Core Insights - The study conducted by Stagwell, in partnership with Axel Springer, Teads, and The Trade Desk, reveals that Germany has the highest proportion of 'news junkies' among all surveyed markets [1] Group 1: Study Overview - The survey involved 11,282 adults in Germany, contributing to the latest installment of the News Advertising Study [1] - This study builds on previous News Advertising studies conducted in regions including Asia Pacific, Canada, the U.S., and the UK [1]

Core Insights - Teads has appointed Nirali Jain as Managing Director for North America, aiming to enhance its national sales organization and drive growth in the region [1][2] - Jain's expertise in connected TV (CTV) and digital video is expected to help scale new revenue streams and maximize ROI for advertisers [2][3] - Teads positions itself as a leading omnichannel outcomes platform, leveraging predictive AI technology to deliver meaningful business outcomes for marketers [4] Company Overview - Teads is an omnichannel outcomes platform focused on driving full-funnel results for marketers across premium media [4] - The company partners with over 10,000 publishers and 20,000 advertisers globally, employing around 1,700 people across more than 30 countries [4]

Core Insights - Teads has partnered with Google TV to significantly expand its connected TV (CTV) HomeScreen ad inventory, now reaching over 500 million unique TV devices globally [1][4] - This partnership allows brands to access high-attention placements on Google TV, enhancing their visibility in major markets like the US and UK [1][2] Company Strategy - The collaboration aims to drive impactful results for clients by combining Google TV's extensive reach and premium supply with Teads' creative and omnichannel capabilities [3] - Teads Studio, the company's in-house creative team, optimizes storytelling across screens, turning standard video assets into dynamic, interactive experiences [3] Campaign Performance - Teads has successfully activated over 4,000 CTV HomeScreen campaigns since its launch in 2023, with notable brands like Cartier, Nestlé, and Air France participating [4] - A case study with Michelin demonstrated the effectiveness of high-quality creative in premium CTV environments, resulting in a +7% increase in brand favorability, +8% in perception of safety, and +6% in brand consideration [3]

Core Insights - Teads has appointed Dani Cushion as Chief Marketing Officer, effective January 6, 2026, to lead its global marketing organization and enhance brand strategy [1][3] - Cushion has a strong background in marketing for high-growth technology companies, having previously served as CMO at Innovid, ExecOnline, and Cardlytics, contributing to significant milestones such as acquisitions and IPOs [2][3] - The appointment comes at a crucial time for Teads as it aims to evolve into a more advanced, omnichannel outcomes-driven platform for advertisers, with a focus on innovation and market leadership [3][4] Company Overview - Teads is an omnichannel outcomes platform for the open internet, focusing on delivering full-funnel results for marketers across premium media [4] - The company partners with over 10,000 publishers and 20,000 advertisers globally, leveraging predictive AI technology to enhance media effectiveness [4] - Teads is headquartered in New York and employs nearly 1,800 people across more than 30 countries [4]

Core Insights - Teads has appointed Mollie Spilman as Chief Commercial Officer to enhance its global commercial strategy following the merger with Outbrain, aiming to accelerate growth and improve client performance [1][2][3] Company Developments - The merger of Teads and Outbrain has created a unified platform with advanced demand, supply, data, and technology capabilities, positioning the company strongly within the digital advertising ecosystem [2] - Teads is focusing on investing in leadership to enhance customer outcomes and maximize the value of its offerings for brands, agencies, and publisher partners [2] Leadership Background - Mollie Spilman has extensive experience in digital media and technology, having previously served as Chief Revenue Officer and Chief Operating Officer at Criteo, where she contributed to revenue growth from $600 million to over $2 billion [3] - Spilman also held senior roles at Oracle Advertising, Millennial Media, and Yahoo!, bringing a wealth of knowledge to her new position at Teads [3] Strategic Vision - The CEO of Teads, David Kostman, emphasized the importance of Spilman's leadership in integrating commercial operations post-merger and scaling the outcomes-driven platform globally [4] - Spilman expressed enthusiasm about the opportunity to innovate in digital advertising, particularly in areas like open internet, CTV, retail media, and GenAI, indicating a strong growth trajectory for Teads [4] Company Overview - Teads is recognized as an omnichannel outcomes platform for the Open Internet, focusing on delivering full-funnel results for marketers through predictive AI technology [9] - The company collaborates with over 10,000 publishers and 20,000 advertisers globally, employing nearly 1,800 people across more than 30 countries [9]

Core Insights - Teads has appointed Fernando Tassinari as Managing Director of LATAM, aiming to enhance growth in key Latin American markets and solidify its position in the digital advertising sector [1][4][6] Company Strategy - Tassinari will lead Teads' overall strategy in Latin America, focusing on consolidating market position and accelerating the growth of its performance business, which is crucial for the company's global evolution [3][6] - The leadership will emphasize three core priorities: strengthening internal culture, driving innovation in business development, and expanding growth opportunities for local teams [5][6] Leadership Background - Tassinari brings over two decades of international leadership experience in marketing and digital advertising, having worked with notable companies such as Taboola, Criteo, and Publicis Group [2][4] - His collaborative and people-first approach is expected to foster trust, creativity, and strong human connections within the teams [5][6] Market Positioning - The appointment of Tassinari is seen as a significant milestone for Teads as it seeks to enhance its footprint in LATAM and deliver measurable value to clients amid a complex digital landscape [4][6] - Teads aims to leverage Tassinari's expertise to strengthen its commercial offerings and value proposition for advertisers, agencies, and publishers in the region [6]

Core Insights - Teads has launched a beta version of CTV Performance, a solution that measures connected TV (CTV) campaign effectiveness by linking exposure to site visits, leads, and sales, marking a significant advancement in accountability for CTV advertising outside the US [1][2][3] Group 1: Product Features - CTV Performance allows advertisers to track metrics beyond traditional measures like impressions and completion rates, providing insights into direct actions such as site visits and sales linked to CTV exposure [2][3] - The solution is designed to complement Teads' existing omnichannel offerings, enabling brands to utilize premium streaming environments for both awareness and measurable mid-funnel outcomes [2][3] Group 2: Market Impact - The launch aims to bridge the gap between brand awareness and performance, democratizing CTV as a channel that can deliver both attention and measurable outcomes [3] - A recent campaign for Men's Wearhouse demonstrated the effectiveness of CTV Performance, resulting in over 41,000 site visits and more than 50,000 incremental store visits, showcasing CTV's potential in driving measurable results [3] Group 3: Availability and Expansion - CTV Performance is currently in beta across key global markets, including the US, EU5, and APAC, with plans for broader rollout and additional creative formats in the future [4]

Core Insights - Teads' CTV HomeScreen study indicates that HomeScreen placements significantly enhance viewer attention and engagement compared to traditional ad formats like skippable pre-roll [1][2] Group 1: Study Findings - The study utilized eye-tracking and brand recall surveys with 100 Smart TV viewers, revealing that Teads' CTV HomeScreen ads captured attention 29% faster and maintained it longer than traditional formats [2] - HomeScreen video ads achieved a 48% attention rate, surpassing YouTube skippable pre-roll by 16% [2] - Creative formats, such as 3D ads, resulted in even higher viewer focus and recall, with unaided recall reaching 50% and aided recall peaking at 84% [3] Group 2: Strategic Implications - HomeScreen ads are positioned as a new frontier for advertisers aiming to connect with audiences in a fragmented CTV landscape, transforming passive discovery into active engagement [3] - The research indicates that viewers not only noticed HomeScreen ads but also remembered them, with visual recognition averaging 55% and top executions reaching 86% [3] Group 3: Future Developments - Teads is developing a predictive attention model for CTV HomeScreen ads in collaboration with third-party measurement partners, with Phase 1 completed in June 2025 [4] - Phase 2 will enable attention measurement for live CTV HomeScreen campaigns, allowing advertisers to evaluate these placements alongside other CTV formats [4] Group 4: Company Milestones - Teads has successfully activated over 1,500 CTV HomeScreen campaigns since its launch in 2023, with notable brands like Cartier and Air France participating [6] - Cartier's first 3D CTV HomeScreen campaign generated over 12 million impressions, while Air France experienced a 22% increase in recommendation intent [6]

Core Insights - Teads' CTV HomeScreen ads significantly outperform traditional skippable formats, achieving a 48% attention rate, which is 16% higher than YouTube's skippable pre-roll ads [1][2][3] Performance Metrics - The study utilized eye-tracking and brand recall surveys with 100 Smart TV viewers, revealing that 3D ads captured attention 29% faster and sustained it longer than traditional formats [2] - Unaided recall for HomeScreen ads reached 50%, while aided recall peaked at 84%, indicating strong viewer memory retention [3] - Visual recognition averaged 55%, with top executions reaching 86%, surpassing typical short-form norms [3] Strategic Implications - HomeScreen ads are positioned as a new frontier for advertisers to connect meaningfully with audiences in a fragmented CTV landscape, transforming passive discovery into active engagement [3] - Teads is developing a predictive attention model for CTV HomeScreen ads in collaboration with third-party measurement partners, with Phase 1 already completed [4] Campaign Success - Since its launch in 2023, Teads has activated over 1,500 CTV HomeScreen campaigns globally, with notable brands like Cartier and Air France participating [6] - Cartier's first 3D CTV HomeScreen campaign generated over 12 million impressions, while Air France experienced a 22% increase in recommendation intent [6]

Core Insights - The advertising industry is undergoing significant transformation, focusing on building digital marketing infrastructure rather than just increasing advertising budgets [1][42] - Investment and merger activities in the first half of 2025 highlight eight clear evolutionary paths in the advertising sector, including programmatic systems, CTV and DOOH, data privacy, AI-driven creativity, creator economy, retail media, content delivery, and regional integration [1][42] Group 1: Programmatic & Media Operating Systems - The need for a comprehensive media operating system that integrates cross-channel management, dynamic creative, and privacy-safe data collaboration is emerging [2] - StackAdapt raised $235 million to enhance its cross-channel programmatic capabilities, while Mediaocean acquired Innovid for $500 million to unify creative and media management [3][5] - Liftoff's valuation reached $4.3 billion after a strategic investment, focusing on enhancing its CortexAI engine for programmatic optimization [6] Group 2: CTV and DOOH - T-Mobile acquired VistarMedia for $600 million, enhancing DOOH capabilities with first-party location data [10] - tvScientific raised $26 million to improve CTV advertising performance through automated buying and real-time optimization [7][12] - UpscaleAI secured $600,000 to develop a generative AI-driven CTV creative and automation engine [13] Group 3: Data/Identity/CleanRoom - WPP's acquisition of InfoSum for $63 million aims to enhance privacy-compliant data collaboration [15] - Publicis acquired Lotame, expanding its Epsilon database from 2.3 billion to 4 billion user profiles [16] - Optable raised $20 million to strengthen its privacy-safe audience activation capabilities [17] Group 4: AI Creativity & Marketing Automation - AI is transforming content production and marketing automation, with companies like Superscale and UpscaleAI focusing on integrating AI into marketing strategies [19] - OpusClip raised $20 million to enhance its AI-driven video editing services for social media platforms [20] - ManyChat secured $140 million to expand its AI-driven conversational marketing capabilities [23] Group 5: Creator Economy & Social Advertising - ShopMy raised $78 million to improve creator collaboration and tracking systems [25] - Whalar received strategic investment to enhance its creator ecosystem and performance measurement tools [26] - Publicis acquired Captiv8 for $150 million, integrating creator marketing into its data and advertising ecosystem [27] Group 6: Retail Media & E-commerce Advertising - Button received strategic investment to launch CreatorMedia, integrating retail media with creator traffic [29][33] - Fermat raised $45 million to enhance AI-driven e-commerce content and transaction management [31] - Tracksuit secured $25 million to provide brand measurement tools for retail advertising [32] Group 7: Content & Experience Delivery - Amplience raised $40 million to enhance its headless content management capabilities [36] - Havas acquired EnvertaDigital to strengthen its customer experience and digital marketing services [38] Group 8: Regional Integration & Agency Network Evolution - Omnicom and IPG announced a merger to create a global advertising technology and data giant [41] - Banzai acquired Act-On to enhance marketing automation for mid-market clients [40] - LLYC's acquisition of DigitalSolvers aims to strengthen its capabilities in the Latin American market [42]