Economic worries, prompted by ongoing uncertainty about how tariff announcements will ultimately play out, are scaring investors. The benchmark S&P 500 index has lost 8% of its value in 2025 (as of April 14).Not all businesses have fared as poorly. Look at Coca-Cola (KO 1.84%). The global beverage giant has seen its shares rise 17% this year thanks to steady financial performance that investors might appreciate more these days.In times like now, it's reassuring to know that Coca-Cola can raise prices on its ...

Core Viewpoint - Procter & Gamble (P&G) is positioned as a resilient investment option amid trade tensions, with a strong history of dividend increases and a diversified product portfolio [1][2]. Company Overview - P&G operates in approximately 70 countries and sells products in about 180 countries, with higher international sales than domestic sales [3]. - The company has a complex supply chain, featuring 24 U.S. manufacturing sites and 78 international manufacturing sites [3]. Competitive Advantages - P&G's size and leadership across multiple product categories provide significant advantages, making it one of the largest global players in personal and household products [4]. - The company's diversification across brands and categories allows it to manage costs effectively and pass on higher costs to consumers when necessary [5]. Pricing Power and Sales Growth - Despite facing inflationary pressures and currency fluctuations, P&G has achieved net sales growth through price increases [6][7]. - The company’s pricing power is attributed to its competitive advantages in size and product variety, which enhance its negotiating leverage with suppliers [8]. Financial Performance - P&G's net sales growth over the last three fiscal years shows resilience despite challenges: - Fiscal 2022: 5% growth (2% volume, -2% foreign exchange, 4% price, 1% mix) - Fiscal 2023: 2% growth (-3% volume, -5% foreign exchange, 9% price, 1% mix) - Fiscal 2024: 2% growth (0% volume, -2% foreign exchange, 4% price, 0% mix) [8]. Valuation Concerns - P&G's current price-to-earnings (P/E) ratio is 26.6, above its 10-year median of 25.7, indicating a premium valuation relative to historical averages [11]. - The company may face negative earnings growth in the upcoming fiscal year if tariffs persist, raising concerns about its valuation [11]. Investment Considerations - P&G is considered a foundational dividend stock, with a 2.5% yield that is higher than the S&P 500 average of 1.4% [13]. - Despite its high valuation, P&G is viewed as a reliable investment for risk-averse investors due to its competitive advantages and ability to manage tariff-related costs [12][13].