Core Viewpoint - Hainan is positioning itself as a premier international tourism consumption center, leveraging its unique geographical advantages and enhancing tourism infrastructure to attract both domestic and international visitors [1][2] Group 1: Tourism Infrastructure Development - Hainan has developed a "Double Ring" tourism highway system, consisting of an outer ring (988 km) with over 50% sea views and an inner ring (466 km) through tropical rainforest, enhancing the scenic travel experience [1] - The province has successfully hosted the China International Consumer Products Expo for five consecutive years, establishing it as Asia's largest platform for global consumer goods, which supports consumption growth and market access for global enterprises [1] Group 2: New Tourism Initiatives - Hainan is actively cultivating new tourism formats, including cruise, yacht, aerospace, diving, and surfing, making events like concerts and brand exhibitions trendy attractions [1] - The province anticipates receiving 97.2 million domestic and international tourists in 2024, representing an 8% increase from the previous year, with inbound tourists expected to more than double [1] Group 3: Consumer Environment Enhancement - Hainan is focused on creating a safe and enjoyable tourism consumption environment by launching the "Safe Consumption in Hainan" service system, which offers comprehensive support for tourists from understanding businesses to complaint resolution [2] - The initiative aims to ensure a trustworthy and pleasant experience for both domestic and international visitors, promoting a welcoming atmosphere [2]

《中国经营报》记者注意到，第五届中国国际消费品博览会期间，海南省人民政府领导和相关部门领导 对《行动方案》进行了深度解读。 8项行动推动消费提质扩容 海南省发展和改革委员会副主任江洪表示，《行动方案》旨在通过8项行动、35条具体措施，推动消费 提质扩容，为海南自贸港建设注入强劲动能。 2025年《政府工作报告》将提振消费、全方位扩大国内需求列于重要位置。而今年也是"十四五"规划收 官之年、"十五五"规划谋划之年，以及海南自贸港封关运作、深化开放的关键一年。 在此背景下，4月12日，海南省人民政府办公厅印发《海南省提振和扩大消费三年行动方案》（以下简 称"《行动方案》"），以大力提振和扩大消费需求，加快打造国际旅游消费中心。 海南省人民政府党组成员、参事室主任刘登山提到，《行动方案》吹响了海南进一步抓好消费高质量发 展工作的冲锋号。 "《行动方案》结合海南自身独特优势，从消费回流能级提升、旅游消费提质扩容、传统消费惠民、消 费新场景培育等多个维度，制定了详细且具有针对性的行动措施和强有力的政策，可以说是海南省未来 几年高质量抓好消费工作的任务书和作战图。"刘登山说道。 第一项是消费回流能级提升行动，主要是进一步 ...