Core Viewpoint - Pinduoduo's stock plummeted over 17% following the release of its Q1 2025 financial report, which showed disappointing revenue and a significant decline in net profit [1][3]. Financial Performance - For Q1 2025, Pinduoduo reported total revenue of 95.6722 billion yuan, a year-on-year increase of 10%, falling short of the expected 103.368 billion yuan and 19.07% growth [4]. - The net profit attributable to ordinary shareholders was 14.742 billion yuan, a staggering 47% decline year-on-year. Adjusted net profit was 16.916 billion yuan, down 45% [4]. - The company's costs for Q1 2025 reached 40.947 billion yuan, a 25% increase compared to the same period in 2024, with operating expenses rising by 37% [6]. Business Strategy - Pinduoduo has significantly increased its support measures for merchants, transitioning from a "billion reduction" initiative to a "trillion support" program, aimed at reducing costs and enhancing operational space for merchants [5]. - The company is focusing on providing subsidies to consumers through various initiatives, including a 100 billion yuan consumer coupon program, to enhance consumer demand and improve supply-demand matching [5]. Cash Position - As of March 31, 2025, Pinduoduo held cash, cash equivalents, and short-term investments totaling 364.5 billion yuan, an increase from 331.6 billion yuan at the end of 2024 [7].

凤凰网科技讯（作者/于雷）5月27日，拼多多今日发布的2025年第一季度财报，公司本季度营收957亿 元，同比增长10%，增速较此前有所放缓。 去年下半年，拼多多在电商行业首次推出了"百亿减免"等一系列举措，一方面为广大商家减佣降本，另 一方面拿出真金白银扶持产业转型升级。从过去几个季度的财报表现来看，拼多多营收、利润的增长连 续放缓，"减免+扶持"的举措投入超市场预期。 拼多多集团董事长、联席CEO陈磊在财报中透露，公司在年初就预见到商家群体将面临更大压力，因此 管理层做出了"千亿扶持"的战略决定。这项投入涵盖了降佣减费、流量倾斜、技术扶持等多个维度，旨 在为商家创造更多成本空间、经营空间和创新空间。 在具体实施层面，拼多多通过成立"商家权益保护委员会"，建立了系统性的商家服务机制。该委员会由 联席CEO赵佳臻亲自带队，统筹平台各部门资源，形成了从头部商家到中小商家的全覆盖扶持体系。特 别值得关注的是，平台将扶持重心向中小商家倾斜，这一策略调整体现了拼多多对长期生态建设的深度 思考。 从产业维度观察，拼多多的"千亿扶持"计划在推动产业转型升级方面已显现成效。通过"新质供给"专项 团队深入各地产业带，平台正在 ...

Group 1 - Ele.me announced a significant increase in platform subsidies, launching a promotion called "Over 10 Billion Subsidies" starting April 30, emphasizing genuine benefits rather than competitive rhetoric [1] - JD.com announced the launch of its "100 Billion Subsidy" program on April 11, offering subsidies up to 20 yuan for all users across various restaurant brands [2][6] - JD.com reported that its daily order volume exceeded 1 million within 40 days of launching the subsidy program, expanding its coverage from major brands to include more small and medium-sized restaurants [6] Group 2 - Pinduoduo introduced a "100 Billion Support" plan, committing over 100 billion yuan in resources over the next three years to enhance the e-commerce ecosystem and support merchant innovation [7] - The "2025 Good Specialty Products" initiative by Pinduoduo aims to boost local agricultural products' market presence, with plans to visit various provinces to implement targeted support [7] - Pinduoduo's "100 Billion Merchant Feedback Plan" will invest 10 billion yuan in consumer coupons to stimulate demand and support new quality merchants and brands [8]