Core Viewpoint - The article emphasizes the critical importance of game operation in the current market, highlighting that success or failure often hinges on effective player engagement and retention strategies [5][7][9]. Group 1: Game Operation Importance - Game operation has become increasingly vital as the gaming industry transitions into a phase of stagnant user growth, with only a 0.94% increase in China's gaming user base in 2024 [8]. - The era of coarse growth in the gaming industry has ended, necessitating a focus on retaining existing users rather than acquiring new ones [9]. - Effective game operation can lead to significant player retention, as evidenced by the resurgence of player numbers in games like "绝地潜兵2" through strategic operational efforts [4][5]. Group 2: Player Engagement Strategies - Companies are now employing detailed player operation strategies, including personalized communication and proactive engagement to prevent player churn [14][15]. - The use of data analytics allows companies to identify at-risk players and intervene before they decide to leave, with some companies reporting a 70% chance of player loss if no action is taken [15][29]. - The concept of "全用户全生命周期服务" (full user lifecycle service) is being adopted, indicating that engagement starts from the moment a player shows interest in a game [15][28]. Group 3: Challenges in Player Operation - The operational teams face immense pressure to manage player expectations and emotions, often acting as a buffer between the players and the game developers [19][20]. - High turnover rates and the emotional toll of dealing with frustrated players are common challenges faced by game operation staff [20][21]. - Companies are implementing measures to support the mental health of their operational teams, recognizing the need for emotional resilience in high-stress environments [21][23]. Group 4: Historical Context and Evolution - The evolution of game operation practices has been significant over the past two decades, transitioning from basic customer service to sophisticated user engagement strategies [27][29]. - The gaming industry has shifted from a focus on acquiring new players to extending the lifecycle of existing games, driven by increased competition and rising user acquisition costs [29][30]. - Historical practices in player engagement, such as community events and personalized interactions, are being revisited and enhanced with modern technology [30][31].

Group 1 - The core point of the news is the upcoming announcement of the game "Limit Breaker" by Kingsoft, expected to be officially scheduled in early June, which is anticipated to significantly boost the company's revenue and profits if it performs well in the market [1] - Kingsoft has maintained a steady development trend in its gaming business, and "Limit Breaker" is a key project with high market expectations [1] Group 2 - CD Projekt RED reported that its classic game "The Witcher 3: Wild Hunt" has surpassed 60 million copies sold, showcasing the company's strong game operation capabilities [2] - The continued sales growth of "The Witcher 3" and the success of the "Cyberpunk 2077: Phantom Liberty" expansion pack have enhanced investor confidence in CD Projekt RED's future profitability [2] - The steady progress of new projects like "The Witcher 4" indicates significant growth potential for the company [2] Group 3 - The domestic game "Functional Heroes," developed by Guangzhou Egg Culture, is set to launch on May 30, featuring unique gameplay and creative elements that have garnered widespread attention [3] - The game’s vertical screen, one-handed operation is designed to cater to players' fragmented time, potentially increasing its competitiveness in the market [3] - If "Functional Heroes" can quickly accumulate a large user base and establish a good reputation post-launch, it will enhance brand awareness [3]