（来源：经济日报） 转自：经济日报 红红的灯笼高高挂起，写满新春祝福的红色卡片缀满"许愿树"。美国加利福尼亚州圣迭戈动物园2月21 日举办中国农历马年新春庆祝活动。这是该园第5年举办新春活动。园内"中国风"装饰与节日元素交相 辉映，到处洋溢着浓浓的中国年味，吸引了众多美国民众的到来。 圣迭戈动物园是全球规模最大的动物园之一。大熊猫"云川"和"鑫宝"2024年在这里安家落户，成为深受 游客喜爱的"镇园之宝"。 园区内，身着"中国红"的工作人员向孩子们派发大熊猫玩偶和红包，向游客们介绍马年的美好寓意—— 坚强、力量、勇往直前。许多游客在"许愿树"前驻足，在红色卡片上写下心愿，挂在枝头。文化体验区 里，孩子们将生肖图案绘在脸颊，还尝试剪纸，感受中国传统文化的魅力。 圣迭戈动物园副园长迪安·渡边在接受新华社记者采访时表示，农历新年庆祝活动已成为该园重要的品 牌项目。这不仅是多元文化交流的生动写照，也是展示美中野生动物保护合作成果的平台。他说，大熊 猫保护是美中野生动物保护合作的典范，园方期待未来继续深化与中方伙伴的合作，共同推动全球野生 动物保护事业发展。 在大熊猫展区外，前来探望"云川"和"鑫宝"的游客排起了长队。 ...

Core Insights - The Chinese inbound tourism market is experiencing unprecedented growth, with international visitors increasingly drawn to diverse cultural and experiential offerings across the country [1][6] Group 1: Policy Changes and Visitor Growth - The extension of the visa-free transit policy to 240 hours and its expansion to 55 countries by June 2025 has significantly increased the number of foreign visitors, with 292,000 entering under this policy during the New Year holiday, marking a 35.8% year-on-year increase [1] - The shift from merely inviting tourists to facilitating their entry reflects a deeper confidence in China's openness to the world [1] Group 2: Enhanced Visitor Experience - The integration of multilingual services at airports, AI translation in taxis, and the international version of Alipay connecting to 40 global e-wallets creates a seamless and welcoming experience for visitors [2] - Over 60% of inbound tourists are opting for multi-city deep travel experiences, indicating a shift from passive observation to active participation in cultural activities [2] Group 3: Shopping Trends - The appeal of shopping in China has evolved, with foreign tourists now seeking a wide range of products, from traditional items to high-tech gadgets and customized goods, reflecting a broader recognition of Chinese manufacturing quality and cultural aesthetics [3] - The convenience of payment and tax refund processes, with 12,000 tax refund stores and over 7,000 offering immediate refund services, has further stimulated consumer spending [4][5] Group 4: Cultural and Economic Impact - The ongoing boom in inbound tourism is a reflection of China's enhanced soft power, showcasing its cultural influence, industrial competitiveness, and welcoming national image [5] - To transition from a surge in visitor numbers to high-quality development, there is a need for refined services, unique local experiences, and a cohesive ecosystem that integrates travel, accommodation, and commerce [5]

Core Insights - The tourism sector in Jiuzhaigou County experienced significant growth during the National Day and Mid-Autumn Festival holidays, with a total of 525,700 visitors, representing a year-on-year increase of 24.96%, and tourism revenue reaching 515 million yuan, up 6.47% [6][10] - The opening of the Jiuzhai-Mianyang Expressway has contributed to the surge in tourism, allowing for better access to various attractions beyond the main Jiuzhaigou scenic area [6][8] - The partnership with Jiaxing County in Zhejiang Province has played a crucial role in enhancing the tourism infrastructure and promoting cultural tourism in Jiuzhaigou County [6][9] Tourism Development - Jiuzhaigou County has seen a rise in visitor numbers at lesser-known attractions such as the Fairy Pool and the Panda Garden, indicating a diversification of tourist interest [6][8] - Infrastructure improvements, such as the expansion of walkways and the creation of rest areas, have been funded by Jiaxing County to enhance the visitor experience [7][8] - New attractions like the Golden Monkey Valley have been developed with an investment of over 23 million yuan, attracting 3,697 visitors during its soft opening [8][10] Cultural and Creative Integration - The collaboration between Jiuzhaigou and Jiaxing has led to the development of unique cultural products, such as the "Double Bridge Overlapping Wave" chopstick series, which symbolizes the bond between the two regions [9] - Efforts to integrate intangible cultural heritage into tourism experiences include the establishment of performance programs and the creation of an arts center to showcase local culture [9][10] Economic Impact - The introduction of mid-range hotels and luxury accommodations aims to retain tourism spending within Jiuzhaigou County, with a new hotel expected to boost local hospitality services [10][11] - The "Two Mountains Academy" has been established to promote educational and experiential tourism, further enhancing the region's appeal [11] - Local handicrafts produced by disabled individuals are being marketed in Jiaxing, contributing to their income and promoting Jiuzhaigou's cultural products [11]

Core Points - The 2025 China International Service Trade Fair (CIFTIS) is being held at Shougang Park, featuring participation from 85 countries and international organizations, with nearly 2,000 companies exhibiting, including around 500 Fortune Global 500 and industry-leading enterprises [13][14] - The fair emphasizes the integration of technology and services, showcasing innovations such as humanoid robots and AI applications in various sectors, including finance and healthcare [11][14] - The event aims to enhance public experience in service consumption and showcase the beauty of life through interactive exhibits and digital services [15] Industry Highlights - The fair includes nine thematic exhibitions, with a focus on how intangible services are made tangible through technology, aligning with the annual theme "Digital Intelligence Leading, Service Trade Renewed" [14] - The financial services exhibition features the humanoid robot "Gong Xiaojing" from the Industrial and Commercial Bank of China, which is already in use at bank branches for customer interaction [14] - The construction and engineering services exhibition highlights the latest cases in green and smart construction, showcasing advancements in the industry [14] Visitor Experience - The event has improved visitor experience with clear signage, ample public services, and digital tools for navigation and information, making it easier for attendees to engage with the exhibits [15] - The fair also includes unique attractions such as a candy exhibition and themed areas that enhance the overall atmosphere and enjoyment for visitors [15]

Core Viewpoint - The article highlights the cultural exchange and appreciation of Sichuan's traditional crafts, particularly through the "Good Luck Market" outside the World Sports Village, where international participants engage with local artisans and products, fostering a deeper understanding of Chinese culture [1][3]. Group 1: Cultural Exchange - The "Good Luck Market" serves as a platform for international athletes and officials to experience Sichuan's intangible cultural heritage and local crafts [1][3]. - Many foreign participants express interest in the cultural significance of the products, such as the oil paper umbrellas, which are seen as more than just souvenirs but as bridges connecting different cultures [3][4]. Group 2: Popularity of Local Products - The market features various unique products, including tie-dye, lacquer fans, and panda-themed cultural items, which attract significant interest from international visitors [1][3]. - The panda motif proves to be particularly appealing, with many athletes engaging in activities related to pandas, such as taking photos with panda mascots and learning to make panda-shaped dough figures [3][4]. Group 3: Local Cuisine - The presence of local specialty shops and hotpot restaurants has become popular among foreign athletes, with many expressing their enjoyment of Sichuan cuisine, particularly the spicy hotpot [4]. - Athletes frequently visit these shops, indicating a strong interest in local flavors and culinary experiences during their stay [4].