Core Insights - PRophet and Hootsuite have expanded their global partnership to enhance social media listening and media intelligence solutions, marking a significant milestone in their collaboration [1][3] - The integration will allow PRophet to incorporate Hootsuite's social listening capabilities into its MIND media intelligence platform, providing clients with a seamless experience across earned and social platforms [2][4] Partnership Details - The partnership includes a global go-to-market agreement to promote and deliver each other's solutions to clients, simplifying procurement and standardizing technology across the Stagwell network [1][3] - Hootsuite will advocate for PRophet as its preferred earned media solution, while PRophet will introduce Hootsuite to its customer base [4] Technology Integration - The integration aims to combine PRophet's AI-driven technology with Hootsuite's social listening capabilities, enhancing insights and data-driven storytelling for communicators [3][4] - The collaboration is expected to benefit hundreds of clients across various industries, including consumer goods, healthcare, financial services, and technology [4] Company Background - PRophet is recognized as a leading provider of media intelligence and social listening tools, with a focus on empowering communications professionals [6][8] - The company has received multiple awards, including PRovoke Media's Innovation SABRE and a Webby Award, highlighting its innovative approach in the industry [8]

आई आई एम मोनिका। आई एम अ फाइन ईयर स्टूडेंट। टू टॉक अबाउट द हिस्ट्री और इंट्रोडक्शन हाउ मेनी ऑफ़ यू स्ट्रगल ओर डू यू फेस दैट यू डोंट लुक गुड एनफ। राइट. मेनी ऑफ़ देम वुड हैव थॉट इट फॉर देमसेल्व्स। राइट. एंड मेनी पीपल स्ट्रगल दैट दे डोंट लुक गुड एनफ। एंड इट्स नॉट इट्स नॉट फेयर ऑफ़। आय डोंट लुक गुड एट दिस पर्सन। ओर द अदर पर्सन इज़ लुकिंग फार बेटर देन मी। आई शुड हैव ब्रस्ट अप वेल। राइट. बट व्हाट इफ आई टेल, बट व्हाट इफ आई टेल यू, फ्रॉम द हिस्ट्री, हिस्ट्री सेस दैट ह्यूमंस वर नेवर मेट टू लुक एट देयर फेसेस। राइट. बिकॉज़ ...

ZUG, Switzerland, June 16, 2025 (GLOBE NEWSWIRE) -- Pharvaris (Nasdaq: PHVS), a late-stage biopharmaceutical company developing novel, oral bradykinin B2 receptor antagonists to help address unmet needs of those living with bradykinin-mediated diseases such as hereditary angioedema (HAE) and acquired angioedema due to C1 inhibitor deficiency (AAE-C1INH), today announced a summary of data that were presented at the European Academy of Allergy and Clinical Immunology (EAACI) Congress 2025. “Pharvaris embraced ...

Core Insights - Instacart and Pinterest are collaborating to enhance advertising campaigns by utilizing first-party data to connect brands with high-intent audiences [1][2] - The partnership will allow Pinterest ads to become directly shoppable via Instacart, enabling users to purchase products quickly [3][4] Group 1: Partnership Details - The initial phase of the partnership will enable select brands to target Instacart's first-party audience segments based on real-world retail purchase behavior [2] - A future phase will introduce closed-loop measurement to link Pinterest ads to actual product sales across Instacart's marketplace of over 1,800 retailers [2] Group 2: Advertising Capabilities - Brands will be able to leverage Instacart's retail media data to reach Pinterest users at the moment of intent, transforming ads into shoppable experiences [4][5] - This collaboration aims to bridge the gap between inspiration and action for millions of Pinterest users, allowing for quick purchases [4][5] Group 3: Instacart's Ecosystem - Instacart operates with over 7,000 active brands and 1,800 retail partners, simplifying advertising strategies across fragmented retail networks [6] - The Instacart advertising ecosystem includes various platforms where consumers make shopping decisions, enhancing the overall shopping experience [5][6] Group 4: Company Backgrounds - Instacart partners with nearly 100,000 stores across North America, facilitating online shopping, delivery, and pickup services [7] - Pinterest is a visual search and discovery platform with over half a billion monthly active users, focusing on inspiration and shopping [9]

"The more crazy the headline gets the more clicks it will get. Media is a click-maximizing machine, not a truth-maximizing machine."Elon Musk https://t.co/JrYccIRB0R ...

Elon Musk“What we're not going to do is say that there's some anointed class of journalists who are the special ones who get to tell everyone what they should think. It should be up to the people what they think.And even if an article is completely accurate, comprehensive, and everything, in writing that article, the media is choosing the narrative. They're deciding what to write an article about.So, I'm hopeful that this can be more a case of the public choosing the narrative as opposed to the media choosi ...

Core Insights - Retail media is transitioning from rapid growth to a focus on measurable effectiveness, indicating a pivotal moment in the industry [1] - The global advertising expenditure for retail media is projected to reach $169 billion by 2025, growing over 15% year-on-year, despite rising skepticism regarding ad pricing and effectiveness [2] - Cannes Lions has recognized retail media's significance by introducing dedicated awards, highlighting its role in enhancing brand relevance and driving business outcomes [3] Group 1: Industry Growth and Challenges - Retail media has been a bright spot in the advertising sector, with Cannes Lions acknowledging its rising status and predicting that retail media ad spending will surpass traditional television by 2026 [3] - Advertisers are increasingly demanding quick responses and concrete return data from retail media platforms, reflecting a shift in expectations [2] - The industry is facing challenges such as high ad prices, fragmented evaluation systems, and the need for better tracking of conversions amid global economic uncertainties [2] Group 2: Evolution and Technological Integration - Retail media is moving from conceptual acceptance to practical validation, with advertisers focusing on specific outcomes like conversion rates and efficient processes [4] - The concept of "data clean rooms" is gaining traction as a critical tool for enhancing collaboration between brands and retailers [4] - Leading retailers are already implementing advanced solutions, such as Walgreens' partnership with LiveRamp to launch a Clean Room solution [4] Group 3: Strategic Approaches and Market Dynamics - Some retailers are rushing into external advertising without solidifying their internal capabilities, which could undermine their effectiveness [6] - European retailers are adopting a more cautious approach, prioritizing the development of their channels before expanding external collaborations [6] - As retail media budgets grow, advertisers are reclaiming control, demanding simpler purchasing processes and clearer return metrics [7][8] Group 4: Future Outlook - The competitive landscape of retail media is shifting from rapid platform development to a focus on actual business results and data utilization [8] - By the second half of 2025, the industry will need to assess whether continued investment in retail media is justified based on its effectiveness [8] - Success will depend on achieving a true loop between flexibility, transparency, and business outcomes [8]

Dentsu will harness the Criteo Commerce Media Platform stack to connect with consumers wherever shoppable moments happenNEW YORK, June 13, 2025 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, today announced plans for an expanded global partnership with dentsu, a leading global marketing and advertising agency network, that will create more effective commerce and performance media campaigns for dentsu's clients. The partnership marks the first time that Criteo's ...

As Snapchat continues to take on Instagram and TikTok, the company announced on Thursday that it’s introducing a suite of new tools and features to make it easier for creators to create and share content on its platform. The social network is launching a “Timeline Editor” feature, a new way to create videos from saved Memories, the ability to auto-save Stories to profiles, and more. Snapchat says the new Timeline Editor will give creators a more intuitive way to edit videos directly on the platform. The Tim ...

What if I told you that social media algorithms function much like your own mind. And when you're scrolling, you are not just killing time, but looking at your digital mirror. Shocking, right.Let me explain it to you with an analogy. When a thought triggers a strong emotional reaction, it tends to resurface in your mind repeatedly. The same happens for the algorithms.When you react emotionally to a post, the algorithm takes note and it will likely show you that type of content or something very very similar ...