Investment Rating - The investment rating for Li Ning is "Buy" (maintained) [2][6] Core Views - The report indicates that Li Ning's Q1 performance met expectations, with low discount sales improving and strong growth in running and e-commerce segments. The company focuses on professional sports, increasing resource allocation and expanding new products to cater to niche markets and emerging sectors [6][7][9] Financial Summary and Valuation Metrics - For the fiscal year 2023, Li Ning reported a revenue of 27,598 million HKD, with a year-on-year growth of 7.0%. The projected revenue for 2025 is 28,742 million HKD, reflecting a minimal growth of 0.2% [10] - The net profit for 2023 was 3,187 million HKD, showing a decline of 21.6% year-on-year. The estimated net profit for 2025 is 2,459 million HKD, indicating a further decline of 18.4% [10] - The gross margin for 2023 was 48.4%, with a projected gross margin of 49.8% for 2025. The net margin is expected to decrease from 11.5% in 2023 to 8.6% in 2025 [10] - The price-to-earnings (P/E) ratio for 2025 is projected at 14.6, with a price-to-book (P/B) ratio of 1.4 [10] Operational Insights - In Q1 2025, Li Ning's total store count was 6,088, a decrease of 2% year-on-year. The company plans to close 10-20 direct stores and open 30-40 wholesale stores throughout the year [8] - The report highlights that the running category saw over 20% growth, driven by sponsorship of events and strong performance of new running shoe products [7][9]

Investment Rating - The report maintains a "Strong Buy" rating for the company, with a target price of HKD 18.25 [1][7]. Core Insights - The company reported a revenue of CNY 28.68 billion for 2024, representing a year-on-year increase of 3.9%. However, the net profit attributable to shareholders decreased by 5.5% to CNY 3.01 billion, resulting in a net profit margin of 10.5% [1][3]. - The company declared a final dividend of CNY 0.2073 per share, bringing the total annual dividend to CNY 0.5848 per share, with a payout ratio of 50%, an increase of 5 percentage points year-on-year [1][3]. Financial Performance Summary - **Revenue Growth**: The company achieved a total revenue of CNY 28,676 million in 2024, with a projected growth of 3.5% in 2025 and 1.0% in 2026 [3][10]. - **Net Profit**: The net profit for 2024 was CNY 3,013 million, with a forecasted decline of 9.1% in 2025, followed by a recovery of 10.8% in 2026 [3][9]. - **Earnings Per Share (EPS)**: The EPS for 2024 was CNY 1.17, expected to decrease to CNY 1.06 in 2025, before rising to CNY 1.17 in 2026 and CNY 1.29 in 2027 [3][9]. - **Valuation Ratios**: The price-to-earnings (P/E) ratio is projected to be 11.9 in 2024, increasing to 13.1 in 2025, and then decreasing to 11.8 in 2026 and 10.8 in 2027 [3][9]. Product and Channel Strategy - **Product Focus**: The company is concentrating on core categories, with a 30%-40% increase in product matrix width and a focus on professional products, which accounted for approximately 60% of revenue in 2024 [7]. - **Channel Performance**: - Wholesale channel revenue increased by 2.6% to CNY 12.9 billion, with 4,820 wholesale stores by the end of 2024. - Direct sales channel revenue slightly decreased by 0.3% to CNY 6.9 billion, with 1,297 direct sales stores. - E-commerce channel revenue grew by 10.3% to CNY 8.3 billion, indicating strong online performance [7]. Future Outlook - The management anticipates that revenue will remain stable in 2025, with a high single-digit net profit margin. The company has become the official sportswear partner for the Chinese Olympic Committee and the Chinese sports delegation, which is expected to enhance brand value [7].

作为国内最早创立的体育用品品牌之一，李宁依然是那个能够不断创造新可能的长青"选手"。2024年在市场的压力测试下，李宁仍能成功"接住"挑战，这背 后公司究竟做对了哪些事情？ 专业性为基做强"单品牌" 过去几十年里，科技对于体育竞技产生了深刻的影响。而对于李宁来说，立足于独特的运动员基因，持续加大品牌专业能力投入，以运动科技创新不断提升 品牌价值，同样也是其面对市场波动仍能处变不惊、稳健发展的制胜法宝之一。 根据最新财报，2024年李宁继续深耕跑步、篮球、综训、羽毛球、乒乓球和运动生活六大核心品类。其中，跑步品类零售流水增长了25%。跑步品类近年作 为各大运动服饰品牌的"兵家必争之地"。李宁之所以能在此延续强劲增长势头，与其愈发深厚的科技壁垒有着重要关联。就拿最能体现品牌专业实力的鞋类 来说，以"李宁䨻"等科技打造的三款核心跑鞋"超轻"、"赤兔"、"飞电"年内合计销量突破了1060万双。 面对近年来不断变化的消费市场环境，李宁以稳健经营为核心，在战略选择上紧紧锚定"单品牌，多品类，多渠道"这一核心主线，以科技创新为引擎不断强 化自身"专业运动"的品牌定位及竞争优势。 在智通财经看来，李宁深谋远虑的战略定力，辅以 ...