Core Viewpoint - Zheshang Securities maintains a "Buy" rating for Smoore International (06969.HK), highlighting the favorable regulatory environment for HNB products compared to vaping products, which is expected to accelerate market penetration [1] Group 1: Market Position and Competitive Landscape - The competitive landscape for HNB products is more favorable than that for vaping products, suggesting a better market position for Smoore International [1] - The product experience of HNB is improving, which is anticipated to enhance penetration rates [1] Group 2: Future Growth Projections - Smoore International is expected to achieve revenues of 12.89 billion, 15.31 billion, and 18.35 billion from 2025 to 2027 [1] - The projected net profit attributable to the parent company is forecasted to be 1.32 billion, 2.00 billion, and 2.73 billion for the same period [1] Group 3: Strategic Developments - The launch of British American Tobacco's new generation GloHilo product in Japan on September 1 is expected to benefit Smoore International as a core supplier [1] - The medical business is identified as the next important growth area for Smoore International [1]

Investment Rating - The industry investment rating is "Overweight (Maintain)" [1] Core Insights - The report highlights the potential growth in the HNB (Heated Not Burned) market, particularly with the launch of Glo Hilo in Japan, which is expected to enhance sales performance and accelerate market penetration [4][5] - The report indicates that British American Tobacco's (BAT) revenue for the first half of 2025 is projected to grow by 1%-2%, driven by strong performance in the U.S. market despite an overall decline in industry retail sales [5] - The report emphasizes the importance of technological barriers in the HNB product segment, particularly in heating technology and flavoring processes, which are crucial for enhancing user experience [4] Industry Performance Over the Last Twelve Months - The industry has shown a relative return of 4.33% over the past month, 4.58% over the past three months, and 5.82% over the past twelve months compared to the CSI 300 index [2] - Absolute returns for the same periods are 4.83%, 2.59%, and 13.97% respectively [2] Related Research Reports - Previous reports include insights on the light industry manufacturing sector and the anticipated release of new products in the smart glasses market [3] - The report also references the performance outlook for British American Tobacco in the first half of 2025, focusing on new product launches and market strategies [5]