Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 _____________________________________________ FORM 10-Q _____________________________________________ (Mark One) ☑ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 001-33520 ____________ ...

Financial Data and Key Metrics Changes - Total revenue for Q2 2025 was $89.4 million, up 4.1% from $85.8 million in the same quarter last year [11] - Adjusted EBITDA for Q2 was $8.9 million, up 24.5% year-over-year, resulting in an adjusted EBITDA margin of 10% [12] - Revenue guidance for the full year is maintained at $360 million to $370 million, with Q3 expected to be roughly flat compared to the prior year [13] Business Line Data and Key Metrics Changes - Content and ad measurement revenue was $76.8 million, up 6.3% year-over-year, driven by growth in cross-platform and local TV offerings [11] - Cross-platform revenue reached $12.8 million, a significant increase of 60% compared to the prior year, attributed to higher usage of Proximic and Comscore campaign rating solutions [11] - Research and Insight Solutions revenue decreased by 7.4% to $12.6 million, primarily due to lower renewals and timing of deliveries for custom digital products [12] Market Data and Key Metrics Changes - Local TV offerings experienced double-digit growth, contributing to the overall revenue increase [5] - Syndicated audience revenue remained flat at $64 million, with declines in national TV and syndicated digital products offset by growth in other syndicated offerings [11] Company Strategy and Development Direction - The company aims to drive growth through execution in cross-platform solutions and a focus on currency adoption [7] - Comscore is positioning itself as a leader in cross-platform measurement, with a goal to break down market silos and enhance measurement capabilities [8] - The company has retained Goldman Sachs to advise on strategic and capital structure alternatives to benefit shareholders [14] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the growth in cross-platform and local TV offerings, maintaining a balanced view of expectations for the second half of the year [13] - The CEO highlighted the importance of delivering projects ahead of schedule, indicating progress in becoming a more agile organization [6] Other Important Information - The company reported a strong partnership expansion with Google, which positively impacted the quarter [6] - The launch of Comscore Content Measurement (CCM) is expected to provide a holistic view of audience behavior across platforms [9] Q&A Session Summary Question: Insights on the cross-content measurement product - Management noted strong client demand and positive feedback for the cross-platform content measurement product, which provides a unified view of audiences across different platforms [17][18] Question: Performance of Proximic - The majority of Proximic's growth is attributed to partnerships within the programmatic ecosystem, along with direct selling efforts to agencies and brand clients [20]

Second Quarter 2025 Q2 2025 Earnings Call Jon Carpenter Chief Executive Officer Mary Margaret Curry Chief Financial Officer Cautionary Note Regarding Forward-Looking Statements This presentation contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue and adjusted EBITDA margin for 2025, revenue and growth drivers, product adoption and demand, currency opportunities, ...

Exhibit 99.1 FOR IMMEDIATE RELEASE Comscore Reports Second Quarter 2025 Results RESTON, Va., August 5, 2025 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2025. "Our execution through the first half of the year has been solid as we continue to build the future of cross-platform measurement," said Jon Carpenter, CEO. "Our second quarter results are underpinned by 60% growth in ...

Core Insights - Comscore has announced a multi-year partnership with HyphaMetrics to enhance cross-platform measurement capabilities in the media industry [1][3] - The partnership will leverage HyphaMetrics' 'Unified Individual Media Metric' to provide a more precise understanding of audience behavior across various platforms [2][4] - This collaboration aims to deliver advanced reporting and insights into streaming behaviors, particularly for SVOD, AVOD, and FAST channels, in preparation for the 2026/2027 upfront season [3][4] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors across digital, linear TV, and over-the-top platforms, providing reliable cross-platform measurement [5] - HyphaMetrics specializes in bridging the gap between TV and digital media through its proprietary technology that captures comprehensive audience behavior across all media consumption forms [6]

Core Insights - Comscore has received expanded certification from the U.S. Joint Industry Committee (JIC) for its national TV measurement solution, now including Personified Demographics through its big data methodology [1][2] - This certification allows Comscore to be recognized for transaction across all JIC classifications for national currency use cases, enhancing its credibility in the media measurement industry [2][3] - Comscore is the only provider with JIC certification for all evaluated measurement categories and Media Rating Council (MRC) accreditation, solidifying its leadership in audience measurement [3][4] Company Overview - Comscore is a global partner for planning, transacting, and evaluating media across various platforms, integrating digital, linear TV, over-the-top, and theatrical viewership [5] - The company empowers media buyers and sellers with advanced audience insights, enabling them to quantify multi-screen behavior and make informed business decisions [5] - Comscore is recognized as a reliable third-party source for comprehensive cross-platform measurement in the advertising industry [5]

Core Insights - The collaboration between Comscore, Adelaide, and PubMatic aims to enhance programmatic advertising by integrating Comscore's inventory rankings with Adelaide's attention metrics, allowing advertisers to achieve higher engagement and campaign impact [1][2][3] Group 1: Collaboration Details - Comscore's Comscore-Certified Deal IDs will now include Adelaide's attention-based metrics, optimizing placements in PubMatic's premium inventory [1][2] - This integration provides media buyers with access to high-quality inventory that is strategically optimized for engagement, ensuring effective campaign placements [2][4] Group 2: Company Statements - Comscore emphasizes its commitment to providing tools for performance and transparency in programmatic advertising, aligning with its mission to unify the ad ecosystem [3] - Adelaide's CEO highlights the ease of targeting premium inventory through the combination of their media quality metrics and Comscore's inventory quality signals [4] - PubMatic's VP notes that this initiative enhances transparency and efficiency in buying high-quality inventory, contributing to a more impactful digital ecosystem [4] Group 3: Company Background - Comscore is recognized as a trusted partner for media planning, transacting, and evaluation across various platforms, providing comprehensive cross-platform measurement [5]

Core Insights - Comscore has expanded its partnership with ShowSeeker to integrate person-level local live and DVR data into the Pilot platform, enhancing audience evaluation and transaction capabilities for media buyers and sellers [1][2][3] Group 1: Partnership and Integration - The integration allows for person-level insights combined with local time-shifted viewing data, marking a significant advancement in local market measurement and campaign execution [2] - This collaboration enables users to assess individual-level demographics, such as age and gender, rather than just household-level impressions [2][3] Group 2: Benefits to Users - The integration enhances the ability to build proposals, evaluate schedules, and measure campaign performance within a platform tailored for media buyers and sellers [3] - Users can expect improved targeting precision, proposal automation, and post-campaign analysis as a result of this update [4] Group 3: Company Backgrounds - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across various platforms, providing comprehensive cross-platform measurement [5] - ShowSeeker, founded in 2003, offers cloud-based campaign management solutions, streamlining the advertising sales lifecycle and maximizing ROI for clients [6]

Core Insights - Over 30% of U.S. internet users actively use AI tools each month, indicating a significant shift in digital behavior [1][6] - Comscore has launched a new dataset that tracks the usage of 117 AI tools across nine categories, providing insights into consumer interactions with both fully AI-powered platforms and mainstream applications with AI features [2][3] - The dataset aims to support brands in understanding the impact of AI on consumer behavior and the digital ecosystem, highlighting the importance of these insights for brands, publishers, and content creators [3][4] User Engagement - 67 million U.S. consumers engage with AI tools on mobile devices, showcasing strong growth beyond desktop usage [6] - The top categories for AI tools include creative applications, with Audio projected to have 23.8 million visitors, Image Generation at 23 million, Design at 23 million, and Video Generation at 22.4 million [6] Industry Impact - The new data set is part of a broader initiative by Comscore to provide deeper insights into the AI ecosystem, helping brands adapt to the integration of AI in everyday digital experiences [4] - As AI continues to reshape consumer interactions, the insights provided by Comscore will be critical for stakeholders looking to leverage the evolving landscape [3]

Core Insights - Comscore has expanded its partnership with Yahoo DSP to include AI-powered ID-free audiences, enhancing Yahoo's targeting solutions [1][5] - The integration allows Yahoo DSP clients to utilize Comscore's ID-free audiences, providing a scalable and privacy-centric advertising solution across various platforms [3][4] Industry Impact - The move addresses the challenges posed by the decline of third-party signals and upcoming privacy regulations, particularly benefiting highly regulated sectors like health, pharma, and financial services [2] - Comscore's ID-free audiences leverage first-party data and proprietary AI, resulting in improved advertising efficiency, with clients experiencing lower CPMs, higher CTRs, and lower CPAs [4] Company Commitment - Comscore emphasizes its dedication to helping brands understand consumer behavior while maintaining privacy, as stated by its Chief Commercial Officer [5] - Yahoo DSP's VP of Ads Data Products highlighted the importance of this partnership in achieving privacy-forward advertising solutions [5]