Core Insights - The 2025 Kuaishou Guanghe Creator Conference highlighted the growth of content creators on the platform, with submissions from creators with over 10,000 followers increasing by over 100% year-on-year, and the number of professional streamers rising by 8% [1] - Kuaishou's content ecosystem has provided monetization opportunities for 26 million creators, with a nearly 12% year-on-year increase in creators earning over 1,000 yuan per month [1] - The conference emphasized the integration of short videos and live streaming as a core operational philosophy, which has significantly improved content engagement and monetization efficiency [3][6] Content Ecosystem Development - The conference showcased the thriving creator ecosystem, which has led to a diverse range of community content and increased community engagement [1] - Kuaishou's strategy focuses on short video and live streaming integration, with data showing that creators using both formats achieve 4-10 times more traffic efficiency compared to those using a single format [3][6] - The platform's flow distribution mechanism has shifted to prioritize long-term user interaction with content and creators, enhancing the visibility of high-quality works [7] Monetization and Commercialization - Kuaishou's dual approach of using short videos to drive traffic and live streaming for conversion has resulted in a GMV that is five times higher than that generated by single short videos [6][10] - The platform has seen a 10.2% increase in exposure for high-value private domain creators in public domains, contributing to a 7.2% rise in new followers [6] - Kuaishou's commercial ecosystem, valued in the trillions, provides creators with diverse monetization opportunities, with over 660 million commercial content pieces published daily, attracting over 320 million viewers [8][10] AI and Content Innovation - AI has emerged as a significant driver of traffic and commercial monetization, with Kuaishou's AI content viewership increasing by 321% year-on-year [11][13] - The platform has integrated AI tools to enhance content creation, allowing creators to engage in new commercial collaborations [13] - Kuaishou's community has seen a growth in Gen Z users and middle-class engagement, indicating a robust demand for diverse content [13][14] Community Engagement and Governance - Kuaishou's community governance emphasizes user autonomy, AI-driven moderation, and the protection of quality creators, fostering a vibrant and responsible community [21][24] - The platform's initiatives aim to deepen user participation in community governance, ensuring a sustainable and prosperous environment for creators and users alike [24]

中证报中证网讯(王珞)8月29日，2025快手光合创作者大会在四川成都举办。本次大会以"生而不同、创 作无界"为主题，为创作者搭建了展示与交流的舞台，全面呈现快手内容生态的发展趋势及独特的社区 氛围。 数据显示，短视频与直播表现双优的创作者，在快手平台的流量获取效率，比单一内容表现突出的创作 者高出4-10倍。 "作为平台方，我们也在不断优化短直联动的飞轮，帮助大家在短直双向经营中收获更多。通过优化分 发机制、强化产品引导，创作者发布更多优质内容后，能撬动更高效的直播头像曝光与直播间进入量； 与此同时，在创作者开播期间，其视频也会获得超过50%的流量增量。" 2025年上半年，快手泛知识领域创作者安万累计发布短视频1454条、开展直播921场，实现月均涨粉20 万。在他的推广助力下，流行于西北地区的戏曲"秦腔"跻身快手最受欢迎的TOP3非遗项目之列。 据介绍，通过公私域协同经营的方式，已有众多创作者实现收益增长。数据显示，过去一年，快手新成 长出48万个万粉创作者、3000个百万粉丝创作者。程一笑表示："通过构建一个温暖多元、优质内容层 出不穷的社区，为更多人带来幸福感，是我们始终不变的愿景。" 快手科技创始 ...

快手官方数据显示，短视频直播双好作者在平台获取流量的效率比单内容体裁作者高出4-10倍。 责任编辑：李芊蔚 新浪科技讯 8月29日下午消息，在2025年快手光合创作者大会上，快手科技创始人、董事长兼首席执行 官程一笑发表演讲。 程一笑表示，快手创作者生态不断壮大，超过9100万创作者在快手连续三年"不断更"，万粉以上创作者 的投稿数量同比增长100%以上。 程一笑称，内容生态的繁荣也为创作者提供了更多变现机遇。过去一年，在快手获得收入的创作者达到 2600万，月收入过千的创作者同比增长近12%。 "让长期在快手耕耘的好作者和好内容获得好流量，是平台坚定的流量风向标。短视频直播一体化、公 私域联动等经营理念，让创作者获得了更多的流量增量，积累起更强的私域粘性。"程一笑称。 ...