Core Insights - Comscore, Inc. has received accreditation from the Media Rating Council (MRC) for its household-level TV measurement, specifically for its national and local TV Time-Based Grid reports focusing on household, age, and gender metrics [1][2][3] Group 1: Accreditation Details - The recent MRC accreditation builds on a previous award, making Comscore the first provider to leverage big data for both local and national TV Time-Based Grid reports for Total Household Rating and Average Audience estimates [2] - Comscore is the only measurement service accredited by the MRC in all 210 local markets based on big data device tuning measurement [2] Group 2: Methodology and Impact - The MRC accreditation signifies that Comscore's methodologies and processes meet established standards for transparency and accountability in measurement [3] - The accreditation process involved a comprehensive independent audit by a CPA firm engaged by the MRC, culminating in approval from the MRC's Board of Directors [4] Group 3: Industry Position - The CEO of Comscore emphasized that this accreditation reinforces the company's leadership in big-data measurement and differentiates it in the evolving multi-currency TV landscape [4] - Comscore's unified measurement system provides advertisers and broadcasters with consistent and geographically precise insights, enhancing their business operations [4] Group 4: MRC's Role - The MRC, established in 1963, is a non-profit industry association aimed at ensuring valid, reliable, and effective measurement services across various media platforms [5]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 __________________________________________________________________ Form 10-K __________________________________________________________________ (Mark One) ☑ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO Commission File Number 001 ...

Financial Data and Key Metrics Changes - Total revenue for 2024 was $356 million, down 4.1% from $371.3 million in 2023, but above earlier guidance [24] - Adjusted EBITDA for the year was $42.4 million, down 3.8% from 2023, resulting in an adjusted EBITDA margin of 11.9% [26] - Fourth quarter revenue was $94.9 million, nearly flat compared to $95.1 million in the same quarter last year, with adjusted EBITDA of $17.2 million, up 4.4% year-over-year [28][30] Business Line Data and Key Metrics Changes - Content and ad measurement revenue for 2024 was $301.1 million, down 2.8% from 2023, driven by lower revenue from syndicated audience offerings [24] - Cross-platform revenue reached $40.5 million, up 20% compared to the prior year, with significant growth in the second half of 2024 [25] - Movies business generated $37.1 million in revenue for 2024, up 5% from the prior year [25] Market Data and Key Metrics Changes - The company saw increased advertising spend transacting on its measurement currency in Q4, marking the highest level in its history [16] - The national TV and syndicated digital products faced pricing pressures impacting revenue recovery [24] Company Strategy and Development Direction - The company aims to establish itself as a global leader in audience measurement across platforms, focusing on cross-platform solutions and currency capabilities [7][19] - New product launches, such as Comscore content measurement, are expected to drive growth, with strong interest from enterprise clients [21] - The company anticipates continued high double-digit growth from its cross-platform solutions in 2025 [19][20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the momentum built in Q4 carrying into 2025, despite the first quarter typically being the lowest for ad spend [44] - The company expects challenges in legacy media channels and unpredictable demand for custom digital products, but remains optimistic about cross-platform growth [36] Other Important Information - The company secured new financing of $60 million, which includes a $45 million term loan and a $15 million revolving facility, enhancing its cash position to $33.5 million [35] - A restructuring of the data license agreement with Charter is expected to save over $35 million over the remaining term of the agreement [34] Q&A Session Summary Question: What is the current state of volatility in results? - Management noted good momentum from Q4 into 2025, with no significant macroeconomic factors affecting performance [43][45] Question: Does increased uncertainty create more opportunities for ProximaC? - Management believes that ProximaC's ID-free solution will benefit from increased consumer privacy regulations and uncertainty in the digital ecosystem [47] Question: What are the drivers behind increased currency utilization in Q4? - Management indicated that both internal efforts and external market pressures contributed to greater currency adoption, particularly with new agency contracts [49][50]

ComScore (SCOR) came out with a quarterly loss of $0.27 per share versus the Zacks Consensus Estimate of $1.72. This compares to loss of $6.69 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of -115.70%. A quarter ago, it was expected that this online research firm would post a loss of $0.94 per share when it actually produced a loss of $12.79, delivering a surprise of -1,260.64%.Over the last four quarters, the company has not b ...

Q4 2024 Earnings Call FourthQuarter 2024 Jon Carpenter Chief Executive Officer Mary Margaret Curry Chief Financial Officer Cautionary Note Regarding Forward-Looking Statements This presentation contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue and adjusted EBIDA margin for 2025, a return to growth in 2025, revenue drivers, future investments in growth and opera ...

Revenue Performance - Q4 2024 revenue was $94.9 million, a slight decrease of 0.2% from $95.1 million in Q4 2023[4] - Full year 2024 revenue totaled $356.0 million, down 4.1% compared to $371.3 million in 2023[7] - Total revenues for 2024 were $356,047, a decrease of 4.3% from $371,343 in 2023[30] - Revenues from Syndicated Audience for the year ended December 31, 2024, were $260,654, representing 73.2% of total revenue[37] - Cross-Platform revenue increased by 19.7% year-over-year, reaching $40,470 for the year ended December 31, 2024[37] - Cross-platform revenue grew 21.7% in Q4 2024 compared to Q4 2023, indicating strong demand for cross-platform products[4] Net Income and Loss - Net income for Q4 2024 was $3.1 million, a significant improvement from a net loss of $28.4 million in Q4 2023[6] - Full year net loss for 2024 was $60.2 million, compared to a net loss of $79.4 million in 2023[12] - Net loss for 2024 was $60,248, compared to a net loss of $79,361 in 2023, representing a 24.1% improvement[30] - The company reported a basic and diluted net loss per common share of $15.53 for 2024, compared to $19.88 in 2023[30] - GAAP net loss for Q4 2024 was $3,144 compared to a net loss of $28,399 in Q4 2023, showing a significant improvement[35] - Total comprehensive loss for 2024 was $64,206, compared to $77,531 in 2023, reflecting a 17.1% improvement[30] - The net loss margin improved to 3.3% in Q4 2024 from (29.9)% in Q4 2023[36] EBITDA and Margins - Adjusted EBITDA for Q4 2024 was $17.2 million, up from $16.4 million in Q4 2023, resulting in an adjusted EBITDA margin of 18.1%[9] - Non-GAAP adjusted EBITDA for Q4 2024 was $17,171, compared to $16,444 in Q4 2023, indicating a positive trend[36] - Adjusted EBITDA margin for 2025 is anticipated to be between 12% and 15%[18] - Non-GAAP FX adjusted EBITDA for Q4 2024 was $14,246, down from $18,724 in Q4 2023[36] Cash and Assets - Cash, cash equivalents, and restricted cash as of December 31, 2024, totaled $33.5 million, an increase from $22.9 million at the end of 2023[7] - Cash and cash equivalents rose to $29,937 in 2024, up from $22,750 in 2023, marking a 31.8% increase[32] - Total current assets increased to $108,057 in 2024 from $97,990 in 2023, reflecting an increase of 10.9%[28] Liabilities and Equity - Total liabilities decreased to $231,040 in 2024 from $247,307 in 2023, a reduction of 6.6%[28] - Total stockholders' equity shifted from a surplus of $56,103 in 2023 to a deficit of $8,263 in 2024[28] Operational Expenses - Total expenses from operations decreased to $91,035 in Q4 2024 from $119,563 in Q4 2023[35] - Net cash provided by operating activities was $18,104 in 2024, down from $28,926 in 2023, a decline of 37.2%[32] Financing and Future Outlook - The company expects full year 2025 revenue to be between $360 million and $370 million, driven by growth in Content & Ad Measurement revenue[18] - The company entered a senior secured financing agreement providing a borrowing capacity of $60.0 million to strengthen its cash position for future growth[15] Goodwill and Impairment - Impairment of goodwill was recorded at $63,000 in 2024, down from $78,200 in 2023, indicating a 19.3% decrease[30] Stock-Based Compensation - Stock-based compensation expense for Q4 2024 was $924, up from $716 in Q4 2023[35]

Financial Highlights - For Q4 2024, revenue was $94.9 million, a slight decrease of 0.2% from $95.1 million in Q4 2023 [4] - Full-year revenue for 2024 was $356.0 million, down 4.1% from $371.3 million in 2023 [8][10] - Content & Ad Measurement revenue declined 2.8% compared to 2023, while cross-platform revenue grew 19.7% over the same period [10][47] Profitability Metrics - Net income for Q4 2024 was $3.1 million, a significant improvement from a net loss of $28.4 million in Q4 2023 [7] - Full-year net loss for 2024 was $60.2 million, compared to a net loss of $79.4 million in 2023 [12] - Adjusted EBITDA for Q4 2024 was $17.2 million, compared to $16.4 million in Q4 2023, resulting in adjusted EBITDA margins of 18.1% [9][40] Operating Expenses - Core operating expenses for Q4 2024 were $90.3 million, up 7.6% from $83.9 million in Q4 2023, primarily due to higher employee compensation and data licensing costs [6] - Full-year core operating expenses were $347.1 million, down 1.9% from $353.8 million in 2023, driven by a decline in employee compensation and lower cloud computing costs [11] Balance Sheet and Liquidity - As of December 31, 2024, cash, cash equivalents, and restricted cash totaled $33.5 million, an increase from $22.9 million as of December 31, 2023 [14] - The company entered into a senior secured financing agreement providing a borrowing capacity of $60.0 million to strengthen its cash position [15] 2025 Outlook - The company expects 2025 revenue to be between $360 million and $370 million, driven by growth in Content & Ad Measurement revenue and cross-platform products [18] - Adjusted EBITDA margin for 2025 is anticipated to be between 12% and 15% [18]

Core Viewpoint - Comscore, Inc. plans to hold a conference call on March 4, 2025, to discuss its financial results for Q4 2024 [1]. Company Overview - Comscore (NASDAQ: SCOR) is a global partner for planning, transacting, and evaluating media across various platforms, providing insights into digital, linear TV, over-the-top, and theatrical viewership [3]. - The company combines data to empower media buyers and sellers to quantify multiscreen behavior, enabling informed business decisions [3]. - Comscore is recognized as a leader in measuring digital and TV audiences and advertising at scale, serving as a reliable third-party source for cross-platform measurement [3]. Conference Call Details - The conference call will take place on March 4, 2025, at 5:00 p.m. ET, accessible via live webcast or telephone registration [1][2]. - Participants will receive a unique PIN number upon registration to access the call [2]. - A replay of the conference call will be available via webcast after the event [2].

Core Insights - Comscore has expanded its YouTube audience measurement capabilities to include Connected TV (CTV) metrics in Canada, France, Spain, and Malaysia, marking a significant international rollout [1][2][4] - The new metrics will provide person-level CTV viewership data, enabling content owners, creators, advertisers, and agencies to better understand and leverage their YouTube content across multiple platforms [2][4] - This expansion complements existing YouTube measurement on desktop and mobile, enhancing insights into audience behavior and traffic sharing capabilities [3][4] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors, providing a comprehensive data footprint that includes digital, linear TV, and over-the-top viewership intelligence [5] - The company aims to empower media buyers and sellers with reliable cross-platform measurement, facilitating informed business decisions [5]

Core Insights - Comscore has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement, aiming to enhance its data governance and measurement strategies [1][4][5] Company Strategy - Friedman will oversee the development of tailored measurement playbooks for diverse customers, emphasizing that a one-size-fits-all approach is inadequate [2] - The appointment of Friedman follows the recent hiring of Jackelyn Keller as Chief Marketing Officer, indicating a strategic focus on digital and programmatic measurement across all consumer touchpoints [6] Industry Impact - Friedman has a history of challenging conventional measurement practices and has previously negotiated a significant agreement with Comscore while at The E.W. Scripps Company [3] - His experience includes leadership roles in various industry organizations, such as the Media Rating Council and Coalition for Innovative Media Measurement, which will contribute to Comscore's transformation in measurement practices [4][5] Company Overview - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across multiple platforms, combining insights from digital, linear TV, and over-the-top viewership [7]