抢抓2025年第九届亚洲冬季运动会有利契机，坚持宜冰则冰、宜雪则雪，建立完善冰雪运动普及推广体 系，全面掀起全民参与冰雪运动热潮。一是以冰雪赛事提质。借第九届亚冬会东风，持续推进设施升 级，倾力打造国际赛事，叫响冰雪品牌影响力。建成上合冰雪体育示范区总部基地、气膜馆、滑雪场等 一批高标准场馆，全面保障国际赛事与大众冰雪活动需求。2024国际冰雕、雪雕大赛，吸引俄罗斯、芬 兰、韩国等12个国家的60支队伍参赛，赛事作品展出期间接待国际游客超15万人次，搭建起冰雪艺术交 流展示的国际化平台。二是以冰雪教育筑基。以"百万青少年上冰雪"为抓手，在全区中小学校实施"全 覆盖、全过程、全学科"冰雪文化育人策略，将冰雪运动项目、冰雪艺术纳入课程，开发冰雪主题特色 校本课程，营造校园冰雪文化氛围，推广冰球、冰壶、速滑、花样滑冰、冰雕、雪塑等特色冰雪育人项 目，开展省内、省外及对俄系列冰雪研学游，创建国家和省市"冰雪特色学校"11所，不断厚重龙江冰雪 发展基石。三是以冰雪活动扩面。以"全民上冰雪百日系列活动"为抓手，依托融创热雪奇迹、冰上运动 中心、哈尔滨大剧院冰雪体育运动中心等场地，举办速度滑冰马拉松、抽冰尜、雪地足球赛、冰 ...

Core Insights - The winter sports season in Beijing is thriving, with numerous international events taking place, leading to increased consumer demand for ice and snow activities, creating a win-win ecosystem between events and the industry [1][2] - The Beijing Winter Olympics effect continues to drive the growth of the ice and snow economy, with a significant increase in participation and consumption [2][3] Industry Development - The Chinese ice and snow industry is entering a more stable and sustainable development phase, with projections indicating that by 2025, the total scale of the sports industry will reach 5 trillion yuan, and the ice and snow industry could reach 1 trillion yuan [3] - The number of ice and snow events has exceeded 9,000 since the Winter Olympics, with over 10 million participants, transforming "cold resources" into a "hot economy" [2] Consumer Trends - There is a notable increase in demand for ice and snow-related products, with ski ticket orders up 788% compared to the same period in 2019, and a 23% increase in transaction volume for ski-related goods from November 1 to 20 [2] - The integration of ice and snow activities with other sectors, such as health, fashion, and tourism, is gaining momentum, indicating a trend towards diversified consumption [4][5] Regional Insights - Northeast China is becoming a key player in winter tourism, with a 98% increase in tourism searches compared to last year, and significant growth in flight and train bookings to the region [4][5] - Various regions are implementing strategies to boost ice and snow tourism, including issuing consumption vouchers and enhancing transportation services to attract visitors [7] Future Outlook - The ice and snow tourism sector is expected to play a crucial role in rural revitalization and economic transformation in various regions, presenting substantial investment opportunities [5] - The development of high-quality ice and snow tourism products and services is essential to meet the growing consumer demand for personalized and differentiated experiences [7][8]