Core Insights - Stagwell has acquired Tel Aviv-based LEADERS, enhancing its global influencer marketing capabilities and integrating LEADERS' SaaS platform, InfluencerMarketing.AI, into its offerings [1][2][7] - This acquisition marks Stagwell's first agency in Israel and is part of a broader global expansion strategy, being the seventh acquisition in 2024 [2][8] Company Overview - Stagwell is a challenger network focused on transforming marketing through technology, with a suite of AI-powered solutions under the Stagwell Marketing Cloud [1][3] - LEADERS, established in 2017, specializes in influencer marketing and aims to redefine the landscape of digital marketing through its innovative strategies and services [5][8] - InfluencerMarketing.AI, founded in 2020, connects brands with over 300 million creators globally, providing analytics and management tools to optimize influencer marketing campaigns [6][8] Leadership and Integration - Eran Nizri will continue as Group CEO of LEADERS, reporting to Aaron Kwittken, the Founder and CEO of Stagwell Marketing Cloud's PRophet Comms Tech Suite [10] - The integration of LEADERS and its capabilities into Stagwell's existing Comms Tech Unit is expected to enhance the overall service offerings and expand global reach [9][10] Technological Advancements - Stagwell Marketing Cloud leverages advanced technologies such as generative AI, machine learning, and augmented reality to empower marketers [3] - PRophet, part of Stagwell's offerings, provides AI-powered tools for PR and marketing professionals, including solutions for content creation, influencer management, and media monitoring [4][9]

Core Insights - The acquisition of BERA by Harris Quest enhances predictive brand analytics and enables data-driven decision-making for clients globally [1][17][10] - BERA's AI-driven insights will complement Harris Quest's existing tools, improving brand performance forecasting and audience targeting [2][15] Company Overview - The Harris Poll is a global public opinion and market research consultancy with over 60 years of experience, offering services across more than 90 countries [6] - Stagwell, the parent company of Harris Poll, focuses on transforming marketing through data-driven solutions and innovative technology [8][7] Strategic Implications - The integration of BERA's technology into Harris Quest is expected to provide faster and more accurate insights, enhancing the effectiveness of marketing strategies [10][18] - This acquisition signifies Stagwell's commitment to advancing market research and brand management capabilities [5][17]

CONTACT: Ben Allanson [email protected] Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast. SOURCE Stagwell Inc. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ speci ...

Core Insights - Stagwell's media agency Assembly has appointed Shivaprasad Nair as Managing Director of Global Delivery, aiming to enhance its global operations and delivery systems [5][8] - The agency's Global Delivery initiative connects over 1,000 digital and ecommerce experts across India, Egypt, and the Philippines, focusing on innovation and strategic growth [7] Company Overview - Assembly is a leading global omnichannel media agency that integrates data, talent, and technology to drive growth for prominent brands, utilizing its proprietary operating system STAGE [6] - The agency operates with a global team of over 2,300 professionals across 35 offices, emphasizing social and environmental impact in its operations [6] Leadership and Strategy - Nair brings extensive experience in international business dynamics and will be responsible for developing global delivery strategies and managing partner relationships [5][7] - The agency aims to cultivate a high-performance culture under Nair's leadership, aligning with its strategic objectives and enhancing client service [7][8]

BIDEN APPROVAL LOWEST SINCE JULY 2022 AS ATTITUDES TOWARD ECONOMY WORSEN President Joe Biden's overall approval rating dropped to 40%, his lowest since July 2022, while inflation and immigration remained voters' top two concerns. The poll also covers public opinion on the first presidential debate and immigration policy. Download key results here. DEBATE HURTS BIDEN, HELPS TRUMP ATTITUDES TOWARD ECONOMY WORSEN TRUMP CONTINUES TO LEAD HORSE RACE IMMIGRATION-CRIME NEXUS CONTINUES TO CONCERN VOTERS SUPPORT FOR ...

NEW YORK and LOS ANGELES, June 26, 2024 /PRNewswire/ -- Stagwell Marketing Cloud's (NASDAQ: STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span earned media, influencer engagement and brand monitoring offerings, has forged a partnership with What's Trending, the Emmy-nominated digital media brand, to produce creator-focused content including a 'Creator Spotlight' series. The new partnership begins with content coming out of VidCon 2024 which will facilitate one-on- ...

NEW YORK, June 24, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its agencies 72andSunny, Assembly, and Forsman & Bodenfors, which took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Collectively, Stagwell's agencies and its global affiliate partner Buentipo Anchor captured 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions along with over 40 shortlists for o ...

Leaders from Ad Fontes Media, Bloomberg, Business Insider, CNN, The New York Times, Stagwell, The Trade Desk, The Washington Post, and Wall Street Journal NEW YORK and CANNES, France, June 18, 2024 /PRNewswire/ -- Stagwell's (NASDAQ: STGW) Future of News series will continue with its next chapter at the Cannes Lions International Festival of Creativity, the world's largest advertising, marketing, and creativity event. Stagwell will convene two panels at Cannes Lions as it continues to encourage advertisers ...

"Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers," said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. "The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives." About Google Cloud Media Contact Sarah Arvizo [email protected] With Google Cloud and Gemini models, Stagw ...

Core Insights - Stagwell and Anzu have formed a strategic partnership to enhance in-game advertising and capitalize on the growing gaming market [1][3] - The partnership aims to innovate new ad formats and improve immersive gaming experiences for brands [6][8] Company Overview - Stagwell (NASDAQ: STGW) is a challenger network focused on transforming marketing through creativity and technology, with over 13,000 specialists in more than 34 countries [5] - Anzu is recognized as the most advanced intrinsic in-game advertising platform, enabling advertisers to reach gamers across various platforms with non-disruptive ad formats [2][10] Market Potential - The global gaming audience exceeds 3.3 billion, presenting a significant opportunity for brands to engage with consumers in immersive environments [2] - The gaming sector is poised to become a multi-billion-dollar advertising medium, driven by its scale and brand-safe environments [4] Partnership Benefits - Stagwell's clients will utilize Anzu's platform for programmatic in-game ads, enhancing measurement and optimization capabilities [3] - The collaboration will leverage Stagwell's network of over 70 agencies to develop innovative ad formats and dynamic content [3][9] Creative and Technological Integration - The partnership emphasizes the convergence of creativity and technology to redefine in-game advertising, creating authentic experiences for gamers [8][9] - Anzu's technology includes a patented 3D ad tracking engine, enhancing viewability measurement in-game [10]