Investment Rating - The investment rating for the company is "Buy" with a target price not specified [8] Core Views - The company reported a steady growth in Q1 2025, with revenue of 859 million and a year-on-year increase of 6.56%. The net profit attributable to the parent company was 6.69 million, also up by 6.13% year-on-year [1] - The company is actively optimizing its mother and baby store formats, anticipating that changes in birth policies will release market demand. The number of newborns in China is projected to reach 9.54 million in 2024, an increase of 520,000 from the previous year, indicating a potential growth in the mother and baby market [3] - The company has opened new stores and closed some, ending Q1 2025 with a total of 472 stores and 25 signed stores awaiting opening [2] - The company is entering the IP retail market with the launch of a Gundam base and Bandai model stores, targeting younger consumer groups [4] - A new store format has been launched in Shanghai, focusing on a blend of accessibility and aesthetics, which is planned for nationwide rollout [5] - The company maintains its revenue forecasts for 2025-2027, expecting revenues of 38.12 billion, 42.56 billion, and 47.98 billion respectively, with net profits of 1.34 billion, 1.58 billion, and 1.90 billion, corresponding to P/E ratios of 22, 19, and 15 [5] Financial Summary - In Q1 2025, the company's revenue from store sales was 623 million, up 5.6% year-on-year, while e-commerce revenue was 179 million, up 13.5% year-on-year [1] - The gross profit margin for Q1 2025 was 24%, a decrease of 1.1 percentage points year-on-year, while the net profit margin remained stable at 0.78% [1] - The company expects a revenue growth rate of 9.95% in 2025, with a projected net profit growth rate of 25.98% [6][12]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative return of over 20% within the next six months [8][20]. Core Views - The company is expected to achieve steady revenue growth in 2024, with a projected revenue of 3.5 billion yuan, representing a year-on-year increase of 4.06%. The net profit attributable to the parent company is forecasted to be 106.41 million yuan, up 1.61% year-on-year [1][6]. - The company is actively optimizing its mother and baby store formats and is expected to benefit from changes in fertility policies, which may release market demand [3]. - The company is entering the IP retail market with the establishment of the first Gundam base in Jiangsu, targeting younger consumer groups and creating new growth points [4]. Financial Performance - In Q4 2024, the company reported revenue of 999 million yuan, a year-on-year increase of 9.69%, and a net profit of 58.52 million yuan, up 1.26% year-on-year [1]. - For the full year of 2024, the company’s gross margin was 26.9%, down 1.5 percentage points year-on-year, primarily due to an increase in the revenue share of lower-margin milk powder products [1]. - The company plans to distribute a cash dividend of 2.53 yuan per 10 shares, resulting in a total dividend payout ratio of 47% for 2024 [1]. Store and Operational Metrics - As of the end of 2024, the company had a total of 475 stores, with a net increase of 6 stores year-on-year. The overall sales efficiency was 11,200 yuan per square meter per year, a decrease of 0.68% year-on-year [2]. - The sales growth rate in the South China region was particularly strong, at 11.74% [3]. Revenue Projections - The company’s revenue projections for 2025-2027 are 38.12 billion yuan, 42.56 billion yuan, and 47.98 billion yuan, respectively, with corresponding net profits of 1.34 billion yuan, 1.58 billion yuan, and 1.90 billion yuan [5][6].