Summary of Conference Call for 爱优企 Company Overview - **Company**: 爱优企 - **Industry**: Mother and Baby Products, Health Supply Chain Management Key Points and Arguments Store Expansion and Performance - In the first half of 2025, 爱优企 opened approximately 34 new stores, including regional flagship stores in 淮安, 扬州, and 邵阳, resulting in a net increase of about 20 stores compared to the same period last year [5] - The company plans to open around 100 new stores throughout 2025, with over 60 planned for the second half of the year [3][19] - Same-store sales growth exceeded 3 percentage points in Q2 2025, with even higher growth observed from July onwards, attributed to store optimization, adjustments in store size, pricing strategies, and improved employee performance [10][11] Financial Performance - For the first half of 2025, 爱优企 reported revenue of 1.835 billion RMB, an increase of 8.3 million RMB year-on-year, and a net profit of 46.73 million RMB, up 10% [4] - The company’s self-owned brand sales accounted for 13.5% of total sales, a year-on-year increase of 1.4 percentage points, with a target to reach 15% [14] IP Business Development - The first 万代 (Bandai) model store opened in 苏州 in March 2025, with plans to open three more stores in major cities in the second half of the year [6][21] - The IP business generated several million RMB in revenue in the first half of 2025, with expectations for improved performance in the second half as new stores open [21] Supply Chain and Product Strategy - The mother and baby health supply chain management business benefited from rapid growth on platforms like 拼多多 (Pinduoduo) and strong performance from existing flagship stores [8] - The company has optimized its product categories, with significant growth in milk powder and toys, driven by supply chain improvements and a focus on low-price strategies [17][18] Operational Efficiency - The company has streamlined its SKU count while achieving a 65% year-on-year increase in sales volume, indicating effective self-owned brand strategies [14] - Employee performance has been enhanced through a salary increase linked to performance metrics, contributing to improved sales efficiency [12] Future Outlook - The company anticipates better overall growth in 2025 compared to the first half, driven by store openings and a reduction in average transaction prices by 20% to 40% across various categories [3][32] - The company is adjusting its business model based on stable birth rates, aiming for growth through operational improvements and strategic store openings [20] Challenges and Considerations - The company is monitoring the impact of store closures on overall performance, as some locations have been shut down [2] - Supply chain issues are expected to improve in Q4 2025 with new factories coming online, although initial supply shortages may occur for new IP stores [22] Additional Important Information - The company maintains a dual dividend strategy, with plans to gradually increase dividend payouts to shareholders [31] - The operational model for new stores has shifted to smaller formats (100-200 square meters), which has not negatively impacted revenue, thanks to reduced rent and labor costs [29]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [8] Core Views - The company reported a steady growth in Q1 2025, with revenue of 859 million and a year-on-year increase of 6.56%. The net profit attributable to the parent company was 6.69 million, also up by 6.13% year-on-year [1] - The company is actively optimizing its mother and baby store formats, anticipating that changes in birth policies will release market demand. The number of newborns in China is projected to reach 9.54 million in 2024, an increase of 520,000 from the previous year, indicating a potential growth in the mother and baby market [3] - The company has opened new stores and closed some, ending Q1 2025 with a total of 472 stores and 25 signed stores awaiting opening [2] - The company is entering the IP retail market with the launch of a Gundam base and Bandai model stores, targeting younger consumer groups [4] - A new store format has been launched in Shanghai, focusing on a blend of accessibility and aesthetics, which is planned for nationwide rollout [5] - The company maintains its revenue forecasts for 2025-2027, expecting revenues of 38.12 billion, 42.56 billion, and 47.98 billion respectively, with net profits of 1.34 billion, 1.58 billion, and 1.90 billion, corresponding to P/E ratios of 22, 19, and 15 [5] Financial Summary - In Q1 2025, the company's revenue from store sales was 623 million, up 5.6% year-on-year, while e-commerce revenue was 179 million, up 13.5% year-on-year [1] - The gross profit margin for Q1 2025 was 24%, a decrease of 1.1 percentage points year-on-year, while the net profit margin remained stable at 0.78% [1] - The company expects a revenue growth rate of 9.95% in 2025, with a projected net profit growth rate of 25.98% [6][12]