同时，知乎坚决打击盗版行为，保护创作者的合法权益。2024年持续优加大反盗版力度，通过机制、技 术、产品等手段，取得版权保护的丰硕成果：全年识别侵权线索超过3.5万条，封禁私域盗版社群超过 150个，发起民事诉讼超过20起，发起刑事诉讼超过10起，关停盗版网站近20家，打击盗版团伙超过10 个。 【环球网科技综合报道】4月17日消息，近日，知乎正式发布2024年ESG（环境、社会与管治）报告， 从社会责任、社区创新、用户体验、企业管理与绿色运营等多个角度，披露公司在ESG各个领域的举措 与成果。 过去一年，知乎也通过AI技术赋能知识的生产和消费，放大社区的专业可信价值。知乎自研大模型"知 海图AI"是首批通过国家备案的大模型之一；AI搜索产品"知乎直答"实现了AI生成结果直接溯源答主真 实创作，有效缓解了AI产品普遍存在的幻觉问题，受到用户与创作者的认可。借助产品技术创新等举 措，知乎引领了知识服务行业模式创新，先后入选第五批国家文化和科技融合示范基地，和首批北京市 文化和科技融合示范基地。 报告显示，迄今为止，超过 7700 万各行各业的专业人士在知乎活跃："夸父一号"卫星首席科学家甘为 群、三代核电技术" ...

《报告》显示，62.4% 的用户囤积照片、视频等「情绪痕迹」，61.9% 的人存储大量「存了等于学了」 的学习资料，56.3% 的打工人则积攒了以TB为单位的职场文件。究其原因，值得关注的是，71.6% 的用 户因「害怕未来需要」而拒绝删除文件，折射出深层的「损失厌恶」心理。 知乎站内话题 # 数据焦虑 # 下，用户自嘲为「电子神农」、「快门杀手」、「互联网收藏家」—— 他 们用存储构建私人数字博物馆，却陷入「越存越乱、越乱越慌」的恶性循环。数据不再是工具，而成为 情感与效率的双重负担。 ——超六成用户患「数字囤积症」，绿联NAS私有云打造数据管理新范式 在这个万物皆可数字化的时代，每个人的设备里，都藏着一座精神仓库。那些不愿删去的老照片、舍不 得清空的聊天记录、反复回看的视频片段… 一条条记录、一帧帧画面，都是我们人生的备份。我们总有一万个不删的理由，却鲜有人能真正管理好 这份珍贵的数字记忆。我们为什么成为「数据仓鼠」？又该如何守护好自己的精神粮仓？ 这些现象背后，是当代人普遍面临的「数据囤积症」。今日，全球性科技消费电子知名品牌绿联 (UGREEN)与中文互联网第一问答平台知乎携手，联合发布《当代人数据囤 ...

Full information regarding these and other risks and uncertainties is included in our public filings with the U.S. Securities and Exchange Commission and the Hong Kong Stock Exchange. The company does not assume any obligation to update any forward-looking statements as required under the applicable law. Additionally, the discussion today will include both GAAP and non-GAAP financial measures for comparison purpose only. For reconciliation of these non-gap measures to the most directly comparable gap measur ...

BEIJING, April 15, 2025 (GLOBE NEWSWIRE) -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE:ZH, HKEX: 2390)), a leading online content community in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2024 with the Securities and Exchange Commission on April 15, 2025. The annual report can be accessed on the Company's investor relations website at https://ir.zhihu.com. The Company will provide a hard copy of its annual report containing the audited consolida ...

Financial Performance - Revenues for 2023 reached RMB 4,198,889, a 16.5% increase from RMB 3,604,919 in 2022[48] - Gross profit for 2023 was RMB 2,295,848, representing a gross margin of approximately 54.7%[48] - Net loss attributable to Zhihu Inc.'s shareholders decreased to RMB 843,641 in 2023 from RMB 1,581,157 in 2022, a reduction of 46.6%[48] - The company expects revenues for 2024 to be approximately RMB 3,598,905, reflecting a decrease of 14.3% compared to 2023[48] - The net loss per share for 2023 was RMB 2.82, significantly improved from RMB 5.19 in 2022[48] - In 2022, 2023, and 2024, the company incurred net losses of RMB1.6 billion, RMB839.5 million, and RMB169.0 million (US$23.1 million) respectively, along with negative operating cash flows of RMB1.1 billion, RMB415.5 million, and RMB280.2 million (US$38.4 million) respectively[79] Cash Flow and Liquidity - Cash and cash equivalents as of December 31, 2023, were RMB 2,106,639, down from RMB 4,525,852 at the beginning of the year[51] - Net cash used in operating activities improved to RMB 415,527 in 2023 from RMB 1,114,954 in 2022[51] - Cash and cash equivalents increased to RMB 3,999,160 thousand in 2024 from RMB 2,106,639 thousand in 2023, representing an increase of approximately 90%[55][57] - Net cash provided by operating activities was RMB (280,185) thousand for the year ended December 31, 2024, compared to a positive cash flow in the previous year[57] - The company reported net cash used in investing activities of RMB 1,681,140 thousand for 2023, compared to a net cash provided of RMB 3,490,467 thousand in 2022[59] Assets and Liabilities - Total current assets decreased to RMB 6,377,880 in 2023 from RMB 6,795,272 in 2022[50] - Total liabilities reduced to RMB 1,537,266 in 2024 from RMB 2,093,662 in 2023, indicating a 26.8% decrease[50] - As of December 31, 2024, total assets amounted to RMB 5,732,952 thousand, a decrease from RMB 6,795,272 thousand as of December 31, 2023[55][56] - Total current liabilities decreased to RMB 1,524,656 thousand in 2024 from RMB 1,945,488 thousand in 2023, a reduction of about 22%[55][56] Investments and Capital Contributions - The aggregate amount of capital contributions by Zhihu Inc. to its intermediate holding companies and subsidiaries was RMB10.3 billion, RMB10.0 billion, and RMB9.6 billion (US$1.3 billion) for 2022, 2023, and 2024, respectively[42] - The company reported a total of RMB 1,007,851 thousand in cash inflows from investing activities, highlighting strong investment performance[57] - The company has experienced significant user growth, with a highly engaged user base, but any decline in content quality may adversely affect user retention and growth[73] Regulatory and Compliance Risks - The PCAOB's ability to inspect registered public accounting firms in mainland China and Hong Kong may affect the trading of Zhihu's shares in the U.S. under the HFCAA[37] - The company operates through PRC subsidiaries and VIEs, relying on contractual arrangements due to restrictions on foreign investment in certain sectors[33] - The company has obtained requisite licenses and permits for its operations in China, but uncertainties remain regarding future compliance[39] - The company is subject to complex and evolving laws regarding cybersecurity and data privacy, which could lead to penalties and increased operating costs if not complied with[90] - The PRC government may impose penalties or revoke business licenses if the VIE structure is deemed non-compliant with regulations, which could adversely affect operations[153] User Engagement and Market Competition - The company faces risks related to maintaining an engaged user base and high-quality user-generated content, which are critical for its success[63] - The company operates in a highly competitive market and must keep up with technological developments to avoid adverse effects on its business[63] - The company may struggle to balance monetization efforts with user experience, which could negatively impact brand reputation if advertisements are perceived as intrusive[77] Technology and Innovation - The company is actively developing AI-powered tools, such as Zhihu Zhida, to adapt to technological changes, but there is uncertainty regarding the timely capture of benefits from these advancements[71] - The company launched its first Large Language Model, Zhihaitu AI, in 2023, which received regulatory registration in November 2023[101] - In June 2024, the company introduced the AI search product, Zhihu Zhida, enhancing user experience in querying and searching[101] Shareholder and Corporate Governance - Zhihu Inc. has not declared or paid any cash dividends since its ADS listing in March 2021 and does not plan to do so in the foreseeable future[44] - The board of directors has complete discretion over dividend distribution, which may depend on future operational results and cash flow[226] - Holders of ADSs have limited voting rights and cannot directly attend shareholder meetings[229] Foreign Investment and Economic Environment - The U.S. government imposed a 10% tariff on most countries, with a 34% additional tariff on goods imported from China, leading to cumulative tariffs exceeding 100% between the U.S. and China[145] - The final rule from the U.S. Department of the Treasury may limit the ability to raise capital from U.S. investors, potentially affecting business operations and financial condition[144] - The ongoing geopolitical tensions, particularly between the United States and China, may adversely impact the company's business and financial condition[142]

【环球网科技综合报道】4月15日消息，在2025年世界互联网大会亚太峰会上，知乎创始人、CEO周源在会上发表演讲，系统阐释了AI时代知识社区的使命 与创新方向。在国内外大模型持续迭代、AI技术加速渗透各行各业的背景下，周源提出"以人的价值为锚点，推动AI应用高质量发展"的观点，引发业界对技 术伦理与人类创造力关系的思考。 在周源看来，专家网络会成为更强的"人和AI的结合体"，他们不仅不会被AI取代，每个行业10%的头部专家价值都会被放大。 为此，知乎在AI搜索产品知乎直答中持续强化专家网络的价值，实现AI生成内容直接溯源到知乎专家的真实创作。通过社区的专家网络，降低AI的幻觉和 污染问题，让AI更专业可信。数据显示，知乎直答在上线不到一年时间里，月活用户已增长至千万级别。（勃潺） 知乎拥有超过7700万创作者组成的专家网络，他们由各行业的新质生产力者组成，擅于拥抱和使用AI新技术。这些真实的专家分享与AI的协同正在重塑知 识共享的新形态：开发者与开源AI协作优化代码，学者借助AI工具挖掘跨学科研究新范式，创业者通过AI模拟市场推演迭代商业蓝图，教师通过AI个性化 教案推动普惠教育。 "人类创造力与AI在社区共 ...

春风轻拂，草木复苏，当万物以蓬勃之姿拥抱春天时，有一群人却陷入了"敏"感困境。他们或是被花 粉、尘螨触发鼻炎，喷嚏不断；或是眼部瘙痒红肿，流泪不止；又或是皮肤敏感泛红，状态频出。 仅知乎#过敏#话题下，浏览量便达到了6.2亿+，讨论量达34.9万+。 如何科学应对春季过敏？京东买药联合知乎围绕春日过敏提出两个提问，邀请9位家庭敏星健康团答主 答疑解惑，并通过知乎数洞IP发起专项调研，对一千多份问卷调查中提到的痛点和疑难，推出《过敏星 人春日指南》：拆解鼻敏、眼敏、皮敏等过敏症状，与皮肤健康、免疫等春日痛点，从科学防护到家庭 药箱，为敏感人群提供全链路解决方案。 过敏的根源在于免疫系统的"误判"，而春季高发的花粉、尘螨正是主要诱因。目前花粉导致的鼻敏患者 超7000万人。柏树、杨树等风媒植物的花粉颗粒仅20-30微米，极易通过普通口罩缝隙侵入人体。 过敏性鼻炎是接触致敏原后，炎性介质刺激鼻粘膜导致，春天对鼻炎患者来说更是一场"硬仗"。《过敏 星人春日指南》详细介绍了不同地区，鼻敏发病几率和原因：北方以杨属、柏属为代表的耐寒树木花粉 是鼻敏最大过敏原；南方因空气湿度大，霉菌尘螨成为罪魁祸首。 本次发起的调查结果显 ...

Core Insights - Zhihu Inc. has achieved its first-ever profit in the fourth quarter of 2024, marking a significant milestone after over a decade of operations [1][3][5] - The company is focusing on enhancing its knowledge-sharing platform through the integration of AI technology, specifically with its new Zhida.ai tool [2][9][12] Financial Performance - Zhihu reported a profit of 86.4 million yuan for the fourth quarter, reversing a net loss of 103.1 million yuan from the previous year, despite a 25% year-over-year revenue decline to 859.2 million yuan [3][4][7] - The gross margin improved by 3.8 percentage points to 62.9%, contributing to the profitability [3] - The annual loss for Zhihu was 169 million yuan, a significant improvement from the 840 million yuan loss the previous year [4] User Metrics - The monthly average users decreased by 18% year-on-year to 81.4 million from 99 million [4][8] - The number of AI-focused content creators grew by 50% year-over-year in the fourth quarter, with income-generating creators increasing by 22% [14] Business Strategy - Zhihu is prioritizing high-quality users over quantity, leading to a deliberate reduction in less profitable user segments [2][8] - The company has segmented its business into paid membership, core marketing services, and vocational training education services, with marketing services revenue declining by about one-third year-on-year [6][8] AI Integration - The introduction of Zhida.ai aims to enhance the quality of user-generated content by leveraging AI to provide expert-supplied answers [9][12] - The company believes that the integration of AI will improve content creation efficiency and attract advertisers seeking high-quality content [17] Market Position - Zhihu's stock price has seen a 13% increase following the announcement of Zhida.ai, although it remains significantly lower than its all-time highs since its IPO [15] - Analysts view Zhihu as undervalued compared to competitors, with a price-to-sales ratio of 0.79, but emphasize the need for consistent profitability to improve investor confidence [18]

Core Insights - The report titled "Future AI Life Atlas" was jointly released by Zhihu and AWE 2025, highlighting five key themes: AI technology, integration technology, human-centered design, technological equity, and green energy efficiency [1][3] - The search index for "AI home appliances" on Zhihu increased by 553% month-on-month in March 2025, indicating a growing awareness in the industry about AI technology enabling proactive services in home appliances [2][3] - AWE 2025 signifies a shift in the home appliance industry from traditional hardware competition to AI-driven scenario understanding, evolving home appliances from mere tools to intelligent household managers [3] Industry Trends - The integration of AI technology in home appliances is leading to deeper incorporation of basic functionalities, allowing appliances to return to their essential tool nature [3] - There is a noticeable trend towards aging-friendly, localized, and health-oriented home appliances, emphasizing a human-centered approach where technology better serves people [3] - AWE 2025 showcases the extensive application and large-scale implementation of AI technology across smart home, smart entertainment, smart mobility, and smart energy sectors, marking a new era of "AI technology, AI life" [3] Community Engagement - Zhihu hosts a concentrated pool of content from experts, engineers, and product managers across various fields, facilitating professional discussions that not only address consumer questions but also inspire product innovation in the home appliance industry [3]

Core Insights - Zhihu achieved quarterly profitability for the first time in Q4 2024, with a net profit of 86.4 million yuan, compared to a net loss of 103.1 million yuan in the same period last year [1] - The company's total revenue for 2024 reached 3.6 billion yuan, with Q4 revenue at 860 million yuan, exceeding market expectations [1] - The revenue composition shows that paid memberships contributed nearly half of the total income, amounting to 420 million yuan, while marketing services and vocational education generated 320 million yuan and 84 million yuan, respectively [1] Revenue and Cost Management - The profitability in Q4 was attributed to improved operational efficiency and strict cost management, with revenue costs decreasing by 31.5% year-on-year and expenses down by 37.9% [1] - Despite the decline in paid membership revenue to 420 million yuan from 456 million yuan year-on-year, it still accounted for a significant portion of total revenue [7] Vocational Education Segment - Zhihu's vocational education platform, "Zhixuetang," launched in December 2022, operates independently and integrates six sub-brands covering various fields [3][4] - However, the vocational education segment generated only 84 million yuan in Q4, a decrease from 169 million yuan in the same period last year, indicating challenges in scaling this business [4] AI Integration and Future Prospects - The company views AI as a significant opportunity to enhance its value proposition, leveraging its expert network to address trust issues in the AI era [9][12] - The "Zhihu Direct Answer" product aims to combine AI with community engagement, enhancing user experience while maintaining the integrity of expert contributions [12][13] - The strategic direction reflects a balance between maintaining professional content quality and adapting to the entertainment-driven market [14] Market Perception and Strategic Challenges - Investors are increasingly evaluating Zhihu through the lens of AI concepts, indicating a shift in market perception [14] - The company faces the challenge of proving its value beyond profitability, particularly in a competitive landscape focused on AI applications and ecosystem restructuring [14]