Core Viewpoint - The theme of FBIF2025 is "Stabilizing and Expanding New Domains," addressing the critical question of how companies can maintain their core business while exploring new growth opportunities in a challenging consumer market [3][11]. Group 1: Industry Challenges and Strategies - The food and beverage industry has transitioned from extensive growth to a focus on refined operations and strategic resilience, driven by challenges such as rising supply chain costs, fragmented channels, and evolving health demands [3][4]. - Companies must balance "stability" in core operations with "expansion" into new markets and technologies, navigating the complexities of maintaining growth in a competitive landscape [4][18]. Group 2: Key Insights from Industry Leaders - Various industry leaders, including McDonald's China, Yili, and PepsiCo, shared insights on growth, AI, digitalization, supply chain, and marketing during the conference [4][11]. - The conference highlighted the importance of long-term thinking, organizational resilience, and cultural adaptability in achieving sustainable growth [12][16]. Group 3: Market Trends and Consumer Behavior - The Chinese fast-moving consumer goods market grew by 4.2% year-on-year in Q1 2025, with local brands showing strong growth of 5.8%, while imported products declined by 1.7% [16]. - Emerging consumer trends such as the "single economy" and "silver economy" are injecting vitality into the market, prompting companies to adapt their strategies accordingly [16]. Group 4: Innovations in Retail and Supply Chain - The integration of AI in retail is seen as a revolutionary change, with companies encouraged to embrace digitalization while focusing on solving real business problems [25][27]. - The concept of a "smart supply chain" is gaining traction, emphasizing the need for a demand-driven, dynamic supply chain network that can adapt to uncertainties [41][43]. Group 5: International Expansion Strategies - Companies like Dongpeng Beverage and Yili are actively pursuing international markets, with strategies focusing on long-term planning, local market understanding, and leveraging supply chain advantages [51][55]. - Dongpeng's approach includes exploring various market entry modes, while Yili emphasizes global collaboration and local adaptation in its international strategy [53][59]. Group 6: Mergers and Acquisitions - The discussion on mergers and acquisitions highlighted the importance of cultural integration and talent retention, with a focus on building a compatible corporate culture [62][66]. - Chinese companies are encouraged to adopt a long-term perspective in acquisitions, ensuring that they do not fall into the trap of viewing mergers as an endpoint [62][68].

过去十余年，百事集团全球业绩从2013年的4049.26亿元人民币稳步增长至2024年的6650.17亿元， 展现出强劲的增长韧性与卓越的全球经营能力。持续巩固和拓展其在本土食品与饮料行业的领先地位。 在全球经济重塑与科技变革并行的时代，食品与饮料行业正步入一场深层次的系统性重构。FBIF2025 全体大会，汇聚全球领袖与思想先行者，以"系统性增长逻辑"为主线，穿越短期波动，重塑可持续增长 的底层方法论。 面对老龄化社会、消费分级、中增长市场的机遇与挑战，行业需要超越传统打法，在"用户资产沉淀"中 夯实内力，在"国际化双轮驱动"中拓展增长疆域。同时，AI驱动的新质生产力、智能供应链体系的重 塑，正在重构产品开发、渠道连接与组织效率的新边界。从战略并购与整合，到全球价值链重构， FBIF2025全体大会将前瞻性洞察新一轮行业洗牌与创新浪潮的方向，助力企业在不确定中掌握确定 性，在变量中锚定增长极。 这里，不仅是趋势的预见者，更是未来产业格局的塑造者。 大会主席致辞 强基固本，乘势而上：在变局中打造增长新范式 【分享时间】 5月10日 9:00-9:15 【分享嘉宾】虞坚 ，总经理， 央视市场研究（CTR） 【 ...

2025年，乳品、饮料、零食和功能性配料四大品类将迎来哪些新趋势？FBIF2025不仅将为您揭示前沿 动态，还将深入探讨AI数字化转型、巧克力创新革命、全球便利零售、线上内容电商及风味趋势的深刻 变革。敬请期待！ 全体大会 【趋势报告一】AI 新质零售：重构实体零售的韧性与生长力 【分享嘉宾】张文中 ，创始人， 物美集团 ；创始人， 多点Dmall 【时间】 5月10日 11:30-11:50 【场次】 全体大会 在消费降级与技术跃迁的双重张力下，实体零售迎来结构性重塑的新周期。张文中董事长将从零售经营 与AI创新的协同实践出发，系统阐述如何以AI为引擎，构建"零售经营+全面数字化+AI"的AI新质零售， 他将聚焦以下三大核心议题： 1. 成长力：AI新质零售坚持以数据为关键要素，以人工智能为核心驱动力，全面革新快消品从生产端 到消费端的流通环节，重构人、货、场关系，形成高效、可持续、包容性增长的新模式。 2. 生态力：AI新质零售需要以"生态协同"取代"单点竞争"，流通企业、AI第三方服务商、云服务商、 算力服务商等实现资源互补与创新加速，生态内共享最佳实践、降低技术风险、共同应对AI技术复杂 性。 3. ...