Core Viewpoint - The actor Zhao Liang's brand "San De Zi" is under scrutiny for misleading consumers regarding its product "De Zi Tu Ji" (土鸡), as the trademark registered is "De Zi Tu" (德子土), which may confuse customers about the product's authenticity [1][2][3]. Trademark and Consumer Misleading - The company Chengdu San De Zi Hao Zhen Xuan Agricultural Technology Co., Ltd. has registered multiple trademarks including "San De Zi" and "De Zi Tu," with the latter successfully registered on January 21, 2024, covering categories such as meat and poultry [2][3]. - Consumers have raised concerns that the branding and product descriptions on e-commerce platforms have omitted the term "Tu Ji" (土鸡), instead using terms like "Shaonian Gong Ji" (少年公鸡) and "Zhuang Nian Mu Ji" (壮年母鸡) [2][3]. Company Response and Practices - The company claims that "De Zi Tu" was a defensive registration and that the main trademark has always been "San De Zi." They have begun changing packaging to remove the "De Zi Tu" branding since early April 2024 [3][4]. - The company asserts that their chickens are raised in a free-range environment and are fed grains, although there is no standardized definition for "Tu Ji" [3][4]. Previous Violations - The company has a history of violations, including a fine for false advertising related to food labeling, where they used misleading terms like "Mountain Free-Range Gu Shi Ji" (山地散养固始鸡) [4]. - This incident is not the first controversy for Zhao Liang, who faced backlash for his association with a store name similar to a well-known retail brand, leading to an apology and clarification of his non-commercial involvement [5]. Market Presence - The "San De Zi" official flagship store has gained significant traction, boasting over 1.1 million followers and sales of 605,000 units [5].