冰雪经济
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吉林中小学生“寒假热滑” 冰雪“托管”受欢迎
Zhong Guo Xin Wen Wang· 2026-01-22 05:00
记者在采访中了解到,为迎接"学生流",吉林市的雪场、滑雪俱乐部纷纷推出专项课程。其中,无需家 长全程陪同的"滑雪全托管"服务尤为受到青睐。 "我们的教练不仅能教学,还负责孩子在雪场期间的用餐、休息和安全监护,让他们畅快地享受滑雪的 乐趣。"吉林市陆地极限滑雪俱乐部负责人文旭介绍,"一条龙"服务解决了家长无暇陪同孩子的难题, 很受欢迎。 雪季以来,这个俱乐部已接待数百名全托管中小学生。 吉林中小学生"寒假热滑" 冰雪"托管"受欢迎 中新网吉林1月22日电 (记者 石洪宇)21日,在吉林中旅松花湖雪场,大量身着鲜艳罩衫的中小学生向滑 雪教练学习滑雪技巧。他们或在初级道"蹒跚学步",或在中级道自如穿梭。 随着寒假的到来,各类雪场迎来学生客流高峰。在中旅松花湖、北大湖、纳美山谷等知名雪场,学生们 的身影随处可见,他们的欢笑声和现场音乐交织在一起。 学生在寒假里体验滑雪。 石洪宇 摄 吉林省吉林市是中国冰雪旅游重镇,当地雪场多、雪期长。上个雪季,中旅松花湖、北大湖两座世界级 雪场接待人次均突破百万。近些年,吉林省推出"冰雪进校园""百万青少年上冰雪"等活动,形成浓厚的 冰雪运动氛围。 为深度培育青少年市场,北大湖雪场推 ...
一场暴雪重写冬游叙事 烟威“雪窝子”再登热搜
Xin Hua Wang· 2026-01-22 04:44
1月18日,威海迎来降 雪,威海高新区火炬八街游客熙攘,乐赏雪景。(通讯员 朱春晓) 1月11日,一场暴雪让"雪窝子"威海再次冲上热搜。"威海暴雪再现冰河世纪场景""雪窝子名不虚 传"等话题下,网友们直言"被威海冬天的氛围感拿捏了",更掀起了一股线上追雪、线下奔赴的热潮。 作为国内罕见的"雪窝子",山东的威海和烟台拥有得天独厚的冬日资源:雪落海湾、天鹅翩跹、温 泉氤氲,共同构成一幅雪海奇观。 然而,稀缺并不意味着能自动转化为竞争力。近年来,尽管烟台、威海暴雪屡上热搜,但如何 将"冰雪资源"可持续地转化为"冰雪经济",既关乎区域旅游的格局突破,也考验着城市运营与品牌塑造 的长远智慧。 冰雪旅游,不止于雪 位于胶东半岛的威海和烟台素有"雪窝子"之称。每年冬季,冷空气南下,与黄渤海相对温暖的水域 相遇,为胶东半岛带来丰富降雪。 "这次,我们去看看雪如何落在海上。"31岁的周宏远在北京工作,往年一到雪季,他便与一群伙伴 奔向河北崇礼滑雪。今年,他们的目的地则变成了威海,"不管能不能碰到雪天,都将是一次与众不同 的体验。" 和周宏远一样喜欢冬季出游的人,不在少数。从哈尔滨冰雪大世界的梦幻冰雕,到新疆阿勒泰的粉 雪天堂, ...
“无中生有”是种智慧
Xin Lang Cai Jing· 2026-01-21 23:41
Core Insights - Huzhou is actively developing its "ice and snow economy" by leveraging snow-making and cooling technologies to meet the demand for winter sports in the Jiangnan region, despite its traditionally low snowfall [1] - Local representatives emphasize that resource endowment is not a ceiling for development; instead, innovation and a proactive spirit are key to unlocking growth opportunities [1] - The transformation of Huzhou's economy is highlighted by past successes in various sectors, showcasing the ability to turn disadvantages into advantages through innovation and determination [1] Group 1 - Huzhou is building ski resorts in areas like Anji and Changxing to promote winter sports, branding itself as the "Alashan of the Yangtze River Delta" [1] - The city is utilizing new technologies to create artificial snow, effectively addressing the lack of natural snowfall [1] - Local representatives express a shared sentiment that innovation and a willingness to take risks are essential for future growth [1] Group 2 - Huzhou's past economic transformations include the rise of Wuxing District's Zhi Li Town as the "China Children's Clothing Capital" and Nanxun District becoming a "national wood flooring production center" [1] - The representatives' discussions reflect a collective understanding that overcoming challenges requires resource gathering and the creation of competitive advantages [1] - The spirit of innovation and resilience among Huzhou's people is seen as a vital asset for facing future challenges [1]
宁夏泾源:冰雪运动助力六盘山下文旅产业焕新颜
Xin Lang Cai Jing· 2026-01-21 15:24
中国青年报客户端讯(中青报·中青网记者 焦敏龙)1月20日下午,宁夏回族自治区固原市泾源县兴盛 乡,室外气温接近-10℃,前一天的一场小雪为宁夏雅豪国际滑雪场铺上了一层洁白的"薄被",数十名 青少年滑雪爱好者在雪道上体验山地滑雪的乐趣。 1月20日下 午,宁夏雅豪国际滑雪场内孩子正在教练的指导下练习滑雪。中青报·中青网记者 焦敏龙/摄 地处六盘山腹地的泾源县,是西北重要的水源涵养林基地,景色秀美,夏季气候凉爽,一直是游客青睐 的"避暑胜地"。如何让当地旅游从"一季热"变为"四季火"?2025年冬季以来,泾源县以"冰雪+特色美食 +体育赛事+非遗活动"为核心,通过政府引导与市场驱动相结合的方式,撬动冬季冰雪文旅消费市场新 活力。 作为泾源县冬季文旅产业发展的重要平台,宁夏雅豪国际滑雪场于2025年12月6日升级运营,配备初、 中、高级滑雪道,可满足不同水平滑雪爱好者的需求。雪场先后承接2025-2026赛季全国越野滑雪青少 年U系列赛(固原站)、第三届全国青少年滑雪巡回赛(固原站)两项赛事,吸引近500名青少年运动 员齐聚泾源,同台竞技。 冰雪经济的"热效应",在泾源县冰雪季"满月"成绩单上清晰显现。据2026 ...
山西公布2025年十大体育新闻 苏翊鸣获吉尼斯世界纪录上榜
Zhong Guo Xin Wen Wang· 2026-01-21 09:24
Group 1: Key Sports Achievements - Shanxi athletes achieved remarkable results at the 15th National Games, winning 6 gold, 8 silver, and 9 bronze medals across 27 major events and 144 minor events [1] - Su Yiming set a Guinness World Record for the most 1980-degree spins in a single snowboard run and won the World Cup title, becoming the first Chinese male snowboarder to win the "Crystal Ball" trophy [1] - The 16th Taiyuan Marathon attracted 40,000 participants from 33 countries, with a record registration of 164,315, enhancing the event's quality and scale [2] Group 2: Basketball and Football Developments - The "Jinchao League" engaged the community with 7,882 basketball matches, drawing 2.4 million spectators and achieving over 7.2 million media exposures [2] - Shanxi's professional football landscape saw the establishment of new teams and the successful maintenance of league positions, fostering a collaborative framework for men's and women's football [2] - Shanxi men's basketball team finished third in the CBA, matching their best historical record, while the women's team achieved their best ranking in five years [3] Group 3: Youth and Cultural Initiatives - Shanxi's youth sports programs excelled, with notable performances in the first National Youth Athletics Games and regional competitions [3] - The province promoted red sports culture through documentaries and various sports events, emphasizing the legacy of revolutionary history [3] Group 4: Economic and Event Growth - Shanxi launched six premium ice and snow sports tourism routes and issued 2 million yuan in ice consumption vouchers, marking a significant push in the ice economy [4] - The province's lottery sales reached a historic high of 7.098 billion yuan, contributing 1.623 billion yuan to public welfare [4] - The Asian Cup shooting event was successfully hosted in Shanxi, enhancing the province's international sports profile [4]
从“冬眠”到“冬旺”:庐山牯岭解锁文旅新图景
Zhong Guo Xin Wen Wang· 2026-01-21 09:01
从淡季"冬眠"到"冬旺",牯岭镇已成为长线游客冬日优选目的地。在社交平台上,"庐山追雪"成热 门话题。2026年元旦假期江西文旅市场分析报告显示,庐山风景名胜区闸机客流量达42.89万人次,游 客接待量超历年同期。 陈伟介绍,目前牯岭镇有100多家民宿、2000多张床位。每逢下雪,牯岭镇民宿"一房难求"。 位于江西省九江市境内的庐山,是中国第一个世界文化景观遗产、第一批国家级重点风景名胜区。 牯岭镇位于庐山风景名胜区核心区域,海拔1164米,镇上汇聚了中、英、美、德、法等十余国建筑风格 的国际性别墅群落,素有"云中山城"美誉。 19世纪末,牯岭镇由英国传教士李德立规划开发,因英文"cooling"(清凉)而得名,由于夏季气候 凉爽而被中外游客向往。庐山民宿行业协会会长陈伟接受采访时说,牯岭镇传统旅游旺季集中于夏季避 暑,冬季则被视为"淡季","以前很多民宿'做半年生意',每年国庆节后开始歇业。" "朝日照积雪,庐山如白云。"牯岭镇冬季有雾凇、雨凇、云海等景观,如何将冰雪资源转化为"经 济增量"? 牯岭镇副镇长罗子朝说,近年来,当地通过开通直通车等举措,不断完善基础设施建设。同时,推 出冰雪嘉年华、打造"冬趣庐 ...
聚焦“可持续‘出圈’” “世界冰雪旅游卓越城市”哈尔滨文旅动能更显强劲
Zhong Guo Xin Wen Wang· 2026-01-21 08:04
中新网哈尔滨1月21日(记者 刘锡菊)深化哈尔滨与港澳地区冰雪经济合作、系统打造"大雪人"城市 IP……政协哈尔滨市第十四届委员会第五次会议1月20日在哈尔滨开幕。政协委员围绕文旅发展等热点 议题献言献策,助力这座"世界冰雪旅游卓越城市"文旅发展。 哈尔滨成 为国内外游客的热门目的地。赵宇航 摄 作为中国著名的"冰城"及现代冰雪运动的发源地,哈尔滨成为国内外游客的热门目的地。随着"尔滨现 象"火爆出圈,哈尔滨近年来持续加大对冰雪旅游基础设施的投入,优化旅游公共服务,并推动冰雪经 济融合创新发展。2025年,哈尔滨市承办世界旅游经济论坛,被联合国旅游组织授予"世界冰雪旅游卓 越城市"称号。 哈尔滨市 被联合国旅游组织授予"世界冰雪旅游卓越城市"称号。赵宇航 摄 为此,哈尔滨市政协常委谷欣建议,汇聚文化、艺术、科技、市场等领域专家,系统为大雪人构建背景 故事、世界观及鲜明的人格特质,通过创作系列短小精悍、温暖治愈的都市传说与四季故事,为其注入 持续的生命力。此外,构建"四季不落幕"的动态形象与体验体系。大力开发"大雪人"的数字化生命形 态。利用AR、VR、动画、社交媒体账号等载体,创作其"春日化身""夏日游记"" ...
哈尔滨市政协委员建言多维度推进冰雪运动提质升级
Zhong Guo Xin Wen Wang· 2026-01-21 07:56
Core Viewpoint - The article discusses the need for multi-dimensional advancement in ice and snow sports in Harbin, focusing on enhancing competitive sports development and expanding the talent pool in winter sports [1][2]. Group 1: Competitive Sports Development - Harbin, known as the "Ice City," has a rich heritage in ice and snow sports, making it a vital part of the city's culture and lifestyle, with the highest participation rate in ice sports nationwide [1][7]. - Suggestions include creating a three-tiered event system comprising "mass events - youth leagues - professional competitions" to enhance local engagement and brand recognition [1]. - The proposal emphasizes leveraging local cultural elements, such as the Northeast Tiger and ice landscapes, in event branding to avoid homogenization and boost regional visibility [1]. Group 2: Ice and Snow Economy Upgrade - The article highlights the importance of upgrading the ice and snow economy, with a focus on developing new growth points and fostering new dynamics in the ice industry [2]. - Specific recommendations include establishing "China's Skiing Town" and "China's Skiing Characteristic Town" to improve infrastructure and unify planning across various ski resorts [2]. - The integration of ice sports with leisure, culture, health, and training is suggested to create a comprehensive ice and snow development framework [2]. Group 3: Talent Development and Youth Participation - There is a broad base for selecting talent in ice sports due to the historical prevalence of ice skating in Harbin schools, with proposals for enhancing ice facilities in schools and recruiting professional coaches [4]. - Addressing issues such as the polarized participation rates among youth and the shortage of grassroots coaches is crucial for sustainable development in ice sports [6]. - Recommendations include establishing a tiered competition system and developing an "ice sports cloud classroom" platform to overcome venue limitations and promote family engagement through initiatives like a "parent-child ice snow passport" [6].
(走进中国乡村)从“冬眠”到“冬旺”:庐山牯岭解锁文旅新图景
Zhong Guo Xin Wen Wang· 2026-01-21 07:29
(走进中国乡村)从"冬眠"到"冬旺":庐山牯岭解锁文旅新图景 中新社江西庐山1月21日电 题:从"冬眠"到"冬旺":庐山牯岭解锁文旅新图景 1月20日,江西庐山牯岭镇别墅群覆上白雪,雨凇雾凇挂满枝头。胡晓山 摄 "自古以来,无数文人墨客游历庐山,牯岭镇以文化为冰雪运动'增趣'。"罗子朝说,今年冰雪嘉年华期 间,李白、苏轼、白居易等历史人物NPC(非玩家角色)在雪中巡游,游客若能接上关于冬日的诗句,便 可获得"暖冬福袋"。 从淡季"冬眠"到"冬旺",牯岭镇已成为长线游客冬日优选目的地。在社交平台上,"庐山追雪"成热门话 题。2026年元旦假期江西文旅市场分析报告显示,庐山风景名胜区闸机客流量达42.89万人次,游客接 待量超历年同期。 陈伟介绍,目前牯岭镇有100多家民宿、2000多张床位。每逢下雪,牯岭镇民宿"一房难求"。 作者 朱莹 大寒节气已至,江西庐山一场大雪簌簌飘落,站在庐山牯岭镇街心公园远眺,别墅群覆上白雪,雨凇雾 凇挂满枝头。不少游客踏雪而来,邂逅南国冬韵。 位于江西省九江市境内的庐山,是中国第一个世界文化景观遗产、第一批国家级重点风景名胜区。牯岭 镇位于庐山风景名胜区核心区域,海拔1164米,镇 ...
游客吐槽西岭雪山围雪收费“吃相难看”,景区致歉新增免费娱雪区域
Zheng Quan Shi Bao Wang· 2026-01-21 05:54
近日,有游客在社交平台发布视频,吐槽成都大邑县西岭雪山"吃相难看"。 据该游客反映,在西岭雪山景区花费240元购票入园后,发现不少区域已被铁栏打围,特别是有雪可玩的地方,还需 要另行购票才能游玩。针对西岭雪山景区部分雪场被打围、免费娱雪区不足的情况,引发了广大网友及游客对西岭雪 山的关注与批评,认为门票价值与游玩体验不匹配。 上述事件在网络上迅速发酵,西岭雪山景区官微于1月20日晚间正式发布公告,对此,景区诚恳接受、深表歉意,承 诺将优化景区管理服务。 西岭雪山景区作出了三项具体改进措施:一、在2026年 1月1日-31日期间,前往西岭雪山景区的游客凭门票核销记录 在2027年1月31日前,可免费再享受一次套票权益(包含景区门票、鸳鸯池往返交通索道、景区内往返摆渡车); 二、即日起,每天在西岭雪山景区官方微信公众号发布次日天气预报、赏雪指数,方便游客合理安排行程。临时调整 或取消行程的游客,可重新预约或在原购票渠道免费退票;三、立即开放非必要封闭的娱雪场地,3日内新增不少于3 处免费娱雪区域,配备相关娱雪器材。相关付费项目及收费标准请关注西岭雪山景区官方微信公众号,游客朋友可按 需选择。 来源:证券时报网 作 ...