Core Points - The "Live E-commerce Supervision Management Measures" is entering the legal review process and will be officially released soon [1] - The measures clarify the legal responsibilities of live e-commerce platforms, operators, marketers, and service agencies, enhancing supervision and establishing a comprehensive responsibility system [1] - In the first half of the year, China's online retail sales reached 74,295 billion RMB, with live e-commerce playing a significant role, but issues like false marketing and counterfeit products are prevalent [1] - A national platform economy governance standardization technical committee has been established to promote compliance and improve operational quality in the platform economy [1] - The National Market Supervision Administration will focus on problem-oriented approaches to strengthen governance and create a better online trading environment [2]

Core Viewpoint - The State Administration for Market Regulation (SAMR) is set to officially introduce the "Live E-commerce Supervision Management Measures," aiming to enhance regulatory oversight in the live e-commerce sector [1][2]. Group 1: Legislative and Regulatory Framework - The SAMR, in collaboration with the National Internet Information Office, has drafted the "Measures" and is currently in the legal review process, with an official release expected soon [2]. - The "Measures" will clarify the legal responsibilities of various stakeholders in live e-commerce, including platforms, operators, and marketing personnel, while establishing a comprehensive accountability system [2][3]. Group 2: Strengthening Platform Responsibilities - To reinforce the responsibilities of live e-commerce platforms, the SAMR has established a national standardization technical committee to promote compliance and improve operational quality [3]. - The SAMR is advancing the construction of a monitoring system for live e-commerce, focusing on high-risk activities and ensuring timely access to relevant stakeholder information [3]. Group 3: Addressing Violations and Consumer Protection - The SAMR has identified two major issues in the live e-commerce sector: false marketing and counterfeit products, which mislead consumers regarding product quality and origin [4]. - The SAMR plans to adopt a problem-oriented approach to strengthen governance and combat irregularities in live e-commerce, maintaining a high-pressure stance against violations [4]. - A comprehensive regulatory system will be established to integrate online and offline monitoring, ensuring strict enforcement against non-compliance by platforms and operators [4].

Core Points - The State Administration for Market Regulation (SAMR) is set to officially release the "Live E-commerce Supervision Management Measures" to enhance regulation in the live e-commerce sector [1][2] - The measures will clarify the legal responsibilities of various stakeholders in live e-commerce, including platforms, operators, and marketers, and establish a comprehensive regulatory framework [2][3] - The SAMR aims to strengthen the accountability of live e-commerce platforms and promote compliance through the establishment of national standards [3] Group 1: Legislative and Regulatory Framework - The "Live E-commerce Supervision Management Measures" has entered the legal review process and will be officially released soon [2] - The SAMR has initiated the drafting of two national standards: "Basic Requirements for Live E-commerce Platform Services" and "Compliance Data Reporting Standards for Online Transactions" [3] - A comprehensive accountability system will be established to ensure a closed-loop regulatory enforcement mechanism [2] Group 2: Strengthening Platform Responsibilities - The SAMR has formed a national standardization technical committee to enhance compliance levels among platform enterprises [3] - The agency is advancing the construction of a monitoring system for live e-commerce to identify major risks and enhance oversight of high-risk activities [3] - A pilot program for product coding verification has been launched for ten categories of products closely related to public safety [3] Group 3: Combating Illegal Activities - The SAMR has identified two major issues in the live e-commerce sector: false marketing and counterfeit products [4] - The agency will maintain a high-pressure stance against illegal activities and implement an integrated regulatory system for live e-commerce [4] - Platforms failing to fulfill their obligations regarding qualification reviews and consumer protection will face strict investigations and potential legal actions [4]

Core Viewpoint - The regulatory authorities are intensifying enforcement efforts to address issues in the live e-commerce industry, with new regulations and standards being developed to enhance oversight and compliance [1][2][4]. Regulatory Framework - The "Live E-commerce Supervision Management Measures" will be officially released soon, clarifying the legal responsibilities of various stakeholders in the live e-commerce ecosystem [2][3]. - Two national standards, "Basic Requirements for Live E-commerce Platform Services" and "Network Transaction Compliance Data Reporting Standards," have been established and are in the process of being drafted [2][3]. Enforcement Actions - The regulatory body has released multiple typical cases to deter misconduct in the live e-commerce sector, focusing on issues such as false marketing and counterfeit goods [4][5]. - A comprehensive regulatory approach is being implemented, combining administrative guidance, compliance checks, and public exposure of violations to enhance platform accountability [4][5]. Compliance and Monitoring - The regulatory authority is pushing for the establishment of a national platform economy governance standardization technical committee by August 2025 to improve compliance standards [3]. - A real-time monitoring system for live e-commerce activities is being developed to identify and address risks associated with high-risk live broadcasts [3][4]. Collaborative Efforts - There is a strong emphasis on inter-departmental collaboration and regional coordination to tackle regulatory challenges across different sectors and regions [6]. - The regulatory framework aims to create a unified approach to monitoring and managing live e-commerce activities, ensuring effective oversight and accountability [6].

近期，市场监管部门加大监管执法力度，有力有效整治直播电商行业乱象，组织查处了一批典型案 件。 9月23日，市场监管总局网监司副司长刘军卫在直播电商监管专题新闻发布上透露，《直播电商监督管理 办法》（下称《办法》）将于近期出台；《直播电商平台服务管理基本要求》《网络交易合规数据报送规 范》两项国家标准已完成立项，正加快起草制定。 两项国家标准正在制定 当前，直播电商已成为拉动网络消费的重要力量。为破解行业发展中的突出问题，市场监管总局多方面发 力，构建闭环监管格局。 立法立规方面，《办法》近期将正式出台。刘军卫介绍，为维护消费者与经营者合法权益，市场监管总局 会同国家网信办起草该《办法》，今年6月至7月已向社会公开征求意见，目前进入法制审查程序。 加大直播电商领域监管执法力度上，多批典型案例释放"以案促治"震慑效应。刘军卫指出，今年4月、7 月，市场监管总局先后两次集中发布直播电商领域典型案例；7月15日，总局召开专项整治部署推进会， 聚焦侵害群众利益的突出问题再动员再部署。截至目前，已组织指导地方依法查办"大LOGO"虚假营销等 案件，并对成都快购科技有限公司立案调查。 平台责任落实层面，行政指导与标准建设双 ...

Core Points - The State Administration for Market Regulation (SAMR) is set to officially release the "Live E-commerce Supervision Management Measures" to enhance regulatory oversight in the live e-commerce sector [2][3] - The measures will clarify the legal responsibilities of various stakeholders, including platforms, operators, and marketers, and establish a comprehensive accountability system [2][3] - The SAMR aims to strengthen the enforcement of regulations by addressing issues such as false marketing and counterfeit products, ensuring consumer rights protection [4] Group 1: Legislative Developments - The "Live E-commerce Supervision Management Measures" has entered the legal review process and is expected to be published soon [2] - Two national standards, "Basic Requirements for Live E-commerce Platform Services" and "Compliance Data Reporting Standards for Online Transactions," have been initiated and are being drafted [3] Group 2: Regulatory Framework - The SAMR is promoting a transparent regulatory system for live e-commerce, including the establishment of a monitoring system to identify high-risk activities [3] - A national platform economy governance standardization technical committee has been established to unify standards and enhance compliance among platform enterprises [3] Group 3: Enforcement Actions - The SAMR has identified two major issues in the live e-commerce sector: false marketing and counterfeit goods, and is committed to a comprehensive crackdown on these practices [4] - A robust integrated regulatory system will be implemented to address violations by operators, hosts, and merchants on platforms [4] Group 4: Inter-agency Collaboration - The SAMR plans to enhance inter-departmental cooperation and regional collaboration to tackle regulatory challenges across industries and regions [5]

陶爱莲表示，按照综合监管一件事的要求，上海积极构建网络直播营销跨部门综合监管机制，牵头会同 网信、商务、公安、税务、通信管理等部门开展网络直播营销跨部门综合监管改革，梳理汇总16大类综 合监管事项，着力通过加强数据互联共享、监管执法联动等方式深化直播电商领域的监管协作。9月 起，陆续对上海重点直播电商平台、直播间运营者开展跨部门联合检查。 在市场监管总局9月23日举行的新闻发布会上，上海市市场监管局二级巡视员陶爱莲介绍，近年来，直 播电商行业发展迅速，但也出现了虚假营销等问题。上海市场监管部门持续加大直播电商监测监管力 度，严厉打击虚假营销等违法违规行为，着力促进直播行业规范健康发展。今年以来共查办直播相关案 件50件。 为加强直播电商平台主体责任落实，上海市市场监管局在整合平台主体数据、投诉举报、舆情反映、日 常监管等信息数据的基础上，围绕商户资质核验、内容审核等社会关注的重点方面，对上海主要直播电 商平台定期开展"体检式监测"，根据监测发现的问题制发行政指导书，"一对一"指导平台针对性整改问 题。截至目前，共指导直播电商平台整改49项风险问题。(经济日报记者李思雨) ...

中国近期将出台直播电商监督管理办法 来源：中国新闻网 编辑：张澍楠 中新社北京9月23日电 (记者 刘亮)记者23日从中国国家市场监管总局获悉，于今年6月至7月向社会公开 征求意见的《直播电商监督管理办法》(简称《办法》)目前已进入法制审查程序，近期将正式出台。 在当天召开的新闻发布会上，国家市场监管总局网络交易监督管理司副司长刘军卫指出，《办法》进一 步明确直播电商平台、直播间运营者、直播营销人员及其服务机构等主体的法律责任，强化监督管理手 段，明确监管部门与平台之间的联动处置机制，构建全链条责任体系，形成监管执法闭环。 刘军卫介绍，今年上半年，全国网上零售额74295亿元人民币，同比增长8.5%，直播电商在其中发挥了 重要作用。但从监管中掌握的实际情况和国家市场监管总局发布的几批案例分析，直播电商领域当前虚 假营销、假冒伪劣两类问题相对突出。 据悉，今年8月，中国推动成立全国平台经济治理标准化技术委员会，以统一标准促进平台企业合规经 营水平同步提升，推动平台经济从扩规模向优质量转变。刘军卫透露，目前，《直播电商平台服务管理 基本要求》《网络交易合规数据报送规范》两项国家标准已完成立项，正在加快推进起草制定 ...

河南省市场监管局：加大对珠宝贵金属饰品类广告监测力度 中新网9月23日电(记者 左雨晴)9月23日，市场监管总局召开直播电商监管专题新闻发布会，并集中发布 上海德馨医院有限公司虚假宣传案等一批直播电商典型案例。 其中，针对此前媒体曝光的河南镇平玉石市场乱象问题，市场监管总局披露，经查，镇平县卓志玉玉器 销售铺(以下简称当事人)自2025年2月起在直播间销售玉器小件配饰等。当事人为提高产品销售，在直 播过程中向观众介绍所售商品"来自新疆河床捡来的原石，是真真正正来自新疆和田，每一颗价值很 高，一串手串价值3万元"；并在直播间进行"捡漏"和"发财"、产品有收藏和升值等引人误解的商业宣 传，通过低价限量抢购的模式，欺骗、误导消费者。另查明，当事人利用直播间悬挂经营者王某某与北 京玉雕大师的拼图合影及参加"北京2024 中外传统文化交流"新闻发布会等相关宣传信息，欺骗和误导 消费者下单购买，且当事人无法提供宣传内容真实的证明材料。 2025年5月，南阳市镇平县市场监管局依据《中华人民共和国反不正当竞争法》第八条第一款和第二十 条第一款的规定，并综合裁量案件情节，依法作出责令当事人停止违法行为，并处罚款10万元的行政处 ...

Group 1 - Multiple money market funds, including Tianhong Yu'ebao, have announced a reduction in management and custody fees to better meet investor needs [1] - Tianhong Yu'ebao's custody fee has been lowered from 0.08% to 0.07%, with a fund size of 793.219 billion yuan as of June [1] - Guoxin Guozheng Cash Growth Fund has adjusted its management and custody fees to 0.2% and 0.07% respectively [1] Group 2 - The National Energy Administration reported that China's total electricity consumption reached 1,015.4 billion kWh in August, marking a 5.0% year-on-year increase [1] - This is the first time globally that monthly electricity consumption has exceeded 1 trillion kWh for two consecutive months, driven by high summer temperatures [1] - Industrial electricity consumption in August was 590.9 billion kWh, accounting for nearly 60% of total consumption, with manufacturing electricity usage growing by 5.5% year-on-year [1] Group 3 - IDC reported that global smart camera shipments reached 32.784 million units in Q2 2025, a 0.9% year-on-year increase [2] - The Asia-Pacific market (excluding China and Japan) and the US and Canada have seen year-on-year declines in smart camera shipments [2] - China's smart camera market shipped 23.592 million units, with a growth rate of 3.1%, indicating a gradual slowdown [2] Group 4 - The State Administration for Market Regulation is set to release the "Live E-commerce Supervision Management Measures," which clarify the legal responsibilities of various stakeholders in live e-commerce [3] - The measures aim to strengthen supervision and establish a closed-loop regulatory enforcement system [3] Group 5 - Embedded NAND and LPDDR4X products have seen a price increase due to rising resource costs and increased market inquiries [3] - NAND Flash wafer prices have generally increased by single-digit percentages, with 512Gb TLC NAND prices rising nearly 10% [3] Group 6 - Alibaba's Qwen has updated three large models, including an open-source multimodal model and an image editing model [4][5] Group 7 - Fat Donglai has reportedly spent over 10 million yuan on packaging design for its self-operated mooncake gift boxes [5] Group 8 - Jiangsu Jiangshun Precision Technology Group received a regulatory letter from the Shenzhen Stock Exchange for inaccuracies in its financial disclosures [6] Group 9 - *ST Wanfang's major shareholder's stock was auctioned off twice without success, raising concerns about potential changes in control [6] - The company is under investigation for information disclosure violations [6] Group 10 - China Electric Research announced a preliminary share transfer price of 24.09 yuan per share for its shareholder's inquiry [7] Group 11 - Tianzhou Culture plans to invest up to 450 million yuan of idle funds in low-risk financial products [8] Group 12 - Yishitong intends to repurchase shares worth between 30 million and 55 million yuan, with a maximum price of 40.69 yuan per share [9] Group 13 - Libaba Co. plans to invest 50 million yuan in the establishment of a private equity fund focusing on key industries in the Yangtze River Delta [10] Group 14 - Dayu Water-saving announced a joint bid for a high-standard farmland project worth 106 million yuan [11] Group 15 - Wan'an Technology's subsidiary has been selected as a supplier for a major domestic automotive group, with an expected sales total of approximately 280 million yuan over five years [12] Group 16 - The ChiNext index experienced a rebound, closing up 0.21%, with significant activity in the semiconductor sector [13]