Core Insights - The winter sports season in Beijing is thriving, with numerous international events taking place, leading to increased consumer demand for ice and snow activities, creating a win-win ecosystem between events and the industry [1][2] - The Beijing Winter Olympics effect continues to drive the growth of the ice and snow economy, with a significant increase in participation and consumption [2][3] Industry Development - The Chinese ice and snow industry is entering a more stable and sustainable development phase, with projections indicating that by 2025, the total scale of the sports industry will reach 5 trillion yuan, and the ice and snow industry could reach 1 trillion yuan [3] - The number of ice and snow events has exceeded 9,000 since the Winter Olympics, with over 10 million participants, transforming "cold resources" into a "hot economy" [2] Consumer Trends - There is a notable increase in demand for ice and snow-related products, with ski ticket orders up 788% compared to the same period in 2019, and a 23% increase in transaction volume for ski-related goods from November 1 to 20 [2] - The integration of ice and snow activities with other sectors, such as health, fashion, and tourism, is gaining momentum, indicating a trend towards diversified consumption [4][5] Regional Insights - Northeast China is becoming a key player in winter tourism, with a 98% increase in tourism searches compared to last year, and significant growth in flight and train bookings to the region [4][5] - Various regions are implementing strategies to boost ice and snow tourism, including issuing consumption vouchers and enhancing transportation services to attract visitors [7] Future Outlook - The ice and snow tourism sector is expected to play a crucial role in rural revitalization and economic transformation in various regions, presenting substantial investment opportunities [5] - The development of high-quality ice and snow tourism products and services is essential to meet the growing consumer demand for personalized and differentiated experiences [7][8]