CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced iPhone® 17, featuring the new Center Stage® front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail. The 6.3-inch Super Retina XDR® display with ProMotion® is bigger and brighter, enabling supersmooth scrolling, immersive gaming, and improved efficiency.1 And with. ...

Apple (NASDAQ:AAPL) has added new key features to its latest line of accessories, including live translation capabilities to the AirPods Pro 3 and satellite connectivity for the Apple Watch Ultra 3. "We are improving the magic of AirPods with live ...

Apple (NasdaqGS:AAPL) Update / Briefing September 09, 2025 01:00 PM ET Company ParticipantsStan Schroeder - editorKaiann Drance - Vice presidentSumbul Desai - Vice PresidentNone - John TernusStan Schroeder - EditorTim CookGood morning. Welcome to Apple Park. At Apple, design has always been fundamental to who we are and what we do. For us, design goes beyond just how something looks or feels. Design is also how it works. This philosophy guides everything we do, including the products we're going to introduc ...

Apple Inc. AAPL on Tuesday announced the new AirPods Pro 3, Apple Watch Ultra 3, Apple Watch Series 11 and the Apple Watch SE 3 at its "Awe Dropping" event in Cupertino, alongside the new iPhone 17 series.AirPods Pro 3The AirPods Pro 3 is the first major upgrade to the AirPods Pro lineup in three years. It now offers Active Noise Cancellation (ANC), which the company said will offer the "world's best ANC."The AirPods Pro 3 use foam-infused ear tips, which help in improving noise isolation. Apple has also im ...

We've had some headlines flying on this Apple event that's underway right now with new product launches that have added Ludlow's attention. The co-host of Bloomberg Tech back with us from Cupertino. What are we learning, Ed.Yeah, it's interesting to see apple shares move pretty sharply from from a modest decline of about 8/10 of a percent into positive territory. And the thing that I don't think many had on that bingo card is that it is the latest generation of AirPods Pro that has moved the needle on the s ...

Core Insights - Apple has introduced the iPhone Air, its thinnest and lightest model, replacing the iPhone 16 Plus in the 2025 lineup due to the latter's underperformance [1][2] Design and Features - The iPhone Air features a titanium frame and measures just 5.6 millimeters thick, making it thinner than current iPhones and Samsung's Galaxy S25 Edge [3] - It has a large 6.6-inch display with a 120Hz ProMotion setup and runs on the A19 Pro chip, providing enhanced performance compared to the base iPhone 17 model [4] - The device is e-SIM-only, eliminating the need for a physical SIM card slot, which contributes to its sleek design and offers enhanced security [5] Camera and Battery Life - The iPhone Air is equipped with a new 48-megapixel fusion camera system, addressing concerns about the absence of multiple rear cameras [7] - Despite its thin design, the iPhone Air promises all-day battery life, supported by the new "Adaptive Power Mode" feature in iOS 26 [8] - Apple has introduced a new line of accessories, including a slim MagSafe battery that can provide up to 40 hours of video playback [9] Accessories and Customization - Two custom cases are available for the iPhone Air, including a 1 mm thick translucent case and a lightweight bumper in various colors [10] - The iPhone Air is offered in multiple color options: "Space Black," "Cloud White," light gold, and sky blue [10] Market Positioning and Future Outlook - The introduction of the iPhone Air aligns with Apple's strategy to set new standards in smartphone design, similar to the influence of the MacBook Air on laptops [12] - The thinner design may pave the way for future foldable iPhone models, which could help Apple regain market share in competitive regions like China [16]

So, um, you know, Apple's behind in terms of performance amongst the Mag 7. Is this going to reset Apple. I think it does, Melissa, and I think Steve outlined it perfectly about what the key points are today.But at the end of the day, the key point is what is growth going to be in the December quarter. The street's looking for 7%. It was 5% just a couple weeks ago.Now it's seven. I think that's probably closer to 10. And for fiscal 26, the street's at 5% iPhone growth.I think it's probably closer to 7 to 10 ...

Core Insights - Apple has introduced three new configurations of the Apple Watch: Series 11, Ultra 3, and SE 3, during its annual hardware event [1] Group 1: Apple Watch Series 11 - The Apple Watch Series 11 can alert users to possible hypertension by analyzing data from the optical heart sensor over 30-day periods, aiming to notify over 1 million people with undiagnosed hypertension in the first year [2] - It features a new Sleep Score to assess sleep quality based on various factors, and it includes 5G connectivity for improved performance [4] - The watch offers up to 24 hours of battery life and is priced starting at $399, available in multiple colors [5] Group 2: Apple Watch Ultra 3 - The Apple Watch Ultra 3 features a larger screen and introduces satellite connectivity for emergency communications in remote areas, alongside 5G connectivity and hypertension notifications [6][9] - It boasts up to 42 hours of battery life, extending to 72 hours in Low Power Mode, and utilizes LTPO3 technology for a thinner display [11][12] - The starting price for the Ultra 3 is $799 [12] Group 3: Apple Watch SE 3 - The Apple Watch SE 3 is equipped with a new S10 chip, offering significant performance improvements over the previous S8 chip, and introduces an always-on display for the first time [13][15] - It supports fast charging and includes wrist temperature sensing for retrospective ovulation estimates, maintaining an 18-hour battery life [15] - The SE 3 starts at a price of $249 [15]

Let's get straight out to Certino and Steve Kovak with what we can expect. Steve, hey there, Mike. Yeah, the event just got started.I heard Tim Cook in that building behind me, the Steve Jobs Theater. Welcome all the guests in that theater to this new iPhone event. It's just getting started.But let me tell you what to look for, what we're expecting. Obviously, as Melissa teased, is this new design, this thin version of the iPhone. The internet keeps calling it the iPhone Air.We'll see what it actually is ca ...

Core Viewpoint - Apple has launched the iPhone 17 series, featuring an upgraded display in the base model, marking a significant enhancement in its product lineup [1] Group 1: Product Features - The iPhone 17 has a larger screen size of 6.3 inches compared to the previous 6.1-inch screen of the iPhone 16 [1] - The base model now includes a ProMotion display for the first time, which supports a 120Hz refresh rate and utilizes LTPO technology for dynamic refresh rate adjustments [2] - The display boasts a peak brightness of 3,000 nits, improving visibility in outdoor conditions [2] Group 2: Design and Color Options - The iPhone 17 is available in five color options: lavender, mist blue, black, white, and sage [2]