Core Insights - Zhihu reported a revenue of 717 million yuan for Q2 2025, with paid reading contributing 402 million yuan, accounting for 56.1% of total revenue [1] - The company has achieved adjusted net profit of 91.3 million yuan for the second consecutive quarter, maintaining a trend of profitability since Q4 2024 [1][2] - As of the end of Q2, Zhihu's cash and cash equivalents, along with short-term investments, totaled 4.82 billion yuan [1] Revenue Breakdown - Paid reading business generated 402 million yuan, representing 56.1% of total revenue [1] - Marketing services contributed 223 million yuan, accounting for 31.1% [1] - Vocational education business brought in 6.21 million yuan, making up 8.7% [1] User Engagement and Community Development - Monthly active users remained stable, while daily active user engagement time and core user retention rates showed significant improvement [1][2] - The average number of subscription members reached 13.2 million in Q2 [1] Strategic Focus and Future Outlook - The CEO emphasized the effectiveness of refined operational strategies and the integration of AI technology, which has enhanced efficiency [2] - The company aims to leverage high-quality content, trusted creators, and AI capabilities to strengthen its competitive advantage in the long term [2]

Core Insights - Zhihu reported a total revenue of RMB 716.9 million for Q2 2025, a decrease of approximately 23% compared to RMB 933.8 million in Q2 2024 [1] - The gross margin improved from 59.6% in Q2 2024 to 62.5% in Q2 2025 [1] - The net profit for Q2 2025 was RMB 72.5 million, a significant turnaround from a net loss of RMB 80.6 million in Q2 2024 [1] Revenue Breakdown - Marketing services revenue decreased to RMB 222.8 million in Q2 2025 from RMB 344 million in Q2 2024, attributed to a strategic focus on improving profit margins [1] - Paid membership revenue slightly declined to RMB 402 million in Q2 2025 from RMB 432.7 million in Q2 2024, mainly due to a decrease in average monthly subscribers [1] - Vocational training revenue fell to RMB 62.1 million in Q2 2025 from RMB 133.6 million in Q2 2024, reflecting strategic optimization of Zhihu's business [1] - Other income increased by 27.6% to RMB 30 million in Q2 2025 from RMB 23.5 million in Q2 2024 [1] Subscriber Metrics - The average monthly paid subscribers reached 13.2 million in Q2 2025 [1]

Core Insights - Zhihu-W (02390.HK) reported total revenue of RMB 716.9 million (USD 100.1 million) for Q2 2025, a decrease from RMB 933.8 million in Q2 2024 [1] - The gross margin for Q2 2025 increased to 62.5% from 59.6% in the same period last year [1] - The net profit for Q2 2025 was RMB 72.5 million (USD 10.1 million), a significant turnaround from a net loss of RMB 80.6 million in Q2 2024 [1] - Adjusted net profit (non-GAAP) for Q2 2025 was RMB 91.3 million (USD 12.8 million), compared to an adjusted net loss of RMB 44.6 million in Q2 2024 [1] - The average monthly subscription members reached 13.2 million in Q2 2025 [1] Management Commentary - The Chairman and CEO, Zhou Yuan, highlighted the achievement of non-GAAP profitability for the third consecutive quarter, reflecting the effectiveness of refined operational strategies and the integration of AI technology [2] - Zhou noted that the community remains vibrant with stable user growth, increased daily active user engagement, core user retention rates, and creator activity [2] - The CFO, Wang Han, emphasized the improvement in operational efficiency and cost structure driven by AI, with a gross margin increase of approximately 3 percentage points [2] - The company aims to maintain rigorous execution and sustainable commercialization to drive long-term growth [2]

Core Viewpoint - Zhihu Inc. reported its third consecutive quarter of non-GAAP profitability, driven by refined operational strategies and AI integration, which enhanced user and creator engagement [3][4]. Financial Performance - Total revenues for Q2 2025 were RMB 716.9 million (US$ 100.1 million), a decrease from RMB 933.8 million in Q2 2024 [4][8]. - Non-GAAP net income reached RMB 91.3 million (US$ 12.8 million), compared to a non-GAAP net loss of RMB 44.6 million in the same period last year [3][12]. - Gross margin improved to 62.5%, up from 59.6% year-over-year, reflecting better monetization and operational efficiency [7][8]. Revenue Breakdown - Marketing services revenue was RMB 222.8 million (US$ 31.1 million), down from RMB 344.0 million in Q2 2024, due to strategic service refinements [4]. - Paid membership revenue decreased slightly to RMB 402.0 million (US$ 56.1 million) from RMB 432.7 million in the same period last year, attributed to a decline in average monthly subscribing members [5]. - Vocational training revenue fell to RMB 62.1 million (US$ 8.7 million) from RMB 133.6 million in Q2 2024, also due to strategic business refinements [5]. Cost Management - Cost of revenues decreased by 28.8% to RMB 268.7 million (US$ 37.5 million) from RMB 377.3 million in Q2 2024, driven by reduced content and operating costs [6]. - Total operating expenses decreased by 27.2% to RMB 539.2 million (US$ 75.3 million) from RMB 740.4 million in the same period last year [7][10]. Investment and Cash Position - As of June 30, 2025, the company had cash and cash equivalents totaling RMB 4,820.8 million (US$ 673.0 million), slightly down from RMB 4,859.0 million at the end of 2024 [13]. - The company repurchased 31.1 million Class A ordinary shares for a total of US$ 66.5 million under its existing share repurchase programs [14].

截至2025年6月30日止六個月的 中期業績公告 知乎（「本公司」）董事（「董事」）會（「董事會」）欣然宣佈，本公司、其附屬公司及 綜合聯屬實體（「本集團」或「知乎」）截至2025年6月30日止六個月（「報告期間」） 的未經審計簡明中期合併業績（「未經審計中期業績」），連同2024年同期的比較數 字。該等中期業績乃根據美國公認會計準則（「美國公認會計準則」）編製。報告期 間的未經審計簡明中期合併財務資料已由本公司獨立核數師羅兵咸永道會計師事 務所根據國際審閱委聘準則第2410號「 由實體獨立核數師審閱中期財務資料 」進行 審閱。 於本公告內，「我們」指本公司及（倘文義另有所指）本集團（定義見「一般資料」一 節）。 1 財務表現摘要 | | 截至6月30日止六個月 | | | | --- | --- | --- | --- | | | 2025年 | 2024年 | 變動(%) | | | （未經審計）（未經審計） | | | | | （人民幣千元， | 百分比除外） | | | 總收入 | 1,446,559 | 1,894,673 | (23.7)% | | 毛利 | 899,287 | 1,100,023 ...

內幕消息 截至2025年6月30日止季度 未經審計財務業績 本公告乃根據香港聯合交易所有限公司（「香港聯交所」）證券上市規則第13.09條 及證券及期貨條例（第571章）第XIVA部刊發。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 Zhihu Inc. （於開曼群島註冊成立以不同投票權控制的有限責任公司） （紐交所代號：ZH；聯交所代號：2390） 知乎（「本公司」）欣然宣佈本公司及其附屬公司及綜合聯屬實體截至2025年6月 30日止三個月的未經審計簡明合併業績。 本公司欣然宣佈，根據美國證券交易委員會（「美國證監會」）適用規則刊發的本公 司及其附屬公司及綜合聯屬實體截至2025年6月30日止三個月的未經審計簡明合 併業績（「第二季度業績」）。 第二季度業績乃根據美國公認會計準則（有別於國際財務報告準則）編製。 本公告附表I為本公司於2025年8月27日（美國東部時間）就第二季度業績刊發的新 聞稿全文，其中部分內容可能構成本公司的重大內幕消息。 ...

Group 1 - US stock indices opened slightly lower, with Dow down 0.13%, S&P 500 down 0.06%, and Nasdaq down 0.04% [1] - Eli Lilly's oral GLP-1 drug orforglipron achieved positive results in Phase 3 clinical trials, leading to plans for a global regulatory submission within the year [4] - South Korea's Korean Air signed a $50 billion procurement agreement with Boeing for 103 new-generation aircraft and engine maintenance services over the next 20 years [5] Group 2 - Beike reported a 11.3% year-on-year increase in revenue for Q2, totaling 26 billion yuan, while NON-GAAP net profit decreased by 32.4% to 1.82 billion yuan [6]

Core Viewpoint - Zhihu's stock price increased by 4.8% on August 19, reaching $5.135 per share, with a total market capitalization of $453 million. However, the company's revenue for the fiscal year ending March 31, 2025, is projected to decline by 24.06% year-on-year to 730 million RMB, while the net profit attributable to shareholders is expected to show a significant increase of 93.88% year-on-year, amounting to a loss of 10.094 million RMB [1]. Group 1 - Zhihu is a leading online content community in China, evolving from a Q&A platform to one of the largest integrated content communities since its launch in 2010 [1][2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1]. - Zhihu is set to release its fiscal year 2025 interim report on August 27, 2023 [1]. Group 2 - The company focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2]. - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a positive cycle of content creation and consumption [3]. - The company has developed diverse monetization channels, including marketing services, paid memberships, and vocational training, enhancing user experience and community governance [3].

Group 1 - Nasdaq China Golden Dragon Index opened slightly higher on August 19 [1] - Zhihu increased by over 7%, Century Internet rose by over 2%, and both iQIYI and Xpeng Motors gained over 1% [1] - Xunlei experienced a decline of over 6% [1]

Core Viewpoint - Zhihu (ZH.US) experienced an 8% increase in stock price, reaching $5.30, as it prepares for a board meeting on August 27 to consider and approve mid-term performance [1] Group 1: Stock Performance - Zhihu's stock rose by 8% to $5.30 on Tuesday [1] Group 2: Institutional Investment - Fidelity International significantly increased its stake in Zhihu-W (02390), raising its holdings from 4.576 million shares at the end of March to 12.489 million shares as of July 25 [1] - Fidelity's ownership in Zhihu's total issued Class A ordinary shares increased from 1.83% to 5.01% [1] - This marks the third time Fidelity International has increased its holdings in Zhihu since the end of 2024 [1]