Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [5] Core Views - The company's new retail strategy is showing results, with a focus on international expansion and multi-channel distribution [4][3] - The financial performance for 2024 shows a decline in revenue and net profit, attributed to pressures in the real estate sector and increased costs from new initiatives [1][2] - The company is adjusting its profit forecasts for 2025-2027, expecting net profits of 2.3 billion, 2.5 billion, and 2.7 billion respectively [5][7] Financial Performance Summary - In Q1 2025, the company reported revenue of 5.87 billion, a year-on-year decrease of 8.4%, with a net profit of 0.35 billion, down 4.2% [1] - For the full year 2024, revenue was 34.75 billion, down 4.7%, and net profit was 1.99 billion, down 31.8% [1] - The gross profit margin for 2024 was 28.68%, a decrease of 0.90 percentage points year-on-year [1] Product Segment Performance - In 2024, overall cabinet revenue was 20.25 billion, down 9.3%, while overall wardrobe revenue increased by 1.4% to 10.59 billion [2] - In Q1 2025, overall cabinet revenue decreased by 17.2%, while overall wardrobe revenue increased by 8.3% [2] Channel and International Expansion - The company is implementing a new retail strategy to enhance dealer capabilities and expand its market presence [4] - International revenue for 2024 was 3.35 billion, an increase of 22.3% year-on-year, indicating successful international market penetration [3] Financial Projections - The company expects revenue growth rates of 5.20%, 8.48%, and 9.24% for the years 2025, 2026, and 2027 respectively [7] - The projected net profit for 2025 is 228.84 million, with a growth rate of 14.83% [7]

Group 1 - The core viewpoint of the articles highlights China Lilang's annual performance, showing a revenue increase of 3% year-on-year, but a decrease in net profit attributable to shareholders by 13.1% [1] - The company plans to distribute a final dividend of 9 Hong Kong cents per share and a special final dividend of 3 Hong Kong cents per share [1] - China Lilang has implemented a new retail strategy, transforming its e-commerce platforms into primary retail channels for new products, resulting in a significant 24% growth in new retail sales [1] Group 2 - Since the introduction of the "multi-brand, internationalization" strategy, China Lilang has successfully acquired the brand ownership of the high-end golf apparel brand "MUNSINGWEAR" in China [2] - The company plans to open its first store in Malaysia in the first half of this year, marking its entry into the Southeast Asian market [2] - China Lilang aims to increase its physical stores by 100 by 2025, focusing on prime shopping centers in provincial capitals and expanding its presence in outlet malls [2] - The company targets to have new product sales account for 80% of total e-commerce sales and aims for over 15% growth in new retail business by 2025, with total sales growth of at least 10% [2]