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Comscore Launches Audio Targeting and Measurement Capabilities with The Trade Desk, Helping to Unlock Incremental Reach for Advertisers
Globenewswire· 2026-01-08 14:00
RESTON, Va., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. This makes Comscore among the first providers to enable both advanced audio targeting and large-scale audio campaign measurement on the platform. By combining Proximic by Comscore’s AI-powered contextua ...
Comscore’s Cross-Platform Content Measurement to Service ESPN, Strengthening Audience Insights and Better Illuminating the Value of Its Fanbase (and Programming)
Globenewswire· 2026-01-07 13:00
Unified content measurement gives ESPN a clearer view of how fans engage across linear, streaming, digital, and social — revealing its total audience reach and programming impactNEW YORK, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced that ESPN will utilize Comscore Content Measurement (CCM) to gain a unified view of how audiences connect with its programming across all platforms. By leveraging Comscore’s unified, pers ...
Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Shows and Episodes across CTV and Linear TV
Globenewswire· 2026-01-06 14:01
Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spendRESTON, Va., Jan. 06, 2026 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, today announced the release of its new program-level capabilities within Comscore Content Measurement (CCM). This new module in CCM provides media companies, advertisers, and agencies with visibility into how audiences engage with ...
Comscore Completes Recapitalization Transaction with Preferred Stockholders Following Approval from Common Stockholders
Globenewswire· 2026-01-06 12:00
Core Insights - Comscore has completed a recapitalization transaction with its preferred stockholders, enhancing financial flexibility and corporate governance [1][2] - The recapitalization eliminates an annual preferred dividend of $18 million and aligns interests among stockholders [1][2] Financial Details - Preferred stockholders exchanged 31,928,301 Series B preferred shares for 3,286,825 shares of common stock and 4,223,621 shares of new Series C preferred stock [2] - The transaction involved the issuance of 9,860,475 shares of common stock and 12,670,863 shares of Series C preferred stock, eliminating all Series B preferred stock [2] - The recapitalization implied an exchange of $80.8 million of existing liquidation preference for common stock at an effective price of $8.19 per share, a nearly 50% premium to the 90-day VWAP of $5.465 per share [2] - Additionally, $183.7 million of remaining liquidation preference was exchanged for Series C preferred stock at a price of $14.50 per share, with the new preferred stock being convertible into common stock at a 1:1 rate and paying no annual dividends [2] Strategic Positioning - The recapitalization is viewed as a pivotal moment for Comscore, positioning the company for long-term growth and investment in media transformation through AI [2] - The improved capital structure aims to increase market interest in Comscore's common stock and enhance public market capitalization [2]
Next year's box office will be the biggest since the pandemic, says Comscore's Paul Dergarabedian
Youtube· 2025-12-26 14:25
Uh Paul, great to talk to you today. I I we still didn't hit the pre- pandemic levels of movie going, but we did better than last year. Set the scene for me. >> Yeah, so that's you set it up perfectly. It's been a very tumultuous year at the box office, but nonetheless, right now, according to our com score data, we're at $8.5% billion domestically. Uh this final, you know, week of the year is very pivotal. Uh, obviously Avatar Fire and Ash now is at over $483 million globally. So, and we're looking at a re ...
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social
Globenewswire· 2025-12-15 14:05
Core Insights - Comscore has expanded its cross-platform reporting suite by introducing streaming audio measurement and enhanced social reporting, now rebranded as Cross-Platform Campaign Results [1][4] - The new capabilities allow advertisers to plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats, providing a comprehensive view of campaign performance [2][5] Company Developments - The rebranding of Comscore Campaign Ratings (CCR) to Cross-Platform Campaign Results (CCR) aims to clarify the company's unique offering in validating impact and optimizing spend across fragmented media landscapes [4] - Comscore's expanded social reporting provides insights into deduplicated reach and performance across Facebook and Instagram, aligning with TV, CTV, and digital channels [3][4] Industry Impact - The enhancements in Comscore's reporting suite enable advertisers to measure channels collectively rather than in silos, thus improving budget allocation and campaign planning across various platforms [4][5] - As consumer attention shifts across platforms and formats, the Cross-Platform Campaign Results equips advertisers with unified insights to validate performance and drive stronger business outcomes [5][6]
Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for Generative AI Adoption and Influence
Globenewswire· 2025-12-08 21:09
New Comscore analysis measures and analyzes AI usage, surfacing how the adoption of AI is changing the ways that consumers search, discover, and purchaseRESTON, Va., Dec. 08, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today released its 2025 AI Intelligence Report, delivering a comprehensive view of generative AI adoption, engagement, and influence through an independent, third-party provider. The report aims to help brands and media lead ...
Setup for really solid Thanksgiving holiday box office, says Comscore's Paul Dergarabedian
Youtube· 2025-11-28 12:34
Core Insights - The Thanksgiving weekend is projected to be strong for the box office, with significant early numbers indicating a successful holiday period for movie-going [1][3] - "Wicked for Good" opened to $151 million domestically, surpassing the first film's opening of $112.5 million, indicating a robust performance for sequels [2][3] - The domestic box office year-to-date stands at approximately $7.5 billion, with an expectation to reach the $9 billion threshold by the end of the year, needing an additional $1.5 billion [4] Box Office Performance - The domestic box office is expected to generate around $300 million from Wednesday through Sunday of the Thanksgiving weekend [3] - Last year, the same period brought in approximately $1.6 billion, and the industry is on track to surpass last year's total of $8.77 billion [4] Upcoming Releases - A significant number of films are set to release around Christmas, including "Avatar," "Five Nights at Freddy's," and several others, contributing to a strong box office finish for the year [5] - Warner Brothers has had a successful year with multiple high-grossing films, indicating a strong pipeline of content [8] Industry Trends - There are discussions about potential consolidation in the industry, particularly regarding Warner Brothers, which could impact the number of films produced [6][7] - The trend of producing PG-rated films appears to be effective in attracting family audiences, which is crucial for box office success [9][10]
comScore(SCOR) - 2025 Q3 - Quarterly Report
2025-11-06 23:23
Financial Performance - Revenues for Q3 2025 were $88,906,000, a slight increase of 0.5% compared to $88,479,000 in Q3 2024[15] - Net income for Q3 2025 was $453,000, compared to a net loss of $60,630,000 in Q3 2024, indicating a significant improvement[15] - Total revenues for the nine months ended September 30, 2025, were $264,004, a 1.1% increase from $261,111 in the same period of 2024[144] - The company reported a net loss available to common stockholders of $4,518,000 for Q3 2025, compared to a loss of $65,208,000 in Q3 2024[15] - For the nine months ended September 30, 2025, the net loss was $13,032,000, a significant improvement compared to a net loss of $63,392,000 for the same period in 2024, representing a reduction of approximately 79.5%[19] Revenue Breakdown - Content & Ad Measurement revenue for Q3 2025 was $75,519, representing 84.9% of total revenue, with a slight increase of 0.3% from $75,274 in Q3 2024[143] - Research & Insight Solutions revenue for Q3 2025 was $13,387, a 1.4% increase from $13,205 in Q3 2024[143] - Cross-Platform revenue for the nine months ended September 30, 2025, increased by 32.4% to $34,761 from $26,252 in 2024[144] - Research & Insight Solutions revenue for the nine months ended September 30, 2025, decreased by 6.0% to $38,566 from $41,028 in 2024[144] Expenses and Costs - Cost of revenues for Q3 2025 was $52,783,000, up from $52,005,000 in Q3 2024, representing an increase of 1.5%[15] - Total expenses from operations for Q3 2025 were $87,201,000, down from $148,084,000 in Q3 2024, a decrease of 41.0%[15] - Selling and marketing expenses for Q3 2025 totaled $14,551,000, representing 16.4% of revenue, an increase of 16.3% from $12,515,000 in Q3 2024[151] - Employee costs within selling and marketing increased by 18.2% to $11,451,000 in Q3 2025, primarily due to higher commissions and bonuses[151] - Research and development expenses for Q3 2025 were $7,184,000, accounting for 8.1% of revenue, a slight decrease of 1.2% from $7,272,000 in Q3 2024[154] Assets and Liabilities - Total current assets decreased to $91,518,000 as of September 30, 2025, down from $108,057,000 as of December 31, 2024, a decline of 15.3%[14] - Total liabilities decreased to $225,732,000 as of September 30, 2025, from $231,040,000 as of December 31, 2024, a reduction of 2.3%[14] - The total stockholders' equity (deficit) as of September 30, 2025, was $(26,257,000), compared to $(8,263,000) as of December 31, 2024[14] - The company’s accumulated deficit increased to $1,501,204,000 as of September 30, 2025, compared to $1,474,268,000 as of December 31, 2024[14] Cash Flow and Financing - Net cash provided by operating activities for the nine months ended September 30, 2025, was $19,489,000, down from $28,140,000 in 2024, indicating a decrease of about 30.8%[19] - The company reported a total cash, cash equivalents, and restricted cash of $29,883,000 as of September 30, 2025, up from $20,185,000 in 2024, marking an increase of about 48.4%[19] - The company has agreed to make a one-time cash payment of $2,000,000 to each of the Preferred Stockholders on June 30, 2028, contingent upon the closing of the Exchange Agreements[25] - The company incurred stock-based compensation expense of $2,863,000 for the nine months ended September 30, 2025, an increase from $2,267,000 in 2024, representing a rise of approximately 26.4%[19] Debt and Preferred Stock - The Credit Agreement provides a borrowing capacity of $60 million, consisting of a $45 million term loan and a $15 million revolving credit facility[85] - As of September 30, 2025, accrued dividends for the Preferred Stock totaled $22.9 million, with no shares converted into Common Stock[78] - The company was in compliance with the covenants under the Credit Agreement as of September 30, 2025[91] - The company issued 82,527,609 shares of Preferred Stock on March 10, 2021, generating gross proceeds of $204 million, with net proceeds of $187.9 million after issuance costs[64] Impairment and Goodwill - The company incurred no impairment charges related to goodwill during the three and nine months ended September 30, 2025, following a $63,000,000 charge in the same periods of 2024[159] - The Company recorded a $63.0 million non-cash impairment charge for goodwill during the three and nine months ended September 30, 2024, after concluding that the estimated fair value of its reporting unit was less than its carrying value[42] Legal and Compliance - The Company is involved in various legal proceedings, with a potential sales tax liability assessment from Washington state amounting to approximately $8.0 million[131] - The company conducted an evaluation of its disclosure controls and procedures, concluding they were effective as of September 30, 2025[206] - There were no changes in internal control over financial reporting during the most recent fiscal quarter that materially affected the company's internal control[207]
Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale
Globenewswire· 2025-11-05 13:00
Core Insights - Comscore has announced a partnership with Polaris I/O to enhance media sales processes by integrating audience measurement data with the MarketView solution [1][3] - The collaboration aims to provide media sales teams with automated access to insights, facilitating quicker prospecting and pitching of new business [1][3] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behavior, providing comprehensive cross-platform measurement for media buyers and sellers [4] - The company combines various data sources, including digital, linear TV, and over-the-top viewership intelligence, to empower clients in making informed business decisions [4] MarketView Solution - Polaris I/O's MarketView identifies new and expanding businesses in local markets, offering validated contact information to media sales teams [2] - The solution also highlights larger cross-market opportunities and enterprise-level account insights, aiding in corporate account growth [2] Partnership Benefits - The partnership allows Comscore clients to automate research processes, significantly accelerating the media selling process [3] - Users of MarketView will gain a competitive edge by quickly accessing insights and engaging with prospects at scale, ultimately saving time [3] Future Developments - The automated workflow resulting from this partnership is currently in beta testing with select clients, with broader availability expected in 2026 [3]