Core Viewpoint - McDonald's third-quarter same-store sales growth of 3.6% exceeded expectations, driven by promotional activities and price reductions in the U.S. market [1][3][4] Financial Performance - Third-quarter revenue was $7.08 billion, a 3% year-over-year increase, but slightly below the market expectation of $7.1 billion [4] - Adjusted net profit for the third quarter was $2.31 billion, a slight decrease from $2.32 billion in the same period last year [4] - Adjusted earnings per share were $3.22, missing analyst expectations of $3.32, compared to $3.23 in the previous year [4] U.S. Market Performance - Same-store sales in the U.S. grew by 2.4%, significantly higher than the 0.3% growth in the same quarter last year, primarily due to increased customer spending per visit [5][6] - The introduction of value meals and promotional activities, such as the "buy one get one free" offer, contributed to the recovery in the U.S. market [6][7] International Market Performance - International same-store sales increased by 4.3%, with Germany and Australia being key growth drivers [7] - Sales from restaurants operated by local partners rose by 4.7%, largely driven by the Japanese market [7] Customer Traffic and Challenges - Despite the positive sales growth, overall customer traffic for McDonald's declined by 3.5% from July to September, while the fast-food sector overall saw a 2.3% decline [7] - Analysts express concerns about the long-term sustainability of the value meal strategy, particularly if financial support for maintaining significant discounts diminishes [7]

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Core Viewpoint - McDonald's is positioning itself as a value choice in a challenging economic environment, successfully attracting both higher and lower-income consumers through various initiatives [1][2][3] Group 1: Consumer Traffic and Income Segmentation - McDonald's reported a decline in traffic among lower-income customers, with nearly double-digit drops in the latest quarter, indicating a potential trade-down rather than increased spending [4][5] - Conversely, traffic from higher-income consumers increased, with industry data showing almost double-digit growth in this segment [5] - The company has introduced the Extra Value Meal (EVM), which has seen good success among lower-income consumers, accounting for about 30% of transactions [6] Group 2: Marketing and Menu Innovation - McDonald's is focusing on menu innovation and marketing execution, which includes the successful rollout of snack wraps and the relaunch of the Monopoly promotion after nearly ten years [9][10] - The company is offering value meals priced at $5 or $8, catering to consumers looking for affordable options [8] - The marketing strategies and new menu items are designed to keep consumers engaged and drive traffic, especially in a tough economic climate [10] Group 3: Competitive Landscape and Defensive Positioning - McDonald's is viewed as a defensive player in the consumer market, appealing to stressed consumers seeking value [12] - The company is expected to perform well in difficult economic times, with a focus on long-term growth and margin improvement [13] - Companies with healthy balance sheets and solid inventory levels are favored in the current environment, as they can better navigate potential economic challenges [15]

Core Insights - McDonald's Corp. reported stronger-than-expected global sales growth in Q3, driven by cost-conscious consumers seeking value offerings amid economic uncertainty [1] - Global comparable sales increased by 3.6%, slightly above the Street estimate of 3.59% [1] - U.S. same-store sales rose by 2.4%, a significant improvement from 0.3% a year ago, surpassing expectations of 2.14% [1] Sales and Promotions - Fast-food chains, including McDonald's, have focused on low-priced meal deals to address weaker demand for dining out [2] - McDonald's introduced promotions such as a $5 menu and a "buy one, add one for $1" offer to attract lower-income consumers, who form a significant part of its customer base [2] Financial Performance - Operating income grew by 5.3% year over year to $3.36 billion, despite a $39 million pre-tax restructuring charge impacting results [3] - Earnings per share were reported at $3.18, while revenue increased by 3% to $7.08 billion, indicating steady demand and operational efficiency gains across major markets [3]

The results are in. McDonald’s latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat out while lower-income families are dining in amid the rising cost of living, skyrocketing food prices, and stagnant wages. Most Read from Fast Company A look at McDonald’s third-quarter earnings, released Tuesday after the closing bell, shows the fast-food giant’s U.S. same-store sales increasing 2.5% over ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 1-5231 McDONALD'S CORPORATION (Exact Name of Registrant as Specified in Its Charter) (State or Other Jurisdiction of Incorp ...

Core Insights - McDonald's is attracting more high-income consumers while experiencing a decline in traffic from low-income households, with visits from high-earners increasing by nearly double digits last quarter and low-income visits falling by a similar amount [2][8] - The company continues to focus on value offerings, such as Extra Value Meals and the $2.99 Snack Wrap, emphasizing that value is important to all consumers, not just low-income ones [3][8] - Despite efforts to lower prices and provide deals, McDonald's executives noted that rising cost-of-living expenses may be limiting spending among low-income households [4] Financial Performance - McDonald's reported a 2.4% year-over-year increase in domestic comparable-restaurant sales last quarter, indicating improved business performance [7] - The company achieved diluted earnings per share of $3.18 on nearly $7.08 billion in revenue, slightly below analyst expectations of $3.33 per share on nearly $7.09 billion in revenue [9]

Core Viewpoint - McDonald's Corp. is experiencing a decline in U.S. consumer spending, particularly among lower-income customers, due to rising costs of necessities, which has led to a decrease in restaurant traffic from this demographic [1][2][5]. Group 1: Consumer Spending Trends - CEO Chris Kempczinski indicated that restaurant traffic from low-income diners has been declining at a nearly double-digit rate for almost two years [2][3]. - The decline in spending highlights the impact of inflation and high living costs on households with limited disposable income, forcing them to cut back on even affordable fast-food options [4][5]. Group 2: Company Strategies - To counteract the slowdown in consumer spending, McDonald's has implemented menu promotions and value offerings, such as the return of Snack Wraps and Extra Value Meals, aimed at attracting budget-conscious diners [4][5]. - The company believes that value is important across all income levels, not just for low-income consumers, as everyone seeks good value for their money [5]. Group 3: Economic Outlook - McDonald's anticipates that the challenging consumer environment and financial pressures on consumers will persist well into 2026, citing high costs of housing, childcare, and food as significant factors [5][6]. - The company is balancing the need for affordability with profitability as it navigates the broader consumer weakness and spending power divide across the U.S. [6].

Core Insights - McDonald's reported a 2.4% increase in US same-store sales for the third quarter, surpassing estimates of 1.9%, attributed to a larger average check despite the ongoing "value wars" in the fast-food industry [1][3] - The company experienced a net income of $2.28 billion, or $3.18 per share, which is an increase from $2.26 billion year-over-year, although earnings per share fell short of estimates at $3.22 [4][5] - Revenue rose 3% to $7.08 billion, slightly missing estimates of $7.1 billion, with expectations of continued economic concerns affecting customer spending into 2026 [7] Sales Performance - Same-store sales globally increased by 3.6%, reversing a decline of 1.5% from the previous year, with international markets showing strong growth [1][10] - In international operated markets, same-store sales rose 4.3%, while the international developmental licensed markets segment saw a 4.7% increase, driven by growth in Japan [10] Consumer Trends - The company noted a bifurcated consumer base, with traffic from lower-income consumers declining nearly double digits, while higher-income consumer traffic grew nearly double digits [4][10] - McDonald's is focusing on value meals to attract cash-strapped consumers, reintroducing items like Snack Wraps at a low price of $2.99, which became popular quickly [8][11] Future Outlook - The company is optimistic about future sales growth due to the return of Extra Value Meals and promotional deals, although it may face easier comparisons due to last year's E. coli outbreak impacting sales [11]

PAUL FAITH / AFP / Getty Images Seagate Technology was the best-performing stock in the S&P 500 Wednesday afternoon Key Takeaways Tech stocks rebounded from Tuesday's losses to help boost the major U.S. equities indexes Wednesday afternoon. Seagate Technology and other data storage stocks led gains on the S&P 500. McDonald's shares also climbed as its U.S. same-store sales exceeded expectations. Tech stocks rebounded from Tuesday's losses to help boost the major U.S. equities indexes Wednesday af ...