Zeta Global Holdings (ZETA) shares ended the last trading session 9.8% higher at $23.8. The jump came on an impressive volume with a higher-than-average number of shares changing hands in the session. This compares to the stock's 13% gain over the past four weeks.The stock is benefiting from investor enthusiasm after Zeta Global announced a strategic partnership with OpenAI to integrate advanced AI models into its Athena marketing platform, strengthening its growth narrative and competitive positioning.This ...

Over the past year, AI has been a bit like the King Midas touch: anything it touches turns to gold. This proved itself to be true when Zeta Global ( ZETA ), a marketing intelligence platform, announcedWith combined experience of covering technology companies on Wall Street and working in Silicon Valley, and serving as an outside adviser to several seed-round startups, Gary Alexander has exposure to many of the themes shaping the industry today. He has been a regular contributor on Seeking Alpha since 2017. ...

Core Insights - Zeta Global Holdings Corp. has announced a strategic partnership with OpenAI to enhance its enterprise marketing agent, Athena, amid strong demand from brands [1][5] - The collaboration aims to integrate OpenAI's conversational intelligence into Athena, streamlining complex marketing tasks for users [1][3] Group 1: Partnership Details - The partnership was revealed at CES 2026 in Las Vegas, highlighting the need for intelligence that transforms questions into actionable insights for enterprise teams [2] - Athena is designed to adapt to individual user goals and styles, converting queries into actionable insights across various campaigns and data workflows [2][3] Group 2: Product Features - Athena includes two agentic applications, Insights and Advisor, which are currently in beta testing for early access customers [2] - The Insights app provides marketers with immediate access to trends, audience opportunities, and dashboards with ready-to-use data [3][4] - The Advisor app reviews campaigns continuously and can recommend or automate actions to achieve business objectives such as revenue and retention [4] Group 3: Market Response and Future Plans - Zeta plans to make Athena available to all customers by the end of Q1 2026, driven by strong interest from leading brands and agencies [5] - Following the announcement, Zeta Global Holdings shares increased by 4.80%, reaching $22.71 [5]

Core Insights - Zeta Global (ZETA.US) shares rose over 8% to $23.41 following the announcement of a strategic partnership with OpenAI on January 5 [1] - The collaboration aims to enhance Zeta's flagship product, Athena, by integrating advanced conversational intelligence and agent capabilities [1] - Athena is designed as a super-intelligent agent system specifically for large enterprise marketing teams, facilitating a significant upgrade in marketing operations from "insight" to "action" [1] Company Developments - Zeta Global's co-founder, chairman, and CEO, David A. Steinberg, emphasized the milestone nature of the partnership with OpenAI, marking a pivotal moment in the company's history [1] - The integration of AI is shifting from the periphery of marketing to the core of enterprise operations, with Athena exemplifying this transformation [1] - The partnership is expected to enable a new operational model that is scalable and promotes growth, helping brands optimize spending and seize opportunities at critical junctures [1]

Zeta Global联合创始人、董事长兼首席执行官大卫・A・斯坦伯格指出，Zeta Global发展历程中曾建立 众多合作伙伴关系，但此次与 OpenAI 的合作无疑具有里程碑意义。人工智能正从营销领域的边缘地 带，走向企业运营的核心。Athena正是这一转变的具象化体现 —— 它将Zeta营销平台升级为驱动增长 的智能操作系统，能够代表营销人员倾听需求、分析问题并采取行动。与 OpenAI 携手，我们让这种全 新的工作模式易于推广和规模化应用，帮助品牌加速发展、优化支出，在关键节点抢占先机。 智通财经APP获悉，周二，Zeta Global(ZETA.US)盘前涨超8%，报23.41美元。消息面上，1月5日，Zeta Global宣布与 OpenAI 建立战略合作伙伴关系，为其旗舰产品Athena by Zeta™️注入更强大的对话式智能 与代理应用能力。Athena是专为大型企业营销团队设计的超智能代理系统，此次合作将借助OpenAI模 型的最新进展，推动企业营销从"洞察"向"行动"的跨越式升级。 ...

Zeta Global Holdings says it plans to power its AI agent, Athena, using OpenAI's models. ...

Core Viewpoint - Zeta Global's stock price increased by 9.5% to $23.73 following the announcement of a strategic partnership with OpenAI to enhance its flagship product, Athena by Zeta, with advanced conversational intelligence and agent capabilities [1] Group 1 - Zeta Global is an AI marketing cloud platform that focuses on providing intelligent solutions for large enterprise marketing teams [1] - The partnership with OpenAI aims to integrate more powerful conversational AI features into Athena, enhancing its functionality [1] - Athena is described as a super-intelligent agent system specifically designed for marketing teams in large enterprises [1]

AI-powered marketing cloud platform, Zeta Global Holdings Corp. (NYSE:ZETA) , is seeing renewed strength in recent weeks, primarily driven by growing retail interest in the stock, something that is now being factored into its Momentum score in Benzinga’s Edge Stock Rankings.The stock has had a volatile couple of months, but it is up 45.73% over the past six months, following a 12.98% rally over the past month. AI Stock Gets Ready For A Short SqueezeThe Momentum score in Benzinga’s Edge Rankings primarily as ...

Group 1 - Zeta Global's stock rose 8.8% during regular trading hours and increased to 9.4% after the announcement of a partnership with OpenAI [1][7] - The partnership will utilize OpenAI models to enhance Athena, Zeta's AI agent, which integrates with the Zeta Marketing Platform, providing voice-activated answers and an adaptive interface [3][4] - Zeta's CEO, David A. Steinberg, emphasized the significance of the partnership with OpenAI, stating it is one of the most instrumental collaborations in the company's history [4] Group 2 - Athena's first two applications, Insights and Advisor, have entered the beta phase, with plans to launch to all customers by the end of Q1 2026 [4] - Investors are advised to conduct thorough due diligence before purchasing Zeta Global stock, despite the positive outlook from the partnership with OpenAI [5][6] - The Motley Fool Stock Advisor analyst team has identified 10 stocks they believe are better investment options than Zeta Global at this time [6][7]

Core Viewpoint - Zeta Global Holdings Corp (NYSE:ZETA) has seen an approximate 8% increase in stock price, driven by speculation and its alignment with current market trends in artificial intelligence-powered marketing solutions [1][2]. Group 1: Business Model and Market Position - Zeta Global positions itself as an AI-driven marketing cloud, utilizing artificial intelligence to enhance customer engagement for enterprises [2]. - The company's innovations, including built-in AI agents, automate various marketing tasks, potentially giving it a competitive edge [3]. Group 2: Stock Movement and Trading Dynamics - The stock's recent performance may be influenced by a short-squeeze phenomenon, where bearish traders are forced to buy shares to cover their positions, contributing to price increases [4][6]. - ZETA stock has a short interest of 10.6% and a cover ratio of 5.03 days, indicating potential for continued upward movement [6]. Group 3: Volatility and Trading Opportunities - ZETA stock exhibits a 60-month beta of 1.26, suggesting higher volatility compared to benchmark indices, which may present opportunities for quantitative traders [7]. - Under certain market conditions, ZETA stock may show a bullish bias, making it less volatile than its long-term beta suggests [8]. Group 4: Price Projections and Trading Strategies - The expected price range for ZETA stock over the next 10 weeks is between $20.40 and $25.20, with a peak probability density around $22.70 [11]. - A more aggressive trading strategy could target a price range of $25 to $30, with a speculative idea that the stock could reach around $30 due to the potential short squeeze [18]. - The 25/30 bull call spread expiring on February 20, 2026, could offer a maximum payout of approximately 694%, with a breakeven price of $25.63 [19][20].