本报讯 12月24日，2025年海南自贸港旅文广体项目推介暨招商引资对接活动在海口举办。活动以"投资 旅文正当时 共筑自贸新篇章"为主题，聚焦旅游、文化、广电、体育产业发展前景与投资机遇，吸引了 全国百余家企业、金融机构及商协会代表参加，共谋合作、共促落地，携手助力国际旅游消费中心建 设。副省长谢京出席并致辞。 海南环岛旅游公路观光休闲游项目、海南热带雨林国家公园生态游项目、国际邮轮港建设项目、海南低 空旅游项目、海南国际体育旅游消费综合体项目……活动现场集中展示了上百个旅文广体项目，涵盖多 种类型，向企业家发出投资邀请。 现场集中签约仪式上，共达成10个合作项目，包括8个战略合作框架协议和2个投资协议，签约总金额 18.30亿元。2025年以来，全省累计新增旅文广体签约项目95个，投资总额达423.29亿元。 省旅游和文化广电体育厅相关负责人表示，本次活动是封关后海南面向全球投资者的一次高效宣介与对 接。随着封关红利持续释放，海南诚邀全球伙伴携手，共同谱写国际旅游消费中心建设新篇章。 记者 杨作品 谢京指出，近年来，海南高度重视旅游业发展，以深化文旅体融合、拓展消费空间、提升产业能级为抓 手，推动旅游业高质 ...

Group 1 - The event held in Haikou on December 24, 2025, focused on promoting tourism, culture, broadcasting, and sports industries, attracting over a hundred enterprises and financial institutions to explore investment opportunities [1] - The event highlighted the advantages of Hainan Free Trade Port policies and the province's industrial investment directions, with representatives from various cities presenting their development plans [1] - A total of over a hundred tourism and cultural projects were showcased, inviting investments in initiatives like the Hainan Ring Island Tourism Highway and the Hainan Tropical Rainforest National Park Ecotourism Project [1] Group 2 - A signing ceremony resulted in 10 cooperation projects, including 8 strategic cooperation framework agreements and 2 investment agreements, with a total signed amount of 1.83 billion yuan [2] - Since 2025, Hainan has accumulated 95 new signed tourism and cultural projects, with a total investment of 42.329 billion yuan [2] - Attendees, including numerous entrepreneurs, visited key locations in Haikou, such as the National Sailing Base and the CDF Haikou International Duty-Free City [2]

Core Insights - The official launch of the Hainan island-wide customs closure on December 18, 2025, is expected to significantly boost the tourism market in Haikou, with increased visitor numbers and enhanced shopping experiences [2][8] Tourism and Shopping Trends - Following the customs closure, Haikou's duty-free shopping has seen a substantial increase, with the first day recording sales of 1.61 billion RMB, a year-on-year increase of 61%, with 24,800 visitors participating [3][5] - The variety of duty-free products has expanded from over 1,900 to more than 6,000, enhancing consumer choice and experience [4] - Tourists are experiencing significant savings, with one shopper reporting a reduction of nearly 5,000 RMB on purchases due to promotional activities launched post-closure [2][3] Visitor Demographics and Behavior - There has been a notable increase in flight bookings to Haikou, with a 19% rise in bookings for New Year's and a 130% increase for the Spring Festival compared to the previous year [5] - International visitors are also increasing, with a 40% rise in inbound international flight bookings for the upcoming New Year season [5] Local Economic Impact - The tourism boom is positively impacting local accommodation and dining sectors, with hotels reporting full occupancy and restaurants experiencing longer wait times due to increased patronage [6] - The overall tourism revenue in Hainan has doubled from 95.016 billion RMB in 2018 to 204.014 billion RMB in 2024, with tourism contributing 33.4% to the GDP [6] Future Prospects - The customs closure is expected to further enhance the quality of tourism products and services in Hainan, with plans to develop cultural performances and digital consumption sectors [6][7] - Local stakeholders express optimism about the long-term benefits of the customs closure, anticipating that increased visitor numbers will lead to broader economic advantages for the community [7][8]

央视网消息：2025中国国际旅游交易会于19日至21日在海口举行，这是旅交会首次落地海南。 本次旅交会以"你好！中国"为主题，划分为境内、境外、阳光海南、入境旅游消费、文旅融合等五大展区，有约101个国家和地区的千余 名旅行商及代表汇聚全球旅游资源，游客能够在此获得完整、新鲜且地道的旅行灵感。 旅游业作为海南"四大主导产业"之一，在即将到来的元旦假期，飞往海口和三亚的机票预订量同比分别增长19%和51%。入境游方面， 2026年春节期间飞往海口的国际机票销售量增长超1倍。 参展商孙增辉称："我们在打造的沉浸式和体验感的体验旅游，就是为了留住游客在这里消费，我们将迎来更多的国际和国内的游客来海 南进行消费，助力海南国际旅游消费中心的建设。" ...

Core Viewpoint - Hainan Province is accelerating the construction of an international tourism consumption center and aims to collaborate with Thailand to develop high-end tourism projects that integrate local characteristics [1] Group 1: Collaboration Initiatives - Hainan plans to leverage the "zero tariff" policy of the free trade port to jointly develop tourism projects with Thailand [1] - The two regions will design and launch "Thailand + Hainan" cross-border travel routes and establish a mechanism for mutual customer sourcing between tourism enterprises [1] Group 2: Focus Areas for Development - The collaboration will focus on emerging fields such as sports tourism and educational tourism, developing integrated products like "Sports + Education" and "Health + Culture" [1] - Joint exhibitions and online promotions will be utilized to cultivate new market growth points [1]

Core Points - The 2025 China International Tourism Trade Fair will be held in Haikou, Hainan from December 19 to 21, marking its first occurrence in Hainan [1] - The event is expected to attract over 100 countries and regions, with participation from 1,000 international and Hong Kong, Macau, and Taiwan travel agents, as well as 300 domestic exhibitors and key enterprise representatives [1] - The total exhibition area will be 65,000 square meters, featuring five exhibition zones including domestic, international, Sunshine Hainan, cultural tourism integration, and inbound tourism consumption [1] Hainan's Participation - Hainan will set up a Sunshine Hainan exhibition area covering over 12,000 square meters, showcasing unique resources and tourism products [2] - The Sunshine Hainan area will include various functional zones such as a main hall, six major travel route exhibition areas, a tourism enterprise area, and immersive experience spaces [2] - The fair will focus on promoting Hainan's duty-free shopping, medical tourism, and education brands, integrating local intangible cultural heritage and sports tourism projects [2] Global Outreach and Activities - Hainan is leveraging its 29 overseas tourism promotion offices to invite guests and expand participation from global enterprises [3] - The event will feature diverse activities including professional negotiations, live promotions, and a "Hainan Night" promotional event to showcase tourism policies post-free trade port closure [3] - Six themed travel routes will be introduced, highlighting Hainan's cultural and tourism resources, aimed at attracting more international travel agents [3]

Core Viewpoint - The announcement of the adjustment to Hainan's duty-free shopping policy aims to enhance consumer experience and promote the integration of domestic and imported goods, effective from November 1 [1][2]. Group 1: Policy Adjustments - The new policy includes one addition and three optimizations, focusing on diverse consumer shopping needs, such as the inclusion of "portable musical instruments" to cater to experiential and value-driven consumption [1]. - Six categories of domestic products have been added for duty-free sales, promoting a blend of imported and domestic goods, which is expected to enhance the international influence of domestic brands [1]. - Island residents will now be allowed to purchase 15 categories of "immediate purchase and pick-up" goods after one departure from the island within a year, improving their shopping experience [1]. Group 2: Regulatory Measures - The Haikou Customs has implemented innovative regulatory models to enhance industry efficiency, including a "bonded and duty-free goods" flexible conversion channel [2]. - The introduction of electronic labels for duty-free cosmetics allows for efficient customs checks and enhances consumer information access, improving both customs efficiency and consumer rights [2]. - A credit grading system for duty-free enterprises has been initiated to guide compliant operations through differentiated regulatory measures [2]. Group 3: Implementation Preparations - Haikou Customs has ensured that the systems are stable and ready for the new policy implementation, having already cleared 10 batches of approximately 8,000 new category items [3]. - Regulatory plans have been developed to optimize customs processes for island residents and departing travelers, ensuring smooth execution of the new policy [3]. - The duty-free policy is a key component of Hainan's strategy to build an international tourism consumption center, with significant growth in tourist numbers and spending observed [3].

Core Points - The newly enacted "Hainan Free Trade Port Tourism Regulations" emphasizes the keyword of openness, presenting new opportunities for the tourism industry in Hainan [1][2] - The regulations will take effect on December 1, 2023, and include a dedicated chapter on "Tourism Openness and Internationalization" aimed at building an international tourism consumption center [1][2] Tourism Market Opening - The regulations will gradually relax or eliminate restrictions on foreign investment in the tourism sector, allowing qualified joint venture travel agencies and wholly foreign-owned enterprises to operate outbound tourism services, excluding Taiwan [1][2] - The regulations encourage the establishment of high-end hotel groups and renowned hotel management brands in Hainan, promoting the internationalization and refinement of hotel brands [1][2] Visa and Travel Policies - A broader visa-free entry policy will be implemented, enhancing international tourism services in areas such as online booking, customs clearance, financial payments, and medical assistance [2] - Currently, citizens from 86 countries can enter Hainan visa-free, contributing to the popularity of "Hainan Travel" [2] Duty-Free Shopping and Events - The regulations will implement more convenient duty-free shopping policies for outbound travelers, aiming to create an internationally influential duty-free shopping destination [2] - There is encouragement for international high-level performances and events, as well as for foreign investors to establish performance agencies and venues [2] Medical Tourism - The regulations support the development of the Boao Lecheng International Medical Tourism Pilot Zone, facilitating medical treatment for overseas patients in Hainan [2] - The pilot zone will enhance multilingual services and cross-border medical treatment convenience, improving international medical tourism service capabilities [2][3] Talent Development - The regulations encourage the introduction and training of urgently needed international talent in the tourism sector and support the establishment of foreign educational resources in Hainan [3] - These measures are expected to attract more international tourists and provide a foundation for international capital to enter Hainan's tourism industry [3]

Core Points - The Hainan Free Trade Port is seeking public opinion on the draft tourism regulations, which cover various aspects including tourism planning, resource protection, and international tourism openness [1] - The draft regulations propose a broader visa-free entry policy for tourists from certain countries, allowing them to enter Hainan without a visa and travel within the region for a specified period [1] - Hainan's tourism market showed strong vitality during the summer, with duty-free sales reaching 3.67 billion yuan and attracting 667,000 visitors from July to August [1] Group 1: Tourism Policy and Development - The draft regulations encourage the integration of duty-free shopping with tourism, enhancing the overall value and experience of duty-free shopping [2] - Hainan aims to align with international standards by developing core brands in duty-free shopping and international medical services, creating a diverse tourism consumption brand and product system [2] - The construction of an international tourism consumption center is driven by innovative policies that provide a solid foundation for Hainan's tourism development [2] Group 2: Industry Impact and Future Outlook - The implementation of a broader visa-free entry policy is expected to elevate local service standards to international levels, prompting upgrades in the tourism industry [3] - The increase in international visitors is likely to attract foreign investment in tourism-related sectors, creating a virtuous cycle of "visitor flow driving investment, and investment promoting industry" [3] - Long-term, this transformation will position Hainan as a global hub for tourism consumption resources, reinforcing the foundation for the construction of an international tourism consumption center [3]

Core Viewpoint - Hainan is positioning itself as a premier international tourism consumption center, leveraging its unique geographical advantages and enhancing tourism infrastructure to attract both domestic and international visitors [1][2] Group 1: Tourism Infrastructure Development - Hainan has developed a "Double Ring" tourism highway system, consisting of an outer ring (988 km) with over 50% sea views and an inner ring (466 km) through tropical rainforest, enhancing the scenic travel experience [1] - The province has successfully hosted the China International Consumer Products Expo for five consecutive years, establishing it as Asia's largest platform for global consumer goods, which supports consumption growth and market access for global enterprises [1] Group 2: New Tourism Initiatives - Hainan is actively cultivating new tourism formats, including cruise, yacht, aerospace, diving, and surfing, making events like concerts and brand exhibitions trendy attractions [1] - The province anticipates receiving 97.2 million domestic and international tourists in 2024, representing an 8% increase from the previous year, with inbound tourists expected to more than double [1] Group 3: Consumer Environment Enhancement - Hainan is focused on creating a safe and enjoyable tourism consumption environment by launching the "Safe Consumption in Hainan" service system, which offers comprehensive support for tourists from understanding businesses to complaint resolution [2] - The initiative aims to ensure a trustworthy and pleasant experience for both domestic and international visitors, promoting a welcoming atmosphere [2]