Core Points - Zhihu Inc. announced the appointment of Dr. Li-Lan Cheng as an independent director and the resignation of Mr. Hanhui Sam Sun, effective May 27, 2025 [1] - Dr. Cheng will serve as the chairman of the audit committee and a member of the compensation, nomination, and corporate governance committees [1] - Dr. Cheng has extensive experience in finance and corporate governance, having held various executive roles in companies such as E-House and SouFun [2][3] Company Overview - Zhihu Inc. is a leading online content community in China, known for its Q&A-inspired platform that helps users find solutions and seek inspiration [4] - Since its launch in 2010, Zhihu has grown to become the largest online content community of its kind in China [4]

知乎(02390.HK)：2025年第一季度的总收入为人民币7.3亿元（1.006亿美元），而2024年同期则为人民 币9.609亿元。2025年第一季度的毛利率由2024年同期的56.6%提高至61.8%。 ...

智通财经5月27日电，知乎发布2025年第一季度业绩报告，总营收7.3亿元，经调整净利润694万元。 ...

知乎(02390.HK)：2025年第一季度的净亏损为人民币1010万元（140万美元），较2024年同期收窄 93.9%。 ...

今天分享的是：中国高端手机影像趋势与用户洞察-知乎研究院 报告共计：5页 《中国高端手机影像趋势与用户洞察-知乎研究院》显示，手机已成为影像爱好者的核心设备，77.2%用户以手机为主力拍摄工具，71.8%每日用手机记录生 活，27%会分享至社媒。用户摄影水平提升，61.3%常切换拍摄模式和参数，专业影像组更注重分享与创作，手机影像组则侧重个人记录。拍摄题材以风 光、人文、人像为主，手机用户常用24-26mm默认焦段，专业用户更偏好35mm焦段。后期处理中，50%用户在手机完成修图，但专业用户耗时更久，53% 对手机后期功能有更高期待。 用户认为手机影像在对焦速度、场景感光、运动抓拍等方面存在不足，43.1%认可高端影像手机可部分替代专业设备，但专业用户认为手机操作复杂。选购 高端手机时，影像能力是基础门槛，用户关注硬件配置（如潜望式长焦、多光谱传感器）、AI功能（自动修图、创意创作）及便携性，40%愿将高端影像手 机作为副机。 未来趋势上，AI深度融入影像全流程，用户期待AI在画质提升、拍摄辅助等方面突破，64.2%期望3D/AR影像交互，46.8%关注可变光圈。超半数用户认为 顶级影像赛事接纳手机作品将是行 ...

Core Insights - The 11th New Knowledge Youth Conference, organized by Zhihu, has commenced, highlighting the significant increase in AI professionals among the annual new knowledge contributors [2] - The annual new knowledge contributors are recognized for their expertise, community influence, and user popularity, with 100 contributors selected across 25 fields [2] Group 1 - The representation of AI industry professionals has notably increased, providing valuable insights into AI entrepreneurship and innovation [2] - Contributors from major national institutions, such as China Aerospace Science and Technology Corporation and China National Nuclear Corporation, continue to share significant research achievements [2] - Long-term contributors like Qian Cheng and Cecilia have established themselves as authoritative sources for life knowledge [2] Group 2 - AI chip entrepreneur Ji Yu Mackler has analyzed the competitive logic of the AI hardware ecosystem, gaining support from technical professionals [3] - Researcher Su Jianlin utilizes a dual perspective of mathematics and physics to explore technical topics, seeking ultimate beauty in symmetry and conservation [3] - The Zhihu platform has become a favored space for AI professionals to share their experiences in large model development, fostering a vibrant exchange of ideas [3] Group 3 - Zhihu's founder and CEO, Zhou Yuan, emphasized that the new knowledge contributors represent a valuable asset and a rare force in today's culture, promoting sincere expression and rational thinking [3] - The concept of "annual new knowledge contributor" embodies a culture that encourages sharing and believes in the impact of ordinary individuals through their expertise [3]

Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while improving its net profit, indicating a shift in its financial dynamics and ongoing efforts to enhance user engagement and content quality [1][2][3]. Financial Performance - As of December 31, 2024, Zhihu reported total revenue of 3.599 billion RMB, a year-on-year decrease of 14.29% [1]. - The company achieved a net profit attributable to shareholders of -172 million RMB, reflecting a year-on-year increase of 79.64% [1]. Company Overview - Zhihu has evolved since its launch in 2010 into one of China's largest integrated online content communities, primarily known for its question-and-answer format [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2][3]. - The company aims to create a balanced ecosystem between content creation and consumption, fostering user interaction and knowledge sharing [3]. Community and User Engagement - Zhihu emphasizes the importance of community culture and user experience, which are crucial for maintaining a professional and friendly environment [3]. - The company has developed multiple monetization channels, including marketing services, paid memberships, and vocational training, enhancing its revenue streams [3].

5月12日，知乎(ZH)盘中上涨4.88%，截至21:42，报4.08美元/股，成交17.19万美元，总市值3.60亿美 元。 财务数据显示，截至2024年12月31日，知乎收入总额35.99亿人民币，同比减少14.29%；归母净利 润-1.72亿人民币，同比增长79.64%。 大事提醒： 资料显示，知乎是一家领先的在线内容社区,人们来到这里寻找解决方案、作出决定、寻求灵感并获得 乐趣。 自2010年首次上线以来,知乎已发展成为中国顶级的综合在线内容社区之一,更是全国最大的在线 问答社区。 同时,知乎目前是纽约证券交易所(NYSE: ZH)和香港证券交易所(HKEX: 2390)的双重主要上 市公司。 公司一直致力于扩展内容和服务,来满足用户、内容创作者和商业合作伙伴们多样化的需求。 公司在发 展过程中确立了以内容为中心的业务模式,并将其不断发展优化。 目前,公司已从一家问答社区发展成为 中国最大的综合在线内容社区之一。 在知乎上,公司的用户探索和欣赏能够开阔视野、提供解决方案并 引发共鸣的内容,公司称之为'有获得感的内容'。 公司全方位多元化的内容吸引了越来越多用户和内容 创作者来到知乎来分享知识、经验和见 ...

IDC于2025年4月15日发布的《全球 机跟踪报告》最新数据显示，2024年，全球智能手机第一季度出货量同比增长3.049%，延续了2024的增长趋势，全球智 能手机市场在迎来复苏。中国作为核心战场，全年出货量达2.86亿台，同比增长5.6%，其中国产高端机型（价格≥4000元）市场份额突破72%。 近年来，手机的影像功能对用户选购手机的决策影响越来越大。在知乎，「手机摄影」话题积累了43.3亿浏览量，位居「手机」相关话题第二位；在专业摄 影领域的讨论中，「手机摄影」内容占整体摄影相关内容量的1/3。 然而，市场繁荣背后暗藏挑战：手机市场将要面临国际地缘政治与宏观经济的强劲挑战，虽有国补政策加持，但只是短期托底效应。在技术方面，硬件参数 内卷加剧，镜头数量与传感器尺寸的比拼陷入瓶颈，用户体验与轻便性矛盾凸显。与此同时，用户需求从「拍得到」向「拍得美」「拍得专业」转变，而影 像技术的发展路径也亟需回归本质——锚定人的需求，回应新的痛点。 用户喜欢拍什么？用户习惯怎么拍？用户还想拍多好？知乎研究院发起调研，收获1457份知友反馈样本，覆盖热衷于手机摄影的兴趣用户，以及主摄器材为 专业设备的影像爱好者，根据调研数 ...

Core Viewpoint - Zhihu's financial performance shows a decline in revenue but a significant increase in net profit, indicating a shift in operational efficiency and cost management [1][2]. Financial Performance - As of December 31, 2024, Zhihu's total revenue was 3.599 billion RMB, a year-on-year decrease of 14.29% [1]. - The net profit attributable to shareholders was -171.8 million RMB, reflecting a year-on-year increase of 79.64% [2]. Company Overview - Zhihu is a leading online content community in China, known for its question-and-answer format, and has evolved into a comprehensive content platform since its launch in 2010 [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. - The company has established a content-centric business model that continues to evolve, enhancing user engagement and satisfaction [3]. Community and Content Ecosystem - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a positive feedback loop that enhances user experience and community governance [3]. - The company's strong community culture and brand identity contribute to attracting and retaining users and content creators [3]. Monetization Channels - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched as the company grows [3].