Core Insights - McDonald's has launched drone delivery services in 10 parks in Shenzhen, addressing user pain points related to slow delivery times and inconvenient pickup paths, thereby creating a new consumption experience with "minute-level reach" for takeout [2] - The drone delivery routes are strategically located in the core areas of the parks, with significant efficiency improvements noted; for example, delivery via drone takes only 4 minutes compared to 20 minutes for traditional road delivery, representing a nearly 300% increase in efficiency [2] - During the recent "May Day" holiday, the order volume for drone delivery in park scenic areas surged by 74% year-on-year, indicating strong demand and growth potential for this service [2] Industry Trends - Drone delivery is particularly popular among families, with 60% of orders in park scenarios being for family consumption, suggesting that this service can help businesses attract new customer segments [3] - Since its inception in 2017, Meituan has expanded its drone delivery service to 64 routes across multiple cities, completing over 600,000 orders and partnering with more than 700 brands, offering users a selection of over 110,000 products [3]

Core Viewpoint - The recent recruitment of retired personnel by companies like Beijing Universal Studios and McDonald's has sparked significant public interest, highlighting a trend in flexible employment practices targeting older workers [1][5]. Group 1: Beijing Universal Studios Recruitment - Beijing Universal Studios is hiring retail service personnel specifically targeting formally retired individuals who possess a retirement certificate [5]. - The job responsibilities include customer service, sales, inventory management, and maintaining store operations, with a work schedule that varies between 4 to 8 hours per shift [5]. - The salary offered for this position is 30 yuan per hour, and candidates must be able to stand for extended periods [5]. Group 2: McDonald's Recruitment Practices - McDonald's China has confirmed its adherence to legal employment policies, including social insurance contributions for full-time employees, while also employing flexible labor arrangements that include hiring retired personnel [5]. - The policy of re-employing retired workers is not new, as McDonald's has previously recruited retirees for various positions across its outlets [5]. - In Guangzhou, several McDonald's locations have advertised positions specifically labeled for "retired re-employment," indicating a broader strategy to utilize experienced workers [6].

21财经·南财快讯记者在麦当劳小程序中发现，广州多家门店的不少岗位都带了"退休返聘"的标签。 （文章来源：21世纪经济报道） 近日，有关"麦当劳招募退休员工"的话题在互联网引起关注。 8月12日，麦当劳回应称，麦当劳中国严格依照法律规定及政府指导执行用工政策，为全职员工依法缴 纳社保。同时采用灵活多元的用工方式，退休返聘人员等劳务关系员工也是其中一部分，为员工提供符 合法规政策的报酬，并提供商业保险等。 ...

Core Viewpoint - The recent recruitment of retired employees by McDonald's has sparked significant attention on social media, highlighting the company's flexible employment practices and commitment to providing comprehensive benefits for all employees [1][2]. Group 1: Recruitment Practices - McDonald's China is adhering to legal regulations and government guidelines in its employment policies, including the recruitment of retired employees as part of its flexible workforce strategy [2]. - The requirements for retired employees include being at least 50 years old for women and 60 years old for men, with a commitment to work at least three days a week [2]. - The company offers benefits such as triple pay on national holidays, free meals on Saturdays, employee discounts, and commercial insurance [2]. Group 2: Historical Context - The practice of hiring retired employees is not new; reports from 2022 indicated that McDonald's had previously advertised positions for retirees on senior talent websites, with flexible working hours and monthly salaries ranging from 1,800 to 3,500 yuan [2]. - As of August 2025, McDonald's continues to list "retired re-employment" as a recruitment category, with positions available for restaurant staff, shift supervisors, and shared cleaning staff, with salaries generally negotiated [2].

Group 1 - McDonald's in Foshan has initiated a recruitment plan specifically targeting retired individuals, with job postings explicitly stating the inclusion of retirees [1][3] - The working hours for retirees range from 4 to 8 hours per shift, depending on the store's needs, with a reported hourly wage of 12.6 yuan [3] - The company does not provide social insurance for hired retirees, citing regulations that prevent retirees from contributing to social insurance [3][4] Group 2 - This is not the first instance of McDonald's hiring retirees; in 2022, they advertised positions for retirees aged 50 and above for women and 60 and above for men, offering flexible work schedules and monthly salaries ranging from 1,800 to 3,500 yuan [3] - McDonald's China emphasizes compliance with legal regulations and government guidelines in its employment practices, providing commercial insurance and other benefits to retired employees [4]

Core Points - McDonald's China announced the launch of the "I Go to McDonaldland" themed event starting August 13, 2025, across 7,100 restaurants nationwide, creating a summer vacation destination for consumers [1] - The event will feature limited-time desserts and experiences, including the return of the popular milkshakes in 13 flagship McDonaldland stores [1] - The initiative aims to evoke nostalgia and joy among consumers, encouraging them to reconnect with beloved characters and enjoy a fun summer journey [1] Group 1 - The event will run from August 13 to August 31, featuring exclusive McDonaldland-themed desserts such as raspberry cloud cotton candy McFlurry and McDonaldland bubble soda [1] - The return of the beloved "shaky fries" will be accompanied by six new flavor packets, enhancing the overall taste experience [1] - McDonald's is collaborating with various partners, including China Post and Didi Chuxing, to create a comprehensive McDonaldland travel experience [2] Group 2 - 52 "Little Friends" themed restaurants will offer unique experiences, including character statue benches for fans to collect and take photos [2] - The 13 flagship stores will provide the most immersive McDonaldland experience, featuring character statues and special versions of the "McDonaldland Exploration Certificate" [2] - The initiative combines elements of food, social interaction, and urban life, creating new scenarios for consumers to enjoy [2]

日前，北京环球影城和麦当劳等企业招聘退休人员的消息引发热议。 | 公司名称 | 法定代表人 | 统一社 | | --- | --- | --- | | 重庆恰卓人力资源管理有限公司 | 杨鸿川 | 91500 | 近日，北京环球影城在中国老年人才网发布零售服务人员招聘信息，面向已领取退休证的正式退休人员。 具体招聘岗位职责为，主要负责零售店内相关服务工作，包括但不限于负责根据环球标准为顾客做商品的介绍，销售，负责做好货品销售记录、盘点、账目 核对、维持店里的运作（包括开店、闭店、清洁等）等。 招聘条件要求为正式退休人员（已取得退休证），拥有初中以上学历，岗位工作班次会频繁变换，每个班次4-8小时，薪资待遇为30元/小时，能够接受长时 间站立工作。 此外，有网友发布#麦当劳招聘退休员工#的图片也引起关注。 8月12日，麦当劳回应称，麦当劳中国严格依照法律规定及政府指导执行用工政策，为全职员工依法缴纳社保。同时采用灵活多元的用工方式，退休返聘人 员等劳务关系员工也是其中一部分，为员工提供符合法规政策的报酬，并提供商业保险等。 据了解，麦当劳中国返聘退休人员政策并非近期开始执行，此前已有门店招聘退休人员。 全职 社 ...

Core Viewpoint - McDonald's is actively recruiting retired employees, which has sparked significant public interest and discussion [1] Group 1: Recruitment Details - The recruitment campaign targets individuals who have reached retirement age, specifically women aged 50 and above and men aged 60 and above [4] - Job requirements include availability to work at least three days a week, with flexible working hours [4] - Benefits for retired employees include triple pay on national holidays, free meals on Saturdays, employee discounts, and insurance coverage [4] Group 2: Compensation and Employment Structure - Monthly salaries for part-time retired employees range from 3,000 to 4,000 yuan, with no social security benefits provided [4] - McDonald's China emphasizes compliance with legal regulations and government guidelines in its employment practices, ensuring that full-time employees receive social security [5] - The company offers a variety of employment arrangements, including flexible work options for retired employees, and provides commercial insurance and other benefits [5] Group 3: Historical Context - The practice of hiring retired employees is not new for McDonald's, as similar recruitment efforts were reported in 2022, targeting individuals aged 50 and above for women and 60 and above for men [6] - Previous job postings indicated a flexible work schedule of 4 to 5 days a week, with daily hours ranging from 4 to 8, and monthly salaries between 1,800 and 3,500 yuan [6]

Group 1 - McDonald's is actively recruiting retired employees, with job requirements including a minimum of three working days per week and reaching retirement age (women 50 years, men 60 years) [4][5] - Benefits for retired employees include triple pay for national holidays, free meals on Saturdays, employee discounts, and insurance [4][5] - The company has previously engaged in similar practices, with reports from 2022 indicating flexible work arrangements for retirees, offering salaries ranging from 1,800 to 3,500 yuan per month [6] Group 2 - McDonald's China emphasizes compliance with legal regulations and government guidelines in its employment policies, ensuring full-time employees receive social insurance [5] - The company provides a comprehensive compensation package for all employees, including retired rehires, ensuring they receive lawful remuneration and commercial insurance [5] - The recruitment of retired employees is part of a broader strategy to utilize flexible and diverse employment methods within the company [5]

对此，麦当劳官方回应称，麦当劳中国严格依照法律规定及政府指导执行用工政策，为全职员工依法缴 纳社保。同时我们采用灵活多元的用工方式，退休返聘人员等劳务关系员工也是其中一部分，我们为其 提供符合法规政策的报酬，并提供商业保险等。麦当劳中国致力于为所有员工提供"有保障、有福利、 有未来"的全面薪酬福利，以及安全、尊重和包容的工作环境。 8月12日下午消息，近日，有网友发布麦当劳"退休员工招募"相关图片，任职要求为：每周可上班至少3 天、达到退休年龄（女50周岁、男60周岁）。福利待遇包括国家法定假日三倍工资、周六免费餐饮及员 工打折福利、享有商业保险。 责任编辑：郭栩彤 ...