| --- | --- | --- | --- | |-------------------------------------------------|-------|-------|-------| | | | | | | | | | | | Supplemental 3Q'21 Earnings Presentation | | | | | November 9, 2021 | | | | | 2021 ZETA GLOBAL – PROPRIETARY & CONFIDENTIAL | | | | | --- | ...

Zeta Global Holdings Corp. (NYSE:ZETA) Q3 2021 Earnings Conference Call November 9, 2021 5:00 PM ET Company Representatives David Steinberg - Co-Founder, Chairman, Chief Executive Officer Chris Greiner - Chief Financial Officer Scott Schmitz - SVP Investor Relations Conference Call Participants Arjun Bhatia - William Blair Luke Hannan - Canaccord Brian Schwartz - Oppenheimer Ryan MacDonald - Needham Stan Zlotsky - Morgan Stanley Richard Baldry - ROTH Capital Koji Ikeda - Bank of America Operator Good after ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 1934 For the quarterly period ended September 30, 2021 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-40464 ZETA GLOBAL HOLDINGS CORP. (Exact name of registrant as specified in its charter) Delaware 80-0814458 (State or other jurisdiction of incorporation or ...

| --- | --- | --- | --- | |-------------------------------------------------|-------|-------|-------| | | | | | | | | | | | | | | | | | | | | | Investor Presentation | | | | | AUGUST 10, 2021 | | | | | 2021 ZETA GLOBAL – PROPRIETARY & CONFIDENTIAL | | | | Safe Harbor This presentation has been prepared by Zeta Global Holdings Corp. and its subsidiaries (together, the "Company", "Zeta", or "we") and is made for informational purposes only. The information set forth herein does not purport to be complete or t ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 1934 For the quarterly period ended June 30, 2021 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 1-40464 ZETA GLOBAL HOLDINGS CORP. (Exact name of registrant as specified in its charter) Delaware 80-0814458 (State or other jurisdiction of incorporation or organi ...

Financial Data and Key Metrics Changes - In Q2 2021, Zeta Global reported record revenue of $106.9 million, a 39% year-over-year increase compared to 25% growth in Q1 2021 [20][36] - Adjusted EBITDA for the quarter was $11.4 million, reflecting a 106% year-over-year growth and an adjusted EBITDA margin of 10.7% [20][43] - Net loss increased to $94.9 million, primarily due to $119.3 million in stock compensation expense recognized during the quarter [42] Business Line Data and Key Metrics Changes - The average revenue per scaled customer increased to over $299,000, up 44% year-over-year [48] - Scaled customers grew from 333 in Q1 to 343 in Q2, with both new and existing customers contributing to this increase [51][88] - Revenue mix from the Zeta Marketing Platform (ZMP) increased to 77%, up from 74% in Q1 and 68% at the end of 2020 [38][60] Market Data and Key Metrics Changes - The dataset expanded from 500 million to over 550 million individuals globally, with U.S. data growing from 220 million to over 225 million [9] - CTV (Connected TV) was the fastest-growing channel, increasing by almost 500% year-over-year in Q2 [15][59] - International revenue grew by 33% year-over-year, representing only 6% of total revenue, indicating significant growth potential [60] Company Strategy and Development Direction - The company aims to capitalize on the accelerating demand for data-driven marketing and identity-based targeting [16] - Zeta has made significant investments in product innovation, including enhancements to its CTV offering and the launch of Opportunity Explorer [17][24] - The hiring of a Chief Marketing Officer is expected to enhance brand visibility and drive growth [19][92] Management's Comments on Operating Environment and Future Outlook - Management noted a rebound in customer spending, particularly in travel, hospitality, entertainment, and financial services [68] - The company expects continued growth in scaled customers and revenue, with guidance for Q3 revenue between $108 million and $111 million [61] - Management expressed confidence in the company's ability to navigate a post-cookie world, emphasizing the effectiveness of their proprietary Zeta ID [100] Other Important Information - Cash on the balance sheet increased to $113.6 million, primarily due to IPO proceeds [44] - The company reported a record net revenue retention rate of 118% for total Zeta customers [106] Q&A Session Summary Question: Changes in customer conversations post-IPO - Management noted that customers are starting to spend more, with a rebound in specific sectors and an increase in scaled customers [68] Question: Challenges in growing sales capacity during quarantine - Management highlighted strong sales productivity and effective onboarding processes despite remote work challenges [75][81] Question: Contribution of new customers to growth - Over 30 new logos were signed, with half contributing to the increase in scaled customers [88][89] Question: Significance of hiring a CMO - The CMO is expected to enhance brand awareness and drive growth in the enterprise software space [92][94] Question: Impact of cookie ban delay on Zeta - Management stated that Zeta does not rely on third-party cookies and has adapted to a post-cookie environment [100] Question: Net revenue retention rate for the quarter - The net revenue retention rate for total Zeta was reported at 118% [106] Question: Resources allocated to B2B and SMB opportunities - Management indicated a strong pipeline and dedicated resources for the Dun & Bradstreet partnership [112][114] Question: Growth from recurring versus reoccurring business - There was a significant increase in recurring revenue, contributing to the improved outlook for the second half of the year [125][126]