Core Viewpoint - The company reported a significant decline in revenue and net profit for 2024, with a slight improvement in Q1 2025, indicating ongoing challenges but potential recovery signs [1][2]. Financial Performance - In 2024, the company achieved revenue of 12.386 billion yuan, a year-on-year decrease of 20.72%, and a net profit attributable to shareholders of 27 million yuan, down 96.76% [1]. - For Q4 2024, revenue was 1.952 billion yuan, a decline of 43.25%, with a net loss of 518 million yuan [1]. - In Q1 2025, revenue was 2.828 billion yuan, down 32.79%, with a net profit of 75 million yuan, a decrease of 69.80% [1]. Business Segment Performance - In Q1 2025, the pharmaceutical industrial segment generated revenue of 1.467 billion yuan, a year-on-year decline of 45.52% but a quarter-on-quarter increase of 72.57 [2]. - Revenue from the nervous system drugs increased by 14.52% year-on-year to 180 million yuan, driven by increased sales of Meifikan [2]. - The pharmaceutical commercial segment reported revenue of 1.618 billion yuan, down 15.31% year-on-year [2]. Research and Development - The company accelerated R&D project progress in 2024, with 61 projects underway, including 19 traditional Chinese medicine projects and 18 chemical drug projects [3]. - Seven products in ten specifications passed consistency evaluation, and the company obtained production approval for oxycodone sustained-release tablets [3]. Marketing and Brand Strategy - The company innovated its brand promotion strategies, targeting younger demographics through cross-industry collaborations and media partnerships [4]. - It established a comprehensive media promotion matrix, enhancing brand image and influence through collaborations with authoritative media [4]. Investment Outlook - The company forecasts revenue growth rates of 8.7%, 9.6%, and 9.4% for 2025-2027, with net profit growth rates of 1917.9%, 24.3%, and 23.8% respectively [4].

Core Insights - The company reported a revenue of 12.386 billion, a year-on-year decline of 20.72%, and a net profit attributable to shareholders of 0.027 billion, down 96.76% year-on-year [1] - The company is facing short-term performance pressure due to high inventory levels and a high base from 2023, leading to a significant drop in sales across various therapeutic areas [2] - The company is undergoing marketing transformation aimed at revitalizing its brand and improving sales performance through innovative marketing strategies and organizational restructuring [3] - The company is projected to experience revenue growth in the coming years, with expected revenues of 13.663 billion, 15.047 billion, and 16.627 billion for 2025-2027, reflecting a compound annual growth rate of approximately 10% [4] Financial Performance - In 2024, the company achieved a revenue of 12.386 billion, a decrease of 20.72% year-on-year; net profit attributable to shareholders was 0.027 billion, down 96.76% year-on-year; and non-recurring net profit was 0.039 billion, down 95.02% year-on-year [1] - In Q4 alone, the company reported a revenue of 1.952 billion, a decline of 43.25% year-on-year, with a net loss of 0.518 billion, marking a shift from profit to loss [1] Sales Performance by Therapeutic Area - The pharmaceutical segment generated sales of 7.038 billion, a year-on-year decrease of 32.25%, with notable declines in various therapeutic areas: - Respiratory medications: 2.164 billion, down 18.11% - Digestive and metabolic medications: 1.873 billion, down 35% - Anti-infective drugs: 0.964 billion, down 48.43% - Neurological medications: 0.614 billion, down 31.65% - Health products: 0.605 billion, down 28.77% - Cardiovascular medications: 0.505 billion, down 34.12% - Anti-tumor and immune-regulating drugs: 0.205 billion, down 16.49% [2] Marketing and Organizational Changes - The company is implementing a marketing transformation that includes youth-oriented branding and cross-industry promotions, such as featuring its products at London Fashion Week [3] - The organizational structure has been revised, with the establishment of a market center and sales center, and a reduction of functional departments to 16, aimed at enhancing management efficiency and employee engagement [3] Future Projections - Revenue projections for 2025-2027 are as follows: - 2025: 13.663 billion, growth of 10.31% - 2026: 15.047 billion, growth of 10.13% - 2027: 16.627 billion, growth of 10.50% - Net profit projections for the same period are: - 2025: 0.597 billion, growth of 2138.21% - 2026: 0.732 billion, growth of 22.76% - 2027: 0.861 billion, growth of 17.55% - Earnings per share (EPS) are expected to be 1.07, 1.32, and 1.55 for 2025, 2026, and 2027 respectively [4]

Core Viewpoint - The company is undergoing significant marketing transformation and organizational restructuring, which is expected to lead to long-term benefits despite short-term declines in performance [3][4]. Group 1: Share Buyback and Financial Performance - As of February 28, 2025, the company has repurchased 12,729,618 shares through the Shenzhen Stock Exchange, reflecting a commitment to enhancing shareholder value [2]. - The company forecasts a net profit of 20-25 million yuan for 2024, representing a year-on-year decline of 90.13%-92.10%, with a non-recurring net profit of 16.7-21.7 million yuan, down 91.29%-93.29% [2]. Group 2: Marketing and Sales Strategy - The company is focusing on a "foundation-building, long-term benefit" strategy, establishing a self-operated organizational structure to improve sales channel integration and pharmacy sales [3]. - Sales of the core product, cough tablets, have seen a significant decline, with 2024 sales expected to be 230 million tablets compared to over 1 billion tablets in 2023, primarily due to reduced shipments [3]. - The company has increased brand promotion efforts, particularly in new media, leading to higher sales expense ratios [3]. Group 3: Product Outlook - The cough tablets are expected to recover in sales due to their effectiveness in treating chronic bronchitis and the aging population, with a target of reaching 10 million boxes in sales over the next 3-5 years [4]. - As of January 2025, sales data indicates a recovery in cough tablet sales in pharmacies, although not yet reaching the levels of the same period in 2023 [4]. Group 4: Share Buyback Purpose - The share buyback program, approved in June 2024, aims to use repurchased shares for employee stock ownership plans, with a total funding of 70-120 million yuan and a maximum repurchase price of 12.96 yuan per share [5]. - As of February 28, 2025, the company has spent approximately 93.94 million yuan on share repurchases, indicating confidence in future growth and potential to enhance employee motivation [5].