Core Insights - The partnership between Wix.com Ltd. and ActiveCampaign aims to empower businesses of all sizes, including franchises and multi-location brands, by providing a seamless solution for customer engagement, marketing automation, and website management [1][7] Company Overview - Wix is recognized as the leading SaaS website builder platform, established in 2006, offering a comprehensive suite of tools for users to create, manage, and grow their digital presence [3] - ActiveCampaign is an AI-first marketing platform that enables teams to automate campaigns and enhance marketing efforts through advanced technology [5][6] Partnership Benefits - The integration allows businesses to manage customer journeys from website interactions to back-office operations, facilitating data synchronization between Wix and ActiveCampaign [2][7] - Key features include scalable marketing automation, enabling businesses to create personalized campaigns based on customer insights, and centralized reporting for performance analysis across multiple locations [7] - The solution is designed to enhance operational efficiency by automating repetitive tasks, ultimately driving growth, profitability, and customer loyalty [2][7]

Users can create websites that adapt in real-time, providing unique messaging and content tailored to each individual site visitor NEW YORK – Wix.com Ltd. (NASDAQ:WIX), the leading SaaS website builder platform globally1, today announced the launch of its AI-powered adaptive content application, designed to personalize website experiences for site visitors by generating dynamic content based on visitor characteristics and instructions, ultimately enhancing engagement and user experience. The app leverages s ...

Core Viewpoint - Wix.com Ltd. (WIX) has experienced a significant stock decline of 30.7% over the past three months, surpassing declines in the broader Computer IT Services Industry and the S&P 500 composite [1][2]. Group 1: Financial Performance and Market Conditions - The stock's decline followed the fourth-quarter 2024 results announcement, with concerns raised over increased forex volatility and broader market sell-offs due to trade tensions and potential supply-chain disruptions [2][3]. - WIX's total bookings for 2025 are projected at $260 million, reflecting an 11-13% year-over-year growth, but are expected to face $45 million in forex headwinds [13]. - Revenue growth for 2025 is anticipated at 14-16% on a constant currency basis, while reported growth is expected to be 12-14% due to a $34 million forex impact [14]. Group 2: AI and Product Innovations - WIX is focusing on generative AI as a key growth driver, with the AI Website Builder launched in 2024 leading to over one million sites created [4][5]. - The introduction of the Business Launcher tool in January 2025 aims to assist users in transforming business ideas into reality, enhancing user engagement and sales potential [5]. - WIX is embedding AI assistants across its platform, including the Astro business assistant, which is designed to improve productivity and streamline operations [6]. Group 3: Growth Catalysts and Strategic Initiatives - WIX Studio, the premium offering for agencies, has over two million accounts, with 75% created by new partners, indicating strong community engagement [7]. - The Self-Creators segment is experiencing growth driven by WIX's AI product suite, with plans for new products to enhance design capabilities and online presence [8]. - The commerce segment has shown robust activity, with bookings up 15% in 2024, supported by the evolution of AI and Studio offerings [9]. Group 4: Operational Efficiency and Financial Strategy - WIX aims to balance sustainable revenue growth with improved operating efficiencies, targeting the "Rule of 45" for its 2025 outlook [11]. - The company is focusing on onboarding higher intent users and maximizing the lifetime value of its current user base, with the first quarter 2024 cohort generating $61 million in cumulative bookings [10]. Group 5: Forex Impact and Market Outlook - Approximately 40% of WIX's revenues come from non-U.S. dollar currencies, making it vulnerable to forex fluctuations, particularly with the strengthening U.S. dollar against the euro and British pound [12]. - The company is facing challenges from increasing costs and forex volatility, which could pressure margins amid broader market uncertainties [15].

Core Insights - Zacks Premium provides various tools for investors to enhance their stock market engagement and confidence [1][2] Zacks Style Scores - Zacks Style Scores are indicators that rate stocks based on value, growth, and momentum methodologies, helping investors identify stocks likely to outperform the market in the next 30 days [3][4] - Stocks are rated from A to F, with A indicating the highest potential for outperformance [4] Value Score - The Value Score focuses on identifying undervalued stocks using ratios like P/E, PEG, and Price/Sales [4] Growth Score - The Growth Score assesses a company's financial health and future outlook, analyzing projected and historical earnings, sales, and cash flow [5] Momentum Score - The Momentum Score identifies optimal times to invest based on price trends and earnings estimate changes [6] VGM Score - The VGM Score combines all three Style Scores, providing a comprehensive rating based on value, growth, and momentum [7] Zacks Rank - The Zacks Rank is a proprietary model that uses earnings estimate revisions to guide investors in building successful portfolios [8] - Stocks rated 1 (Strong Buy) have historically achieved an average annual return of +25.41%, significantly outperforming the S&P 500 [9] Stock Example: Wix.com - Wix.com Ltd. is a cloud-based web development platform with a Zacks Rank of 3 (Hold) and a VGM Score of B [13] - The company is appealing to growth investors, with a Growth Style Score of A and a projected year-over-year earnings growth of 18.2% for the current fiscal year [14] - Recent earnings estimates for fiscal 2025 have been revised upward, with the Zacks Consensus Estimate increasing by $0.24 to $7.55 per share [14]

Core Insights - Wix.com Ltd. has launched Astro, an AI-powered business assistant aimed at enhancing user productivity and streamlining operations, marking the beginning of a series of AI-driven tools [1][5] - Astro is integrated into the Wix dashboard, providing quick access to essential features and insights, which is expected to boost app installations and reduce user churn [2][5] Features and Capabilities - Astro offers data-driven insights, optimization tools for monitoring website traffic, tracking sales trends, analyzing SEO performance, and generating performance reports [3] - The assistant supports creative content creation, including managing blog posts, integrating multimedia, developing email campaigns, and generating marketing content for social media [3][4] - Astro facilitates business expansion by assisting users in adding new products, exploring dropshipping opportunities, and managing subscriptions [4] Management Perspective - Management emphasized Astro's transformative potential, highlighting its extensive array of features and capabilities, which are regularly updated to enhance user experience [5] - The consolidation of tools within Astro is designed to empower users to achieve more in less time, enabling exploration of new growth avenues [5] Business Strategy and Growth - Wix is positioned to benefit from expanding booking momentum, driven by strong creative subscriptions and the adoption of business solutions like Google Workspace [6] - The company aims to balance growth and profitability through the implementation of the Rule of 45 strategy, with AI and Studio expansion expected to be key growth drivers for 2025 [6] Financial Outlook - For Q1 2025, Wix anticipates revenues between $469 million and $473 million, reflecting a growth of 12-13% compared to the previous year [10] - The company projects 2025 revenues to grow by 12-14%, estimating a range of $1.97 billion to $2 billion [10] Stock Performance - Wix currently holds a Zacks Rank 3 (Hold), with shares having increased by 20.8% over the past year, contrasting with a 5.9% decline in the Computers - IT Services industry [11]

Core Viewpoint - The article discusses the reliability of brokerage recommendations, particularly focusing on Wix.com (WIX), and emphasizes the importance of using these recommendations in conjunction with other analytical tools for making investment decisions [1][5][10]. Brokerage Recommendations - Wix.com has an average brokerage recommendation (ABR) of 1.43, indicating a consensus between Strong Buy and Buy, based on 23 brokerage firms [2]. - Out of the 23 recommendations, 17 are classified as Strong Buy and 2 as Buy, which represent 73.9% and 8.7% of all recommendations respectively [2]. Limitations of Brokerage Recommendations - Solely relying on brokerage recommendations may not be advisable, as studies indicate they often fail to guide investors effectively towards stocks with high price appreciation potential [5]. - Brokerage firms tend to exhibit a positive bias in their ratings due to vested interests, leading to a disproportionate number of Strong Buy recommendations compared to Strong Sell [6][10]. Comparison with Zacks Rank - The Zacks Rank, which is based on earnings estimate revisions, is presented as a more reliable indicator of near-term stock performance compared to the ABR [8][11]. - The Zacks Rank is a quantitative model that reflects timely changes in earnings estimates, while the ABR may not always be up-to-date [12]. Current Earnings Estimates for Wix.com - The Zacks Consensus Estimate for Wix.com remains unchanged at $7.55 for the current year, suggesting stable analyst views on the company's earnings prospects [13]. - Due to the unchanged consensus estimate and other factors, Wix.com holds a Zacks Rank of 3 (Hold), indicating a cautious approach despite the favorable ABR [14].

Core Viewpoint - Wix.com shares experienced a significant rally of 10.3% due to a combination of external market factors and internal product announcements, following a prior decline of 14.9% over the past month [1][2]. Group 1: Market Reaction - The increase in Wix's share price is linked to President Trump's announcement of a 90-day pause on reciprocal tariffs, excluding China, which positively impacted stock indices and many companies, including Wix [1]. - The notable trading volume during this rally indicates heightened investor interest compared to typical trading sessions [1]. Group 2: Product Innovations - Wix launched Astro, an AI-powered business assistant aimed at improving user productivity and streamlining operations through a chat-based interface [2]. - The company is focusing on frequent product launches, particularly in AI, which is expected to enhance its revenue growth [3]. Group 3: Strategic Initiatives - Wix is investing strategically in AI, Studio, and commerce tools, with Wix Studio having over 2 million accounts, 75% of which are from new partners, indicating strong market adoption [3]. - The ongoing product enhancements and strategic initiatives are anticipated to increase average revenue per user (ARPU) and conversion rates, contributing to stronger top-line growth [4]. Group 4: Financial Expectations - Wix is projected to report quarterly earnings of $1.66 per share, reflecting a year-over-year increase of 28.7%, with revenues expected to reach $472 million, a 12.4% increase from the previous year [5]. - The consensus EPS estimate for Wix has remained stable over the past month, suggesting that any future price movements may depend on trends in earnings estimate revisions [6].

Core Insights - Wix.com Ltd. has launched Astro, an AI-powered business assistant designed to simplify site and business management, enhancing user efficiency and productivity [1][2][3] Group 1: Features and Capabilities - Astro integrates various tools and insights into a single interface, allowing users to manage their businesses more efficiently [3] - The assistant provides data-driven insights, enabling users to track site performance, analyze visitor behavior, and generate reports for growth optimization [5] - Astro supports creative content creation, helping users manage blog posts, media, and marketing content across different platforms [5] - Users can leverage Astro to expand business opportunities by adding new products and exploring dropshipping options [5] - The assistant facilitates seamless management of subscriptions and permissions, providing personalized plan recommendations and access to billing history [5] Group 2: User Experience and Adoption - Astro is designed to guide users toward relevant tools and features, which is expected to drive app installations, increase package upgrades, and encourage premium feature adoption [2] - The assistant aims to reduce churn by improving collections and enhancing user engagement with the platform [2] - Astro is currently available for Wix and Wix Studio users in English, with plans for gradual rollout in other languages [4]

Group 1 - Wix.com has made a significant recovery following the 2022 selloff and has joined the 'Rule of 40' club, indicating a strong position with both accelerating growth and improving profitability [1] - The company's performance reflects a combination of enhanced growth metrics and better profit margins, showcasing its resilience in the market [1] Group 2 - The article emphasizes the importance of investing in companies with strong qualitative attributes and acquiring them at favorable prices based on fundamental analysis [2] - A concentrated investment strategy is highlighted, focusing on avoiding underperformers while maximizing exposure to high-potential companies [2]

The most recent trading session ended with Wix.com (WIX) standing at $163.25, reflecting a -1.87% shift from the previouse trading day's closing. The stock trailed the S&P 500, which registered a daily gain of 0.55%. Elsewhere, the Dow gained 1.01%, while the tech-heavy Nasdaq lost 0.14%. The cloud-based web development company's shares have seen a decrease of 17.11% over the last month, not keeping up with the Computer and Technology sector's loss of 8.88% and the S&P 500's loss of 6.22%. The investment co ...