Core Viewpoint - The company White Elephant Food has issued an apology regarding the trademark "Duoban" for its noodle products, clarifying that "Duoban" refers to larger portion sizes of their existing products and aims to distinguish them from regular sizes for consumer convenience [1][2]. Group 1 - The "Duoban" product line is based on the original 70g noodle cake, now offering larger portions of 110-120g [1]. - The trademark "Duoban" was registered to differentiate these larger products from standard portion sizes, facilitating consumer choice [1][2]. - The company acknowledges consumer confusion and plans to adjust the packaging of "Duoban" products to prevent misunderstandings in the future [1]. Group 2 - Official customer service confirmed that "Duoban" is indeed a registered trademark and that the actual weight of the products is indicated on the packaging [2]. - The company has received feedback regarding accusations of "playing word games" in their marketing and will relay this to the product suggestion department [2].

Core Viewpoint - The newly opened retail store "胖都来" in Haining, Zhejiang, is facing controversy due to its name being similar to the well-known retail company "胖东来," leading to legal actions and public scrutiny [1][3]. Group 1: Company Background - "胖都来" officially opened on May 1, featuring a grand opening event with celebrity endorsements, including videos from actors and hosts [3]. - The store primarily sells clothing and is part of a larger retail complex that includes "艺博乐淘城," which sells kitchenware and furniture [4]. Group 2: Trademark and Legal Issues - The founder of "胖都来," 都建明, stated that the name could be changed and mentioned that the trademark application was accepted by the National Trademark Office [3]. - "胖东来" has issued a lawyer's letter to "胖都来" and is actively pursuing legal action, having submitted a complaint to the market supervision administration [3][4]. - As of May 6, promotional materials featuring celebrities were removed from the "胖都来" store, and its social media accounts have become less accessible [4]. Group 3: Trademark Registration Status - The Zhejiang胖都来商业管理有限公司, a shareholder of "胖都来," applied for 18 trademarks related to "胖都来" and "淘都来" on January 22, which are currently under substantive examination [4].

Core Viewpoint - The actor Zhao Liang's brand "San De Zi" is under scrutiny for misleading consumers regarding its product "De Zi Tu Ji" (土鸡), as the trademark registered is "De Zi Tu" (德子土), which may confuse customers about the product's authenticity [1][2][3]. Trademark and Consumer Misleading - The company Chengdu San De Zi Hao Zhen Xuan Agricultural Technology Co., Ltd. has registered multiple trademarks including "San De Zi" and "De Zi Tu," with the latter successfully registered on January 21, 2024, covering categories such as meat and poultry [2][3]. - Consumers have raised concerns that the branding and product descriptions on e-commerce platforms have omitted the term "Tu Ji" (土鸡), instead using terms like "Shaonian Gong Ji" (少年公鸡) and "Zhuang Nian Mu Ji" (壮年母鸡) [2][3]. Company Response and Practices - The company claims that "De Zi Tu" was a defensive registration and that the main trademark has always been "San De Zi." They have begun changing packaging to remove the "De Zi Tu" branding since early April 2024 [3][4]. - The company asserts that their chickens are raised in a free-range environment and are fed grains, although there is no standardized definition for "Tu Ji" [3][4]. Previous Violations - The company has a history of violations, including a fine for false advertising related to food labeling, where they used misleading terms like "Mountain Free-Range Gu Shi Ji" (山地散养固始鸡) [4]. - This incident is not the first controversy for Zhao Liang, who faced backlash for his association with a store name similar to a well-known retail brand, leading to an apology and clarification of his non-commercial involvement [5]. Market Presence - The "San De Zi" official flagship store has gained significant traction, boasting over 1.1 million followers and sales of 605,000 units [5].