[Executive Summary](index=1&type=section&id=Executive%20Summary) [Second Quarter 2025 Performance Overview](index=1&type=section&id=Second%20Quarter%202025%20Performance%20Overview) Comscore reported solid execution in Q2 2025, driven by significant growth in cross-platform revenue and continued double-digit growth in local TV, maintaining full-year guidance and achieving expanded U.S. JIC certification - CEO Jon Carpenter highlighted solid execution in H1 2025, building the future of cross-platform measurement[4](index=4&type=chunk) - Cross-platform revenue grew **60%**, driven by Proximic and adoption of cross-platform content measurement offering[4](index=4&type=chunk)[10](index=10&type=chunk) - Local TV offering achieved **double-digit growth**, supported by key renewals and new business, and remains the only MRC-accredited local TV offering[4](index=4&type=chunk)[10](index=10&type=chunk) - Comscore earned expanded U.S. JIC certification, being the only offering in market that is both MRC accredited and JIC certified[10](index=10&type=chunk) Q2 2025 Key Financial Highlights | Metric | Q2 2025 (Millions) | Q2 2024 (Millions) | YoY Change | | :----------------------- | :----------------- | :----------------- | :--------- | | Revenue | $89.4 | $85.8 | +4.1% | | Net Loss | $(9.5) | $(1.7) | -458.8% | | Adjusted EBITDA | $8.9 | $7.2 | +25% | [Business and Financial Highlights (Q2 Summary Results)](index=1&type=section&id=Business%20and%20Financial%20Highlights) Second quarter revenue increased by 4.1% year-over-year, primarily driven by growth in Content & Ad Measurement, particularly cross-platform solutions and local TV, partially offset by lower revenue from national TV, syndicated digital products, and Research & Insight Solutions, while net loss widened and Adjusted EBITDA improved Q2 2025 Revenue Breakdown | Revenue Segment | Q2 2025 (Millions) | Q2 2024 (Millions) | YoY Change | | :-------------------------- | :----------------- | :----------------- | :--------- | | Total Revenue | $89.4 | $85.8 | +4.1% | | Content & Ad Measurement | $76.8 | $72.2 | +6.3% | | Research & Insight Solutions | $12.6 | $13.6 | -7.4% | - Content & Ad Measurement revenue growth was driven by higher renewals and new business in local TV and an increase in cross-platform revenue, alongside a key contract with a large enterprise media client[6](index=6&type=chunk) - Increases in Content & Ad Measurement were offset by lower revenue from national TV and syndicated digital products[6](index=6&type=chunk) - Core operating expenses increased **4.6% to $90.4 million** (from $86.5 million in Q2 2024), mainly due to higher employee compensation, partially offset by lower data costs[7](index=7&type=chunk) Q2 2025 Profitability Metrics | Metric | Q2 2025 (Millions) | Q2 2024 (Millions) | Net Loss Margin (Q2 2025) | Net Loss Margin (Q2 2024) | | :----------------------- | :----------------- | :----------------- | :------------------------ | :------------------------ | | Net Loss | $(9.5) | $(1.7) | (10.6)% | (2.0)% | | Loss per share (common) | $(2.73) | $(1.19) | N/A | N/A | | Adjusted EBITDA | $8.9 | $7.2 | 10.0% | 8.3% | - Net loss was primarily due to foreign currency fluctuations, income taxes, and interest on senior debt[10](index=10&type=chunk) - Adjusted EBITDA metric was modified in Q1 2025 to exclude the impact of foreign currency transactions[9](index=9&type=chunk) [Balance Sheet and Liquidity](index=2&type=section&id=Balance%20Sheet%20and%20Liquidity) As of June 30, 2025, Comscore maintained a cash position of $29.5 million, including restricted cash, with outstanding debt principal of $44.8 million and $15.0 million available under its revolving credit facility Balance Sheet and Liquidity as of June 30, 2025 | Metric | Amount (Millions) | | :-------------------------------- | :---------------- | | Cash, cash equivalents & restricted cash | $29.5 | | Outstanding debt principal (senior secured term loan) | $44.8 | | Revolving credit facility (outstanding borrowings) | $0.0 | | Revolving credit facility (remaining capacity) | $15.0 | [2025 Outlook](index=2&type=section&id=2025%20Outlook) Comscore is maintaining its full-year revenue and adjusted EBITDA guidance for 2025, anticipating growth in local TV and cross-platform to be offset by declines in syndicated digital and other areas, with Q3 revenue expected to be roughly flat year-over-year due to revenue recognition timing - Maintaining full-year revenue and adjusted EBITDA guidance from the previous quarter[12](index=12&type=chunk) - Guidance reflects growth opportunities in local TV and cross-platform, offset by expected declines in syndicated digital and other areas[12](index=12&type=chunk) - Third-quarter revenue is expected to be roughly flat to the prior year, considering the timing of revenue recognition from a key contract[12](index=12&type=chunk) - GAAP net income (loss) or net income (loss) margin are not provided on a forward-looking basis due to uncertainties in predicting certain expenses and impacts[13](index=13&type=chunk) [Financial Statements](index=4&type=section&id=Financial%20Statements) [Condensed Consolidated Balance Sheets](index=4&type=section&id=CONDENSED%20CONSOLIDATED%20BALANCE%20SHEETS) The balance sheet shows a decrease in total assets from $430.2 million at year-end 2024 to $415.9 million as of June 30, 2025, primarily due to a reduction in cash and accounts receivable, while total liabilities remained relatively stable and stockholders' deficit increased Condensed Consolidated Balance Sheets (Selected Items) | Metric (In thousands) | As of June 30, 2025 | As of Dec 31, 2024 | Change | | :-------------------------------- | :------------------ | :----------------- | :----- | | Cash and cash equivalents | $25,993 | $29,937 | $(3,944) | | Total current assets | $96,451 | $108,057 | $(11,606) | | Total assets | $415,886 | $430,247 | $(14,361) | | Total current liabilities | $139,786 | $131,304 | $8,482 | | Total liabilities | $230,085 | $231,040 | $(955) | | Total stockholders' equity (deficit) | $(21,669) | $(8,263) | $(13,406) | [Condensed Consolidated Statements of Operations and Comprehensive Loss](index=5&type=section&id=CONDENSED%20CONSOLIDATED%20STATEMENTS%20OF%20OPERATIONS%20AND%20COMPREHENSIVE%20LOSS) For Q2 2025, Comscore reported a 4.1% increase in revenue to $89.4 million, but net loss significantly widened to $9.5 million from $1.7 million in Q2 2024, primarily due to higher foreign currency losses, interest expense, and income tax provision, with loss per common share increasing to $(2.73) Condensed Consolidated Statements of Operations (Selected Items) | Metric (In thousands) | Three Months Ended June 30, 2025 | Three Months Ended June 30, 2024 | Six Months Ended June 30, 2025 | Six Months Ended June 30, 2024 | | :-------------------------------- | :------------------------------- | :------------------------------- | :----------------------------- | :----------------------------- | | Revenues | $89,389 | $85,837 | $175,098 | $172,632 | | Total expenses from operations | $91,070 | $87,765 | $178,845 | $176,437 | | Loss from operations | $(1,681) | $(1,928) | $(3,747) | $(3,805) | | Net loss | $(9,492) | $(1,708) | $(13,485) | $(2,762) | | Basic and diluted EPS | $(2.73) | $(1.19) | $(4.41) | $(2.28) | - The significant increase in net loss was influenced by a foreign currency transaction loss of **$3.8 million** in Q2 2025 compared to a loss of $0.2 million in Q2 2024, and increased interest expense[22](index=22&type=chunk) [Condensed Consolidated Statements of Cash Flows](index=6&type=section&id=CONDENSED%20CONSOLIDATED%20STATEMENTS%20OF%20CASH%20FLOWS) For the six months ended June 30, 2025, net cash provided by operating activities decreased to $10.0 million from $15.6 million in the prior year, while net cash used in investing activities remained stable and net cash used in financing activities decreased significantly due to lower contingent consideration payments and no payments on the line of credit Condensed Consolidated Statements of Cash Flows (Selected Items) | Metric (In thousands) | Six Months Ended June 30, 2025 | Six Months Ended June 30, 2024 | | :-------------------------------- | :------------------------------- | :------------------------------- | | Net cash provided by operating activities | $9,994 | $15,603 | | Net cash used in investing activities | $(11,392) | $(12,120) | | Net cash used in financing activities | $(4,576) | $(10,960) | | Net decrease in cash, cash equivalents and restricted cash | $(3,942) | $(8,093) | | Cash, cash equivalents and restricted cash at end of period | $29,526 | $14,843 | - The decrease in net cash from operating activities was partly due to changes in accounts receivable and contract liabilities[24](index=24&type=chunk) [Segment Revenue Analysis](index=8&type=section&id=Revenues) In Q2 2025, Content & Ad Measurement revenue grew 6.3% to $76.8 million, primarily driven by a 60.0% increase in Cross-Platform solutions, while Research & Insight Solutions revenue declined by 7.4% to $12.6 million Revenue by Offering (Q2 2025 vs Q2 2024) | Offering (In thousands) | Q2 2025 | % of Revenue (Q2 2025) | Q2 2024 | % of Revenue (Q2 2024) | $ Variance | % Variance | | :---------------------- | :------ | :--------------------- | :------ | :--------------------- | :--------- | :--------- | | Content & Ad Measurement | $76,753 | 85.9% | $72,189 | 84.1% | $4,564 | 6.3% | | Syndicated Audience | $63,953 | 71.5% | $64,189 | 74.8% | $(236) | (0.4)% | | Cross-Platform | $12,800 | 14.3% | $8,000 | 9.3% | $4,800 | 60.0% | | Research & Insight Solutions | $12,636 | 14.1% | $13,648 | 15.9% | $(1,012) | (7.4)% | | Total revenues | $89,389 | 100.0% | $85,837 | 100.0% | $3,552 | 4.1% | Revenue by Offering (Six Months Ended June 30, 2025 vs 2024) | Offering (In thousands) | YTD 2025 | % of Revenue (YTD 2025) | YTD 2024 | % of Revenue (YTD 2024) | $ Variance | % Variance | | :---------------------- | :------- | :---------------------- | :------- | :---------------------- | :--------- | :--------- | | Content & Ad Measurement | $149,919 | 85.6% | $144,809 | 83.9% | $5,110 | 3.5% | | Syndicated Audience | $127,457 | 72.8% | $128,789 | 74.6% | $(1,332) | (1.0)% | | Cross-Platform | $22,462 | 12.8% | $16,020 | 9.3% | $6,442 | 40.2% | | Research & Insight Solutions | $25,179 | 14.4% | $27,823 | 16.1% | $(2,644) | (9.5)% | | Total revenues | $175,098 | 100.0% | $172,632 | 100.0% | $2,466 | 1.4% | - Syndicated Audience revenue includes movies business, which grew from **$9.3 million** in the second quarter of 2024 to **$9.6 million** in the second quarter of 2025[27](index=27&type=chunk) [Non-GAAP Financial Measures](index=3&type=section&id=Non-GAAP%20Financial%20Measures) [Use of Non-GAAP Financial Measures (Explanation)](index=3&type=section&id=Use%20of%20Non-GAAP%20Financial%20Measures) Comscore uses non-GAAP financial measures like adjusted EBITDA and adjusted EBITDA margin to provide investors with additional insights into its core operating performance and trends, emphasizing that these should be considered alongside GAAP measures, not as substitutes - Non-GAAP measures (adjusted EBITDA and adjusted EBITDA margin) are used by management to evaluate core operating performance and trends[18](index=18&type=chunk) - These measures provide useful information to investors but have limitations and should not be considered in isolation or as a substitute for GAAP results[18](index=18&type=chunk) [Adjusted EBITDA Reconciliation](index=7&type=section&id=Reconciliation%20of%20Non-GAAP%20Financial%20Measures) The reconciliation shows that non-GAAP adjusted EBITDA for Q2 2025 increased to $8.9 million (10.0% margin) from $7.2 million (8.3% margin) in Q2 2024, primarily due to adjustments for foreign currency transaction losses, stock-based compensation, and transformation costs Reconciliation of GAAP Net Loss to Non-GAAP Adjusted EBITDA | Metric (In thousands) | Three Months Ended June 30, 2025 | Three Months Ended June 30, 2024 | Six Months Ended June 30, 2025 | Six Months Ended June 30, 2024 | | :-------------------------------- | :------------------------------- | :------------------------------- | :----------------------------- | :----------------------------- | | GAAP net loss | $(9,492) | $(1,708) | $(13,485) | $(2,762) | | EBITDA | $1,965 | $5,421 | $5,502 | $11,475 | | Loss (gain) from foreign currency transactions | $3,803 | $248 | $5,546 | $(715) | | Stock-based compensation expense | $1,748 | $1,011 | $2,486 | $2,389 | | Transformation costs | $1,035 | $0 | $2,042 | $75 | | Non-GAAP adjusted EBITDA | $8,915 | $7,158 | $16,285 | $14,327 | | Net loss margin | (10.6)% | (2.0)% | (7.7)% | (1.6)% | | Non-GAAP adjusted EBITDA margin | 10.0% | 8.3% | 9.3% | 8.3% | - Adjusted EBITDA for 2025 and comparable prior periods excludes the impact of foreign currency transactions[25](index=25&type=chunk) [Corporate Information](index=2&type=section&id=Corporate%20Information) [About Comscore](index=2&type=section&id=About%20Comscore) Comscore is a global, trusted partner for media planning, transacting, and evaluation across various platforms, providing data-driven insights to quantify multiscreen behavior and support business decisions - Comscore is a global partner for planning, transacting, and evaluating media across digital, linear TV, over-the-top, and theatrical viewership[15](index=15&type=chunk) - Empowers media buyers and sellers with advanced audience insights to quantify multiscreen behavior and make confident business decisions[15](index=15&type=chunk) - Recognized as a leader in measuring digital and TV audiences and advertising at scale, and an emerging third-party source for comprehensive cross-platform measurement[15](index=15&type=chunk) [Cautionary Note Regarding Forward-Looking Statements](index=2&type=section&id=Cautionary%20Note%20Regarding%20Forward-Looking%20Statements) This section advises investors that the press release contains forward-looking statements subject to risks and uncertainties that could cause actual events to differ materially from expectations, and the company disclaims any obligation to update these statements - The press release contains forward-looking statements regarding expectations, forecasts, plans, and opinions for 2025 revenue, adjusted EBITDA margin, growth drivers, and market conditions[16](index=16&type=chunk) - These statements involve risks and uncertainties, including changes in business relationships, market conditions, ad spending, regulatory standards, and product adoption rates[16](index=16&type=chunk) - Investors are cautioned not to place undue reliance on these statements, and the company does not undertake any duty to publicly update them[17](index=17&type=chunk) [Investor Relations](index=3&type=section&id=Investor%20Relations) Provides contact information for media and investor inquiries - Media contact: Marie Scoutas, press@comscore.com[19](index=19&type=chunk) - Investor contact: John Tinker, 212-203-2129, jtinker@comscore.com[19](index=19&type=chunk)

Core Insights - Comscore, Inc. reported a revenue of $89.4 million for Q2 2025, reflecting a 4.1% increase from $85.8 million in Q2 2024, driven by a 60% growth in cross-platform revenue and double-digit growth in local TV offerings [4][9][29] - The company experienced a net loss of $9.5 million in Q2 2025, compared to a net loss of $1.7 million in Q2 2024, resulting in a net loss margin of 10.6% [6][9][21] - Adjusted EBITDA for the quarter was $8.9 million, up 25% year-over-year from $7.2 million in Q2 2024, with adjusted EBITDA margins improving to 10.0% from 8.3% [7][9][31] Business and Financial Highlights - Revenue from Content & Ad Measurement increased by 6.3% year-over-year, while Research & Insight Solutions revenue declined by 7.4% [4][29] - Core operating expenses rose to $90.4 million, a 4.6% increase from $86.5 million in Q2 2024, primarily due to higher employee compensation [5] - As of June 30, 2025, the company had cash and cash equivalents totaling $29.5 million, with outstanding debt of $44.8 million [8] 2025 Outlook - Comscore is maintaining its full-year revenue and adjusted EBITDA guidance, anticipating balanced growth opportunities in local TV and cross-platform solutions, while expecting declines in syndicated digital products [9][10] - The company expects third-quarter revenue to be roughly flat compared to the prior year, influenced by the timing of revenue recognition from a key contract [10]

Core Viewpoint - Comscore, Inc. plans to hold a conference call to discuss its financial results for the second quarter ended June 30, 2025, on August 5th at 5:00 p.m. ET [1] Company Overview - Comscore is a global partner for planning, transacting, and evaluating media across various platforms, providing insights into digital, linear TV, over-the-top, and theatrical viewership [4] - The company combines audience intelligence with advanced insights to help media buyers and sellers quantify multiscreen behavior and make informed business decisions [4] - Comscore is recognized as a leader in measuring digital and TV audiences and advertising at scale, serving as a reliable third-party source for cross-platform measurement [4] Conference Call Details - Interested parties can access the conference call via live webcast or telephone, with registration required for telephone participation [2] - A replay of the conference call will be available via webcast after the event [3]

Core Insights - Comscore has announced a multi-year partnership with HyphaMetrics to enhance cross-platform measurement capabilities in the media industry [1][3] - The partnership will leverage HyphaMetrics' 'Unified Individual Media Metric' to provide a more precise understanding of audience behavior across various platforms [2][4] - This collaboration aims to deliver advanced reporting and insights into streaming behaviors, particularly for SVOD, AVOD, and FAST channels, in preparation for the 2026/2027 upfront season [3][4] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors across digital, linear TV, and over-the-top platforms, providing reliable cross-platform measurement [5] - HyphaMetrics specializes in bridging the gap between TV and digital media through its proprietary technology that captures comprehensive audience behavior across all media consumption forms [6]

Core Insights - Comscore has received expanded certification from the U.S. Joint Industry Committee (JIC) for its national TV measurement solution, now including Personified Demographics through its big data methodology [1][2] - This certification allows Comscore to be recognized for transaction across all JIC classifications for national currency use cases, enhancing its credibility in the media measurement industry [2][3] - Comscore is the only provider with JIC certification for all evaluated measurement categories and Media Rating Council (MRC) accreditation, solidifying its leadership in audience measurement [3][4] Company Overview - Comscore is a global partner for planning, transacting, and evaluating media across various platforms, integrating digital, linear TV, over-the-top, and theatrical viewership [5] - The company empowers media buyers and sellers with advanced audience insights, enabling them to quantify multi-screen behavior and make informed business decisions [5] - Comscore is recognized as a reliable third-party source for comprehensive cross-platform measurement in the advertising industry [5]

Core Insights - The collaboration between Comscore, Adelaide, and PubMatic aims to enhance programmatic advertising by integrating Comscore's inventory rankings with Adelaide's attention metrics, allowing advertisers to achieve higher engagement and campaign impact [1][2][3] Group 1: Collaboration Details - Comscore's Comscore-Certified Deal IDs will now include Adelaide's attention-based metrics, optimizing placements in PubMatic's premium inventory [1][2] - This integration provides media buyers with access to high-quality inventory that is strategically optimized for engagement, ensuring effective campaign placements [2][4] Group 2: Company Statements - Comscore emphasizes its commitment to providing tools for performance and transparency in programmatic advertising, aligning with its mission to unify the ad ecosystem [3] - Adelaide's CEO highlights the ease of targeting premium inventory through the combination of their media quality metrics and Comscore's inventory quality signals [4] - PubMatic's VP notes that this initiative enhances transparency and efficiency in buying high-quality inventory, contributing to a more impactful digital ecosystem [4] Group 3: Company Background - Comscore is recognized as a trusted partner for media planning, transacting, and evaluation across various platforms, providing comprehensive cross-platform measurement [5]

Core Insights - Comscore has expanded its partnership with ShowSeeker to integrate person-level local live and DVR data into the Pilot platform, enhancing audience evaluation and transaction capabilities for media buyers and sellers [1][2][3] Group 1: Partnership and Integration - The integration allows for person-level insights combined with local time-shifted viewing data, marking a significant advancement in local market measurement and campaign execution [2] - This collaboration enables users to assess individual-level demographics, such as age and gender, rather than just household-level impressions [2][3] Group 2: Benefits to Users - The integration enhances the ability to build proposals, evaluate schedules, and measure campaign performance within a platform tailored for media buyers and sellers [3] - Users can expect improved targeting precision, proposal automation, and post-campaign analysis as a result of this update [4] Group 3: Company Backgrounds - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across various platforms, providing comprehensive cross-platform measurement [5] - ShowSeeker, founded in 2003, offers cloud-based campaign management solutions, streamlining the advertising sales lifecycle and maximizing ROI for clients [6]

Core Insights - Over 30% of U.S. internet users actively use AI tools each month, indicating a significant shift in digital behavior [1][6] - Comscore has launched a new dataset that tracks the usage of 117 AI tools across nine categories, providing insights into consumer interactions with both fully AI-powered platforms and mainstream applications with AI features [2][3] - The dataset aims to support brands in understanding the impact of AI on consumer behavior and the digital ecosystem, highlighting the importance of these insights for brands, publishers, and content creators [3][4] User Engagement - 67 million U.S. consumers engage with AI tools on mobile devices, showcasing strong growth beyond desktop usage [6] - The top categories for AI tools include creative applications, with Audio projected to have 23.8 million visitors, Image Generation at 23 million, Design at 23 million, and Video Generation at 22.4 million [6] Industry Impact - The new data set is part of a broader initiative by Comscore to provide deeper insights into the AI ecosystem, helping brands adapt to the integration of AI in everyday digital experiences [4] - As AI continues to reshape consumer interactions, the insights provided by Comscore will be critical for stakeholders looking to leverage the evolving landscape [3]

Core Insights - Comscore has expanded its partnership with Yahoo DSP to include AI-powered ID-free audiences, enhancing Yahoo's targeting solutions [1][5] - The integration allows Yahoo DSP clients to utilize Comscore's ID-free audiences, providing a scalable and privacy-centric advertising solution across various platforms [3][4] Industry Impact - The move addresses the challenges posed by the decline of third-party signals and upcoming privacy regulations, particularly benefiting highly regulated sectors like health, pharma, and financial services [2] - Comscore's ID-free audiences leverage first-party data and proprietary AI, resulting in improved advertising efficiency, with clients experiencing lower CPMs, higher CTRs, and lower CPAs [4] Company Commitment - Comscore emphasizes its dedication to helping brands understand consumer behavior while maintaining privacy, as stated by its Chief Commercial Officer [5] - Yahoo DSP's VP of Ads Data Products highlighted the importance of this partnership in achieving privacy-forward advertising solutions [5]

Comscore Conference Call Summary Company Overview - **Company**: Comscore - **Industry**: Media Measurement and Analytics Key Points and Arguments Cross-Platform Measurement - Comscore is focusing on cross-platform capabilities, which were a key thesis when merging with Rentrak in 2016. This capability is increasingly important in the current media landscape [5][6] - Cross-platform measurement has grown from less than 10% of Comscore's business to an expected 20% by 2025, with a growth rate of 30-40% annually [6][37] - The industry still operates in silos, making it challenging to implement cross-platform solutions effectively [7][8] Market Dynamics - The shift in consumer viewing habits has led to a fragmentation in media consumption, with linear television viewing dropping to 50% of all audiences [8][9] - Comscore's competitive advantage lies in its ability to provide a holistic view of audiences across various platforms, including linear TV, digital, and social media [13][19] Pricing and Revenue - Comscore has successfully increased pricing in certain areas, particularly for its Proximic audience segments, which cater to privacy-compliant advertising [32][36] - The company has renegotiated contracts with major data partners, resulting in significant cost savings, such as $35 million in cash and operating expense savings from a deal with Charter [82][83] Product Development and Innovation - Comscore has launched a curated deal ID capability with Magnite, allowing advertisers to target audiences on trusted publisher sites [23][28] - The company has improved its real-time data turnaround for linear TV to 48 hours, enhancing its advertising optimization capabilities [38][40] Local Measurement - Comscore is recognized as a key player in local measurement, competing effectively against Nielsen, which has faced challenges in this area [62][63] - The local advertising market is valued at $20 billion, and Comscore's investments in this segment are seen as a significant differentiator [62][63] Financial Health - Comscore has made progress on its balance sheet, raising $45 million to support investments in cross-platform capabilities [55][56] - The company acknowledges ongoing challenges with its capital structure but feels more optimistic about its financial flexibility compared to the previous year [59][60] Future Outlook - Comscore believes it is still in the early stages of capitalizing on its cross-platform capabilities and expects continued growth in this area [37] - The company is focused on leveraging its data partnerships and technological investments to maintain its competitive edge in the media measurement space [78][79] Additional Important Insights - The company is not directly involved in creative content measurement but provides valuable insights for content producers on monetization strategies [45][46] - Comscore's partnerships with MVPDs and DTC platforms enhance its measurement capabilities, allowing it to capture a comprehensive view of consumer behavior [76][78] - The local broadcasting landscape remains robust, with significant investments being made in local content, despite challenges in news funding [64][66]