovery; shareholders can remain absent class members [2]. Company Background - Robbins LLP is a recognized leader in shareholder rights litigation, having recovered over $1 billion for shareholders since its inception in 2002 [3].

Core Viewpoint - The Gross Law Firm is initiating a class action lawsuit against Celsius Holdings, Inc. for allegedly misleading investors and inflating stock prices during a specified class period [1][4]. Group 1: Allegations - The complaint claims that Celsius Holdings issued materially false and misleading statements about its business prospects [4]. - It is alleged that the company artificially inflated its stock price, allowing insiders to sell over 21.6 million shares at inflated prices, resulting in proceeds exceeding $1.4 billion [4]. - Investors are said to have suffered damages as the true facts about Celsius were revealed, leading to purchases at artificially inflated prices [4]. Group 2: Class Action Details - Shareholders who purchased shares of CELH during the specified class period are encouraged to contact the Gross Law Firm for potential lead plaintiff appointment [2]. - The deadline for shareholders to register for the class action is January 21, 2025, and there is no cost or obligation to participate [3][5].