文旅融合
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河北:冀韵入画,探美五彩村落
Zhong Guo Jing Ji Wang· 2025-12-22 06:04
Core Viewpoint - The event "Cultural Tourism in Hebei - Exploring Colorful Traditional Villages" aims to promote the protection and utilization of traditional villages in Hebei, enhancing cultural tourism and rural revitalization efforts [1][2]. Group 1: Event Overview - The fourth edition of the media event was launched on December 20 in Qian Nanyu Village, Xingtai City, Hebei Province, organized by various local government and media entities [1]. - The event is part of a series that has been held in multiple locations including Hengshui, Baoding, and Shijiazhuang, focusing on promoting cultural heritage and tourism integration [1]. Group 2: Traditional Villages in Hebei - Hebei Province has a total of 276 traditional villages, ranking 12th nationally and 2nd in northern China [1]. - The event aims to transition the approach to traditional village protection from "single protection" to "holistic empowerment," enhancing their vitality and expanding the brand influence of Hebei tourism [2]. Group 3: Local Development Initiatives - Xingtai's Xindu District has 32 traditional villages and is set to be a model area for concentrated protection and utilization in 2024 [2]. - Local government initiatives include infrastructure improvements and promoting cultural tourism integration, allowing villagers to benefit economically from tourism while preserving their cultural heritage [2].
出圈!威海这个民宿集聚区凭啥全省推广?
Qi Lu Wan Bao· 2025-12-22 05:34
Core Insights - The Shandong Provincial Department of Culture and Tourism has announced typical cases for the development of tourism homestay clusters for 2025, with the Huancui Beihai Tourism Homestay Cluster being promoted across the province [1] Group 1: Development Strategy - The Huancui Beihai Tourism Homestay Cluster utilizes the homestay economy as a breakthrough, innovatively constructing a new pattern of all-region tourism with a carefully planned three-tier development path: "star-rated homestays - boutique homestays - themed homestays" [1] - The cluster has successfully cultivated a large-scale homestay industry cluster, currently gathering 425 diverse homestays with a total of 1,432 guest rooms [3] Group 2: Infrastructure and Services - To solidify its development foundation, the cluster has implemented infrastructure upgrades, focusing on enhancing four key projects, including Lover's Bay, to improve regional cultural and tourism service levels [3] - The area has received recognition for 8 homestays rated three stars or above, with Haiwan Four Seasons Castle being the first homestay enterprise in Weihai to be included in the statistical system, effectively driving a 1.5% increase in regional accommodation revenue [3] Group 3: Integration and Experience - The cluster deepens the "homestay +" integration development model by introducing dynamic sports industries such as paragliding and water motor sports, creating popular landmarks like Chaishang Coffee, and offering 13 types of unique leisure services including camping [3] - The cluster cleverly connects historical sites and natural landscapes along the coastal road, creating popular cultural tourism IPs like "Half Moon Bay Sunrise," which significantly boosts the daily revenue of surrounding businesses by 60% during peak tourist seasons [5] - The successful practices of the Huancui Beihai Tourism Homestay Cluster provide valuable, replicable experiences for the development of tourism homestay clusters across the province, making the experience of "living between mountains and seas, enjoying a slow-paced life" an increasingly popular choice for tourists [5]
2025中国国际旅游交易会在海口落幕
Hai Nan Ri Bao· 2025-12-22 01:56
Core Insights - The 2025 China International Tourism Trade Fair concluded in Haikou, attracting tourism institutions and travel merchants from 101 countries and regions for discussions on tourism, cooperation, and future opportunities [2][6]. Group 1: Event Overview - The event spanned three days, featuring over 1.2 million square meters of exhibition space, showcasing diverse tourism offerings and cultural exchanges [2][6]. - Thailand was the guest country, celebrating 50 years of diplomatic relations with China, and presented high-quality tourism products focused on health and cultural experiences [4][6]. Group 2: Exhibitor Highlights - Various themed exhibition areas included domestic and international tourism, cultural tourism integration, and inbound tourism consumption, creating a vibrant atmosphere for cultural exchange [3][6]. - Notable exhibits included innovative cultural products, such as the "Love Tree Zongzi" and unique incense holders made from volcanic stone, which attracted international buyers [6]. Group 3: Business Opportunities - Travel merchants engaged in targeted business negotiations, with many establishing connections with potential partners from Malaysia, Kazakhstan, and other regions [5][6]. - The event highlighted the increasing interest in digital solutions for inbound tourism, with international audiences expressing a strong desire to collaborate on tourism products tailored for specific markets [6]. Group 4: Hainan's Role - Hainan showcased its potential as a significant tourism gateway for China, emphasizing its free trade port policies and innovative tourism routes connecting its 18 cities [6]. - The province's focus on digitalization in tourism was noted as a key strength, with international representatives showing interest in Hainan's digital tourism solutions [6].
冬游四川正当时
Si Chuan Ri Bao· 2025-12-22 00:40
Core Viewpoint - Sichuan province is promoting its unique winter tourism experiences by integrating cultural and natural resources, launching over 5000 events and themed routes to attract domestic and international tourists during the winter season [15][16]. Group 1: Winter Tourism Development - Sichuan is set to showcase diverse winter landscapes, from majestic snow-capped mountains to vibrant rural scenes, enhancing its appeal as a winter tourism destination [15][16]. - The province has planned seven categories of winter tourism products, including skiing and hot springs, to cater to various tourist preferences [15][16]. - Four themed routes have been developed: Chengdu metropolitan area leisure tour, Panzhihua sunshine hot spring winter tour, Qinba mountain ice and snow folk tour, and Shushan warm snow skiing experience tour [15][16]. Group 2: Cultural and Economic Integration - The local government is exploring a model that combines party leadership, tourism companies, and farmers to develop new tourism formats like "stargazing economy" [15]. - The integration of cultural and agricultural tourism is exemplified by the promotion of local specialties, such as persimmon cultivation in Leshan, which supports rural economic development [15][16]. - The province aims to enhance the cultural experience for visitors through various activities, including folk festivals and artistic performances, enriching the winter tourism experience [15][16].
走进长春!150个网红打卡地之伪满皇宫博物院
Xin Lang Cai Jing· 2025-12-21 23:49
从2023年第一次推出100个网红打卡地,长春发展的脚步从未停歇,不断涌现出深受广大市民及网友喜 爱的新晋网红打卡地。其中2024年增加了20个,截至2025年长春网红打卡地已经增至150个。为把网 络"流量"变成游客"留量",让"网红"走向"长红",打造出更有生命力的旅游文化品牌,小布带您开启线 上游览模式,每日点亮一个网红打卡地,漫观细品,走遍长春! 伪满皇宫博物院 在文旅融合的时代背景下,伪满皇宫博物院正努力为实现"做中国博物馆+景区创新运营的领跑者"的目 标砥砺前行。 : 2 18 g 头条 @长春发布 人文景观类 伪满皇宫博物院是中国末代皇帝爱新觉罗·溥仪称帝"满洲国"的故宫,是日本殖民统治中国东北十四年 的历史见证,也是近代长春城市变迁的地标式建筑群,因真实反映日本侵略东北实行殖民统治的罪恶历 史,成为全国爱国主义教育示范基地。随着电视剧《人世间》热播,伪满皇宫博物院成为游客打卡胜 地。 伪满皇宫博物院成立于1962年,现为国家一级博物馆、全国重点文物保护单位、全国爱国主义教育示范 基地、全国中小学生研学实践教育基地、国家首批AAAAA级旅游景区。 满皇宫博物院 来 源:伪 ...
推动文旅融合向深处发力
Xin Lang Cai Jing· 2025-12-21 23:48
展望"十五五",推动文化与旅游深度融合已成为文旅产业的核心任务。应将地域文化资源转化为具备持 久生命力的IP体系,为可持续发展奠定坚实的文化基础;推动从"观光地"向"生活场"转型,着力构 建"主客共享"的沉浸式文化体验空间,使旅游目的地从单一的观赏功能升级为集居住、工作、休闲与学 习于一体的多维生活场域;完善产业生态,重点培育内容创作者、创新整合者、技术服务商三类经营主 体,实现从"门票经济"到"产业经济"的跨越;健全治理体系,构建现代化文旅治理新格局,建立以游客 满意度、居民幸福感为核心的评价体系,将文旅发展成果转化为民生福祉。 文旅融合前景广阔。贵阳贵安文旅产业绵绵用力,在"融"字上做文章、求突破,"好风景"与"好故事"相 得益彰,文旅产业就能真正成为"支柱产业、民生产业、幸福产业"。 (《推动文旅融合向深处发力》由贵阳日报为您提供,转载请注明来源,未经书面授权许可,不得转载 或镜像。) 祝卫 文化是旅游的灵魂,旅游是文化的载体。过去五年,贵阳贵安聚焦资源、客源、服务三大核心要素,持 续推动文旅品牌破圈、品质升级,让旅游产业化成为高质量发展的重要支撑与关键载体。这不仅有力推 动经济发展,也增强了贵阳贵安的 ...
从“网红”到“长红”
Xin Lang Cai Jing· 2025-12-21 23:48
Core Insights - The tourism development in Guiyang and Gui'an has transformed from a "net celebrity check-in place" to a "treasure tourism destination," with over 100 million visitors expected in 2024, marking a 14% increase in domestic tourists and a 140% increase in international tourists compared to the previous year [1][2] - The "Shuangshuang Guiyang" brand has evolved, focusing on year-round tourism activities and integrating various cultural and recreational elements to enhance the city's appeal [2][3] Group 1: Tourism Growth Metrics - By 2024, tourism revenue is projected to increase by 37.9% compared to 2020, with an average annual growth rate of 4.65% for visitors and 11.17% for tourism revenue from 2021 to 2024 [1] - Guiyang and Gui'an have implemented a "strong tourism" strategy, focusing on resources, customer sources, and service quality to enhance the tourism brand [1] Group 2: Cultural and Recreational Integration - The "Shuangshuang Guiyang" brand incorporates six dimensions of enjoyment and has transitioned from seasonal branding to a year-round cultural tourism IP [2] - Various seasonal activities are planned, including spring cherry blossom events, summer cool retreats, autumn cultural seminars, and winter wellness packages, creating a comprehensive tourism experience [2] Group 3: Recognition and Awards - Guiyang has received multiple accolades, including being named "Best Summer Tourism City" and one of China's "Top Ten Beautiful Cities," highlighting its growing reputation in the tourism sector [3] Group 4: Cultural and Tourism Fusion - The integration of culture and tourism has led to the emergence of significant IPs, such as the successful film "Nezha" and various sports events, which have boosted local economic activity [4][5] - The Guiyang Marathon has become an international event, generating direct economic benefits of approximately 14.59 million yuan and indirect benefits of 904 million yuan [5] Group 5: New Tourism Experiences - The number of A-level scenic spots has increased to 45, with new attractions and experiences being developed to cater to younger audiences [7] - The rise of coffee culture and craft brewing in Guiyang has created new tourism hotspots, with over 3,000 coffee shops and innovative local products attracting visitors [8] Group 6: Cultural Heritage and Community Engagement - The promotion of five cultural themes—red culture, Yangming culture, ethnic culture, community culture, and historical culture—has enriched the cultural landscape and enhanced tourism appeal [9][10] - Public cultural services have expanded significantly, with numerous facilities established to improve access to cultural experiences for residents and visitors alike [12][13]
【省文化和旅游厅】全国导游大赛获奖选手暨优秀导游宣讲活动走进西安
Shan Xi Ri Bao· 2025-12-21 23:02
Core Viewpoint - The national tour guide competition and excellent guide presentation event successfully took place in Xi'an, focusing on personal growth and professional confidence in the tourism industry [1] Group 1: Event Overview - The event was organized by the Market Management Department of the Ministry of Culture and Tourism, in collaboration with the Central Academy of Culture and Tourism Management and the Shaanxi Provincial Department of Culture and Tourism [1] - It was the sixth stop of a nationwide tour, attracting over 400 tourism professionals and representatives from tourism schools [1] Group 2: Key Presentations - Silver medalist Wang Haitao, silver medalist Wang Heyin, gold medalist Zhu Zhilan, and special guide Zhang Yang shared their experiences on topics such as professional identity, service innovation, and cultural tourism integration [1] - Excellent guide Cheng Jiameng narrated her practical stories of promoting Shaanxi culture, showcasing the professionalism and responsibility of the local guide team [1] Group 3: Audience Interaction - Five outstanding guides engaged in a lively interaction with the audience, addressing concerns about building professional confidence, enhancing skills, and planning career paths [1] - Attendees expressed that the face-to-face exchange provided valuable insights, reinforcing their commitment to the cultural tourism industry [1]
从公路引流到业态承接:99号公路唤醒草原发展脉动
Xin Lang Cai Jing· 2025-12-21 18:36
(来源:内蒙古日报) 转自:内蒙古日报 □本报记者 高慧 从夏季碧草连天到冬日雪原盛景,99号公路的生机跨越寒暑。呼啸风雪中,蒙古马踏雪驰骋;雪山林海 间,游客触摸草原文化的滚烫脉搏。"夏天在99号公路上自驾玩了5天,看美景,尝美食,感觉超 棒!"越野爱好者徐建东说。 这条全长160公里的公路,串联起锡林郭勒盟西乌珠穆沁旗草原秘境场景:成吉思汗瞭望山下,四时风 光流转;遥鲁海日罕山间,亿年岩石与牛羊河水共生;游牧部落里,"逐水草而居"的生活图景鲜活呈 现;乌兰五台宝塔群旁,自然与人文低语对话。这个冬天,99号公路又新添一处打卡点,打卡点以"我 会记住你——那座山、那条河、那匹白马,留在心中"为主题,造型别致的标识与远处苍茫的山峦、覆 雪的草场相呼应,不仅为游客提供了新的摄影背景,更营造出一份新的氛围体验。 99号公路是位于内蒙古锡林郭勒盟西乌珠穆沁旗的一条特色旅游公路,它以壮丽的草原风光和多元化的 文旅体验闻名。这条路穿越5个苏木镇、26个嘎查村和86万亩优质草场,既是牧民出行和饲草料运输的 民生通道,也是游客深度体验草原风光的旅游环线。从基础设施"硬基建"到牧民增收"软民生"、文旅融 合新动能,99号公路已 ...
海口龙华区“宝藏玩法”出圈
Xin Lang Cai Jing· 2025-12-21 17:39
Core Insights - The 2025 China International Tourism Trade Fair opened in Haikou, showcasing Haikou's cultural heritage and innovative tourism integration as a focal point [1] - The Qilou Old Street, a historical cultural district in Haikou, features well-preserved Nanyang-style architecture and serves as a popular destination for visitors [1] - The exhibition highlighted various attractions, including the Yundong Library's interactive design and the comprehensive vacation experience offered by the Mission Hills Resort [1] Group 1 - Haikou's Qilou Old Street attracts attention with its rich cultural atmosphere and historical significance, featuring traditional shops and local handicrafts [1] - The Yundong Library's display combines digital interaction with visual storytelling, appealing to younger audiences [1] - The Mission Hills Resort showcases a one-stop vacation experience that integrates golf, hot springs, and commercial areas, enhancing its appeal as a model for sports tourism [1] Group 2 - The Haikou FUNBAY Zizai Bay district emphasizes fashion design and interactive installations, illustrating the vibrancy of coastal leisure and night economy [1] - The designated market area features local tea culture, with the renowned Shangnan Tang inviting visitors to taste its signature quail tea [2]