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福特陈晓波:快速把网络渠道做好,让产品直达用户
Xin Jing Bao· 2025-11-25 02:00
Core Insights - Ford China has launched a new global brand proposition "Ready Set Ford—放天性,去野行" at the Guangzhou Auto Show, marking the official introduction of the new Ford Mondeo and the Ford Intelligent Mustang, the first new energy product showcased after the sales channel integration announced in September [1] Group 1: Product Launch and Market Strategy - The Ford Intelligent Mustang has started pre-sales and has received positive market feedback, with expectations for strong sales based on consumer usage scenarios [2] - The new Ford Mondeo has undergone significant adjustments based on extensive market research, focusing on consumer preferences in areas such as appearance, interior, and smart cockpit systems, with availability for consumers next month [4] Group 2: Competitive Advantages - The Ford Intelligent Mustang boasts rich configurations and strong product capabilities, providing a competitive edge in the market [3] - As a mid-to-large size new energy SUV, the vehicle features front and rear mechanical differentials, enhancing its capability to meet daily driving needs compared to competitors [3] Group 3: Sales Channel and Challenges - The integration of all Ford products into a single showroom enhances brand image and product lineup visibility, but the company faces challenges in quickly replenishing sales personnel to match the expanded product range [5] - Ford aims to improve market penetration and boost sales by rapidly delivering new products to consumers and creating experiential spaces within existing product lines [6] Group 4: Future Plans - Ford has long-term plans for the new energy vehicle market and will share more information about future products at an appropriate time [7]
访谈|福特陈晓波:快速把网络渠道做好,让产品直达用户
Bei Ke Cai Jing· 2025-11-25 01:59
Core Viewpoint - Ford China has launched a new global brand proposition "Ready Set Ford" at the Guangzhou Auto Show, showcasing the new Ford Mondeo and the Ford Mustang Mach-E, marking a significant step after the integration of sales channels in the Chinese market [1][2]. Group 1: Product Launch and Market Strategy - The new Ford Mondeo has undergone significant adjustments based on extensive market research, focusing on consumer preferences in China regarding design, interior, and technology [7]. - The Ford Mustang Mach-E has received positive market feedback during its pre-sale phase, indicating strong consumer interest and expectations for sales performance [5][6]. - Ford aims to enhance the market penetration of new vehicles by quickly delivering products to consumers and creating experiential spaces for product interaction [10]. Group 2: Sales Channel and Challenges - The integration of all Ford products into a single showroom aims to improve brand image and product visibility, allowing consumers to access the entire product lineup, including imported models like the F150 [8]. - A major challenge identified is the need to quickly replenish sales personnel to match the expanded product offerings in showrooms, which is crucial for maintaining customer experience [9]. - Ford is committed to working closely with dealers to enhance customer experience and ensure effective sales strategies are implemented across various regional markets [10].
威兰达、宝马X5、一汽奥迪A5L等重磅上市新车汇总
Zhong Guo Zhi Liang Xin Wen Wang· 2025-11-24 06:16
2025 广州车展如期而至,作为年度车市收官盛宴,广汽丰田换代威兰达将中型SUV混动门槛拉至20万元内,宝马X5、奔驰GLB的配置升级与价格下探…… 广汽丰田全新换代威兰达:15.98万元起 威兰达此次换代入门版就是豪华版,在上一代2.5L混动版基础上新增2.0L混动版本,把中型SUV混动版价格拉进20万元内,性价比大幅提升。 换代威兰达搭载丰田全新电子电气架构,以原汁原味的全球车外观、丰田最新一代TSS4.0智能驾驶辅助系统、丰田首款专为中国用户研发的智能座舱、第五 代智能电混双擎等多重前沿科技上市。 智能驾驶辅助方面,作为首个搭载丰田自研TSS4.0智能驾驶辅助系统的车型,传感器数量从12个增至24个,前向摄像头的像素从540万提升至830万,前向毫 米波雷达检测距离从200米提升至280米,提升了对周边环境和路况的全面感知。 智能座舱方面,搭载丰田专为中国用户定制研发的最新一代数字化座舱平台,8155P车规级芯片确保车机系统在多任务运行时流畅响应,15.6英寸中控屏拥 有7.5mm窄边框;新一代26.4英寸HUD平视显示系统也升级斜面透视远成像功能,成像不晃眼。软件层面,车机系统与鸿蒙座舱同属Harmo ...
“放天性,去野行”,福特全明星阵容闪耀2025广州车展
Zhong Guo Jing Ji Wang· 2025-11-24 03:23
Core Insights - Ford has launched its new global brand proposition "Ready Set Ford - Unleash Your Nature" at the 23rd Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][12] - The Ford Mustang, the world's first all-terrain camping SUV, has officially begun pre-sales, showcasing Ford's integration of outdoor exploration spirit with intelligent new energy technology [5][12] Product Highlights - The Ford Mustang offers two power options: a range-extended version with a price range of 229,800 to 272,800 CNY and a pure electric version priced between 259,800 and 282,800 CNY, with a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the electric version [5][7] - The new Ford Mondeo redefines the mid-to-high-end sedan segment with a fifth-generation EcoBoost® engine, delivering a maximum power of 261 horsepower and peak torque of 408 N·m, paired with an in-house developed 8AT transmission [10] Technological Innovations - The Ford Mustang features unique solutions such as a driver fatigue monitoring system and a comprehensive occupant monitoring system, enhancing safety for all passengers [7] - The new Mondeo incorporates the next-generation SYNC®+ intelligent connectivity system, equipped with an 8155 chip, supporting advanced voice recognition and navigation features [10] Product Range - Ford's "Exploration Wild" family includes a variety of models catering to different outdoor needs, such as the Ford Bronco representing "hardcore wild," the Ranger for professional off-road use, and the new F-150 Raptor for competitive off-roading [12]
全球汽车电动车追踪 2025 年 9 月-2026 财年展望:增长放缓,竞争加剧-Global Automobiles EV tracker Sep - 25_ FY26 outlook - weaker growth, stronger competition...
2025-11-24 01:46
Global BEV sales grew +31% y/y in Sep-25 (+20% m/m) landing at an all-time monthly high of c.1.5m units. This leaves 3Q25 sales at 3.9m units (+32.% y/y), which is also a historic record. On a regional basis, the US led global growth in 3Q (+33% y/y) a first since 2Q24 driven by pre-buying before EV credits ended on September 30, 2025. Europe came second with a slightly lower +32% y/y growth despite a seasonally lower sequential development (-2% q/q). We expect global BEV sales to grow strongly at: +27% y/y ...
Weekend Round-Up: Mazda's Tariff Woes, Tesla's Rental Expansion, Ford's Recall Surge And More - Ford Motor (NYSE:F), Boyd Gaming (NYSE:BYD)
Benzinga· 2025-11-23 13:00
Core Insights - The auto industry is currently facing a variety of challenges and developments, including tariff issues, recalls, rental program expansions, and regulatory advancements in autonomous vehicles. Group 1: Tariff Issues - Mazda Motor Corp. is experiencing significant challenges due to President Trump's tariffs, which have resulted in billions in potential headwinds for the company, particularly as North America is its largest market by volume [2]. Group 2: Rental Program Expansion - Tesla is expanding its rental program in multiple U.S. cities, with job listings for "Rental Readiness Specialist" positions indicating growth in this area. The program will feature unlimited miles, free Supercharging, and rentals of up to 7 days [3]. Group 3: Vehicle Recalls - Ford Motor Co. has announced new recalls affecting 229,609 units of the 2025-2026 Bronco and Bronco Sport due to instrument panel issues, as well as over 20,558 Ford Escape and Lincoln Corsair PHEVs for battery short circuit problems [4]. Group 4: Autonomous Vehicle Developments - WeRide Inc. has received a driverless permit for its Robotaxi from Switzerland's Federal Roads Office, allowing fully autonomous operation on public roads in the Furttal region, marking a significant milestone as Switzerland's first driverless Robotaxi permit for passenger service [6]. Group 5: Market Expansion - BYD Co. Ltd. is considering introducing its compact Racco car to the European market, with the Vice President expressing interest in complying with EU regulations if market conditions allow [7].
广州车展|打出“野行”组合拳 福特汽车场景化战略开拓高增长细分市场
Zhong Guo Jing Ying Bao· 2025-11-23 07:33
Core Insights - The 23rd Guangzhou International Auto Show features 1,085 vehicles, including 93 global debuts and 629 new energy models [1] - Ford's theme for this year's show is "Unleash Nature, Go Wild," showcasing several key models, including the new Ford Mondeo and the all-terrain camping SUV, the Ford Zhiqu Liemar [1][2] Summary by Categories Vehicle Highlights - The Ford Zhiqu Liemar is the world's first all-terrain camping SUV, with a range of configurations and a pre-sale price starting at 229,800 yuan, offering a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the pure electric version [1][2] - The new Ford Mondeo emphasizes driving pleasure and practicality, aiming to redefine market value in the mid-to-high-end sedan segment [2] Ford's Product Matrix - Ford's "Exploration Wild" family includes various models such as the Ford Liemar, the Ford Ranger, the new Ford F-150 Raptor, and the Ford Explorer, showcasing the brand's strength in off-road and outdoor lifestyle vehicles [2]
What Every Ford Investor Should Know Before Buying
The Motley Fool· 2025-11-22 14:28
Core Viewpoint - Investor interest in Ford Motor Company is strong as the stock recovers from a multiyear low, despite being down from its early 2022 peak [1] Group 1: Company Overview - Ford is one of the oldest and largest automobile manufacturers globally, generating $185 billion in revenue last fiscal year and holding approximately 14% of the U.S. market [2] Group 2: Financial Performance - Revenue is growing due to increased pricing power, reaching record levels this year, but profits are shrinking due to rising costs and competition [3] - Ford's net income was about $6 billion in 2024, while new import tariffs are estimated to add $1 billion to $2 billion in operating costs annually [4] Group 3: Production Challenges - High production costs are a long-standing issue, with Ford outsourcing manufacturing to reduce expenses since the 1970s [5] - The industry continues to seek affordable ways to produce new vehicles, indicating that production cost challenges are unlikely to change soon [6] Group 4: Electrification Strategy - Ford is making a significant $5 billion investment in electrification, aiming to manufacture electric vehicles (EVs) starting at $30,000 by 2027 [7] - The company previously announced a total investment of $50 billion in electrification, highlighting the substantial financial commitment required to seize EV opportunities [8] Group 5: Investment Considerations - The future remains uncertain for investors, as Ford faces high production costs and varying demand for electric vehicles, necessitating careful judgment on the company's potential performance [9]
致命漏洞被戳穿!特朗普关税违法实锤,要退万亿税,美国扛得住?
Sou Hu Cai Jing· 2025-11-22 08:07
2025年11月5日,美国最高法院举行了长达两个半小时的听证会,这场听证会几乎把特朗普推到了悬崖 边缘。这个曾依靠关税大棒横扫全球贸易的总统,这次终于碰到了棘手的问题,质疑他的不是民主党的 对手,也不是外国政府,而是他自己亲自提名的保守派大法官。实际上,特朗普这次纯粹是被自己人逼 到了火坑里。 最高法院的六位保守派大法官本来是特朗普的铁票仓,结果在听证会上,反而对他的政 策展开了毫不留情的批判,提出了尖锐的问题。这场被称为世纪辩论的较量,不仅关系到特朗普关税政 策的命运,还可能让美国财政背上万亿的债务,甚至改变全球贸易的规则。 这场听证会的戏剧性堪比 一部好莱坞大片,反转不断。特朗普原本计划亲自去旁听最高法院的辩论,并且提前宣布这是美国历史 上最重要的案件之一。然而,临近日期,特朗普突然取消了这一行程,这一决定引发了外界的猜测,认 为他可能是担心在听证会上受到反对,反而被自己人打脸。 特朗普政府的策略其实很简单:他们利用 1977年的《国际紧急经济权力法》作为盾牌,将长期存在的贸易逆差问题说成是国家紧急状态,然后对 几乎所有国家加征关税,最低10%,最高甚至达到50%。对中国的关税一度飙升至145%。然而,最 ...
吴胜波:福特要在中国站稳脚跟,需回归消费者本身
Bei Ke Cai Jing· 2025-11-22 05:12
Core Insights - Ford's new Mondeo and the Ford Intelligent Mustang were unveiled at the Guangzhou Auto Show, highlighting the company's focus on the competitive Chinese automotive market [1][3] - CEO Wu Shengbo emphasized the importance of understanding consumer needs to strengthen Ford's position in China, focusing on who to serve, what to offer, and how to deliver services [1] Product Highlights - The Ford Intelligent Mustang is the first new energy product to enter Ford's upgraded channel, expanding the product matrix to include fuel, range-extended, strong hybrid, plug-in hybrid, and pure electric powertrains [3] - The pure electric version of the Intelligent Mustang has a CLTC range of 650 kilometers, while the range-extended version boasts a comprehensive range of 1220 kilometers [4] - The new Mondeo features upgrades across various aspects, including 1.5T and 2.0T fuel versions, as well as a 1.5T hybrid version [4]