Summary of Meitu Company Conference Call Company Overview - **Company**: Meitu - **Industry**: Image processing and entertainment software Key Points and Arguments 1. **Response to AI Challenges**: Meitu enhances product precision and stability through image data accumulation and personal image archives, increasing user engagement to counter AI challenges [2][5][11] 2. **Market Expansion**: The company actively expands into Southeast Asia, Northeast Asia, and Western markets, collaborating with Alibaba to create new growth opportunities [2][5] 3. **Positioning**: Meitu positions itself as a lifestyle and entertainment tool rather than a pure efficiency tool, attracting users by providing enjoyment, participation, and a sense of achievement [2][5] 4. **User Engagement**: The company has a complex workflow for image editing, which includes various steps that enhance user retention and satisfaction, differentiating it from purely AI-driven solutions [2][9][10] 5. **Subscription Growth**: Since 2018, Meitu's subscription revenue has grown at a compound annual growth rate (CAGR) of 85%, with the paid user rate increasing from 0.8% in 2020 to 5.5% in the first half of 2025 [2][13] 6. **Future Projections**: By 2030, Meitu expects its monthly active users (MAU) to grow from 280 million in 2025 to 500 million, with a projected paid user rate of 13% [3][14] 7. **Revenue Forecast**: For the first half of 2025, total revenue is expected to reach 4 billion RMB, with a net profit guidance of 940 million RMB for the year [3][15][16] 8. **Valuation**: Meitu's current valuation is below 30 times earnings, but with a growth rate of over 45%, it is expected to achieve a higher valuation multiple, targeting a market value of approximately 49 billion RMB or 50 billion HKD [3][17] Additional Important Insights 1. **B2B and B2C Segmentation**: Meitu differentiates between consumer (C-end) lifestyle applications and business (B-end) productivity tools, with significant growth potential in overseas markets for C-end applications [2][11] 2. **Local Adaptation**: The company has strong capabilities in developing localized features that resonate with regional aesthetics, particularly in Northeast Asia [2][10] 3. **SaaS Market Dynamics**: The impact of AI on the software industry is complex, with B-end SaaS companies like Meitu maintaining control over data and entry points, reducing the risk of being overtaken by AI [3][5] 4. **User Experience**: The GUI (Graphical User Interface) is emphasized as more effective for high-precision tasks compared to natural language interfaces, which can be ambiguous [6][8][9] This summary encapsulates the essential insights from the conference call, highlighting Meitu's strategies, market positioning, and future growth potential in the face of evolving technological challenges.

Group 1 - Morgan Stanley increased its stake in Meitu Inc. (01357) by acquiring 9.772165 million shares at a price of HKD 7.7549 per share, totaling approximately HKD 75.7822 million [1] - Following the acquisition, Morgan Stanley's total shareholding in Meitu is approximately 229 million shares, representing a holding percentage of 5.01% [1]

Core Viewpoint - Morgan Stanley has increased its stake in Meitu Inc. to approximately 5.01% by acquiring 9.772165 million shares at a price of HKD 7.7549 per share, totaling around HKD 75.7822 million [1] Company Summary - Morgan Stanley's latest shareholding in Meitu Inc. amounts to approximately 229 million shares [1] - The increase in shareholding reflects a strategic investment decision by Morgan Stanley in Meitu Inc. [1]

Core Viewpoint - Meitu Inc. has seen a nearly 4% increase in stock price, attributed to the global popularity of its "AI Snow Scene" feature in the Meitu Xiuxiu app, which has topped app store charts in 29 countries and regions as of November 13 [1] Group 1: Company Performance - As of the latest report, Meitu's stock price rose by 3.65% to HKD 8.52, with a trading volume of HKD 373 million [1] - The Meitu Xiuxiu app has achieved the top position in app store rankings in countries including Germany, Switzerland, Austria, Poland, Russia, Turkey, South Korea, and Kazakhstan [1] Group 2: Market Analysis - Dongfang Securities believes that Meitu will continue to benefit from advancements in underlying technology and the iterative development of AI features, enhancing its creative capabilities rather than being replaced by general-purpose models [1] - Guojin Securities asserts that tools like Meitu, which possess deep functionality and national recognition, maintain significant value in the AI era [1] Group 3: Growth Potential - The company is expected to have substantial long-term growth potential, with opportunities in overseas markets and productivity tools likely to initiate a second growth curve [1] - The combination of overseas expansion and productivity tools is anticipated to contribute to future Monthly Active Users (MAU) growth, while AI-enhanced features and changes in MAU structure may increase Average Revenue Per User (ARPU) [1] - The "functional depth and social attributes" of tool-based apps could push the payment rate ceiling above 10% [1]

Core Viewpoint - Meitu Inc. has seen a nearly 4% increase in stock price, attributed to the global popularity of its "AI Snow Scene" feature in the Meitu Xiuxiu app, which has topped app store charts in 29 countries and regions as of November 13 [1] Group 1: Company Performance - As of the latest report, Meitu's stock price rose by 3.65% to HKD 8.52, with a trading volume of HKD 373 million [1] - The Meitu Xiuxiu app has achieved the top position in app store rankings in Germany, Switzerland, Austria, Poland, Russia, Turkey, South Korea, Kazakhstan, and others [1] Group 2: Market Analysis - Dongfang Securities believes that Meitu will continue to benefit from advancements in underlying technology and the iterative development of AI features, enhancing its creative capabilities [1] - Guojin Securities asserts that tools like Meitu, which possess "functional depth and deep national recognition," will maintain significant value in the AI era [1] Group 3: Growth Potential - The company is expected to have substantial long-term growth potential, with opportunities in overseas markets and productivity tools likely to initiate a second growth curve [1] - The combination of overseas expansion and productivity tools is projected to contribute to future Monthly Active Users (MAU) growth, while AI-enhanced features and changes in MAU structure may increase Average Revenue Per User (ARPU) [1] - The "functional depth and social attributes" of tool-based apps could elevate the payment rate ceiling to over 10% [1]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 13.33 per share, based on a 45x PE valuation for 2026, corresponding to a market capitalization of RMB 555 billion [3][5]. Core Insights - The company is expected to benefit from the rapid iteration of AI features and creative functionalities, enhancing its global influence and brand effect, particularly in lifestyle applications [8]. - The company has introduced 51 new features in its flagship app, with 96% of these being AI-related, indicating a strong focus on innovation and user engagement [8]. - The collaboration with Alibaba is anticipated to enhance the company's product capabilities in the e-commerce sector, leveraging its image processing strengths [8]. Financial Projections - Adjusted net profit forecasts for the company from 2025 to 2027 are RMB 610 million, RMB 936 million, and RMB 1.314 billion, respectively, with significant growth rates [3]. - Revenue projections for the same period are RMB 3.902 billion, RMB 4.859 billion, and RMB 5.995 billion, reflecting a compound annual growth rate [3][11]. - The gross margin is expected to improve from 61.4% in 2023 to 75.8% in 2027, indicating enhanced operational efficiency [11]. Market Performance - The company's stock price as of November 14, 2025, was HKD 8.38, with a 52-week high of HKD 12.5 and a low of HKD 2.6, suggesting volatility in market performance [5]. - The report highlights the company's relative performance against the Hang Seng Index, showing a significant increase of 181.26% over the past year [6].

Core Insights - Meitu has reported a significant increase in its revenue, reaching 1.2 billion yuan in the last quarter, which represents a 25% year-over-year growth [1] - The company is focusing on expanding its user base and enhancing its product offerings to drive future growth [1] Financial Performance - The total revenue for Meitu in the last fiscal year was 4.5 billion yuan, marking a 20% increase compared to the previous year [1] - The net profit for the company was reported at 500 million yuan, showing a substantial improvement from a loss of 100 million yuan in the prior year [1] Market Position - Meitu continues to strengthen its position in the beauty and photo editing app market, with over 300 million active users globally [1] - The company is investing in artificial intelligence and machine learning technologies to enhance user experience and product functionality [1] Strategic Initiatives - Meitu plans to launch new features aimed at increasing user engagement and retention, including personalized content and advanced editing tools [1] - The company is also exploring partnerships with other tech firms to expand its ecosystem and reach new customer segments [1]

Core Insights - Meitu has launched the "Digital Communication Project for Chinese Traditional Culture," aiming to enhance young people's recognition and participation in traditional culture through digital technology [1] - The project has achieved over 2 billion transmissions and created more than 100 sets of "Guochao" (national trend) patterns [1] - The "Meitu Guochao Pattern Plan" revitalizes traditional patterns, infusing new vitality into Guochao culture among the younger generation [1] Summary by Categories - **Project Overview** - Meitu's initiative focuses on transforming traditional patterns into creative materials such as filters and stickers using digital technology [1] - **Impact and Reach** - The project has reached over 2 billion transmissions, indicating significant engagement and interest [1] - More than 100 sets of Guochao pattern materials have been developed, showcasing the breadth of the project [1] - **Cultural Significance** - The initiative aims to foster a sense of identity and participation in traditional culture among young people, thereby revitalizing Guochao culture [1]

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Insights - The company is expected to leverage AI technology to enhance product payment rates, driving significant revenue growth [1] - The company's revenue for the first half of 2025 reached 1.821 billion RMB, a year-on-year increase of 12.34% and a quarter-on-quarter increase of 5.93% [1] - Adjusted net profit for the same period was 467 million RMB, reflecting a substantial year-on-year growth of 71.3% and a quarter-on-quarter growth of 56.60% [1] - Monthly active users reached 280 million, showing an 8.5% year-on-year increase, with the payment penetration rate rising to 5.5% in the first half of 2025 [2] - The company has formed a strategic partnership with Alibaba to promote new AI productivity products [3] Financial Forecast and Valuation - Revenue projections for 2025-2027 are 4.113 billion, 5.125 billion, and 6.404 billion RMB, with year-on-year growth rates of 23%, 25%, and 25% respectively [4] - Expected net profit for the same period is 843 million, 1.168 billion, and 1.579 billion RMB, with growth rates of 5%, 39%, and 35% respectively [4] - The company is valued at a target price of 11.1 HKD per share, based on a 60x PE ratio, leading to a target market capitalization of 55.1 billion HKD [4]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 FF301 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 美图公司 (於開曼群島註冊成立的有限公司，並以「美圖之家」名稱於香港經營業務) 呈交日期: 2025年11月5日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01357 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 6,000,000,000 | USD | | 0.00001 USD | | 60,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | | | 本月底結存 | | | 6,000,000,000 | USD | | 0.00001 USD | | ...