Core Insights - Vivid Seats Inc. has announced a multi-year partnership with the Chicago Bears, becoming the Official Fan Experience Partner of the NFL franchise [1][4] - The collaboration aims to enhance the gameday experience for fans at Soldier Field, offering exclusive experiences beyond just ticket access [2][4] Company Overview - Vivid Seats is a leading online ticket marketplace founded in 2001, focused on connecting fans with live events, artists, and teams [7] - The company emphasizes exceptional value and a wide selection of events and tickets in North America, along with a rewards program for customers [8] Partnership Details - The partnership includes the introduction of the Vivid Seats Fan Experience Skydeck, located above the North End Zone at Soldier Field, providing a vibrant social space for fans [3][4] - Fans will have access to VIP pre-game field opportunities and the exclusive Skydeck, which features bar-top tables, private concessions, and panoramic views [2][3] Branding and Marketing - Vivid Seats will receive prominent branding at Soldier Field, including LED signage and exclusive activation in the Skydeck [4] - This partnership expands Vivid Seats' existing relationships with other NFL teams, including the Los Angeles Chargers and Indianapolis Colts [4]

Core Insights - Vivid Seats Inc. released its 2025 NFL Fan Loyalty Report, analyzing fan behavior across travel, crowd presence, and year-over-year price increases to identify the most dedicated fanbases ahead of the 2025-26 season [1] Group 1: Fan Loyalty Rankings - The Philadelphia Eagles ranked No. 1 in road game presence, increasing from 40% to 47% in 2024, coinciding with their Super Bowl LIX victory [2] - The San Francisco 49ers followed closely with a 45% presence, while the Buffalo Bills, Pittsburgh Steelers, and Las Vegas Raiders rounded out the top five [6] Group 2: Travel Distances - Las Vegas Raiders fans traveled the farthest, averaging 575 miles per game during the 2024 season, marking their second consecutive year at the top [3] - San Francisco 49ers fans averaged 529 miles, and Seattle Seahawks fans averaged 462 miles per game [7] Group 3: Ticket Price Increases - The Detroit Lions experienced a 29% increase in average ticket prices for home and away games year-over-year, while the Washington Commanders and Chicago Bears saw increases of 24% and 21%, respectively [4][8] - NFC teams overall are driving demand with an average sold price of $331, compared to $297 for AFC teams [4] Group 4: Fan Footprint - The Dallas Cowboys dominated the fan footprint, holding strong support in 290 counties across Texas, Oklahoma, Arkansas, and parts of New Mexico [11]

Financial Data and Key Metrics Changes - In Q2 2025, the company reported $685 million in Marketplace Gross Order Value (GOV), down 31% year-over-year [11] - Total Marketplace orders decreased approximately 30% year-over-year, while average order size declined by 2% [11] - Revenues for Q2 were $144 million, representing a 28% year-over-year decrease [11] - Adjusted EBITDA for Q2 was $14 million, significantly down from the previous year due to lower volume and negative operating leverage [12] - The company ended Q2 with $392 million in debt and $153 million in cash, resulting in net debt of $239 million [13] Business Line Data and Key Metrics Changes - The sports category experienced a significant decline, down double digits in Q2, attributed to weak playoff matchups and challenging comparisons [5][6] - The concerts category saw low single-digit growth in Q2 but faced a double-digit decline in June [5] - The company announced a cost reduction program targeting $25 million in annualized savings, with over $5 million already realized [6][7] Market Data and Key Metrics Changes - The industry faced a challenging operating environment with double-digit declines across categories in June, influenced by economic uncertainty and the FTC's all-in pricing mandate [5][6] - Internationally, the company is now operational in four European countries, exceeding margin expectations and achieving net contribution positive thus far in 2025 [9] Company Strategy and Development Direction - The company is executing a strategic cost reduction program to improve operating leverage and position itself for long-term growth opportunities [4][6] - The focus is on enhancing efficiency without compromising customer experience, with plans to shut down Vivid Picks as part of this strategy [7][8] - The company remains committed to innovation and expanding its international presence despite current challenges [9][10] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term growth potential of live events, despite current competitive pressures and economic uncertainties [5][10] - The company anticipates positive cash flow in Q3 due to seasonal improvements and believes that the softness experienced in June was atypical [13][90] - Management highlighted the importance of returning to growth and generating sustainable positive cash flow as key objectives moving into 2026 [90][91] Other Important Information - The company plans to implement a one-for-20 reverse stock split to enhance the marketability of its common stock [13][14] - The competitive landscape remains intense, with increased aggressiveness in performance marketing channels impacting profitability [76][80] Q&A Session Summary Question: Thoughts on take rate and market positioning - Management emphasized a focus on unit economics and plans to emerge leaner to drive sustainable growth into 2026 [20][21] - The take rate increase was attributed to mix shifts rather than pricing changes, with a focus on maintaining competitiveness [22][24] Question: Impact of consumer spending and competitive pressures - Management indicated that competitive intensity was the primary issue, with consumer softness contributing a couple of hundred basis points of headwind [29] Question: International expansion and growth plans - Management expressed satisfaction with international performance and indicated a willingness to accelerate investments in that area [32] Question: All-in pricing impact on the market - Management noted that the all-in pricing rollout has led to a decline in conversion rates, but recovery is expected based on past experiences in other states [41][42] Question: Cost savings and operational efficiency - Management confirmed that the $25 million in savings is an annualized figure expected to be fully realized by year-end [38] Question: Shuttering Vivid Picks - The decision to shut down Vivid Picks was based on its failure to drive expected engagement and increasing regulatory challenges [85][86] Question: Cash flow expectations for 2025 and 2026 - Management expects to be cash flow positive in Q3, with a focus on returning to growth to support sustainable cash generation [90][91]

Q2 2025 Financial Results August 5, 2025 (Nasdaq: SEAT) Important Disclaimers Non-U.S. GAAP Financial Measures We present adjusted EBITDA, which is a financial measure not defined under accounting principles generally accepted in the United States of America ("U.S. GAAP"), because it is a key measure used by analysts, investors, and others to evaluate companies in our industry. Adjusted EBITDA is also used by management to make operating decisions, including those related to analyzing operating expenses, ev ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________ Commission File Number: 001-40926 Vivid Seats Inc. (Exact name of registrant as specified in its charter) Delaware 86-3355184 (State or ...

Exhibit 99.1 Vivid Seats Reports Second Quarter 2025 Results Announces $25 Million Cost Reduction Program CHICAGO, IL – August 5, 2025 – Vivid Seats Inc. (NASDAQ: SEAT) ("Vivid Seats" or "we"), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today provided financial results for the second quarter ended June 30, 2025. "We continued to navigate a challenging industry backdrop in the sec ...

Core Viewpoint - Vivid Seats Inc. is implementing a $25 million cost reduction program to enhance long-term efficiency and adapt to current market challenges, while maintaining a positive outlook on the live events industry as a long-term opportunity [2][3]. Financial Performance - For Q2 2025, Vivid Seats reported a Marketplace Gross Order Value (GOV) of $685.5 million, a decrease of 31% from $998.1 million in Q2 2024 [6]. - Revenues for Q2 2025 were $143.6 million, down 28% from $198.3 million in Q2 2024 [6]. - The company experienced a net loss of $263.3 million in Q2 2025, compared to a net loss of $1.2 million in Q2 2024 [6]. - Adjusted EBITDA for Q2 2025 was $14.4 million, down from $44.2 million in Q2 2024 [6]. Operational Metrics - Marketplace orders totaled 2,173 in Q2 2025, down from 3,097 in Q2 2024 [5]. - Resale orders were 97 in Q2 2025, slightly down from 101 in Q2 2024 [5]. - The company faced 47,845 event cancellations in Q2 2025, compared to 52,392 in Q2 2024 [8]. Cost Reduction Strategy - The $25 million cost reduction program aims to right-size the organization and improve efficiency, with full implementation expected by the end of 2025 [2][3]. - A portion of the savings will be reinvested to stabilize revenue streams as the company looks towards 2026 and beyond [3]. Market Outlook - Despite current pressures on consumer spending and competitive intensity, the company views the live events sector as a durable long-term opportunity [2]. - The company anticipates positive cash flow in Q3 2025, driven by seasonal improvements and a belief that June's industry volume softness was atypical [3]. Stock Activity - A 1-for-20 reverse stock split of Class A and Class B common stock was approved, effective August 6, 2025, to enhance stock performance [10]. Company Overview - Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans with live events, offering a wide selection of tickets and a rewards program [12].

Core Points - Vivid Seats Inc. announced a 1-for-20 reverse stock split of its Class A and Class B common stock, effective at 5:00 p.m. Eastern Time on August 5, 2025, with trading on a split-adjusted basis starting on August 6, 2025 [1][2] - The reverse stock split was approved by stockholders on July 21, 2025, and will combine every 20 shares of common stock into one share, with fractional shares being compensated in cash [2] - The reverse stock split will not affect stockholders' percentage ownership or voting power, except for fractional shares, and all outstanding warrants and equity-based awards will be proportionately adjusted [2] Company Information - Vivid Seats, founded in 2001, is a leading online ticket marketplace that connects fans with live events, artists, and teams, emphasizing the belief that everyone should "Experience It Live" [5] - The company offers a wide selection of events and tickets in North America and features an industry-leading rewards program where fans earn on every purchase [5] - Vivid Seats has been recognized by Newsweek as one of America's Best Companies for Customer Service in ticketing [5]

Core Viewpoint - Vivid Seats Inc. is set to report its financial results for the second quarter of 2025 on August 5, 2025, before the U.S. stock market opens, with a management discussion scheduled for 8:30 a.m. ET [1]. Company Overview - Vivid Seats, founded in 2001, is a leading online ticket marketplace that connects millions of buyers with thousands of ticket sellers across a wide range of events in North America [3]. - The company emphasizes the belief that everyone should "Experience It Live," offering a broad selection of events and tickets, along with an industry-leading rewards program where fans earn on every purchase [3]. - Vivid Seats has been recognized by Newsweek as one of America's Best Companies for Customer Service in ticketing, highlighting its commitment to customer satisfaction [3].

Summary of Vivid Seats Conference Call Company Overview - **Company**: Vivid Seats - **Industry**: Online marketplace for secondary ticket sales, primarily in North America with international expansion efforts underway [2][3] Core Points and Arguments - **Market Position**: Vivid Seats is a data-driven online marketplace for live events, focusing on the secondary ticket market. The company is experiencing long-term favorable trends as consumers prioritize spending on live events [3][4] - **Expansion Strategy**: The company has begun international expansion, acquiring WaveDash in Japan and launching operations in the UK, with plans to expand further into Europe [4][26][27] - **Inventory and Sales**: Vivid Seats has sold over 175 million cumulative tickets across more than 375,000 unique events, showcasing a broad inventory across concerts, sports, and theater [4][5] - **Technology and Services**: The company offers a leading ERP system, Skybox, which serves about 60% of professional sellers in North America, facilitating inventory management and pricing [5][39] - **Loyalty and Engagement**: Vivid Seats has a unique rewards program and gamification features to enhance customer engagement and retention [6][10] Financial Performance - **Recent Trends**: The company has faced increased competitive intensity, particularly from StubHub, leading to a decline in growth metrics such as Gross Order Value (GOV) and EBITDA [11][12] - **Cash Flow Dynamics**: The cash conversion model has been negatively impacted due to organic declines, reversing the previously favorable cash flow dynamics [12][13] - **Customer Acquisition**: Approximately 40% of GOV comes from new customers, indicating room for improvement in customer retention and loyalty [16] Industry Insights - **Market Dynamics**: The live events industry has seen fluctuating growth, with concert revenues declining while sports events have performed well. The overall demand remains stable despite economic pressures [18][19] - **Competitive Landscape**: The ticketing industry is dominated by a few players, with StubHub and Ticketmaster holding significant market shares. Vivid Seats aims to differentiate itself through its asset-light model and focus on unit economics [50][51] International Growth - **Market Entry**: The international market presents opportunities due to less competition compared to North America. Vivid Seats is focusing on building supply and demand in new markets [26][27][30] - **Brand Strategy**: The marketing strategy emphasizes rewards, pricing, and customer service to attract users in international markets [31][32] Future Outlook - **Long-term Growth**: The company remains optimistic about the long-term growth potential in the live events space, despite current competitive challenges [51][52] - **Adaptability**: Vivid Seats positions itself as nimble and asset-light, ready to adapt to changes in consumer behavior and market dynamics [52] Additional Important Points - **Consumer Behavior**: There is a noted shift in consumer spending patterns, with discretionary items like live events being prioritized over other expenses during economic downturns [19][20] - **Technological Advancements**: The company continues to invest in technology to enhance its platform and improve seller and buyer experiences [41][45] This summary encapsulates the key insights and strategic directions discussed during the Vivid Seats conference call, highlighting the company's current position, challenges, and future opportunities in the ticketing industry.