NEW YORK, June 24, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its agencies 72andSunny, Assembly, and Forsman & Bodenfors, which took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Collectively, Stagwell's agencies and its global affiliate partner Buentipo Anchor captured 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions along with over 40 shortlists for o ...

Leaders from Ad Fontes Media, Bloomberg, Business Insider, CNN, The New York Times, Stagwell, The Trade Desk, The Washington Post, and Wall Street Journal NEW YORK and CANNES, France, June 18, 2024 /PRNewswire/ -- Stagwell's (NASDAQ: STGW) Future of News series will continue with its next chapter at the Cannes Lions International Festival of Creativity, the world's largest advertising, marketing, and creativity event. Stagwell will convene two panels at Cannes Lions as it continues to encourage advertisers ...

"Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers," said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. "The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives." About Google Cloud Media Contact Sarah Arvizo [email protected] With Google Cloud and Gemini models, Stagw ...

Core Insights - Stagwell and Anzu have formed a strategic partnership to enhance in-game advertising and capitalize on the growing gaming market [1][3] - The partnership aims to innovate new ad formats and improve immersive gaming experiences for brands [6][8] Company Overview - Stagwell (NASDAQ: STGW) is a challenger network focused on transforming marketing through creativity and technology, with over 13,000 specialists in more than 34 countries [5] - Anzu is recognized as the most advanced intrinsic in-game advertising platform, enabling advertisers to reach gamers across various platforms with non-disruptive ad formats [2][10] Market Potential - The global gaming audience exceeds 3.3 billion, presenting a significant opportunity for brands to engage with consumers in immersive environments [2] - The gaming sector is poised to become a multi-billion-dollar advertising medium, driven by its scale and brand-safe environments [4] Partnership Benefits - Stagwell's clients will utilize Anzu's platform for programmatic in-game ads, enhancing measurement and optimization capabilities [3] - The collaboration will leverage Stagwell's network of over 70 agencies to develop innovative ad formats and dynamic content [3][9] Creative and Technological Integration - The partnership emphasizes the convergence of creativity and technology to redefine in-game advertising, creating authentic experiences for gamers [8][9] - Anzu's technology includes a patented 3D ad tracking engine, enhancing viewability measurement in-game [10]

NEW YORK, June 14, 2024 /PRNewswire/ -- Code and Theory was named B2B Agency of the Year in the ANA B2 Awards. The ANA (Association of National Advertisers) annual award recognizes the agency that best "represents a diverse portfolio of expertise, and the effective implementation of business marketing solutions and thought leadership in the B2B marketing field." Ad Age 2024 Business Transformation Agency of the Year Fast Company Design Agency of the Year Honoree Creative Agency of the Year at the Ace Awards ...

NEW YORK, June 14, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will take the main stage at Cannes Lions, the most prestigious awards show and festival in advertising, to present "The Contrarian's Compass: Navigating Emerging Tech Hype". Penn's keynote presentation on how marketers can navigate emerging technology to fuel brand growth will draw on his four decades of leadership across technology, marketing, and ...

NEW YORK, June 11, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates its global agencies and products for winning over 300 awards in 2024 to date, recognizing innovative strategies and impactful campaigns for our 4000+ clients around the world. These honors include 60 gold, 63 silver, and 123 bronze awards at top shows including The Andy Awards, Clio Awards, D&AD Awards, Drum Marketing Awards Americas, The Effie's, New York Festivals Advertis ...

Core Insights - Stagwell's Brand New Galaxy has rebranded as Assembly, enhancing its digital commerce capabilities globally [1][2] - The rebranding aims to connect omnichannel media to commerce, supporting clients throughout the consumer journey [1][2] - Assembly now features over 400 experts in digital commerce, providing expanded solutions for various brands [2][3] Company Developments - Key executives from Brand New Galaxy will join Assembly's leadership team, ensuring continuity and excellence for clients [3] - Piotr Morkowski, former CEO of Brand New Galaxy, is now the Global Digital Commerce CEO at Assembly [3][4] - The integration is expected to create more growth opportunities for clients and employees alike [5][6] Strategic Vision - The merger is seen as a strategic step to combine expertise and broaden digital services for full-funnel growth [4][5] - Assembly's proprietary platform, STAGE, will leverage attitudinal, behavioral, and transactional data to enhance client strategies [2][6] - The goal is to foster meaningful connections between clients and their audiences, driving growth through improved data insights [6] Organizational Overview - Assembly operates as a global omnichannel media agency with over 2,300 professionals across 35 offices [7] - The agency focuses on merging data, talent, and technology to drive performance and business expansion [7] - Stagwell, the parent company, aims to transform marketing through a network of over 13,000 specialists [8]

Core Insights - Stagwell has integrated Not Perfect Network into its global affiliate network to enhance creative production capabilities across the Baltic Region [1][4] - Not Perfect Network is recognized as one of the most awarded agencies in the Baltics, with a strong client base and significant regional influence [3][5] Company Overview - Not Perfect Network operates with a team of nearly 100 people across Lithuania, Latvia, and Estonia, specializing in integrated creative, digital, and design services [2][4] - The agency utilizes its proprietary Creative FastForward™ process to deliver high volumes of quality creative work rapidly [4][11] Clientele and Partnerships - Not Perfect's client roster includes major telecommunications providers in the Baltics, such as Tele2, LMT, and Bite, as well as notable clients like Carlsberg Group, Beam Suntory, NATO, and the Lithuanian Red Cross [5] - The agency is involved in significant global initiatives, including a campaign against Russian disinformation related to the Ukrainian war, which has gained international media coverage [5] Strategic Importance - The partnership with Not Perfect aligns with Stagwell's strategic focus on expanding its presence in the EMEA region, following the establishment of a regional headquarters in London and recent acquisitions [8] - Stagwell's Global Affiliate Program has successfully partnered with nearly 90 affiliates worldwide, enhancing its operational reach to 98 countries [7]

NEW YORK and VILNIUS, Lithuania, June 6, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the global challenger network built to transform marketing, today announced the addition of Not Perfect Network into its fast-growing global affiliate network, adding enhanced capabilities in scaled creative production, technology, and design across the Baltic Region. Not Perfect is an integrated creative, digital, and design network of 100+ people operating out of the Baltic States. Post this As one of the most awarded a ...