Core Insights - EveryLife Women is launched as a premium feminine care line aimed at supporting women with dignity and integrity, expanding the company's mission beyond baby products [1][5] - The product line emphasizes purity and sustainability, utilizing 100% GOTS-certified organic cotton and dermatologist-tested designs [2][9] - The CEO of EveryLife highlights the importance of honoring women's unique design and the intentionality behind the product offerings, which cater to women from their first period through motherhood [3][6] Product Offerings - The EveryLife Women product line includes organic tampons, organic pads, period underwear, and a postpartum recovery bundle [4][9] - Organic tampons are made with 100% GOTS-certified organic cotton and are free from chlorine, rayon dyes, and fragrance [9] - Organic pads feature GOTS-certified organic cotton top sheets and are dermatologist-tested and hypoallergenic [9] - Period underwear is designed for comfort with a bamboo viscose top layer and a leakproof, washable design [9] - The postpartum recovery bundle is tailored to support mothers during recovery, including breathable period underwear and heavy absorbency pads [9] Company Background - EveryLife is recognized as America's fastest-growing pro-life diaper brand and the first pro-life diaper company [7] - The company has been operational since July 2023 and has established itself as a trusted choice for parents seeking quality and purpose-driven products [7] - EveryLife actively supports life-affirming organizations by providing essential baby items to crisis pregnancy centers [7]

Core Points - PublicSquare held its 2025 Analyst and Investor Day, emphasizing the importance of the information shared during the meeting, which includes forward-looking statements that involve risks and uncertainties [1][2] - The company highlighted that it has no obligation to update forward-looking statements based on new information or future events, and encouraged attendees to refer to their SEC filings for more details [2] - Key speakers at the event included Michael Seifert, Founder and CEO, and James Rinn, Chief Financial Officer, along with other executives participating virtually [3]

Summary of PublicSquare 2025 Investor Day Company Overview - **Company**: PublicSquare (NYSE: PSQH) - **Event**: 2025 Investor Day held on September 25, 2025 - **Key Speakers**: Michael Seifert (Founder and CEO), James Rinn (CFO), Dusty Wunderlich (Chief Strategy Officer), Brian Billingsley (Chief Revenue Officer), Caitlin Long (Board Member), Alex Brusewitz (President of PSQ Impact), Ben McMillan (Founder and CIO of IDX Advisors) [1][2] Core Industry Insights - **Industry**: Financial Technology (Fintech) - **Target Audience**: PublicSquare serves a diverse customer base, including consumers, merchants, campaigns, and charities, particularly those who have faced discrimination or debanking [5][6] - **Market Dynamics**: The fintech sector is experiencing a paradigm shift, with traditional financial institutions struggling to meet evolving consumer expectations for speed, transparency, and trust [7][8] Key Themes and Strategies - **Mission Statement**: PublicSquare aims to protect life, family, and liberty through values-driven innovation, focusing on economic liberty and trust in transactions [4][6] - **Cultural Moment**: The company is positioned to capitalize on a significant cultural shift towards fintech solutions, driven by consumer demand for faster, more personalized financial services [9][10] - **Wealth Transfer**: An estimated $84 trillion is expected to transfer from baby boomers to millennials and Gen Z over the next 20 years, creating opportunities for fintech companies that align with the values of these generations [30][31] Financial and Operational Highlights - **Fintech Focus**: PublicSquare is prioritizing fintech solutions, monetizing other assets to enhance its fintech capabilities [32][33] - **Payment Solutions**: The company offers a comprehensive payment stack, including debit and credit card processing, ACH transactions, and plans to integrate cryptocurrency payments [50][51] - **Credit Products**: PublicSquare has developed a robust credit platform designed for flexibility and compliance, catering to a wide range of credit profiles from sub-prime to super-prime [61][62] Regulatory and Political Context - **Debanking Issues**: The company has faced challenges related to government regulation and debanking, particularly affecting its subsidiary, Cordova, which serves the firearms industry [13][17] - **Government Accountability**: PublicSquare's leadership has emphasized the need for accountability in regulatory practices, particularly in light of past abuses of power by federal agencies [20][23] Future Outlook - **Integration of Digital Assets**: PublicSquare plans to integrate cryptocurrency as a payment method and offer Treasury as a Service software for merchants to manage digital assets [22][24] - **Commitment to Economic Freedom**: The company aims to ensure that financial services remain accessible to all Americans, advocating for the protection of constitutional rights in financial transactions [21][27] Additional Insights - **Community Engagement**: PublicSquare has built a grassroots movement with over 80,000 businesses and millions of consumers, emphasizing a cancel-proof promise to its partners [36][37] - **Technological Innovation**: The company is leveraging advanced technology and AI to enhance operational efficiency while maintaining a human touch in customer service [56][57] This summary encapsulates the key points discussed during the PublicSquare 2025 Investor Day, highlighting the company's strategic direction, market positioning, and commitment to financial freedom and innovation.

PublicSquare's Vision and Strategy - PublicSquare aims to lead the next era of finance through values-driven innovation, focusing on high-margin, low-capital growth[31] - The company is building a financial technology ecosystem committed to protecting life, family, and liberty through values-driven innovation[12] - PublicSquare is uniquely positioned to lead the next era of finance with high-margin, low-capital growth, leveraging Fintech Forward, Values as Foundation, Relationships for Distribution, and Proprietary Forecasting[31] - The company is building a fully integrated financial ecosystem that spans payments, credit, digital assets, and treasury services[85] - PublicSquare emphasizes the importance of values alignment, merchant-first relationships, and fintech innovation in one platform to create sticky adoption and pricing power[86] Market Opportunity and Paradigm Shift - $84 trillion in U S wealth is expected to shift from Boomers to Millennials and Gen Z by 2045, presenting a significant opportunity for PublicSquare[26] - The economy is changing due to evolving consumer expectations, tech disintermediation, and cultural realignment, creating opportunities for disruption[16] - Traditional banks and lenders are structurally slow and expensive, incentivized to protect existing business models, creating an opportunity for PublicSquare[20] - Merchants and consumers have been targets of discrimination, leading to a need for cancel-proof alternatives[23] - The company aims to lead a multi-trillion-dollar money-movement market[90] Financial Projections and Valuation - The company projects total Fintech revenue to be at least $32 million in 2026[103] - The company expects a market value of 1-2x TTM revenue of $134 million as of 9/30/25 from the EveryLife Marketplace divestiture[95] - A 10x blended revenue multiple is justified given market comparables[104] - The company projects $165 million in total Fintech revenue for 2025[103]

Core Insights - Premarket trading is showing notable activity with significant price movements indicating potential opportunities for traders [1] Premarket Gainers - PepGen Inc. (PEPG) is up 151% at $6.68 [3] - 22nd Century Group, Inc. (XXII) is up 27% at $1.93 [3] - Immuneering Corporation (IMRX) is up 23% at $11.36 [3] - uniQure N.V. (QURE) is up 10% at $52.58 [3] - Lithium Americas Corp. (LAC) is up 9% at $6.60 [3] - Jasper Therapeutics, Inc. (JSPR) is up 9% at $2.55 [3] - American Shared Hospital Services (AMS) is up 8% at $2.75 [3] - PSQ Holdings, Inc. (PSQH) is up 7% at $3.06 [3] - K Wave Media Ltd. (KWM) is up 7% at $2.48 [3] - ClearPoint Neuro, Inc. (CLPT) is up 5% at $20.48 [3] Premarket Losers - Transocean Ltd. (RIG) is down 14% at $3.11 [4] - Cyclerion Therapeutics, Inc. (CYCN) is down 12% at $2.83 [4] - CarMax, Inc. (KMX) is down 11% at $50.38 [4] - ARB IOT Group Limited (ARBB) is down 11% at $10.45 [4] - SHF Holdings, Inc. (SHFS) is down 10% at $6.49 [4] - Digital Brands Group, Inc. (DBGI) is down 10% at $6.21 [4] - Aqua Metals, Inc. (AQMS) is down 9% at $5.29 [4] - Akanda Corp. (AKAN) is down 8% at $3.96 [4] - Galecto, Inc. (GLTO) is down 8% at $3.88 [4] - Platinum Analytics Cayman Limited (PLTS) is down 7% at $11.12 [4]

Core Viewpoint - PSQ Holdings, Inc. (PSQH) has experienced significant selling pressure, resulting in a 35.3% decline in stock price over the past four weeks, but analysts anticipate better earnings than previously predicted, indicating potential for recovery [1]. Group 1: Technical Indicators - The Relative Strength Index (RSI) is utilized to determine if a stock is oversold, with a reading below 30 typically indicating this condition [2]. - PSQH's current RSI reading is 24.43, suggesting that the heavy selling may be exhausting itself and a price reversal could be imminent [5]. - RSI serves as a momentum oscillator that helps identify potential points of price reversal, allowing investors to seek entry opportunities when a stock is undervalued due to excessive selling [3]. Group 2: Fundamental Indicators - There has been a strong consensus among sell-side analysts to raise earnings estimates for PSQH, leading to a 26% increase in the consensus EPS estimate over the last 30 days [7]. - An upward trend in earnings estimate revisions is generally associated with price appreciation in the near term, supporting the case for a potential rebound in PSQH's stock price [7]. - PSQH holds a Zacks Rank 2 (Buy), placing it in the top 20% of over 4,000 ranked stocks based on earnings estimate trends and EPS surprises, indicating a favorable outlook for the stock [8].

Group 1 - PSQ Holdings, Inc. reported a quarterly loss of $0.18 per share, better than the Zacks Consensus Estimate of a loss of $0.27, representing an earnings surprise of +33.33% [1] - The company posted revenues of $7.08 million for the quarter ended June 2025, missing the Zacks Consensus Estimate by 21.04%, compared to year-ago revenues of $5.99 million [2] - PSQ Holdings, Inc. shares have declined approximately 56.8% since the beginning of the year, contrasting with the S&P 500's gain of 8.4% [3] Group 2 - The current consensus EPS estimate for the upcoming quarter is -$0.27 on revenues of $11.8 million, and for the current fiscal year, it is -$0.90 on revenues of $42.03 million [7] - The Zacks Industry Rank for Internet - Commerce is currently in the bottom 33% of over 250 Zacks industries, indicating potential underperformance compared to the top 50% of ranked industries [8]

Financial Data and Key Metrics Changes - The company reported net revenue of $7.1 million for Q2 2025, an 18% year-over-year increase compared to $6 million in Q2 2024 [5][6] - The net loss for 2025 improved by 46%, decreasing from $23.8 million to $12.8 million [8][13] - Gross margin in Q2 was 53%, down from 67% in Q2 of the previous year, primarily due to revenue mix changes [9][10] Business Segment Performance - Financial Technology segment earned $3.4 million in revenue, a 15.6% increase year-over-year [6] - The credit business revenue declined year-over-year, but AI-driven underwriting improved performance, reducing first payment default rates by 74.8% [7] - Brands segment, driven primarily by EveryLife, earned $3.3 million, a 45.5% increase compared to the prior period [7] Market Data and Key Metrics Changes - Marketplace revenue was $300,000, which was lower than expected due to a halt in marketing spend leading up to the Made in America Marketplace launch [7] Company Strategy and Development Direction - The company is focusing on monetizing EveryLife and the marketplace while concentrating on growing as a financial technology company [20][21] - Plans to build and deploy cryptocurrency solutions to empower consumers and merchants, opening new high-margin revenue streams [27][28] - The strategic reorganization is expected to save approximately $11 million annually, with $9 million realized in the first half of 2025 [13][16] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the strategic repositioning of the business to unlock growth potential and deliver shareholder value [22][29] - The company is optimistic about the future of its fintech model, driven by overwhelming demand from aligned merchants and consumers [23][24] Other Important Information - The company held $20.6 million in cash and cash equivalents as of June 30, 2025, with $4 million outstanding on its revolving line of credit [11][12] - The company filed an at-the-market offering (ATM) and sold 164,971 shares to cover the costs of establishing the ATM [12][50] Q&A Session Summary Question: Is the onboarding of payment customers still on track for significant ramp-up in the second half of the year? - Management confirmed that the onboarding is taking longer than anticipated due to increased demand for bundled checkout offerings, but expects material revenue growth in the second half [31][33] Question: When did the official process for the EveryLife potential sale start, and what interest has been received? - The process started recently, and preliminary conversations have been positively received, with expectations for an accretive deal [35][36][38] Question: Can you expand on AI-driven initiatives in credit and their impact on operations and cost structure? - AI has been instrumental in improving efficiency and underwriting quality, leading to better delinquency and charge-off rates [40][41][46] Question: What is the board doing to help move Public Square forward? - The board is actively involved in operations and strategy, providing invaluable guidance in technology, marketing, and economic structuring [52][56] Question: What specific strategy is Public Square pursuing to sustainably increase profitability? - The company believes that pursuing profitability aligns with its core values, enhancing merchant onboarding and customer service [57][58] Question: Where does Public Square stand on cryptocurrency adoption and treasury strategy? - The company is excited about recent regulatory clarity and is focused on productizing cryptocurrency solutions while ensuring a strategic treasury approach [59][62]

[PART I—FINANCIAL INFORMATION](index=4&type=section&id=PART%20I%E2%80%94FINANCIAL%20INFORMATION) This part presents the interim condensed consolidated financial statements and management's discussion and analysis for the period ended June 30, 2025 [Interim Condensed Consolidated Financial Statements](index=4&type=section&id=Item%201.%20Interim%20Condensed%20Consolidated%20Financial%20Statements) Unaudited interim financials for Q2 2025 show increased revenues, reduced net loss, and a strategic pivot to FinTech [Condensed Consolidated Balance Sheets](index=4&type=section&id=Condensed%20Consolidated%20Balance%20Sheets) Total assets decreased to **$65.5 million** by June 30, 2025, driven by reduced cash and equity Condensed Consolidated Balance Sheet Highlights (Unaudited) | Metric | June 30, 2025 ($) | December 31, 2024 ($) | | :--- | :--- | :--- | | Cash and cash equivalents | 20,577,116 | 36,324,354 | | Total current assets | 32,176,723 | 46,837,162 | | Total assets | 65,454,999 | 74,893,841 | | Total current liabilities | 10,851,602 | 8,624,419 | | Total liabilities | 43,003,606 | 48,043,635 | | Total stockholders' equity | 22,451,393 | 26,850,206 | [Condensed Consolidated Statements of Operations](index=7&type=section&id=Condensed%20Consolidated%20Statements%20of%20Operations) Q2 2025 revenues grew **18%** to **$7.1 million**, with net loss improving to **$8.4 million** Q2 Financial Performance (Three Months Ended June 30) | Metric | 2025 ($) | 2024 ($) | YoY Change | | :--- | :--- | :--- | :--- | | Revenues, net | 7,082,868 | 5,985,228 | +18.3% | | Operating loss | (8,056,740) | (14,031,505) | -42.6% | | Net loss | (8,365,980) | (11,235,246) | -25.5% | | Net loss per share | (0.18) | (0.36) | -50.0% | H1 Financial Performance (Six Months Ended June 30) | Metric | 2025 ($) | 2024 ($) | YoY Change | | :--- | :--- | :--- | :--- | | Revenues, net | 13,832,489 | 9,451,117 | +46.4% | | Operating loss | (19,746,078) | (28,939,456) | -31.8% | | Net loss | (12,813,325) | (23,812,077) | -46.2% | | Net loss per share | (0.29) | (0.80) | -63.8% | [Condensed Consolidated Statements of Cash Flows](index=9&type=section&id=Condensed%20Consolidated%20Statements%20of%20Cash%20Flows) H1 2025 saw reduced cash used in operations, but a significant decrease in financing cash Cash Flow Summary (Six Months Ended June 30) | Activity | 2025 ($) | 2024 ($) | | :--- | :--- | :--- | | Net cash used in operating activities | (11,285,556) | (16,939,551) | | Net cash (used in) provided by investing activities | (4,698,645) | 52,272 | | Net cash provided by financing activities | 278,824 | 8,191,167 | | **Net decrease in cash** | **(15,705,377)** | **(8,696,112)** | [Notes to the Unaudited Condensed Consolidated Financial Statements](index=11&type=section&id=Notes%20to%20the%20Unaudited%20Condensed%20Consolidated%20Financial%20Statements) Details business segments, liquidity, a software acquisition, and a strategic pivot to FinTech - The company operates under three segments: Financial Technology (Credova BNPL and PSQ Payments), Marketplace (e-commerce and advertising), and Brands (EveryLife baby products)[20](index=20&type=chunk)[22](index=22&type=chunk)[24](index=24&type=chunk) - Despite a net loss of **$12.8 million** and negative operating cash flow of **$11.3 million** for the first six months of 2025, management believes existing cash of **$20.6 million** is sufficient to fund operations for the next year[27](index=27&type=chunk)[28](index=28&type=chunk) - In April 2025, the company acquired software assets and intellectual property for **$5.1 million** (paid in stock and potential earn-outs) to enhance its payment service offerings[62](index=62&type=chunk)[63](index=63&type=chunk) - Subsequent to the quarter, on August 12, 2025, the company announced a major strategic shift to accelerate FinTech growth by monetizing its Brands segment and pursuing a sale or strategic partnership for its Marketplace segment[126](index=126&type=chunk) [Management's Discussion and Analysis of Financial Condition and Results of Operations](index=31&type=section&id=Item%202.%20Management's%20Discussion%20and%20Analysis%20of%20Financial%20Condition%20and%20Results%20of%20Operations) Management discusses Q2 2025 performance, strategic pivot to FinTech, and liquidity [Recent Developments and Strategic Updates](index=31&type=section&id=Recent%20Developments%20and%20Strategic%20Updates) Key board appointments and a strategic repositioning to prioritize the FinTech segment - Announced a strategic repositioning to focus on accelerating the growth of the FinTech segment[135](index=135&type=chunk) - As part of the new strategy, the company plans to monetize its Brands segment and pursue a sale or strategic partnership for its Marketplace segment[135](index=135&type=chunk) - Appointed Caitlin Long, a renowned Bitcoin and cryptocurrency finance expert, to its Board of Directors to support its Digital Asset Treasury Strategy[125](index=125&type=chunk)[133](index=133&type=chunk) [Results of Operations](index=36&type=section&id=Results%20of%20Operations) Q2 2025 revenues increased **18%** to **$7.1 million**, with operating loss reduced by **43%** Q2 2025 vs Q2 2024 Performance | Metric | Q2 2025 ($) | Q2 2024 ($) | Change ($) | Change (%) | | :--- | :--- | :--- | :--- | :--- | | Revenues, net | 7,082,868 | 5,985,228 | 1,097,640 | 18% | | Total costs and expenses | 15,139,608 | 20,016,733 | (4,877,125) | (24)% | | Operating loss | (8,056,740) | (14,031,505) | 5,974,765 | (43)% | | Net loss | (8,365,980) | (11,235,246) | 2,869,266 | (26)% | - General and administrative expenses decreased by **$5.0 million (46%)** in Q2 2025, primarily due to a **$4.3 million** reduction in share-based compensation expense related to a modification for the former CFO[178](index=178&type=chunk) - Sales and marketing expenses decreased by **$2.3 million (45%)** in Q2 2025, driven by a **$1.2 million** reduction in advertising campaigns and a **$0.9 million** decrease in share-based compensation[180](index=180&type=chunk) [Key Business Metrics](index=35&type=section&id=Key%20Business%20Metrics) FinTech credit GMV declined **19%**, while PSQ Payments generated **$68.2 million** in Q2 2025 Financial Technology Segment GMV (Three Months Ended June 30) | Metric | 2025 ($) | 2024 ($) | % Change | | :--- | :--- | :--- | :--- | | GMV - Credit | 10,713,373 | 13,277,530 | (19)% | | GMV - PSQ Payments | 68,171,847 | 0 | 100% | - The decline in GMV-Credit was driven by a slowdown in the firearm retail industry and the company's focus on disciplined underwriting, with U.S. firearm sales falling for the fourth consecutive year in 2024[163](index=163&type=chunk) [Liquidity and Capital Resources](index=40&type=section&id=Liquidity%20and%20Capital%20Resources) Cash decreased to **$20.6 million**, but management deems it sufficient for the next 12 months - The company had **$20.6 million** in cash and cash equivalents as of June 30, 2025[193](index=193&type=chunk) - Net cash used in operating activities was **$11.3 million** for the six months ended June 30, 2025[192](index=192&type=chunk) - Management believes existing cash and cash equivalents are sufficient to fund operations and capital needs for the next year[195](index=195&type=chunk) [Quantitative and Qualitative Disclosures About Market Risk](index=43&type=section&id=Item%203.%20Quantitative%20and%20Qualitative%20Disclosures%20About%20Market%20Risk) As a smaller reporting company, PSQ Holdings, Inc. is exempt from providing this information - The company is a smaller reporting company and is not required to provide information for this item[207](index=207&type=chunk) [Controls and Procedures](index=43&type=section&id=Item%204.%20Controls%20and%20Procedures) Disclosure controls were ineffective due to a material weakness, with remediation efforts underway - Management concluded that disclosure controls and procedures were not effective as of June 30, 2025, due to a material weakness in internal control over financial reporting[208](index=208&type=chunk) - Remediation efforts include enhancing review processes for complex transactions, providing continuing education, automating processes, and hiring additional staff[209](index=209&type=chunk) [PART II—OTHER INFORMATION](index=44&type=section&id=PART%20II%E2%80%94OTHER%20INFORMATION) This part covers legal proceedings, risk factors, and exhibits for the reporting period [Legal Proceedings](index=44&type=section&id=Item%201.%20Legal%20Proceedings) Credova is responding to CFPB inquiries regarding lease products, potentially leading to enforcement - Credova is responding to inquiries from the Consumer Financial Protection Bureau (CFPB) regarding its lease products, which could lead to an enforcement action[120](index=120&type=chunk) [Risk Factors](index=44&type=section&id=Item%201A.%20Risk%20Factors) No material changes to risk factors were reported since the prior Annual Report on Form 10-K - No material changes to risk factors were reported since the last Annual Report on Form 10-K[213](index=213&type=chunk) [Exhibits](index=45&type=section&id=Item%206.%20Exhibits) Lists exhibits filed, including corporate governance, material agreements, and certifications

Core Insights - The article focuses on the ProShares Short QQQ ETF (NYSEARCA: PSQ), which aims to provide inverse returns to the Nasdaq 100 on a daily basis [1] Group 1 - The ProShares Short QQQ ETF is designed to replicate inverse performance relative to the Nasdaq 100 index [1]