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从“拥有”到“体验”:为什么经济越差,旅游反而越火?
3 6 Ke· 2026-02-26 11:00
春节过后,星光夜市的人流依旧热闹非常。 与熙攘嘈杂的客流形成鲜明对比的是,春节后的西双版纳告庄西双景,民宿价格正在经历一场自由落 体。 "上周1000多元的房价,昨天跌到了400多元,再过几天就100出头了。生意实在太难干了。"跟一旁的网 红餐厅排队100米的"盛况"相比,这位从业者的感慨,"人家在线上投入得多,砸了钱去投流,我们春节 期间有好多差评,因为客人太多我们只有2个人服务不过来,引来了用户的吐槽。",老板短短几句话就 道尽了旅游目的地的季节性焦虑。 而在海南,另一幕荒诞剧正在上演:返程机票价格从入岛的300多元暴涨至万元的天价,经济舱售罄、 公务舱难求,游客戏称有去无回。 春节后的西双版纳和海南,实则构成了同一枚硬币的两面。旅游消费的"口红效应"正在显现,但消费逻 辑已发生根本性迁移,人们不再为占有买单,却愿意为体验支付溢价。在经济下行周期,人们压缩了房 车等大宗消费,却在短途旅行上展现出惊人的支付意愿。 01 现象与悖论,当高储蓄遇见报复性出游 高储蓄与旅游热的悖论背后,是一个被忽视的事实,中国人的消费篮子正在经历一场静默的革命。这场 革命的第一个战场,就是住与行的脱钩。 公开数据显示,2024年 ...
从年味里看春节消费新图景
Xin Lang Cai Jing· 2026-02-25 18:57
2月20日,游客在位于天津的国家海洋博物馆"未来海洋"展厅参观。 从北国的冰雪热潮到南方的灯会盛景,从城市商圈的人流涌动到县域大集的烟火升腾,2026年马年春 节,长达9天的假期窗口,铺展出一幅热气腾腾的新春画卷。新场景、新风尚、新流量,三个关键词成 为展现中国春节消费图景的生动注脚。 新场景:在悦己体验中感受团圆暖意 春节是团圆的节日,而团圆的内涵正在不断丰富。今年假期,"旅行过年""度假式过年"热度攀升。 在江西抚州黎川古城,张灯结彩的街巷间,携老带幼的举家出游队伍随处可见。古城深处的"云水间"民 宿,由百年老宅改造而成,从除夕到正月初七客房早早订满。 民宿的庭院里,画架一字排开,油彩铺陈,这家民宿春节期间推出的免费油画体验活动场场满员。来自 上海的游客徐硕说:"以前过年就是走亲访友,今年带着父母和孩子出来旅行,一起完成一幅画,比单 纯逛景区更有纪念意义。" 与此同时,更多年轻人选择为"情绪价值"买单。在长沙,年轻消费者正成为春节消费的主力军。位于天 心区的悦方ID MALL凭借独特的"泛二次元"生态定位,成为年轻消费者的热门打卡地,泡泡玛特等品 春节期间,游客在江西抚州黎川古城体验油画创作。 牌门店在假 ...
三亚飞北上广深机票逼近万元,官方出手
Feng Huang Wang· 2026-02-23 06:08
| 三亚到上海机票价格 | | --- | 今天是大年初七,春节假期进入尾声。海南三大机场将迎来整个春运期间客流峰值日,预计运送旅客将突破23.2万人次。 据智通财经报道,记者查询多家在线旅游平台发现,2月22日至23日(初六至初七)期间,从三亚飞往北京、上海等核心城市的直飞航班经济舱几乎全部 售罄,仅剩的公务舱票价普遍逼近万元大关。 智通财经 综合报道 三亚到北京机票价格 | 早在: 三业 | 木与 U2月24日 同_ | | | | | | | | | | "最近更新时间:17:09:58 0 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | ■ 直飞/经停 | 中转 > | 航空公司 V | 起抵时间 √ | 机场 | V | 舱位 √ | 更多 ~ | 低价优先 | 准点率高-低 | 起飞时间早-晚 | 更多排序 √ | | 新海航 海南航空 THE OWN | | | 22:20 | | | 23:55 | | | 赌450接送机券 | ¥8610 = | | | 3 HU7749 空客330- ...
新春走基层·我在,我看,我记录丨山间年味儿别样浓
He Nan Ri Bao· 2026-02-22 23:09
2月21日,农历大年初五。当清晨的第一缕阳光洒向豫南群山,信阳鸡公山景区早已敞开怀抱,笑迎八 方来客。 在家休整几日的信阳市民张驰,一大早就带着家人驱车奔赴鸡公山。本想赶个早场避开人潮,可刚驶入 景区停车场,一家人就愣住了:豫V、苏D、陕U、赣H……哪儿的车牌都有,偌大的停车场几乎找不到 一处空位。在工作人员的帮忙下,他们才在停车场最里侧找到一个空位。 张驰是土生土长的信阳人,在外打拼多年。今年春节长假,他早早就规划好了行程:归乡陪伴父母,携 妻儿登临鸡公山,重温家乡山水,寻觅儿时年味。 "年前就关注到鸡公山景区春节活动的消息,孩子天天念叨着要来游玩。"张驰一边为孩子解开安全带, 一边催促家人加快脚步,"再晚些人会更多,咱们先去喝碗热鱼汤,再登报晓峰祈福。" 拾级而上,防空洞广场已是人头攒动。"一元鱼汤,平价暖身"的醒目招牌,成为山间最暖心的风景。大 铁锅内,南湾鲜鱼熬制的鱼汤咕嘟咕嘟冒着热气,软糯的鱼丸在汤中翻滚,浓郁鲜香引得游客纷纷驻足 排队。 夕阳西下,鸡公山上依然人气火爆,热闹非凡。一山烟火气,万般人间情,豫南的青山绿水间,正书写 着新春最动人的团圆与欢腾。(记者 李子耀) 责任编辑: 秦臻 3名工作 ...
山野撒欢、手工非遗、品味茶咖……长沙县这些宝藏地,让你彻底放松!
Xin Lang Cai Jing· 2026-02-21 01:50
大家都在看: 来星沙·过大年第⑦期 出发,就是青春的意义! 在山野营地撒欢 WeLand自然村落-青山营地 WeLand自然村落-青山营地占地达30000平方米。巧妙融合了户外文化、乡村风貌与环保理念,是华中 地区首个乡野BC风的可持续绿色环保露营基地,从长沙城区自驾约45分钟即可抵达。 在非遗馆亲手编织时光 登高望远、品味茶咖 与好友共度一个充满笑声与活力的新春假期 电话:15608482485 大沙里咖啡书屋 由村内闲置房屋改造而成的大沙里咖啡书屋,集阅读、休闲、餐饮于一体,位于天华山山脚,绿树环 绕,前有一口小水塘,环境很好。 室内设计简约,天花板和灯罩巧妙运用了竹编,很有特色。坐在户外露台,点杯咖啡配份小食,看远山 田野,时间就这样温柔地溜走。 INFO 大沙里咖啡书屋 导航: 目前营地提供自由露营体验区、竹节帐下午茶体验区、风格帐篷过夜体验区、延吉自选烤肉区等,也可 自带露营装备前往。 INFO WeLand自然村落-青山营地 导航: 电话:17752786871 大沙里茶小馆 喜欢喝茶的朋友,推荐去大沙里茶小馆,院内竹椅木桌错落,棉麻衣衫与字画陈列其间,主理人的审美 藏于每一处细节。 · · · ...
我省以信用监管护航春节放心游
Hai Nan Ri Bao· 2026-02-16 03:14
引导旅游市场规范经营 我省以信用监管护航春节放心游 在三亚,针对节前发生的民宿临时毁约事件,三亚市民宿协会第一时间亮出组合拳。2月13日,该 协会发布情况通报:涉事民宿产品已被各OTA平台紧急下架;涉事企业被列入行业黑名单,实施重点监 管;协会正会同相关部门主动对接受影响游客,做好后续服务与维权保障。 同时,"海南放心游"平台已依据承诺,对因商家违约造成损失的游客启动先行赔付,确保游客合法 权益得到及时保障。三亚市民宿协会负责人表示:"信用是企业的生命线,我们要让不诚信的经营者'一 处失信、处处受限',同时也让守信者获得更多市场机会。" 三亚市民宿协会已向全体会员发出倡议,呼吁加强行业自律,杜绝恶意毁约、虚假预订等行为,共 同守护三亚民宿的金字招牌,让每一位游客都能感受到海南的热情与诚信。 2月14日,陵水黎族自治县发布《市场价格行为提醒告诫书》。其中,针对海鲜餐饮、酒店住宿等 热点领域,《告诫书》要求鲜活产品必须明确标价,不得使用"时价"等模糊语言;菜品酒水等不得使用 欺骗性或者误导性的语言、文字、计量单位等诱导消费者进行交易,从源头上杜绝消费陷阱。 提前预警、严格执法、先行赔付、黑名单惩戒……海南通过信用 ...
(乡村行·看振兴)湖北五峰:生态民宿“串”起增收致富链
Zhong Guo Xin Wen Wang· 2026-01-20 11:38
Core Insights - The article highlights the development of the ecological homestay industry in Wufeng, Hubei Province, which has become a significant driver for rural revitalization and income generation [2][4]. Group 1: Industry Development - Wufeng County is located in the Wuling Mountain area and features ecological attractions such as the Houhe National Nature Reserve and the Chabaixi National Forest Park, which have been leveraged to promote rural tourism [2]. - The local government has implemented policies to guide and plan the development of the homestay economy, resulting in the creation of six homestay clusters that integrate various tourism experiences like tea gardens and cultural workshops [2][4]. Group 2: Cultural Integration - The homestays in Wufeng incorporate local cultural elements, including intangible cultural heritage projects like tie-dyeing and traditional music, enhancing the visitor experience [4]. - The Linyin Homestay exemplifies the "homestay+" model, combining traditional architecture with modern amenities, offering guests an immersive experience in local culture and nature [4]. Group 3: Economic Impact - By 2025, the average stay for tourists in the homestays is projected to be 2.8 days, with per capita spending expected to increase by over 30%, significantly boosting local employment and related industries [6]. - Currently, there are nearly 200 boutique homestays in Wufeng, with an average annual revenue exceeding 200,000 yuan, contributing to the local economy and promoting further development in tourism infrastructure [6].
徐明惠:昆仑山上逐梦人
Xin Lang Cai Jing· 2026-01-14 18:39
Core Insights - The company aims to create a unique platform for appreciating natural beauty through the development of a luxury homestay in Xinjiang, which began operations in November 2024 [1][2] - The project faced significant challenges due to its high-altitude location, but the leadership's belief in the area's unique value helped overcome these obstacles [1] - The company has successfully leveraged entertainment opportunities, such as hosting a popular variety show and collaborating with high-end brands for promotional activities, to attract tourists [2] Development and Strategy - The luxury homestay is strategically positioned to capitalize on the growing trend of experiential tourism, with plans to offer guided tours and adventure activities [1] - The collaboration with "Mercedes-Maybach" for a promotional video highlights the stunning natural scenery and aims to reach a broader audience, thereby increasing potential customer engagement [2] - The company emphasizes ecological sustainability, ensuring that all future developments and activities minimize environmental impact and promote respect for nature [2] Community Engagement - The company is committed to supporting local communities by prioritizing the purchase of local products and creating job opportunities for local residents [2] - Initiatives such as horseback riding and local cuisine experiences are designed to involve local families, enhancing community income and participation [2] - The leadership expresses a vision of not only showcasing natural beauty but also improving the quality of life for local residents through economic opportunities [3]
奉贤区景区限时免票或半价来了
Xin Lang Cai Jing· 2026-01-07 00:39
Core Points - The first "Travel Super Competition" has been launched in Fengxian, offering free or half-price admission to eight scenic spots, inviting citizens and tourists to enjoy the beauty of Jiangnan in autumn and winter [3][5][10] - The event runs from now until January 11, with participants encouraged to share their experiences on Douyin using specific hashtags [3] Scenic Spots - **Shanghai Haibay National Forest Park**: Offers half-price tickets (originally 60 yuan) for offline purchases, featuring various seasonal attractions and activities [3] - **Urban Vegetable Garden**: Free admission (originally 50 yuan) as it prepares for an upgrade next year, inviting visitor feedback [5] - **Huami Zhuangxing**: Offers a 20% discount on Goat Coffee for visitors [8] - **Qingxi Old Street**: Free entry, showcasing traditional Jiangnan architecture and local snacks [10] - **Fengxian Museum**: Free admission, featuring an international paper art biennale [12] - **Yanzi Academy**: Free entry, designed by a renowned architect, offering cultural experiences [14] - **Shen Family Garden**: Free entry, a historical site with restored architecture [16] - **Liyao Village**: Free entry, known for its rural culture and activities [18] Accommodation Offers - **Xiangcun Malong**: 20% discount on room rates, featuring a unique architectural style and spacious grounds [20] - **Ban Yitang**: 20% discount on room rates, located in a tranquil area with traditional Jiangnan aesthetics [22] - **Kedo Inn**: 20% discount on room rates, emphasizing a blend of local culture and modern amenities [24] - **Dongli Bamboo Hidden**: A five-star rural inn with various facilities for events and relaxation [26] - **Li Ji Inn**: A four-star inn that incorporates local cultural elements into its design [29] - **Zhe Yuan Fang Jian**: A four-star inn with a focus on local cultural experiences [31] - **Wuxiang Childhood**: A five-star inn designed for relaxation and connection with nature [34] - **Yujian Ni**: A five-star inn that emphasizes cultural experiences and community engagement [36] Quality Business Circles - **Jiayuan Fang JoyFun**: Offers promotional discounts for group purchases on Douyin [83] - **Bailian Nanjiao Shopping Center**: A key shopping destination in Fengxian [85] - **Longhu Shanghai Fengxian Tianjie**: Another major shopping area [87] - **Baolong City Plaza**: A shopping hub in the region [89] - **Longhu Shanghai Jinhui Tianjie**: A shopping center with various retail options [91]
酒店预订上涨,民宿爆单提前半月订完!跨年元旦青岛旅游住宿旺
Qi Lu Wan Bao· 2025-12-31 08:12
Group 1 - Qingdao has become a popular destination for the New Year's holiday, with many tourists planning to celebrate there, as indicated by the pre-holiday booking data showing a significant increase in accommodation reservations [1][3] - The search interest for keywords related to "New Year" and "cross-year" has surged over 280% in the past month, with overall booking activity for flights, hotels, and homestays increasing nearly 30% compared to the same period last year [3] - The "Hello, 2026" New Year event at the Olympic Sailing Center will take place from December 31, 2025, to January 3, 2026, featuring diverse performances and a unique maritime experience [3] Group 2 - Many hotels near the Olympic Sailing Center report increased booking volumes for the New Year period, with some hotels nearly fully booked due to their proximity to the event [3][5] - Various homestays have also seen high demand, with some fully booked weeks in advance, as they offer unique winter experiences such as hot springs and themed activities [5][6] - The introduction of themed accommodations, such as seagull-themed rooms, has attracted younger travelers, with many properties already fully booked for the New Year and the first days of January [6]