文旅深度融合
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上海发布“十百千万”文旅招商投资蓝图
Xin Hua Wang· 2025-08-12 05:50
Core Insights - Shanghai has launched a "Ten-Hundred-Thousand" cultural tourism investment blueprint, aiming to accelerate its development into a world-renowned tourist city [1] - The blueprint includes ten iconic projects, annual cultural tourism investment projects worth over 100 billion yuan, and a focus on 10 million square meters of key investment space [1] Investment Projects - The key investment space encompasses 18 projects, including the Jinshan Coastal International Cultural Tourism Resort and the "Oriental City" in the southern area of the Shanghai International Tourism Resort, totaling over 12.8 million square meters [1] - Six major projects were signed on the same day, including the Bund Source Phase II and the "Shanghai Super Happy Valley" [1] Investment Guidelines - Shanghai has released the "2025 Shanghai Tourism Investment Guide," outlining four main sectors: culture, tourism, broadcasting, and cultural relics [1] - The guide identifies 16 sub-sectors for investment, including art trading, performing arts, e-sports, creative design, immersive experiences, fashion industry, digital cultural equipment, hotels, theme parks, and rural tourism [1] Strategic Goals - The Shanghai Municipal Bureau of Culture and Tourism aims to enhance the quality of cultural tourism supply and position Shanghai as China's top inbound tourism destination and a preferred urban tourism site [1]
陕西:坚持以文兴业 着力做好文旅深度融合发展大文章
Zheng Quan Shi Bao Wang· 2025-08-12 01:17
Core Points - The meeting emphasized the importance of enhancing cultural services and product supply to better meet the spiritual and cultural needs of the public [1] - The integration of culture and tourism is a priority, aiming to optimize industry layout and upgrade the industrial system to promote the development of a trillion-level cultural tourism industry cluster [1] - The meeting called for a systematic reform of mainstream media to improve international communication effectiveness and deepen cultural exchanges [1] Group 1 - The meeting highlighted the need to improve the mechanism for delivering quality cultural resources to grassroots levels [1] - It aims to promote distinctive cultural brands such as "Literary Shaanxi Army," "Chang'an Painting School," "Western Film and Television," and "Shaanxi Drama" [1] - The focus is on enhancing the operational entities within the cultural tourism sector [1] Group 2 - The meeting aims to tell compelling stories about Shaanxi and China to present a credible and admirable image of the country [1] - There is a strong emphasis on the deep integration of culture and tourism to drive economic growth [1] - The initiative seeks to elevate the cultural tourism industry to new heights [1]
聚焦文旅深度融合方向,乐山明确“124”文旅发展思路 “文旅+百业” 周末在乐山
Si Chuan Ri Bao· 2025-07-29 00:21
Core Insights - Leshan aims to become an international tourism city and a globally recognized tourist destination by 2027, with goals to double inbound tourist numbers, cultural and related industry value-added, and tourism spending exceeding 200 billion yuan [3][10] - The city plans to enhance its tourism experience by upgrading key attractions like Emei Mountain and the Leshan Giant Buddha, while also promoting its culinary scene as a "World Food Capital" [4][6] Group 1: Tourism Development Goals - By 2027, Leshan targets to double the number of inbound tourists, cultural and entertainment enterprises, and achieve a tourism expenditure exceeding 200 billion yuan [3][10] - The strategy includes creating world-class tourist attractions and enhancing the cultural and culinary sectors [4][5] Group 2: Infrastructure and Experience Enhancement - Leshan plans to improve service quality and infrastructure at key tourist sites, aiming for over 10 million visitors by 2027, including 500,000 international tourists [5] - Investments of 12.6 billion yuan are planned for 22 key projects in the Emei Mountain area to enhance its appeal [5] Group 3: Culinary Tourism - Leshan is actively working towards becoming a "World Food Capital," with 34 key food streets and numerous culinary heritage items recognized [7][8] - The city aims to create a brand matrix around "Leshan Flavor" and enhance the international appeal of its culinary offerings [7][8] Group 4: Cultural and Creative Industries - The city is focusing on developing cultural and creative industries, including the creation of "Leshan Gifts" and culturally themed media [10] - Leshan's strategy emphasizes the integration of culture and tourism to enhance visitor experiences and promote local heritage [10] Group 5: Investment and Infrastructure Development - The Jin Kou He District plans to invest 10 billion yuan over five years to develop a national 5A-level tourist attraction, aiming for 4 million visitors annually [9] - The district's strategy includes comprehensive development of scenic areas to enhance tourism offerings [9]
德阳不只有三星堆 推进文化和旅游深度融合发展,加快建设国际旅游城市
Si Chuan Ri Bao· 2025-07-25 07:26
Core Insights - The article highlights the rapid growth of tourism and cultural development in Deyang, particularly centered around the Sanxingdui Museum, which has become a major attraction for visitors, drawing 2.3 million visitors in July alone [1][2] - Deyang aims to establish itself as an international tourism city by leveraging its rich cultural heritage and natural resources, with a focus on the Sanxingdui site as a key driver for this transformation [4][5] Group 1: Tourism Growth - The Sanxingdui Museum is projected to attract nearly 6 million visitors and generate over 330 million yuan in ticket revenue by 2024, with 2.8285 million visitors and 156 million yuan in revenue recorded in the first half of this year [2] - The museum's cultural products are expected to achieve nearly 200 million yuan in sales in 2024, with IP licensing revenue exceeding 10 million yuan [2] - Deyang's total tourist reception is expected to exceed 70 million in 2024, with Sanxingdui accounting for nearly 30% of this figure [3] Group 2: Cultural and Economic Development - Deyang is focusing on a "3+N" model for cultural tourism development, integrating Sanxingdui with other cultural sites and promoting a regional tourism brand [4] - The city plans to invest approximately 13 billion yuan in the Sanxingdui cultural tourism development area, creating a comprehensive destination that includes cultural experiences and entertainment [6] - Deyang is also enhancing its industrial tourism by revitalizing its industrial heritage and creating new tourism experiences around its manufacturing capabilities [9] Group 3: Strategic Initiatives - The local government is implementing strategies to deepen the integration of culture and tourism, aiming to enhance visitor experiences and increase spending [10] - Deyang is developing diverse tourism routes to cater to different visitor demographics, with plans for eight new travel lines in 2024 [7] - The city is also focusing on enhancing red tourism experiences and promoting historical sites related to the Three Kingdoms culture [10]
四川宜宾:“三地+三中心”构建国际旅游城市格局
Xin Hua Cai Jing· 2025-07-23 07:00
Core Viewpoint - The Yibin Municipal Committee has approved a decision to promote the deep integration of culture and tourism, aiming to build an international tourism city and enhance the city's overall capabilities through five key areas: strengthening cultural foundations, shaping the city's image, improving services, empowering development, and establishing a working system [1][2]. Group 1: Development Goals - The decision sets the goal of building an international tourism city, focusing on the deep integration of culture and tourism as a crucial strategy for urban development [1][2]. - Yibin aims to create a tourism development pattern that integrates scenic areas and urban spaces, enhancing the city's brand image and providing high-quality services and experiences for both residents and visitors [1][2]. Group 2: Key Areas of Focus - The "Three Places" initiative will leverage Yibin's rich cultural and tourism resources to enhance its international and domestic recognition [2]. - The "Three Centers" initiative will focus on creating a vibrant sports event center, a fashionable performing arts center, and a quality consumption center to attract tourists and enhance regional influence [3][4]. Group 3: Cultural and Ecological Development - Yibin will develop a cultural landmark by promoting its historical and modern aesthetics, enhancing its identity as "the first city of the Yangtze River" and protecting historical cultural districts [2]. - The ecological vacation destination will be established by enhancing ecological resources and creating a harmonious relationship between nature and tourism [2]. Group 4: Economic Empowerment - The development of the cultural and tourism industry is seen as a means to promote material and spiritual wealth among the populace, ultimately enhancing their sense of happiness and pride [4]. - The strategy aims to drive economic growth and increase income through the integration of culture and tourism with various industries, providing strong momentum for building a modern regional center city [4].
为文化生态保护区注入新能量
Jing Ji Ri Bao· 2025-07-21 22:14
Core Points - The establishment of national cultural ecological protection zones aims to protect intangible cultural heritage as a holistic practice, integrating cultural and natural ecosystems [1][2] - These protection zones enhance the integration of culture and tourism, creating vibrant regional development opportunities and attracting tourists through immersive cultural experiences [2] - Challenges remain in balancing cultural protection with economic development, raising public awareness, and cultivating professional talent for cultural preservation [3] Summary by Sections Cultural Ecological Protection Zones - Recent additions to the list of national cultural ecological protection zones include Hakka Culture (Western Fujian), Wuling Mountain Area (Southwestern Hubei) Tujia and Miao Culture, and Jinzhong Cultural Ecological Protection Zone, among others [1] - The approach shifts from protecting individual intangible cultural heritage projects to a comprehensive system that includes the cultural and ecological environment [1] Economic and Tourism Development - Cultural ecological protection zones serve as quality destinations for cultural tourism, leveraging unique cultural resources and natural beauty to attract visitors [2] - The Jinzhong Cultural Ecological Protection Zone has developed various cultural tourism products based on its rich historical heritage, significantly boosting local tourism and economy [2] Challenges and Future Directions - The construction of cultural ecological protection zones faces challenges such as the need to balance cultural preservation with economic growth and to engage the younger generation in cultural transmission [3] - Effective cultural protection requires active participation from the community, particularly the youth, to ensure that cultural heritage remains a living practice rather than a static display [3]
文旅深度融合,巴中怎么“融”? 品牌 业态 服务 三管齐下
Si Chuan Ri Bao· 2025-07-21 08:16
Core Insights - The article highlights the integration of culture and tourism in Bazhong, emphasizing the development of unique tourism brands and the promotion of local attractions to enhance economic growth [4][6][7] Group 1: Cultural and Tourism Development - The Yangqing Village has seen significant economic benefits from tourism, with a collective income of over 600,000 yuan and over 1 million visitors expected in 2024, generating approximately 8 million yuan in tourism revenue [4] - Bazhong has launched the "Four Caves Fortune City" tourism brand, aiming to attract 400,000 visitors and achieve a tourism revenue of 200 million yuan by the end of 2027 [6] - The city is focusing on the integration of "red tourism" with cultural experiences, having received over 400,000 visitors to the Red Army Martyrs Memorial Museum this year [7] Group 2: Diversification of Tourism Offerings - The immersive night performance "New Dream of Guangwu Mountain" has been upgraded to enhance visitor engagement, contributing to the growth of the night economy, which saw 12 million nighttime consumers and 4 billion yuan in spending in the first half of 2025 [9][10] - Bazhong is developing various tourism experiences, including sports and wellness tourism, leveraging its 37 national and provincial forest health bases [10] Group 3: Service Optimization - The "159米仓民宿" project aims to upgrade accommodation facilities, planning to renovate or build at least 900 new guesthouses across multiple locations [11] - Infrastructure improvements include the addition of charging stations along major tourist routes, enhancing the travel experience for visitors [11] - A new complaint handling mechanism has been introduced to improve customer service and satisfaction, allowing for quick resolution of disputes [12]
四川巴中市以文旅深度融合绘就老区振兴新图景
Zhong Guo Jing Ji Wang· 2025-07-17 14:06
Core Insights - The core theme of the conference is the deep integration of culture and tourism as a strategy for high-quality development in Bazhong [1][2] Group 1: Development Strategy - The conference highlighted the construction of the red tourism area in the Sichuan-Shaanxi revolutionary base as a key driver for development, emphasizing both internal collaboration and external cooperation [1] - The transition of the cultural tourism industry from "scale expansion" to "value reconstruction" is recognized, with a focus on scenario-driven development rather than resource dependency [1][2] - Six work lists were generated to clarify responsibilities and deadlines, ensuring the implementation of various tasks [1] Group 2: Resource Utilization - Bazhong possesses rich cultural and tourism resources, including one world geological park, one national 5A-level tourist attraction, and 21 national 4A-level tourist attractions [2] - The city aims to leverage its red culture and historical resources, such as the Micang Ancient Road and Nankang's Tang Dynasty sculptures, to create development advantages through the "culture + tourism" model [2] Group 3: Landmark Development - Four major cultural tourism landmarks are proposed: a world-class ecological health resort at Guangwushan-Nuoshu River, a nationally influential red gene inheritance landmark, a well-known traditional cultural experience landmark, and a leading digital science popularization landmark [2] - Strategies for promoting these landmarks include establishing a publicity matrix, innovating marketing methods, encouraging public participation, and effectively communicating Bazhong's stories [2] Group 4: Scene Innovation - The essence of cultural tourism consumption is identified as scenario consumption, with six major integrated scenarios to be developed, including red tourism, science popularization tourism, cultural heritage tourism, ecological health tourism, performance and event tourism, and rural tourism [3] - The focus will be on enhancing the quality of scene supply and making red stories more interactive and engaging [3] Group 5: Transportation Integration - Transportation is deemed crucial for tourism development, with plans to create a comprehensive "fast entry, slow travel" transportation network, improving high-speed rail, air, and road systems [3] - The initiative includes building quick access routes to tourist attractions and enhancing service levels at transportation hubs [3]
连续4年全线水流贯通 京杭大运河水清岸绿业态新
Ren Min Ri Bao· 2025-07-14 00:38
Core Viewpoint - The article discusses the successful implementation of water replenishment in the Grand Canal, highlighting the ecological and economic benefits resulting from the restoration of water flow and the development of new industries along the canal [1][5]. Group 1: Water Replenishment and Management - The Grand Canal has achieved continuous water flow for four consecutive years since 2022, with the replenishment task for 2025 starting in February and completed by July [1][2]. - The replenishment focuses on the northern sections of the Grand Canal, utilizing multiple water sources including the Yangtze River, Yellow River, and local rainwater, with a total of 7.88 billion cubic meters of water supplied, exceeding the planned amount by 142% [3][4]. - Advanced monitoring technologies, including drones and real-time water flow measurement, are employed to ensure effective water management and distribution along the canal [4][8]. Group 2: Ecological and Economic Impact - The restoration of water flow has led to improved water quality and increased water surface area in the northern sections of the Grand Canal, with a total infiltration of 5.31 billion cubic meters from 2022 to 2024 [6][7]. - The revitalization of the canal has spurred new economic activities, such as rural tourism and outdoor sports, enhancing local livelihoods and promoting cultural heritage [6][7]. - The initiative aims to create a sustainable water management system that balances irrigation needs and ecological restoration, with a focus on long-term benefits for the surrounding communities [8][9].
凉山端出文旅大餐 这个夏天来凉山 感受火热的清凉
Si Chuan Ri Bao· 2025-07-14 00:15
Core Insights - Liangshan is promoting its tourism brand "Colorful Liangshan" through a series of summer activities and events aimed at attracting visitors [5][10] - The region is focusing on deep integration of culture and tourism, with new projects and experiences being developed to enhance visitor engagement [9][10] Tourism Development - Liangshan has launched five premium tourism routes for the summer season, including wellness retreats and cultural exploration [4][7] - The region is home to 80 A-level tourist attractions, including the "World Ancient Glacier Museum" and the "Oriental Daughter Country" [7] - Liangshan's climate is favorable for tourism, with an average summer temperature of 20 degrees Celsius and over 2,500 hours of sunshine annually [7] Cultural Events - Liangshan will host the Torch Festival from July 11 to August 18, and the first "Turn Mountain and Sea Festival" at Lugu Lake from September 14 to 16 [5] - The region is enhancing its cultural offerings with immersive experiences, such as the light and shadow night tour in Jianchang Ancient City [9] Infrastructure and Projects - New cultural and tourism projects are underway, including the renovation of Lingxiao Tower and the opening of a new hotel in Huairou [9] - The Liangshan Handicraft Living Museum has begun trial operations, showcasing local intangible cultural heritage [10] Consumer Engagement - Liangshan is distributing 50 million yuan in consumer vouchers to stimulate tourism spending across various sectors [10] - The region is developing new consumption scenarios, including cultural exhibitions and culinary experiences, to attract diverse visitor demographics [11]