Snap 于周三发布第三季度财报后，股价涨幅一度高达25%。 财报显示其营收超出分析师预期，且公司宣布了一项5亿美元的股票回购计划。每股收益：亏损 6 美分；营收：15.1 亿美元，高于 14.9 亿美元预期；全球 日活跃用户数：4.77 亿，高于财经数据平台 StreetAccount 统计的 4.76 亿预期；全球每用户平均收入（ARPU）：3.16 美元，高于 StreetAccount 统计的 3.13 美元预期。Snap 同时宣布，将与初创企业 Perplexity AI 达成合作，Perplexity 将在 1 年内通过现金与股权结合的方式向 Snap 支付 4 亿美元。 ...

Core Insights - Snap's stock surged 25% after announcing a partnership with Perplexity to integrate its AI-powered answer engine into Snapchat, with Perplexity paying Snap $400 million over one year [1][2] - The integration aims to enhance user experience for Snapchat's nearly 1 billion monthly active users by providing a new way to ask questions and explore topics [2][3] - Snap reported a 10% increase in revenue to $1.51 billion in Q3, driven by improved advertising demand, and anticipates Q4 sales between $1.68 billion and $1.71 billion [4][5] Partnership Details - Perplexity will appear in Snapchat's Chat interface starting in early 2026, allowing users to receive conversational answers from credible sources [2][3] - The partnership is seen as a step towards making Snapchat a platform for leading AI companies to connect with its global community [3] User Growth and Financial Performance - Snapchat added 34 million daily active users in Q3, reaching a total of 477 million [4] - The company reported narrowed net losses and expressed confidence in long-term growth due to its focus on performance and creativity [5]

Financial Data and Key Metrics Changes - Total revenue increased by 10% year-over-year to $1.51 billion, driven by improved advertising demand and the expansion of direct revenue streams [5][30] - Advertising revenue reached $1.32 billion, up 5% year-over-year, with direct response advertising revenue increasing by 8% year-over-year [30][31] - Net loss reduced by more than 30% year-over-year to $104 million, reflecting progress toward sustained profitability [7][36] - Adjusted EBITDA was $182 million, with adjusted EBITDA margins expanding to 12% [7][35] Business Line Data and Key Metrics Changes - Other revenue, including Snapchat Plus subscription revenue, increased by 54% year-over-year to $190 million [5][30] - Direct response advertising revenue growth was driven by strong demand for pixel purchase and app purchase optimizations, particularly from small and medium-sized business clients [30][31] - The North America large client solutions business experienced a modest decline, while the SMB advertising business grew over 25% [31][64] Market Data and Key Metrics Changes - Advertising revenue growth accelerated in Europe and the rest of the world, with Europe growing by 12% and the rest of the world by 13% year-over-year [31][32] - North America accounted for approximately 43% of total global revenue, decreasing as a share of total revenue by roughly 10 percentage points over the past two years [32] - Global impression volume grew approximately 22% year-over-year, although total eCPMs decreased by about 13% due to increased inventory from Sponsored Snaps [33] Company Strategy and Development Direction - The company aims to reach 1 billion monthly active users globally, with a focus on enhancing user engagement through new features and conversation starters [4][15] - Investments in augmented reality and generative AI are central to the company's long-term strategy, with significant user engagement in AR experiences [15][16] - The company is recalibrating investments in community growth and cost structures to improve financial efficiency [12][13] Management's Comments on Operating Environment and Future Outlook - Management anticipates potential declines in daily active users in Q4 due to internal and external factors, including regulatory changes and age verification initiatives [15][56] - The company remains committed to improving monetization efficiency and ensuring compliance with evolving regulations [15][56] - Management expressed confidence in the long-term growth potential, supported by a robust balance sheet and cash flow generation [37] Other Important Information - The company has authorized a new share repurchase program of $500 million to manage share count for long-term shareholders [40] - A partnership with Perplexity AI will integrate conversational search into Snapchat, expected to enhance user experience and generate revenue starting in 2026 [29][44] Q&A Session Summary Question: On the Perplexity partnership, is the cash stock split already determined? - Management indicated that the cash and stock split for the Perplexity partnership is not finalized and will depend on future developments [42][44] Question: How do you see Snap's role evolving as a distribution channel? - Management highlighted the opportunity to distribute AI agents through the chat interface and Sponsored Snaps, enhancing customer experiences [50][52] Question: Can you provide an update on direct response advertising growth? - Direct response revenue grew by 8% year-over-year, with strong performance in Europe and the rest of the world, while North America lagged [60][63] Question: What is the conviction level on keeping infrastructure costs flat next year? - Management expressed confidence in maintaining flat infrastructure costs through improved capacity utilization and cost structure optimization [66][67] Question: What is the latest thinking on Spectacles and potential financial partners? - Management did not provide specific updates on financial partnerships but emphasized the advanced AR software stack and its potential [69]

Financial Data and Key Metrics Changes - In Q3 2025, total revenue increased by 10% year-over-year to $1.51 billion, driven by improved advertising demand and the expansion of direct revenue streams [5][29] - Advertising revenue reached $1.32 billion, up 5% year-over-year, primarily due to growth in direct response advertising revenue, which increased by 8% year-over-year [29][30] - Adjusted EBITDA was $182 million, an improvement of $50 million compared to the prior year, with a net loss reduced by over 30% year-over-year to $104 million [6][36] - Free cash flow was $93 million in Q3, with a total of $414 million over the trailing 12 months [6][37] Business Line Data and Key Metrics Changes - Direct response advertising revenue increased by 8% year-over-year, with strong demand from small and medium-sized business customers [5][29] - Other revenue, including Snapchat Plus subscription revenue, surged by 54% year-over-year to $190 million [5][29] - The community reached 477 million daily active users, an increase of 34 million or 8% year-over-year [4] Market Data and Key Metrics Changes - Advertising revenue growth in Europe accelerated to 12% year-over-year, while the rest of the world saw a 13% increase [30] - North America advertising revenue grew only 1% year-over-year, with the SMB segment growing over 25% [30][31] - Global impression volume grew approximately 22% year-over-year, although total eCPMs decreased by about 13% due to increased inventory [32] Company Strategy and Development Direction - The company aims to reach 1 billion monthly active users globally and is focusing on enhancing user engagement through new features and conversation starters [4][7] - Investments in augmented reality and AI are prioritized, with plans to introduce new monetization tools and premium offerings [5][20] - The strategy includes recalibrating investments in community growth and optimizing cost structures to improve financial efficiency [11][12] Management's Comments on Operating Environment and Future Outlook - Management anticipates potential declines in daily active users in Q4 due to regulatory changes and internal initiatives [13] - The company remains committed to long-term growth despite short-term engagement headwinds, focusing on monetization efficiency and compliance with regulations [12][13] - Future revenue guidance for Q4 is set between $1.68 billion and $1.71 billion, implying year-over-year growth of 8%-10% [37] Other Important Information - The company has approximately $3 billion in cash and marketable securities, providing financial flexibility for future investments [6][37] - A new share repurchase program of $500 million has been authorized to manage share count for long-term shareholders [39] Q&A Session Questions and Answers Question: On the Perplexity partnership, is the cash stock split already determined? - Management expressed excitement about the Perplexity partnership, emphasizing its potential to enhance Snapchat's role as a messaging service and the unique opportunity to distribute AI agents through the chat interface [41][43] Question: Should we presume that the reason for the leverage in cost of revenue is due to not paying out to content owners? - Management clarified that the improvement in gross margins is attributed to a mix shift towards higher-margin ad formats like Sponsored Snaps and Spotlight, which have lower associated costs [42][46] Question: How do you see Snap's role evolving as a distribution channel? - Management highlighted the opportunity to open up the chat interface to more AI agents and conversational commerce experiences, indicating a strategic focus on enhancing customer engagement through these channels [47][49] Question: Could you talk about your conviction level on keeping infrastructure costs flat next year? - Management indicated a strong focus on improving capacity utilization and efficiency in infrastructure costs, aiming to maintain flat costs into 2026 [60][61] Question: What is the latest thinking on Spectacles and potential financial partners? - Management is preparing for the public release of Spectacles and is considering various options to accelerate technical leadership in the AR space, including establishing a standalone subsidiary for better flexibility [63]

Financial Data and Key Metrics Changes - Total revenue increased by 10% year over year to $1,510,000,000 driven by improved advertising demand and expansion of direct revenue streams [6][35] - Advertising revenue reached $1,320,000,000, up 5% year over year, with direct response advertising revenue increasing by 8% year over year and 13% quarter over quarter [6][35] - Net loss reduced by more than 30% year over year to $104,000,000, reflecting progress towards sustained profitability [7][42] - Adjusted EBITDA was $182,000,000, an improvement of $50,000,000 compared to the prior year, with adjusted EBITDA margins expanding to 12% [7][42] - Free cash flow was $93,000,000 in Q3, contributing to a trailing twelve-month free cash flow of $414,000,000 [7][42] Business Line Data and Key Metrics Changes - Other revenue, including Snapchat Plus subscription revenue, increased by 54% year over year to $190,000,000 [6][35] - The SMB advertising business grew at a rate of more than 25% in Q3, while the large client solutions business posted a modest decline [36][75] - Global impression volume grew approximately 22% year over year, with total eCPMs down approximately 13% year over year due to increased inventory from sponsored snaps [39][40] Market Data and Key Metrics Changes - Advertising revenue growth in Europe accelerated to 12% year over year, while the Rest of World segment grew by 13% year over year [36][74] - North America advertising revenue growth lagged at 1% year over year, with the large client solutions segment accounting for approximately 43% of total global revenue [36][37] Company Strategy and Development Direction - The company aims to reach 1,000,000,000 monthly active users globally, focusing on improving average revenue per user through monetization of core products [17][32] - Investments in augmented reality and AI are prioritized, with new features and tools being introduced to enhance user experience and engagement [6][18][24] - The company is recalibrating investments in community growth and cost structures to improve financial efficiency [14][64] Management's Comments on Operating Environment and Future Outlook - Management anticipates potential declines in daily active users in Q4 due to internal and external factors, including regulatory changes and age verification implementations [17][64] - The company remains committed to long-term growth despite short-term engagement headwinds, focusing on monetization efficiency and compliance with evolving regulations [16][64] Other Important Information - The partnership with Perplexity AI is expected to enhance personalization and drive additional subscribers, with monetization from this partnership anticipated to begin in 2026 [34][51] - The company has authorized a new share repurchase program of $500,000,000 to manage share count for long-term shareholders [46] Q&A Session Summary Question: On the Perplexity partnership, is the cash stock split already determined? - Management expressed excitement about the Perplexity partnership, noting that monetization will not begin until the integration rolls out, likely in early 2026 [51][52] Question: How do you see Snap's role evolving as a distribution channel? - Management highlighted the opportunity to open up the chat interface to more AI agents and conversational commerce experiences, indicating a focus on enhancing distribution for advertisers [60][61] Question: Can you provide an update on direct response advertising growth? - Direct response revenue was up 8% year over year, with strong performance in pixel purchase demand and app optimizations, particularly in Europe and the Rest of World [72][74] Question: What is the conviction level on keeping infrastructure costs flat next year? - Management indicated a focus on improving capacity utilization and efficiency in infrastructure costs, aiming to maintain flat costs into 2026 [80][81] Question: Any updates on Spectacles and potential financial partners? - Management confirmed ongoing preparations for the public release of Spectacles, leveraging existing software and developer tools to enhance technical leadership in the AR space [85]

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Core Insights - Snap has entered a $400 million partnership with Perplexity AI to integrate its AI search engine into Snapchat, expected to launch in early 2026 [1] - The revenue from this deal is anticipated to start contributing to Snap's financials in 2026, enhancing the platform's AI capabilities and personalization [1] - CEO Evan Spiegel indicated potential for further AI partnerships, positioning Snap as a key distribution channel for intelligent agents [1] Group 1: AI Integration and Features - Snap is enhancing its generative AI capabilities, including its own LLM-powered chatbot, MyAI, which utilizes models from OpenAI, Google, and Perplexity AI [2] - The company is also developing AI-powered lenses and creation tools, contributing to the growth of its Snapchat+ subscription service [2] - Upcoming features include "AI Clips," allowing creators to generate short videos from simple prompts, although no launch date has been provided [3] Group 2: Hardware Developments - Snap plans to launch a new version of its AR glasses, called Specs, next year, with a focus on making them lighter [4] - The company is considering partnerships with hardware manufacturers and intends to establish Specs as a standalone subsidiary for greater operational flexibility [4]

Financial Performance - Revenue reached $1507 million in Q3 2025, a 10% year-over-year increase[8, 11] - Average revenue per user (ARPU) was $316, up from $310 in the prior year[8] - GAAP gross margin improved to 55%, compared to 53% in the prior year[8] - Net loss decreased to $104 million, compared to $153 million in the prior year[8] - Adjusted EBITDA was $182 million, compared to $132 million in the prior year[14] User Engagement - Global monthly active users (MAU) reached 943 million in Q3, an increase of 60 million or 7% year-over-year[18] - Daily active users (DAU) were 477 million in Q3 2025, an increase of 34 million, or 8%, year-over-year[19] Revenue Diversification - Other Revenue, primarily from Snapchat+ subscriptions, increased 54% year-over-year to $190 million in Q3[22] - Purchase-related ad revenue grew over 30% year-over-year[22] Capital Allocation - The company authorized a new $500 million stock repurchase program[82]

Snap, Inc. (NYSE:SNAP) stock soared after the company released its third-quarter earnings report after Wednesday's closing bell, beating expectations on the top and bottom lines. Here's a look at the details in the report. SNAP stock is moving. See the real-time price action here.The Details: Snap reported quarterly losses of six cents per share, which beat the analyst estimate for losses of 12 cents.Quarterly revenue came in at $1.5 billion, which beat the analyst consensus estimate of $1.49 billion and wa ...

The social-media company announced a deal to integrate Perplexity's AI-powered answer engine directly into Snapchat. ...