Core Viewpoint - The winter tourism market is gradually heating up as the New Year holiday approaches, with northern regions experiencing ice and snow attractions while southern regions enjoy blooming flowers [1] Group 1 - The winter tourism market is showing signs of growth as the New Year holiday nears [1] - Northern regions are promoting ice and snow activities to attract tourists [1] - Southern regions are focusing on floral attractions to enhance their winter tourism offerings [1]

Core Viewpoint - Inner Mongolia is leveraging its ice and snow resources to launch various winter tourism projects, integrating ice and snow art, folklore, and culinary culture to attract visitors from different regions [1]. Group 1: Winter Tourism Projects - The "Ice and Snow Blossoms" theme park in Manzhouli City features ice sculptures shaped like musical instruments, creating an interactive light and sound experience [3]. - Attractions such as the ice yurt slide and octopus snow slide provide visitors with enjoyable ice and snow activities [3]. - Visitors can also experience traditional Mongolian culture by tasting local delicacies like grilled meat skewers and milk tea inside authentic yurts [3]. Group 2: Cultural and Culinary Events - A themed lantern festival on the Gui Liu River in the Xingan League showcases horse-shaped light displays, enhancing the winter night atmosphere [5]. - The event includes a food area, a New Year goods market, and creative interactive projects, catering to diverse visitor interests [5]. - Mobile street vendors offer local snacks, while free warming bubble houses allow guests to enjoy treats like frozen pears and candied hawthorn [5].

Core Insights - Guizhou province is launching over 600 cultural and tourism activities during the winter tourism season to promote winter tourism [1] - The province has developed six major winter tourism products, including hot spring health care, ice and snow sports, folk festivals, New Year's celebrations, leisure travel, and sports performances [1] - Ten distinctive themed tourism routes have been introduced, showcasing a variety of experiences from snow sports to cultural food tasting [1] Summary by Categories Winter Tourism Products - The six major winter tourism products include: 1. Hot spring health care 2. Ice and snow sports 3. Folk festivals 4. New Year's celebrations 5. Leisure travel 6. Sports performances [1] Themed Tourism Routes - The ten themed tourism routes are: 1. Southern Ice and Snow Fantasy 2. Warm Winter Sun in Guinan 3. Hot Spring Healing 4. Folk Carnival Festival 5. Following the Drama in the Depths of Wumong 6. Fireside Night Talk 7. Tourism with Events 8. Intangible Cultural Heritage Exploration 9. Welcoming the New Year 10. Winter Snow and Bird Watching [1] Promotional Policies - To stimulate winter tourism, Guizhou province is implementing various promotional policies, including: - Continuation of annual tourism discounts and incentives - Collaboration with railway departments to offer high-speed train tourism tickets - Local governments are providing free skiing experiences and regional ticket discounts [1] Events and Activities - Guiyang will host a "Roadside Music Festival New Year Carnival" as a central event, featuring star concerts and New Year activities aimed at attracting young tourists [1]

Core Viewpoint - The company is enhancing its winter tourism offerings at Gubei Water Town by focusing on four core experiences: hot springs, lantern viewing, snow activities, and festive celebrations [1] Group 1: Company Initiatives - Gubei Water Town is organizing a series of events such as the Great Wall Ice and Snow Festival and the Great Wall Lantern Festival to attract various visitor demographics including families, corporate groups, and couples [1] - The scenic area has implemented a nationwide reservation system that allows visitors to enter without an admission fee, aiming to increase accessibility and encourage more tourists to experience the natural beauty and cultural richness of the winter landscape near the Great Wall [1]

0:00 中旅旅行总经理助理 张克雄：当前市场需求呈现鲜明的"体验深化"与"圈层分化"特征。消费者已不满足于简单冰雪观光，转而追求"冰雪+度假""冰雪+文 化""冰雪+社交"的融合体验。 从目的地来看，冬季旅游热门区域呈现"南北呼应、冷暖交织"的格局。冰雪游集中在吉林长白山、河北崇礼、黑龙江、新疆等北方区域，避寒游核心目的地 则聚焦云南、海南、福建等地。 众信旅游集团媒介公关经理 李梦然：我们今年在冰雪旅游市场推出了20多款不同的冰雪产品，比如米兰—科尔蒂纳2026年冬奥会观赛产品、"跟着赛事去旅 行"崇礼云顶的观赛产品。除此之外，我们想把很多优质的旅游资源带给国内的游客，让他们更好去体验冰雪旅游。 "主动找冷" 冬季旅游进入"主题旺季" 0:00 随着各大滑雪场陆续"开板"，冬季旅游大幕正式拉开。冰雪游与避寒游双轮驱动格局成形，消费需求向多元化、个性化、深度化升级，"淡季不淡"已成行业 常态。今年冬季旅游市场，需求端有哪些新变化，供给侧又有哪些新突破？ 综合各大旅行社及在线旅游平台数据，今年冬季出游预订人次已超去年同期，市场呈现"启动早、预订旺"的显著特征。与往年相比，年轻游客占比大幅提 升，冰雪游和避寒游 ...

随着各大滑雪场陆续"开板"，冬季旅游大幕正式拉开。冰雪游与避寒游双轮驱动格局成形，消费需求向多元化、个性化、深度化升级，"淡季不淡"已成行业 常态。今年冬季旅游市场，需求端有哪些新变化，供给侧又有哪些新突破？ 综合各大旅行社及在线旅游平台数据，今年冬季出游预订人次已超去年同期，市场呈现"启动早、预订旺"的显著特征。与往年相比，年轻游客占比大幅提 升，冰雪游和避寒游成为两大核心主题。近一周"冬季旅游"搜索热度环比上涨300%，"滑雪"平均热度涨幅超66%，"附近的滑雪场"搜索量同比增长87%。得 益于寒假、元旦、春节等关键节点加持，亲子家庭、银发族、上班族三大客群构成市场需求基本盘。 中旅旅行总经理助理 张克雄：当前市场需求呈现鲜明的"体验深化"与"圈层分化"特征。消费者已不满足于简单冰雪观光，转而追求"冰雪+度假""冰雪+文 化""冰雪+社交"的融合体验。 从目的地来看，冬季旅游热门区域呈现"南北呼应、冷暖交织"的格局。冰雪游集中在吉林长白山、河北崇礼、黑龙江、新疆等北方区域，避寒游核心目的地 则聚焦云南、海南、福建等地。 众信旅游集团媒介公关经理 李梦然：我们今年在冰雪旅游市场推出了20多款不同的冰雪产品， ...

原标题：哈尔滨：漫步百年老街 徜徉流光溢彩冬日冰城 12月以来，哈尔滨进入冬季旅游旺季，中央大街上游人如织。作为哈尔滨市闪耀的城市名片，中央大街 在丰富多彩的创意景观与灯饰装饰下显得格外动人。夜幕降临，华灯初上，游人徜徉其中，尽享当地独 特文化魅力。 新华社记者 王松 摄 【1】 【2】 【3】 【4】 【5】 12月16日，人们在哈尔滨中央大街一处景观前打卡拍照。 中央大街始建于1898年，全长1450米，由87万多块"面包石"铺成，被誉为"万国建筑博物馆"，汇集了新 艺术运动、巴洛克、文艺复兴等欧式风格的街路上，游人随意打卡即出片，复古与氛围感拉满。 ...

原标题：冬日栈桥赏海鸥 市民和游客在青岛栈桥景区观赏海鸥（12月13日摄）。 冬日，众多海鸥聚集在青岛栈桥景区飞舞、觅食，成为当地冬季旅游的标志性景观。 新华社记者 李紫恒 摄 【1】 【2】 ...

来源：中国文化报 "来宁夏，不只看风景，更是赴一场冬日的美食之约。"武裕国说，本次冬季旅游促消费活动中，宁夏回 族自治区文化和旅游厅精心策划了9项相关主题活动，作为其中一项品牌活动，全区餐饮烹饪大赛将于 12月下旬举行，届时全区的烹饪高手将同台竞技，让游客的味蕾与身心同时得到满足。 为吸引年轻消费群体，宁夏积极引入跨年狂欢、夜间灯光秀、大地艺术等15项新潮业态，引领宁夏旅游 向年轻化、品质化转型。推动葡萄酒文化与旅游体验深度融合，拓展沉浸式品鉴、文化沙龙、个性定制 等消费场景，培育冬季消费新增长点。 12月8日，2025四川省冬季旅游季启动仪式在阿坝藏族羌族自治州汶川县羌人谷滑雪场举行。 今年冬季，围绕"吃住行游购娱"，四川推出七大类冬游场景：重点滑雪场释放速度激情，特色温泉洗尽 尘世疲惫，旅游度假区静享山水之乐，百家百韵居所诠释诗意慵懒，研学基地启迪心灵智慧，文博展览 倾诉巴蜀故事，天府旅游美食唤醒味蕾记忆。当地还精心勾勒冬游天府主题线路。据悉，冬游线路串联 冰雪、阳光、温泉、民俗四大元素，其中包含："成都都市圈休闲游憩之旅""攀西阳光温泉暖冬之 旅""秦巴山区冰雪民俗之旅""蜀山暖雪滑雪体验之旅"，让市民 ...

Core Viewpoint - Qinghai Province is launching its winter tourism season, showcasing the natural beauty of Qinghai Lake and the Qilian Mountains, inviting visitors to experience the unique charm of the high plateau [1][2]. Group 1: Event Launch - The winter tourism launch event took place on December 6, 2023, at Tongbao Mountain, gathering media representatives and tourists to kick off the winter tourism season in Qinghai [1]. - The event emphasized the rich cultural heritage and unique natural landscapes of the Haibei Prefecture, including famous sites like the Gangshika Snow Peak and the Bayi Glacier [1]. Group 2: Tourism Development Strategy - Haibei Prefecture aims to establish itself as an international ecological tourism destination, focusing on creating a pastoral cultural ecological protection experimental area around Qinghai Lake [2]. - The strategy includes promoting winter tourism through events like the Gangshika International Skiing and Mountaineering Master Competition and the "Ice and Snow Silk Road" inter-provincial competition, integrating sports, culture, and tourism [2]. Group 3: Tourist Experience - Visitors expressed their enjoyment of the unique experiences available in winter, such as dining in scenic locations surrounded by snow-capped mountains [3]. - The local tourism promotion officer announced eight winter tourism routes that include diverse activities like ice and snow entertainment, hot spring wellness, and cultural exhibitions, providing a variety of options for travelers [3].