The Oscars to leave ABC and stream on YouTube starting in 2029 https://t.co/HDDRCNvrao ...

Netflix going after Podcasts and taking it away from YouTube is in my opinion, extremely smart for NetflixYouTube historically has some of the worst Adsense, good visibility but 0 incentive for creators to stay thereNetflix making a big move, and if it shaping up how I think it might, could continue to see them going after YouTube contentIncluding weekly uploaders, good creators, etcSimilar to Beast Games being on AmazonCreators having their own weekly shows / series on Netflix makes a lot of sense.The audi ...

💰 LATEST: YouTube is exploring creator payouts using PayPal’s PYUSD stablecoin, per Fortune. https://t.co/tv25JTxuoW ...

The Oscars will move from ABC to YouTube in 2029, a watershed moment for the entertainment businesshttps://t.co/WBQZjcclXt ...

The Oscars will move from ABC to YouTube in 2029, a watershed moment for the entertainment businesshttps://t.co/Dxt1hHxaaU ...

Core Insights - The Oscars will transition from broadcast to online, partnering exclusively with YouTube for global rights from 2019 to 2033 [1][2] - The partnership aims to enhance accessibility to the Academy's work for a global audience, benefiting members and the film community [2] - YouTube's CEO expressed hopes that the collaboration will inspire creativity and film appreciation while honoring the Oscars' legacy [3] Partnership Details - The deal includes not only the Oscars ceremony but also red carpet coverage, behind-the-scenes content, and access to the Governors Ball [1] - Additional content will encompass Governors awards, nominations announcements, nominees Luncheon, student Academy awards, interviews, film education programs, and podcasts [3] Audience Engagement - ABC reported a slight increase in ratings for the Oscars, with 19.7 million viewers for the latest ceremony [4] - The Academy has been working to diversify its voting body, with 21% of voters now from outside the US [2] Future Developments - The upcoming ceremony will introduce the first Oscar for casting, with nominations to be announced in January [5]

🔥 JUST IN: YouTube now lets eligible U.S. creators receive payouts in PayPal’s $PYUSD stablecoin, signaling a major shift in how digital dollars move through creator monetization. https://t.co/I8GilD8skU ...

今天分享的是：Fospha：2025年销售高峰期品牌营销策略指南报告（英文版） 2025年销售高峰期品牌营销策略指南核心总结 《2025年销售高峰期品牌营销策略指南》基于2023-2025年跨四大洲、三大行业的8.3万场营销活动数据，为零售品牌提供了高峰期营销的核心策略。报告指 出，高峰期（如黑色星期五、网络星期一）是品牌实现年度营收目标的关键节点，单纯依赖最后一刻的转化推动已不足以应对市场变化，提前规划、全渠道 测量与灵活适配才是成功关键。 报告核心发现显示，全漏斗投资是提升绩效的关键。将至少5%预算投入认知与考虑阶段的品牌，综合营销效率（MER）最高可提升218%，其中大型品牌 （月支出60万美元以上）受益更显著，投入超10%预算时ROAS可提高110%。传统的最后点击归因模式会遗漏90%以上的营销影响，而贝叶斯媒体混合模型 （MMM）等全漏斗测量工具，能精准呈现各渠道的真实价值。 报告共计：63页 2025年高峰期将面临宏观环境挑战，商品价格高企、消费者储蓄不足且对价格更敏感，购买窗口期缩短，竞争加剧。对此，报告强调三大核心策略：一是提 前布局认知与考虑阶段，在CPM较低、竞争较小时积累高意向受众；二是 ...

Well, Meta is making its first move onto the TV and Instagram is launching its first Instagram for TV app, taking on YouTube. Instagram for TV will autoplay reels customize based on users likes. Users can also explore reels and channels based on categories.Now, while Meta says the app will launch without ads, it will eventually add them. Right. Short form content is doing well on TV.People are enjoying watching that content together in their living rooms with friends and family and we see that from people a ...

YouTube is a big winner because the biggest competition that Netflix and everyone else in the media industry faces is from YouTube, which has about twice the viewing time spent than Netflix does in any given month. And this deal, whoever ends up with this prize, so to speak, is not in any stronger position visav YouTube, whose popularity is powered by content creators, not classic studio produced traditional content. And this whole deal begs that question.And you could argue that for a lot less money, Netfl ...