Core Insights - Comscore has expanded its YouTube audience measurement capabilities to include Connected TV (CTV) metrics in Canada, France, Spain, and Malaysia, marking a significant international rollout [1][2][4] - The new metrics will provide person-level CTV viewership data, enabling content owners, creators, advertisers, and agencies to better understand and leverage their YouTube content across multiple platforms [2][4] - This expansion complements existing YouTube measurement on desktop and mobile, enhancing insights into audience behavior and traffic sharing capabilities [3][4] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors, providing a comprehensive data footprint that includes digital, linear TV, and over-the-top viewership intelligence [5] - The company aims to empower media buyers and sellers with reliable cross-platform measurement, facilitating informed business decisions [5]

Core Insights - Comscore has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement, aiming to enhance its data governance and measurement strategies [1][4][5] Company Strategy - Friedman will oversee the development of tailored measurement playbooks for diverse customers, emphasizing that a one-size-fits-all approach is inadequate [2] - The appointment of Friedman follows the recent hiring of Jackelyn Keller as Chief Marketing Officer, indicating a strategic focus on digital and programmatic measurement across all consumer touchpoints [6] Industry Impact - Friedman has a history of challenging conventional measurement practices and has previously negotiated a significant agreement with Comscore while at The E.W. Scripps Company [3] - His experience includes leadership roles in various industry organizations, such as the Media Rating Council and Coalition for Innovative Media Measurement, which will contribute to Comscore's transformation in measurement practices [4][5] Company Overview - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across multiple platforms, combining insights from digital, linear TV, and over-the-top viewership [7]

Core Insights - The 2025 State of Programmatic Report indicates a strong growth in programmatic advertising, with 72% of marketers planning to increase their investments in this area [1][4] - A significant shift towards Connected TV (CTV) is noted, with its share of media budgets doubling since 2023 to 28% in 2025, as marketers reallocate funds from Linear TV [2] - Privacy-centric strategies are becoming essential, with 41% of marketers identifying contextual targeting as their primary approach to navigate privacy regulations [3] Programmatic Advertising Trends - 72% of respondents are set to increase programmatic investments in 2025, highlighting the ongoing reliance on programmatic strategies [1] - CTV has emerged as a dominant platform, with nearly half of marketers increasing their programmatic CTV budgets by reallocating from Linear TV [2] - Social media and audio/podcasts are receiving smaller shares of budgets, with social media investments remaining stable since 2023 and audio/podcasts showing modest growth [2] Privacy and Targeting Strategies - 41% of marketers are focusing on contextual targeting to address privacy concerns, with 52% planning to increase the use of contextual data in 2025 [3] - 80% of marketers emphasize the need for deduplicated reach and frequency measurement in programmatic environments to ensure effective audience targeting [3] - 48% of marketers expect to rely primarily on cookie-free targeting tactics by the end of 2025, reflecting the urgency to adapt to privacy changes [6] AI and Regulatory Preparedness - AI-driven insights are increasingly being utilized by marketers to enhance targeting and campaign performance, seen as a key driver of programmatic growth [6] - While 60% of marketers feel prepared for upcoming privacy regulatory changes in the U.S., 35% feel somewhat prepared, indicating a need for ongoing education [6]

Core Insights - Comscore has launched a unified content measurement solution called Comscore Content Measurement (CCM) that provides content owners and creators with tools to understand consumer behavior across various platforms [1][2][5] - The solution integrates device and platform-specific measurement capabilities, offering a deduplicated view of audience reach across linear TV, CTV/Streaming, PC, Mobile, and Social [2][5] - Major brands such as Google, NBCUniversal, and Paramount are utilizing this content measurement solution to enhance their understanding of viewer engagement and optimize content strategies [1][3][4] Group 1: Product Features - CCM offers hands-on access to media measurement tools, allowing content owners to better understand viewing habits and commercialize their offerings effectively [1][4] - The solution provides a holistic view of consumer touchpoints, enabling brands to track engagement across multiple devices and platforms [3][5] - Comscore's advanced cross-device graph technology and user authentication enhance the understanding of the cross-platform consumer journey [5][6] Group 2: Industry Impact - The introduction of CCM marks a significant advancement in measurement innovation, reflecting Comscore's leadership in the media measurement industry [5][6] - The solution is designed to empower media brands, local stations, and content owners to package and commercialize their offerings strategically [4][6] - Comscore aims to support ad monetization and content strategies by providing comprehensive audience measurement insights [5][6]

Core Insights - Comscore has appointed Jackelyn Keller as Chief Marketing Officer, bringing extensive experience in TV, streaming, digital, and programmatic advertising [1] - Keller's previous roles include head of market intelligence and global product strategy at Samsung Ads and global head of product marketing at Quantcast, positioning her to enhance Comscore's brand [1] - Comscore aims to leverage Keller's expertise to innovate measurement strategies and facilitate collaboration in the evolving media landscape [1] Company Overview - Comscore is a global leader in measuring and analyzing consumer behaviors, with a focus on digital, linear TV, and over-the-top viewership intelligence [1] - The company has been a pioneer in measurement innovation for over 25 years, adapting to changing consumer behaviors and the convergence of digital and real-world experiences [1] - Comscore provides media buyers and sellers with the tools to quantify multiscreen behavior and make informed business decisions [1]

Core Insights - Comscore has expanded its partnership with Gray Media in a multi-year agreement, continuing as a key local measurement currency provider and offering advanced demographics and audience insights [1][3] - The partnership will enable Gray Media to adopt Comscore's cross-platform measurement solution, Comscore Campaign Ratings (CCR), starting in 2025, allowing for comprehensive cross-platform insights and in-flight monitoring for advertisers [2][3] - Gray Media is the largest owner of top-rated local television stations in the U.S., reaching approximately 36% of U.S. television households, and has a significant presence in Hispanic TV households [3][5] Company Overview - Gray Media, headquartered in Atlanta, Georgia, operates in 113 television markets and includes the largest Telemundo Affiliate group with 43 markets [3] - Comscore is recognized as a leader in measuring digital and TV audiences, providing reliable cross-platform measurement solutions [3][7] Advanced Solutions - Gray Media will utilize Comscore's Advanced Audience solutions, including County, Automotive, Political data, and Plan Metrix, to provide advertisers with precise insights and deduplicated measurement across screens [5]

Core Insights - Comscore has been granted a patent for Personifying Viewership Data, enabling marketers to analyze individual-level viewership of linear and connected TV through predictive modeling based on extensive household-level data [1][4]. Group 1: New Capabilities - The new capability is integrated into Comscore's digital video, cross-platform, and TV solutions, providing more accurate demographic insights by utilizing Big Data instead of relying solely on expensive and sparse panel samples [2]. - This approach allows for a privacy-forward measurement of exposure at the individual level while leveraging the scale of big data [2]. Group 2: Demographic Estimation - Comscore's personification method estimates audience demographics, such as age and gender, for specific TV programs using household-level media consumption data [3]. - This feature is available in Comscore's flagship cross-platform campaign measurement solution and other reporting and optimization tools [3]. Group 3: Industry Positioning - The Chief Commercial Officer of Comscore emphasized the importance of person-level data for effective demographic targeting, stating that household-level data does not meet all marketers' needs [4]. - Comscore's commitment to measurement innovation is reflected in its portfolio of over 130 U.S. patents, including those related to digital and TV solutions [4][5].

ComScore (SCOR) came out with a quarterly loss of $12.79 per share versus the Zacks Consensus Estimate of a loss of $0.94. This compares to loss of $0.40 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of -1,260.64%. A quarter ago, it was expected that this online research firm would post a loss of $0.18 per share when it actually produced a loss of $1.19, delivering a surprise of -561.11%.Over the last four quarters, the company ...

Financial Position - Total current assets decreased from $97,990,000 as of December 31, 2023, to $84,933,000 as of September 30, 2024, representing a decline of approximately 13.3%[7] - Cash and cash equivalents decreased from $22,750,000 to $19,996,000, a reduction of about 12.2%[7] - Total liabilities decreased from $247,307,000 to $207,728,000, reflecting a decrease of approximately 16%[7] - Goodwill decreased significantly from $310,360,000 to $247,460,000, a decline of about 20.2%[7] - Total stockholders' equity shifted from $56,103,000 to $(2,736,000), indicating a transition to a deficit position[7] - Accounts receivable decreased from $63,826,000 to $55,165,000, a decline of approximately 13.6%[7] - Non-current operating lease liabilities decreased from $23,003,000 to $16,605,000, a decline of about 27.6%[7] - Total assets decreased from $491,295,000 to $412,462,000, reflecting a decrease of approximately 16%[7] Revenue and Expenses - Revenues for the three months ended September 30, 2024, were $88,479,000, a decrease from $91,000,000 in the same period of 2023, representing a decline of approximately 2.7%[8] - Total expenses from operations increased to $148,084,000 for the three months ended September 30, 2024, compared to $88,933,000 in the same period of 2023, reflecting a significant increase of 66.7%[8] - The net loss for the three months ended September 30, 2024, was $60,630,000, compared to a net income of $2,618,000 in the same period of 2023, indicating a substantial shift in performance[8] - Basic and diluted net loss per common share for the three months ended September 30, 2024, was $(12.79), a significant decrease from $(0.34) in the same period of 2023[8] - Research and development expenses for the three months ended September 30, 2024, were $7,272,000, down from $8,083,000 in the same period of 2023, reflecting a decrease of approximately 10%[8] - Selling and marketing expenses decreased to $12,515,000 for the three months ended September 30, 2024, from $14,794,000 in the same period of 2023, a decline of about 15.4%[8] Impairment Charges - The company reported an impairment of goodwill amounting to $63,000,000 for the three months ended September 30, 2024, compared to $44,100,000 in the same period of 2023[8] - The Company recorded a non-cash goodwill impairment charge of $63.0 million for the three and nine months ended September 30, 2024, compared to a $44.1 million charge for the same period in 2023[26] - The Company recognized a non-cash impairment charge of $1.4 million related to right-of-use assets for the three and nine months ended September 30, 2024, following a sublease analysis[28] Cash Flow and Financing - Net cash provided by operating activities for the nine months ended September 30, 2024, was $28,140,000, compared to $30,285,000 in 2023[17] - Total cash, cash equivalents, and restricted cash at the end of the period was $20,185,000 as of September 30, 2024, down from $30,253,000 in 2023[17] - Payments of line of credit amounted to $6,000,000 in the nine months ended September 30, 2024[17] - The Company repaid $10 million under the Revolving Credit Agreement on November 1, 2024, and amended the agreement to extend the maturity date for outstanding letters of credit[77] - As of September 30, 2024, outstanding borrowings under the Revolving Credit Agreement were $10.0 million, with letters of credit totaling $3.2 million[112] Stock and Dividends - The company implemented a 1-for-20 reverse stock split effective December 20, 2023, reducing the number of authorized shares of common stock from 275,000,000 to 13,750,000[22] - The company has a cumulative dividend rate of 7.5% per annum on the newly issued Preferred Stock, with deferred dividends accruing at a rate of 9.5% per year until paid[111] - As of September 30, 2024, accrued dividends for Preferred Stock holders totaled $4.4 million, compared to $24.1 million as of December 31, 2023[64] Future Outlook - The Company expects to adopt new accounting standards effective January 1, 2025, which may impact its financial statements[36] - The company may need to raise additional funds through public or private equity or debt financing to meet future capital requirements and dividend obligations[118]

RESTON, Va., Oct. 25, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2024, on Tuesday, November 12th at 5:00 p.m. ET. Interested parties may access the conference call via live webcast at https://edge.media-server.com/mmc/p/2e5hx8ctor participate via telephone at USA & Canada - Toll-Free (800) 715-9871: U ...